The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you're allowed to offer!

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Should You Have A Guarantee

The Story: It's a shame that so many copywriters struggle to get business, when it's so easy to do. (Not to mention the fact that it's not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)

The Point: Don't make getting clients harder than it is. Physician, heal thyself!

The Resource:

5 Ways To Get More Clients Now:

1. Send an email.
2. Call people on the phone.
3. Go fishing in the forums.
4. Release a white paper.
5. Do a teleseminar.

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