Wed, 28 November 2012
If you are tired of struggling to make sales… if it seems your business exists just to blindly run from one promotion to another… if every month you feel like you have to reinvent the wheel to bring in revenue… you're going to love today's podcast!
Today, I'm going to give you a quick method to create a marketing plan for the entire year of 2013. The best part is, this is going to be so simple you can fit your entire marketing plan on a single page. Which means, you'll actually do it!
Here's the menu for today's episode:
Tip Of The Week
Tim Ferris released his new book, The 4-Hour Chef, this past week, and once again made publishing industry. This time, it was because his book was effectively “banned” from most physical bookstores. Tim turned adversity into opportunity, and launched a formidable bookselling campaign like nothing I've ever seen. In the podcast, I discuss the details of this… plus the merits of the book itself.
Does God send misfortune to his children (you and me) so we can “learn a lesson”? Or is it appropriate for us to expect good things from our heavenly father? Is God really on our side?
What is the proper response when we face trials, and while we are waiting for God's answer?
Here is a clue… in the book of Job, at the point where Job had lost everything (his family, his fortune, and his health), Job refused to blame God for his misfortune.
The Lord's anger was kindled against Job's friends, who all seemed determined to convince Job that God had allowed or brought these misfortunes upon him. God honored Job's request for his friends to be forgiven. And notice what the text says next:
Don't allow seeming lack in your own situation to prevent you from providing God's abundance to others.
Brokering God's supernatural provision for others releases a grace to receive your own.
It's worth noting that this demonstration of lavish Grace took place in the old covenant, and according to the Bible we live now under a much better covenant.
How To Create A One-Page Marketing Plan
The current business environment is not an excuse for under-performing revenue.
There are businesses that are doing quite well, thank you very much. So using words like “it's the economy” amounts to little more than pathetic excuse-making.
If you are experiencing a downturn in revenue, the answer is-do something different! A good place to start, especially at this time of the year, is with a fresh marketing plan. Here's how to create one quickly and easily… in a way that is almost guaranteed to boost your revenue.
I will be making an appearance onstage at James Malinchak's “Big Money Speaker Bootcamp” December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, “Secret Millionaire”… James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker.
I'm attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you “get noticed in a noisy world.” It's being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Owensby Wilkerson are speaking. I'm also looking forward to meeting Jeff Goins, Cliff Ravenscraft, Pat Flynn, Ken Davis, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there's not a single speaker I'm not excited to hear and to meet. Get a ticket while you can!
Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.
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Question: How far in advance do you plan your marketing, and how do you do it? Leave your tips in the comments below.