Wed, 22 April 2015
One of the most heated debates I've witnessed online ensued. Many people offered the rationale that their profanity was either a way of bonding with their audience, or of using an NLP technique known as a “pattern interrupt” (allegedly getting immediate attention and thus making communication more effective). I think most of the discussion missed Michael's most important point.
I'm amazed that almost all of the hundreds of people who vented their opinion completely failed to see the most powerful business-based argument Michael put on the table. In today's show, I'll be Captain Obvious and show what you may have missed – plus I'll give you 5 reasons why your cussing isn't making you cool, it's costing you cash.
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Think (and Speak) On These Things
What does the Scripture say about cussing? Well, first let's dispel a myth: the commandment that says we should not “take the Lord's name in vain” is not about cussing! However, that doesn't mean the Bible has nothing to say on this subject.
Then there is this instruction from the Apostle Paul:
And this verse is particularly instructive:
Feature Presentation:Â 5 Reasons Cussing Is Costing You Cash
On March 27, my friend Michael Hyatt started a firestorm with a blog post entitled, How Much Business Is Your Profanity Costing You?Â One of the most heated debates I've witnessed online ensued. Many people offered the rationale that their profanity was either a way of bonding with their audience, or of using an NLP technique known as a “pattern interrupt” (allegedly getting immediate attention and thus making communication more effective). I think most of the discussion missed Michael's most important point. In his post, Michael gave these 3 reasons to cut the cussing:
But the most obvious potential loss, which most people who read the article missed, was this sentence: “I donâ€™t always feel comfortable directing my audience to do the same. Itâ€™s just not worth offending them.” In other words, your profanity might prevent Michael from recommending you to his 525,057 readers.
Another friend, Joel Comm, wrote a splendid article on this subject some time ago, about professional speakers cursing from the stage.Â Joel said, “If you are disrespectful of your audience, the impact of your message is going to be diminished.”
I was so pleased that Michael started this public discourseÂ on what I feel is an important subject. I was inspired to add my own thoughts. Here are my “5 Reasons Cussing Is Costing You Cash”. None of them are “moralizing” – I covered that already in Spiritual Foundations – all are pragmatic.
If you are still determined that your use of profanity is “strategic” or “therapeutic” or “effective” for your audience, I urge you to consider this question: if you stopped using profanity, would anyone complain?
Do you think profanity adds anything positive to your message?
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