Wed, 23 January 2013
What if your marketing worked like a machine – automatic, tireless, regardless of whether you show up today or not, and with predictable results? Today's podcast shows you how. In this week's podcast episode:
Tip Of The Week Move this book to the top of your reading stack. Work the System by Sam Carpenter.
Spiritual FoundationsIs it okay for Christians to be rich?
Feature Segment: How to Market Like a Machine No business can survive without a systematic approach to marketing. “Systematic” means well-defined, carefully followed procedures that produce predictable results. A true Marketing System consists of the following things: predictable processes that produce large quantities of good prospects, clients, and customers for your business. Your marketing system must provide these prospects efficiently (without a lot of hands-on work from you) and affordably (as in, it costs less to get a customer than the revenue that customer produces). Violate any one of these rules and you're in trouble, one step away from the Taco Delmar Phenomena. Here are the components of a good Marketing System: 1. Product Success Formula: TG + CDP/HAS(YCS )+ THM + WTS Special Announcements
Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your FeedbackDo you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 How strong is your marketing system? Share your ideas and tactics below in the comments.
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