The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you're allowed to offer!

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Should You Have A Guarantee

The Story: It's a shame that so many copywriters struggle to get business, when it's so easy to do. (Not to mention the fact that it's not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)

The Point: Don't make getting clients harder than it is. Physician, heal thyself!

The Resource:

5 Ways To Get More Clients Now:

1. Send an email.
2. Call people on the phone.
3. Go fishing in the forums.
4. Release a white paper.
5. Do a teleseminar.

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Click Here

The Question: How do I take online payments?

The Answer: There are lots of options, including a very simple way to take online payments.

Three Ways To Take Online Payments:

1. Use Clickbank (for digital products).

2. Paypal works for physical products.

3. For full-fledged merchant accounts, use iPowerPay.

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How To Take Online Payments

The Question: How do I test my copy?

The Answer: It's not that difficult – don't over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don't steal – model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)

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Get Started Testing Your Copy

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website?

The Answer: Improve the architecture of persuasion on your website: change the words!

How To Improve Your Sales With Better Copy:

1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!).

2. Make changes and measure the results.

3. Next step: start a rigorous testing regimen (more on how to do this next time!).

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When Marketing Doesn't Work