Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.

​There are only two ingredients to this recipe:

  1. Do content that you're passionate about.
  2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.

Key Insights

  • You don't need a big audience to launch
  • ​Jody started his podcast for park rangers with an audience of zero
  • Read Kevin Kelly's book: 1,000 True Fans (linked below)
  • Jody built another podcast literally for 1 specific person
  • Do consistent production about content you're passionate about
  • Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript



  • 1,000 True Fans: An excellent book by Kevin Kelly
  • JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
  • In The Front Row: Jody's podcast that was literally created for 1 person (his son)
  • Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)

How You Can Help

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Direct download: REP650.mp3
Category:Podcast -- posted at: 3:00am PDT