Mon, 4 January 2021
This one is for the entrepreneurs who are weary, tired, longing for things to get “back to normal”… who possibly are coming out go the holidays not rested and revived, but even more discouraged. Now, don’t get me wrong. This is not what EVERYONE is feeling. SOME people are energized, excited, and on FIRE! SOME saw their revenues climb instead of fall in 2020 …. SOME saw their profitability SOAR …While others would label 2020 as “difficult” at best, or a “total disaster” on the other end of the scale. Regardless of where you call on this scale, and what your “business problems” might be, you’ll find some encouragement here. |
Tue, 24 August 2010
Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today's podcast I talk about what that was really all about… As always, if you have feedback or suggestions I'd really like to hear from you. Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Click for the Podcast Audio: |
Wed, 28 January 2009
In the Internet Marketing world, a 10% conversion rate is often considered outstanding. But is it? Not really. Online retailers do much better. Check out Futurenow's posting on “the top 10 converting websites for December 2008“. Here are the top five: 1. ProFlowers 31.1% Hmmm. What do they know that you don't? Something to think about. If you're not already getting at least 10% conversions, I suggest reading this site.
Category:Marketing
-- posted at: 3:13pm PDT
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Wed, 2 July 2008
The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments: 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay. Click for the Podcast Audio: |
Tue, 1 July 2008
The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!) Click for the Podcast Audio: |