Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank.

In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die.

00:00 Intro
00:43 Nerves
01:48 Ray's Unique Selling Position
03:15 What's something unique that you've written copy for?
04:58 Where do people fall short in the copywriting process?
07:23 The importance of storytelling
09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease)
12:03 The missing chapter
12:40 DBS
13:51 Any surprises?
16:17 Are you exploiting this?
17:54 Copywriting's role in the life-changing process
20:37 Have I missed anything?
24:00 Where do they go?
24:26 On that quote...


Links

Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book.

Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://www.rayedwards.com/624

Direct download: REP624.mp3
Category:Podcast -- posted at: 9:30am PST

This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.

[00:00] Intro - A Face For Radio
[03:50] Getting familiar with your own book
[07:15] Where is your Vulnerability-Meter?
[10:59] Describe our working relationship?
[12:08] Am I your first?
[14:56] What do you want the reader to get from this book?
[15:43] Wakeup call from my wife...
[17:00] How real change happens
[19:34] The sales letter of the same name
[24:49] Did you trust the process?
[28:08] The 3 Rays
[31:43] Why the denial?
[37:40] Facing the hard truth
[39:18] The ideal outcome for the reader

 

Links

Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life

 

Get The Transcript and Video

https://www.rayedwards.com/623

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP623.mp3
Category:Podcast -- posted at: 3:30pm PST

I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die.

Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show.

My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar with Cliff's work, I recommend you take a look at the links below.

Links

Read This Or Die: Persuading Yourself To A Better Life - The book releases on May 23, 2023. If you're reading this before that date, you can still claim a valuable free gift for pre-ordering your copy. 

Cliff Ravenscraft - This is the main site for the Mindset Answer Man, Cliff Ravenscraft. I am a huge fan of Cliff's work, his outlook on life, and his passion for helping others. You'll find Cliff's notes (hah!) on this episode at this link.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://www.rayedwards.com/622

Direct download: RE622b.mp3
Category:Podcast -- posted at: 3:00pm PST

This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own.

I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results.

Have a comment to share about this idea? See the contact info near the bottom of this post.

Links

Train With Cliff Podcast - This is one of the inspirations I mentioned in the episode - definitely worth checking out.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP621.mp3
Category:Podcast -- posted at: 4:00pm PST