Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

If you give away free content as part of a “Content Marketing” strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.



In today's episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them.

Tip of the Week:

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The best way to manage all your passwords: Dashlane.

Spiritual Foundations:

“Does the Holy Spirit convict us of sin?” My answer may surprise you.

And when he comes, he will convict the world concerning sin and righteousness and judgment: concerning sin, because they do not believe in me; concerning righteousness, because I go to the Father, and you will see me no longer; concerning judgment, because the ruler of this world is judged.”

John 16:8-11

Feature Presentation: 5 Fatal Flaws Of Free Content

Content marketing is a great tactic – as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest “fatal flaws” I see people make with free content as a marketing strategy…

  1. Fails to move the reader progressively toward a decision
  2. Assumes too much about what the new reader already knows.
  3. Gives away the thing readers are most likely to pay for.
  4. Gives away all the “how to”. (Only give away the “what to”)
  5. Closes all the “open loops” in the readers mind.

Get The Transcript

Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: What experience (good or bad) have you had with giving away free content as a marketing strategy? Click here to leave your comments.

Direct download: REP126.mp3
Category:Podcast -- posted at: 11:31am PDT