Mon, 11 July 2016
Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting. Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away. That, plus we SOLVE the “Instagram Problem”, and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE. AND… the return of LISTENER QUESTIONS! Click here to download or listen to this episode now.
Spiritual FoundationsAre you in a “valley” in your life? Are you lonely? Depressed? Afraid? Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired. Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job. Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured. These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie:
This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong. Jesus is our Great and Good Shepherd, and He promises every believer that he will “never leave you nor forsake you.” (Hebrews 13:5-6). He said, “I will be with you always.” (Matthew 28:20) You are never alone. You don't walk ANY valley by yourself – not even the darkest one.
Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age. Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom. It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death. But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say “I TOLD you so!” But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death. He is still with you in the valley. It's NOT a lonesome valley. You DON'T have to walk it by yourself. Somebody else DID walk it for you. His name is Jesus. Tip Of The WeekLet's solve the Instagram Problem. Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone. Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time. Grum to the rescue. Scheduling your Instagram posts for a whole week is easy.
Feature Segment: Promote Your ProductLast time, in episode 239… 3 Converging Forces That Make “Idea Businesses” Possible
These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business. We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239. Now, this is where people get STUCK.
The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome. This is all a smokescreen for the REAL problem. The REAL problem is: we don't like to sell. GET OVER YOUR INNER CONFLICTSYour product is good. Business only works when both sides prosper. The way to sell without manipulation: the P.A.S.T.O,R, framework.
We have a free video training series on this which you can access at this link. Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it? Listener QuestionsThis week we bring back listener questions. We have questions from:
How To HelpSubscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The TranscriptRight-Click and “Save As” to Get the PDF Transcript. Final ThoughtMy prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself! Live life fully alive, refuse to suffer, go forth and prosper with purpose! Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled ‘Prosper With Purpose'? |