Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand.

While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm.

But which one should prevail? Let’s find out.

Key Points

  • ​Defining your personal brand does not mean you have to stick to one specific niche.
  • ​While services should be hyper-focused on a niche, personalities should be diverse.
  • ​Ambition and products being pushed by vendors often cause the overwhelm and confusion in branding.
  • ​Everybody has their unique thing to sell, but none of them should dictate your brand’s direction.
  • ​To succeed, your business and personality need to resonate with each other authentically.
  • ​Implement a strategy, set goals, and use the necessary tools for effective branding.
  • ​Also, consider having a guide and companions to help you along the way, but remember that it will take time.
  • ​Always keep being true to yourself and share your true passions with your audience.


Video And Transcript


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Direct download: REP628.mp3
Category:Podcast -- posted at: 3:00am PDT