I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

Feel free to try and convince me otherwise...but guess what skill you'll need to do that?

Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after.

This week's episode is about recognizing that EVERYTHING is copy - Not just sales pages and ads. Social media posts, emails, videos, podcasts...even conversations are copy. Use the techniques and triggers that have been used for millennia to improve ALL of your interactions.

You'll also learn how you and I can be "study buddies", working through Jeff Walker's Product Launch Formula together. I've bought PLF every year since 2005 because it works, and it gets better every iteration. 

We'll soon be launching the updated, AI version of Copywriting Academy using PLF blueprints. Listen to find out how you can get a behind-the-scenes look at our launch, step by step.

Key Insights

• ​The one high-value skill to rule them all: Copywriting
• ​AI does NOT eliminate the need for human copywriters
• ​​Everything is copy - not just sales pages and ads
• ​Jeff Walker's Product Launch Formula changed everything in 2005
• ​Get free access to the PLF Masterclass Here
• ​Emails require stellar copywriting skills to get opens and responses
• ​Social Media Posts are copy - Treat them as such. Be intentional!
• ​Your website builds trust and drives conversions, and...it's copy.
• ​In-Person interactions can be "Conversational Copy"
• ​Get PLF using my link, and we'll go through it together
• Soon, we'll be launching the updated, AI version of Copywriting Academy. Get behind-the-scenes access to my own, PLF-Powered launch, step by step. A "vlogumentary" that shows you how my team and I put PLF to work.

Links

This week we review the fundamental differences between marketing and selling, and how to properly execute both.

Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage.

I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula), absolutely free of charge.

Key Insights

• ​Marketing and Selling are NOT the same thing
• ​Marketing is where you connect with your audience and let them buy in to your worldview, philosophies, and ideas - Marketing is preparing your audience to buy from you.
• ​The offer is critical. Get it right, or nothing else works. It must be made irresistible to the audience.
• ​Building a list through lead magnets and email marketing allows for sequential communication and increased chances of making a successful sales offer.
• ​Building a relationship with customers and being perceived as a helper, rather than someone trying to sell, can amplify your business and foster connections.
• ​Sacrificing personal relationships for the sake of success can lead to negative consequences and the breakdown of marriages.
• ​Creating or joining a Mastermind group can provide a supportive and motivating environment for personal and professional growth.
• ​Being part of a supportive community can be transformational in achieving your goals and overcoming challenges.
• ​Making the process of improving a marriage fun (even integrating dance in Jason and Melanie's case) can help engage both partners and create a positive experience.

Links

• ​Free PLF Masterclass - Get the fundamentals of Product Launch Formula, taught by its creator, Jeff Walker. This is my sales system. It's what my company uses every time we launch a new product or service. If you want to sell online, this is the way. These free Masterclass videos are only available for a few days, so get them while you can
• ​BAM Prosperity - Visit Jason and Melanie's site to learn more about how to build a business without sacrificing your personal relationships

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

A lot of people are asking this question when it comes to "Content Marketing":

How much is too much?

At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling?

In this week's episode, I'll give you a solid answer to that question...free of charge.

Key Insights

• ​Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sales.
• ​The success of a marketing strategy can be measured not just by immediate revenue, but also by its ability to position your brand in the marketplace and generate long-term results.
• ​People often don't do what they know because they either don't know how to do it, don't like doing it, or find it too overwhelming. That presents an opportunity for content marketers to provide guidance and support in the form of courses, coaching, and other revenue-generating services.
• 7 steps do doing this right
• ​Step 1 - Know your audience and the problem they want to solve
• ​Step 2 - Give the FULL Answer
• ​Step 3 - Teach your whole process
• ​Step 4 - Illustrate the value - Show what your process is worth when you put it to work
• ​Step 5 - Ask your audience, "Why aren't you doing this?"
• ​Step 6 - Offer to do it with them.
• ​Step 7 - Repeat
• ​Providing valuable knowledge and illustrating the value of your process can help build trust and demonstrate the worth of your content.
• ​In my latest book, Read This Or Die, I share how I used my skills as a marketer and copywriter to write a sales campaign that helped me overcome the symptoms of Parkinson's disease and change my life.
• ​Marketing is about changing mindsets and sharing your beliefs, values, and worldview, not selling products or services.
• ​Next week, we'll talk about the selling process

Links