Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…


  • [00:19] What's happening?
  • [02:23] Always be making offers
  • [02:47] Always give a reason why for immediate action
  • [03:07] Always be clear and directive in what you write
  • [03:40] Always track and measure with ruthless accuracy
  • [04:10] Always use zero cost brand building via social media
  • [04:45] Always use strong sales copy
  • [05:24] The fortune is in the follow up
  • [06:14] Always make your ads look like mail order
  • [06:50] Results decide
  • [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

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Direct download: REP574.mp3
Category:Podcast -- posted at: 3:00am PDT