Mon, 11 October 2021
This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone...Is not enough. Today's sophisticated, high-paying client demands that you have more to offer.
This week, I'll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keeping you) in high-demand.
[1:49] - The dirty little secret of the copywriting world (The title says it all.)
Links From This Week's Episode
Last Week's Episode (538) - If you missed last week's episode, How to Create Products Out Of Thin Air (With a 99% Profit Margin), I suggest you check it out. It's the first of this 3-part series.
You Are The Brand This is the new book from Mike Kim I mentioned in the show. This should required reading for those wishing to create a brand built on their personality, ideas and reputation. I highly recommend it.
How You Can Help
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