Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank.

In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die.

00:00 Intro
00:43 Nerves
01:48 Ray's Unique Selling Position
03:15 What's something unique that you've written copy for?
04:58 Where do people fall short in the copywriting process?
07:23 The importance of storytelling
09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease)
12:03 The missing chapter
12:40 DBS
13:51 Any surprises?
16:17 Are you exploiting this?
17:54 Copywriting's role in the life-changing process
20:37 Have I missed anything?
24:00 Where do they go?
24:26 On that quote...


Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book.

Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio.

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Get The Transcript


Direct download: REP624.mp3
Category:Podcast -- posted at: 9:30am PDT