Mon, 18 December 2017
Content marketing is a hot industry buzzword right now, and everyone seems to have a theory about what works. I don’t know about you, but I don’t have time for theory, so in this episode I’m going to show what we do in our own content marketing…because it works.
The key to successful content marketing is value, because we’re in a current environment where you've got to give value upfront. In fact, our topic in this episode is a term I’ve coined called Value First Content Marketing. Stay tuned, this is going to rock your world.Click here to download or listen to this episode now.
In this episode of spiritual foundations, I want to get back to basics. One of the things I’ve learned as a copywriter is that the precise meaning of words is vitally important. Let me share a recent example of this…
My wise wife was having a conversation with a person with whom she's acquainted, and they got into the discussion about what it means to be under grace. My wife was explaining, “Well you know our sins are covered, so we don't have to worry about sin anymore. That problem is dealt with.”
This person rather inappropriately took affront to that and begin to argue. She countered, “Well, what about James 2:26, it says faith without works is dead. If you don't have works, then you're not saved.” My wife responded with, “Well, I didn't come prepared to have this debate, but I guess I would start with looking up the precise meaning of the word ‘death’ or ‘dead’ in that verse to see what it really means.” I was so proud of her.
I looked it up, and it means “inactive.” It reads, “Faith with no works that flow from the faith, is inactive,”…which is a whole different thing.
Just remember that Jesus is perfect theology. Knowing that, be very careful about what you’re willing to blindly accept as true.
Tip of the Week
Our tip of the week is a resource that we're giving you for free. Normally, we talk about other people's products or services or books, but this week we’re giving you a week's worth of what we use to do our own content marketing. You can then use this as a model to structure your own…I’m just asking that you don't take this content and pretend it's yours.
This will be a good way for you to look at the source material we use to create stuff and turn it into different pieces of content for your business. You can download this free resource at rayedwards.com/315. Now go forth and prosper!
Feature Presentation: “How to Build Your List by Giving Away Your Best Content for Free”
There's a lot of talk about content marketing, and there are a lot of content marketing experts and gurus that'll teach you content marketing, but what they do in most cases is neither content, nor is it marketing…it’s a thinly disguised sales pitch.
Any business that markets online can and should grow their e-mail list by using the Seven Pillars of Value First Content Marketing.
The Seven Pillars
Here are some snippets from our conversation:
Resources Mentioned In This Episode
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