Interviewed by Jennifer Allwood

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority

https://jenniferallwood.com

I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

 

• [00:12] Intro
• [01:01] What is copywriting?
• [02:05] How did you get into this business?
• [04:00] Everything is copy
• [05:30] The P.A.S.T.O.R. Framework
• [17:19] Are women more prone to...
• [18:55] A heart-lead seller
• [20:20] Teach them long division...then sell them a calculator
• [23:04] How is it working for you?
• [23:23] The power of One-to-One selling
• [26:04] How does PASTOR work with social media?
• [30:04] Copy for Facebook...vs Copy for Instagram
• [30:30] Can I be an exceptional communicator...but a bad seller?
• [32:10] What should marketers not do
• [33:50] This is what you meant to say
• [35:35] Bio Copy
• [38:10] Writer's Bl*ck (we don't use that term)
• [41:25] Accidental copy
• [42:11] It's perfect enough!
• [43:09] Any trends?
• [46:51] When and how do I hire a copywriter?
• [49:34] Tell me about certification
• [52:48] Offering Risk Free Guarantees

Links

Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

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https://rayedwards.com/586