For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money.

Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve this problem before THEY come and take your stuff.

Click here to download or listen to this episode now.

Spiritual Foundations

Here’s a little encouragement for the week ahead:

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” Philippians 4:19 (NKJV)

So ask yourself. “How rich is God?” Your needs will be supplied according to His riches, not yours. I would rather have His standard of measure…how about you?

Selah.

Tip of the Week

This week’s tip comes from our good friend Ernie “The Attorney” Svenson…and it may upset some people in the legal community.

If you’re looking for a premium DIY solution for the most common legal situations then you’ll love this app called ShakeLaw.

If you're a freelancer, for example, you can generate agreements straight out of this app. There are a bunch of options included with ShakeLaw and I think it’s worth checking out.

Feature Presentation: How Do I Solve a Cash-Flow Problem?

You can beef up cash-flow with these 7 short-term solutions:

1. Reach out to past and present customers
2. Ask for referrals
3. Personal services
4. Consulting/Coaching
5. Affiliate Sales
6. Get a temporary job
7. Direct selling

And…as always…some snippets from our conversation:

• Sean’s rant of the week (9:40)
• Why this advice is unpopular (10:45)
• Reach out and touch someone (11:34)
• Rusty’s Wisdom (12:15)
• Ask and ye shall receive (13:44)
• Ray’s Way of mining for referral gold (14:20)
• Skills to pay the bills (15:46)
• What comes easily to you? (16:29)
• Try selling OPS (17:42)
• Embrace the Stop-Gap (19:25)
• What do you really value? (21:45)
• Sean’s rant of the week – Part 2 (22:13)

Resources Mentioned in This Episode

• Ernie “The Attorney” Svenson
• ShakeLaw

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

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Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work?

Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for it.

Click here to download or listen to this episode now.

Spiritual Foundations

Regardless of where you are on your faith journey, one thing we can all agree on is that the teachings of Jesus have permeated the world’s population over the ages. How did He do that? Check this out…

“Jesus used stories when he spoke to the people. In fact, he did not tell them anything without using stories.” Matthew 13:34 (CEV)

So it seems to me that storytelling might be a good way to spread your message.

Tip Of The Week

A couple of weeks ago we had a company meeting about the importance of securing our information. It may seem more labor intensive, but I feel strongly that you should consider activating Two-Factor Authentication (2FA) in your life and business.

If you use:

• iCloud
• iTunes
• Dropbox
• Gmail
• Google Drive

All these services and many others offer the option of Two-Factor Authentication. It may be a bit of a hassle, but it helps keep the bad guys at bay. Isn’t your security worth a little extra effort?

Feature Segment: “How Do I Sell Using Stories?”

You can sell using stories in the following 7 ways:

1. To develop the KLT (Know, Like, Trust) Factor.
2. To establish the “dopamine flow.”
3. To instill values and beliefs in your customers.
4. To train your customers in proper behavior.
5. To provide examples of how your product changes people and organizations.
6. To prove that your premise or your promise is true and reliable.
7. To condition for the listen.

And…as always…some snippets from our conversation:

• There’s no money in the middle (12:05)
• Embrace the chocolatey goodness (12:50)
• The Edwards Apple Nerd-Fest (13:44)
• The Stephen King Surge (14:53)
• Call forth your audience! (15:08)
• Don’t act like that (15:52)
• The Story of Jack (17:03)
• Spandau Ballet had it right (19:04)
• From story to six-figures (19:53)

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

You have a message, a product, or a service and you want to spread the message far and wide. But despite your best efforts, you don’t seem to be getting any traction.

In this episode we’ll show you how to be like your heroes and make money while making an impact.

Click here to download or listen to this episode now.

Spiritual Foundations

I believe there are principles behind scripture that can apply to more than one situation.

Now before the scripture police get all up in arms over that statement, I recommend you listen to this section of the show for greater clarity.

In Galatians Chapter 6 verse nine, the Apostle Paul teaches us to “not grow weary while doing good, for in due season we shall reap if we do not lose heart.”

In the context of this episode, I believe the lesson here is that if you’re worried about building a bigger audience and too feel like its too difficult, be encouraged to not grow weary. You’re doing good and in due season you will reap if you don’t lose heart.

Selah.

Tip Of The Week

Michael Hyatt introduced me to this week’s tip, and I immediately knew that I needed one. What is it you ask?

It’s the Spine Book Tower.

It allows me to house about 70 books in a lot less space than a traditional book shelf, and its an almost magical way to display your written works of art.

Feature Segment: “How Do I Get A Bigger Audience?”

You can grow your audience simply by writing according to these 5 Steps

1. Narrow Your Focus – the riches are in the niches
2. Find Your Hook – are you my kind of weird?
3. Create Your Manifesto – here we stand
4. Recruit True Believers – can I get an amen? And an email address?
5. Build Your Media Empire – the everywhere effect

And…you guessed it…some snippets from our conversation:

• And now…the end of the story (10:55)
• The worst place to draw a line (11:30)
• The Secret of Getting a Bigger Audience (13:19)
• The myth of self-discipline (14:45)
• Aim small…miss small (15:39)
• You talkin to me? (16:45)
• Embrace your inner misfit (17:20)
• Scratch that niche (18:35)
• Nobody wants to hear that…do they? (19:40)
• The Weirdness Magnet (20:32)
• This should scare you (22:59)
• Your most valuable asset (24:48)
• Ray’s Rant of the Week (26:14)
• Barbarians at the Gate (27:07)
• The Secret of the 5-Steps (28:45)

Resources Mentioned in This Episode

• Spine Book Tower
• You Everywhere Now

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Early in my copywriting business I was doing client work for 80-100 hours per week, I was killing myself. Two mentors intervened and got me out of that madness.

Almost every business success story I can name has a mentor – or several. Today we’ll talk about why you need a mentor and how to find one.

Click here to download or listen to this episode now.

Spiritual Foundations

Running a business, especially as a spiritually-oriented person presents us with a lot of challenges, and most of those challenges are ones we never expected.

There will be days when you want to just quit and give up, but God will always be there to catch you and uphold you.

He even says so…”The LORD makes firm the steps of the one who delights in him; though he may stumble, he will not fall, for the LORD upholds him with his hand.” (Psalm 37: 23-24 NIV)

Selah.

Tip Of The Week

The big trend these days is traveling light, but this week I’m going to show my contrarian side.

I’ve tried to travel light, and for me it doesn’t work so well. If I travel with a small bag and just a few things, I always seem to wind up buying a bunch of stuff I need at my destination. It kind of defeats the purpose…and it can become expensive really fast.

So I’ve embraced the opposite approach to travel. I take a big hard-sided case where I place my delicate gadgets (in smaller hard cases), which yes, I have to check, but it beats the hassle of competing for overhead space with all my fellow passengers.

I comfortably board the aircraft and enjoy the journey…and isn’t that what life’s all about?

Feature Segment: “Why You Need A Mentor (And How To Find One)”

I believe there are five reasons you need a mentor, and here they are:

1. You can’t read the label if you’re inside the bottle.
2. Wisdom protects from pitfalls
3. Wisdom helps yo recognize opportunities
4. A true mentor will call you on your bone-headed moves or attitudes
5. You need someone looking at your situation who is not emotionally invested in the outcome
   …Plus I’ll show you how to find the right mentor.

And…as always…some snippets from our conversation:

• The superpower to see the unseen (8:58)
• Ears to hear (9:31)
• The “Acres of Diamonds” Syndrome(10:24)
• That’s just stupid (10:43)
• Can you hear me now? (11:33)
• Mentorship has nothing to do with age (12:37)
• Surgeons don’t work on their own family (12:46)
• How to ask for help (13:58)
• Be the best student (15:02)
• Engineer your discovery (16:09)
• Two heads are better than one (16:43)
• Low-hanging fruit is delicious (16:52)
• Embrace the unconventional (17:31)
• Keep your eyes open (18:35)
• Mentors don’t need to be alive (19:37)

Resources Mentioned in This Episode

• Acres of Diamonds
• Autobiography of Benjamin Franklin
• John Adams
• Alexander Hamilton
• Plato: The Complete Works
• The Basic Works of Aristotle
• Seneca Six Pack
• The Meditations of Marcus Aurelius

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.