Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority


I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.


  • [00:12] Intro
  • [01:01] What is copywriting?
  • [02:05] How did you get into this business?
  • [04:00] Everything is copy
  • [05:30] The P.A.S.T.O.R. Framework
  • [17:19] Are women more prone to...
  • [18:55] A heart-lead seller
  • [20:20] Teach them long division...then sell them a calculator
  • [23:04] How is it working for you?
  • [23:23] The power of One-to-One selling
  • [26:04] How does PASTOR work with social media?
  • [30:04] Copy for Facebook...vs Copy for Instagram
  • [30:30] Can I be an exceptional communicator...but a bad seller?
  • [32:10] What should marketers not do
  • [33:50] This is what you meant to say
  • [35:35] Bio Copy
  • [38:10] Writer's Bl*ck (we don't use that term)
  • [41:25] Accidental copy
  • [42:11] It's perfect enough!
  • [43:09] Any trends?
  • [46:51] When and how do I hire a copywriter?
  • [49:34] Tell me about certification
  • [52:48] Offering Risk Free Guarantees


Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

How You Can Help

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Get The Transcript


Direct download: REP586.mp3
Category:Podcast -- posted at: 3:00am PDT