Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should.

There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you.

Listen to learn what they are, and how to fix them.

5 Reasons Your Copy Is Failing

  1. Failure to understand the "P" in the P.A.S.T.O.R. Framework
  2. Not doing enough research
  3. Not dealing with competing solutions
  4. Your not getting the offer right
  5. Not enough editing, revising and rewriting your copy

Transcript of This Episode:


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Direct download: REP656.mp3
Category:Podcast -- posted at: 3:00am PDT