Wed, 23 January 2013
What if your marketing worked like a machine – automatic, tireless, regardless of whether you show up today or not, and with predictable results? Today's podcast shows you how.
In this week's podcast episode:
Tip Of The Week
Move this book to the top of your reading stack. Work the System by Sam Carpenter.
Is it okay for Christians to be rich?
Feature Segment: How to Market Like a Machine
No business can survive without a systematic approach to marketing.
“Systematic” means well-defined, carefully followed procedures that produce predictable results.
A true Marketing System consists of the following things: predictable processes that produce large quantities of good prospects, clients, and customers for your business. Your marketing system must provide these prospects efficiently (without a lot of hands-on work from you) and affordably (as in, it costs less to get a customer than the revenue that customer produces).
Violate any one of these rules and you're in trouble, one step away from the Taco Delmar Phenomena.
Here are the components of a good Marketing System:
1. Product Success Formula: TG + CDP/HAS(YCS )+ THM + WTS
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How strong is your marketing system? Share your ideas and tactics below in the comments.
Direct download: REP045.mp3
Category:Podcast -- posted at: 3:17am PDT