Wed, 10 July 2013
Just yesterday I was on the phone with a client. She had just finished describing her business to me. She wants to sell a product that teaches women how to help their husbands break an addiction to pornography. “I guess what I'm wondering,” she said, “is this a ministry or business? Is there really a way to make money doing this?”
In other words, she was asking if it's possible to monetize her particular message. This is a common question. Almost everybody wonders about it at some point, and almost everybody thinks their businesses “different”. If you're listening to the show, I believe it is definitely possible for you to monetize your message. To do well while doing good. And today I will tell you exactly what you need to do for that to happen.
Tip Of The Week
This weeks tip explains how I use the Kindle reader app on my iPad, plus Evernote, to do research for my books and articles.
This weekend like to share something written by Kris Vallotton. It's about the importance of setting boundaries. This is a crucial skill needed by anyone in this business of ours.
I urge you to take some time this week to think about what your boundaries are, and perhaps identify places in your life where a lack of boundaries is depleting your personal resources. You can't help anyone else if you're in the process of drowning.
Feature Segment: How To Monetize Your Message
How can you monetize any message? It's actually fairly simple.
First, in order to monetize your message, you must become the message your mission deserves.
Second, there are four strategic components to the monetization process:
Third, in the Big Offer phase of your monetization plan, there are four subcomponents that must be present:
Want To Be On Next Week's Show?
My topic for next week's show is “How Would Ray Start Today?”. If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes.
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