My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more.

Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me more clients - It gets me better clients...My right-fit clients.

This week, we're talking about the golden opportunity you have that didn't exist when I was getting started: YouTube. 

I've got 7 compelling reasons why you should start your YouTube channel, NOW.

Key Insights

• ​Putting your own podcast on YouTube is a great way to build a loyal following and attract high-paying clients, as it allows you to create an emotional bond and forge connections with your audience.
• ​YouTube is the number one podcasting platform and has invested heavily in video podcasts, making it the ideal platform for connecting with clients and customers.
• ​New viewers can discover your show organically, so don't miss out on the opportunity to build an audience by consistently creating content.
• ​Having a YouTube video podcast can provide opportunities for lateral marketing and niche audience targeting.
• ​A YouTube video podcast allows you to reach new clients in different genres.
• ​YouTube is now offering a complete ecosystem with ad-free videos, music, and podcasts, giving creators the opportunity to attract new viewers and listeners and potentially earn ad revenue.
• ​Get a complete Video Podcasting for Copywriters course at https://www.rayedwards.com/vidpod

Links

Video Podcasting for Copywriters - This is the top-of-market course lead by the great Diana Gladney

Video and Transcript

https://www.rayedwards.com/631

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this economic reality, you must bring your A-Game when it comes to marketing.

No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market.

This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.

Key Insights

• ​​ The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strategies.
• ​Ugly websites no longer sell, as the competition now includes big players like Disney and AI technology, but this also means more opportunities for those who can create high-quality content.
• ​Your website is not enough to attract customers, you need to provide a valuable experience and build trust before asking for a purchase.
• ​Your online reputation, or "Shadow brand," is crucial for attracting customers, so it's important to provide the information they need to make a favorable decision about your business.
• ​Revel 77 Coffee in Spokane, WA enjoys having control over their coffee product by roasting it themselves, allowing them to tailor it to their customers' preferences.
• ​Build a sophisticated website and marketing hub to capture traffic and cater to the specific audience of your coffee shop, ensuring customer satisfaction and differentiation from competitors like Starbucks.
• ​You must think about sales copy, photography, video, writing, and your brand, but the good news is you can watch us do it with our own business.
• ​Revel 77 Coffee in Spokane, WA roasts their own beans, and if you want to order their delicious Morning Muse roast, click the link in the description.

Links

This week, I'm laying some groundwork for an upcoming series about building your own 1-person business.

A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING.

Let's talk about what's possible... And why YOU CAN (and SHOULD) do it NOW. 

Key Insights

• ​Building a one-person business that allows you to work only with people you want to work with, and on your own schedule, is not just a dream, it can be a reality.
• ​The internet is "The Great Leveler", removing all barriers and providing equal opportunities for success.
• ​Optimists generally have better lives, with more money, freedom, happiness, and better relationships, while pessimists have a more realistic vision but often end up less happy, wealthy, and with lesser relationships.
• ​The internet removes gatekeepers and allows anyone, regardless of age, to create a million-dollar business.
• ​The internet has leveled the playing field, allowing anyone to start a business and connect with potential customers, regardless of their social status or background.
• ​ Understanding that you are the brand allows you to be your authentic self and stand out in a way that is unduplicable.
• ​ There is an audience out of the 8 billion people on this planet that can only resonate with your unique perspective and personality, so be authentic and comfortable in being yourself.
• ​ Don't worry about the market being saturated, there is still room for you to start your 1-person business.

Links

• ​Read This Or Die: Persuading Yourself To A Better Life - Click to find out how you can get a free gift when you order my new book: A 6-part mini-course where I personally walk you through the life-changing process outlined in the book.
• ​ClarityScribe - The most powerful AI-Powered copywriting tool on the planet. Try it for free (no credit card required)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand.

While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm.

But which one should prevail? Let’s find out.

Key Points

• ​Defining your personal brand does not mean you have to stick to one specific niche.
• ​While services should be hyper-focused on a niche, personalities should be diverse.
• ​Ambition and products being pushed by vendors often cause the overwhelm and confusion in branding.
• ​Everybody has their unique thing to sell, but none of them should dictate your brand’s direction.
• ​To succeed, your business and personality need to resonate with each other authentically.
• ​Implement a strategy, set goals, and use the necessary tools for effective branding.
• ​Also, consider having a guide and companions to help you along the way, but remember that it will take time.
• ​Always keep being true to yourself and share your true passions with your audience.

Links

• ​[Austin Kleon - Show Your Work]
• ​[Mike Kim - You Are The Brand]
• ​[Work With Ray]

Video And Transcript

https://www.rayedwards.com/628

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week is another Q&A with Ray episode where I offer my answers to these questions: 

•  How do I get more people to open my emails?
• ​Can I use copywriting on social media without seeming sleazy?
• ​Are old-school sales pages dead?

Those are some great questions, to which I believe I have some helpful answers.

If you would like to win a free, signed copy of my new book, Read This Or Die: Persuading Yourself to a Better Life, check out the link below to get the code I mention in the podcast.

I'll be doing more prizes in future episodes, so make sure you're subscribed to my YouTube channel for an even better chance to win.

[00:00] Intro - More Q&A
[00:22] Question 1: How do I get more people to open my emails?
[03:25] Question 2: Can I use copywriting on social media to make sales (without seeming sleazy)?
[05:37] Question 3:   Are old-school sales pages dead?
[07:51] Win a free, signed copy of Read This Or Die: Persuading Yourself to a Better Life

Links

Read This Or Die - Learn more about my new book, Read This Or Die: Persuading Yourself to a Better Life

Get the Video and Transcript

https://rayedwards.com/627

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.