Mon, 17 July 2017
As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish?
Money is not a “zero sum game” (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors.
So if money is infinite, why don't you have more?
That's part of the fabric of my discussion with Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation.
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The Bible often uses the natural world to teach us lessons about how to live an abundant life. A perfect example of this is found in Proverbs 6: 6-11…
As entrepreneurs, we’re like the ant. We have no boss to force us to do what’s necessary. Either we do it, or it doesn’t get done.
Now go forth and prosper!
Tip of the Week
Imagine me mentoring you each and every month. What would that make possible for you?
We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like.
Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business.
We’ll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list.
Feature Presentation: “Optimizing for Picnics”
Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology.
He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices.
Perry wrote the world’s best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he’s turned “80/20” into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools.
Here are some snippets from our conversation:
Resources Mentioned in This Episode
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“The best way to help the poor is first not to be one of them, and second to become as rich as you possibly can.” – Ray Edwards