Mon, 22 August 2016
It's time for Phase 4 – MARKETING!
Let's recap the first 3 phases first, because these must be done before you get to Phase 4…
Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)
Phase 2: Product
Phase 3: Copy
“Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us.” (1 John 4:11-12)
Tip Of The Week
My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover:
Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He’s worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff.
Feature Segment: Phase 4 of Business Development – Marketing
How To Help
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Do you feel you’d be willing to invest in an affordable guided system?