What would you do if you found yourself over $100 Million in debt at the age of 62? Would you just wait to die, and let the living deal with the aftermath...Or would you start digging yourself out of the hole?

​In this episode, I want to share the story of Karl Eller. It's a quick story with a powerful message about possibilities, and not giving up. It's also a great reminder about the thing we mostly see as a handicap, age, and how it can give us an incredible power - Experience.

Key Insights

• Karl started work at an outdoor advertising company​
• ​After learning and building for 16 years, he sold his company to Gannett - the company that owned USA Today
• He spent 3 years running Columbia Pictures
• While looking for something to do, Karl and a small group of investors decide to get into the convenient store business
• He built Circle K to be the 2nd biggest chain of convenient stores in the world, second only to 7-11
• Circle K began losing money, eventually costing Karl his entire personal fortune (over $500m), and leaving him $100M in debt.
• Karl headed back to Arizona where he purchased a small outdoor advertising company
• In 5 years, he was able to sell that company to Clear Channel Communications for over a billion dollars

Video And Transcript

https://www.rayedwards.com/665

Links

Karl Eller on Wikipedia

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income.

How did she do it?

One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers".

Most people seem to have settled on an arbitrary number that defines the value of their product or service as they see it. Any significant amount above that number seems impossible. They'll sell products for less than a hundred bucks with the hopes of maybe selling something special for $500 (or whatever arbitrary number they have chosen). Anything higher than their magic number causes panic.

I can almost hear the objections: "But Ray, I don't have anything that I could offer for more than $500. That's a primo price for me."

That's what you have decided, but Anita has some ideas that may change your mind.

Key Insights

• When a medical emergency put the primary earner out of commission, Anita had to make a change​
• Understand the value ladder, prioritize high ticket offers, and focus on delivering results to attract high ticket clients and build a successful business (pretty much the inverse of what most people are doing)
• Hard work isn't the key to making more (thank God...we only have so many hours in a day)
• Understand the 4 levels of wealth
• Focus on level three and level four activities for wealth creation, create high ticket offers, have fun in business, and understand terminology in online communities to maximize success and avoid financial issues
• Focus on serving your past self, acknowledge progress, invest in self-education, surround yourself with high-level thinkers for personal and business growth
• Learn how to target millionaires, create high ticket offers, and attract the right buyers to build a successful business and attract clients with higher expectations.
• Learn how to use copywriting and entrepreneurial skills to create high ticket offers and virtual events
• Collaborate with partners to expand your audience
• Craft engaging content that leads to buying decisions.

Video And Transcript

https://www.rayedwards.com/664

Links

• Elite Entrepreneurs Events Masterclass - Come join Anita and me for this FREE masterclass and discover how to Unlock 6 & 7 Figure Months (and then days) with High-Ticket Offers & Virtual Events
  
• VIP Upgrade for Elite Entrepreneurs Events Masterclass - If you're joining us for the masterclass, I strongly suggest you upgrade to join us in the VIP room. This gives you the chance to interact, ask questions, and get answers! (only $47)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.