Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Key Insights

  • ​ What's the best, must-have skill for creating cash flow and building wealth?
  • ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
  • ​The harder you work, the more money you make... Not True - That philosophy can destroy you
  • ​To achieve true wealth, you must create assets that generate income
  • ​You must learn to communicate strategically and influentially
  • ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
  • ​How to take control of your Shadow Brand (make it intentional)
  • ​Build a personal brand based on the Real You
  • ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize
  • ​Copywriting is the number one skill when it comes to building your brand (Everything is copy)
  • ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly


Transcript and Video


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Direct download: REP641.mp3
Category:Podcast -- posted at: 10:00am PDT