Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea, to proposal, to publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.


  • [00:00] Intro: How it all started
  • [01:09] Coming up...
  • [01:53] How to get 150k for a proposal
  • [03:54] Jeff's "reinvention"
  • [05:55] "Every good marketer struggles with honesty."
  • [11:00] Removing the masks
  • [15:49] The characters we play
  • [18:30] What is a bestseller?
  • [20:10] Does "bestseller" still matter?
  • [25:46] After the splash...
  • [30:07] What the current system rewards
  • [33:27] How to you get Both? The big splash and longevity...
  • [38:38] What it takes to sell
  • [39:55] A note to the listener
  • [40:27] What's next for Jeff?

Links

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

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Direct download: REP569.mp3
Category:Podcast -- posted at: 10:55am PST