Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Is it possible there is one “Master Skill” that trumps all others when it comes to business success? I believe it's not only possible, but that it's absolutely the truth.

In today's episode, I'll reveal what that “master skill” is, and how you can acquire it for yourself.

Tip of the Week:

The CoSchedule app for your blog. It's a “content marketing editorial calendar”… and so much more.

Spiritual Foundations: It's Not About Your Faith

“I have been crucified with Christ; it is no longer I who live, but Christ lives in me; and the life which I now live in the flesh I live by faith in the Son of God, who loved me and gave Himself for me.”
Galatians 2:20

When you are working up your faith, trying to believe for some miracle from God… working to increase your own faith could be standing in your own way. Why?

If you are focused on your own faith, you're focused on your self.

Don't trust in your own faith, but in the faith of Jesus. His faith is perfect. And the Bible says He is the Author and the Finisher of your faith.

When you're focused on Jesus, you'll be open to receive His goodness and His grace.

The answer to all your prayers is to rest in Christ, depend on His faith, and you'll get the breakthrough you need.

Feature Presentation: The Master Skill of Business Success

So what is the “Master Skill” for business success? The skill that, when you acquire it, can actually trump and erase many, if not all, of your other shortcomings?

I believe the “Master Skill” is that of Strategic Communication. Most communication is done at the tactical level; the most powerful communication is guided by strategy.

Here are 5 keys to more strategic communication.

  1. Know the difference between strategy and tactics.
  2. Clearly define the strategic objective of your communications.
  3. Understand and use the principle of Focused Attention.
  4. Develop a framework for all your communications.
  5. Practice relentlessly: results, recap, refine.

Next Week:  The Master Skill of Business Success

Get The Transcript

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Question: How will you apply strategic communications in your business or career? Click here to leave your comments.

Direct download: REP140.mp3
Category:Podcast -- posted at: 3:00am PDT