Mon, 19 March 2018
Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics.
Ken states, “Serious question, I’ve always been a skeptic. I have no problem under-promising and over-delivering, but I’ve always been hesitant to make a ‘Big Promise.’ Given the current state of the world I live in, I’m more inclined to think things like ‘most people will fail, most of the time when they start something new.’ That’s why babies don’t walk on the first try. Making a ‘big promise’ is part of the sales conversation equation. Some of my mentors find it essential and don’t believe you can close high-ticket sales without one. Obviously, showing value and creating trust impact your sales. The skeptic in me always hesitates to promise anything. Do you ever wrestle with this kind of question?”
Today, I unpack Ken MacArthur’s crucial question all entrepreneurs and marketers must answer, “Should I make a ‘Big Promise’?”
Tip of the Week
This week’s tip of the week is The Ridge, a wallet that is minimalist without being limited, so you can carry less and always have what you need. It’s RFD protected, so you’re identity will not be stolen.
Check out the EDC Movement, it’s about getting the most out of what you carry (efficiency, utility, and worth). Even if the wallet doesn’t interest you… be sure to check out their website.
The Spiritual Foundation is from the Sermon on the Mount and follows the theme of today’s podcast, “Are Big, Bold Promises Biblical?”
Uncover what the Bible says in Matthew 5:33-37:
“You have also heard that our ancestors were told, ‘You must not break your vows; you must carry out the vows you make to the Lord.’ But I say, do not make any vows! Do not say, ‘By heaven!’ because heaven is God’s throne. And do not say, ‘By the earth!’ because the earth is his footstool. And do not say, ‘By Jerusalem!’ for Jerusalem is the city of the great King. Do not even say, ‘By my head!’ for you can’t turn one hair white or black. Just say a simple, ‘Yes, I will,’ or ‘No, I won’t.’ Anything beyond this is from the evil one.”
Deliver on your promise. If it’s a Big, Bold Promise, good, keep it.
Feature Presentation “Why You MUST Make Big, Bold Promises“
Resources Mentioned In This Episode
The Ridge wallet
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