Tue, 1 July 2008
The Question: How do I test my copy?
The Answer: It's not that difficult – don't over-complicate things.
How To Improve Your Sales With Better Copy:
1. Model successful copy of companies whose ads you know are working (don't steal – model!).
2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.
3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)
Click for the Podcast Audio: