Ray Edwards Show (Marketing)
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

This one is for the entrepreneurs who are weary, tired, longing for things to get “back to normal”… who possibly are coming out go the holidays not rested and revived, but even more discouraged.

Now, don’t get me wrong. This is not what EVERYONE is feeling. SOME people are energized, excited, and on FIRE! SOME saw their revenues climb instead of fall in 2020 …. SOME saw their profitability SOAR …While others would label 2020 as “difficult” at best, or a “total disaster” on the other end of the scale. Regardless of where you call on this scale, and what your “business problems” might be, you’ll find some encouragement here.


SPIRITUAL FOUNDATIONS


First - a caution. Don’t kill yourself making a killing.
You’re not in competition with ANYONE. You’re not “behind”.
Grace Over Grind, my friends, in the words of Shae Bynes.

Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.

Matthew 11:28-30


TIP OF THE WEEK


I’ve got a couple of tips for you this week - First, check out Jennifer Allwood’s podcast last week, Episode 199, called “Friend, You Are Not Behind”.

Second, check out the “30 Days of Hope Challenge” with my friend Andy Mason. YOU’RE NOT BEHIND! You can still join this source daily encouragement by clicking here.

Third, would you like a shoutout on this podcast, and for us to pray over your business? Just write us a review and give us a star rating on Apple Podcasts - go to RayEdwardsPodcast.com and be sure you let us know you did this so we can mention you. After you’ve posted your review, you can just email us at support@rayedwards.com.

Here are a couple of our most recent reviews

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OUR FEATURE PRESENTATION


It is possible, by making this one decision, to transform every business problem into profit - even if the problem is YOU!

The key decision: DECIDE to use cognitive reframing to produce positive results from almost any situation.

How you think about the “problem” is usually the actual PROBLEM you are NOW facing.

3 ways to transform problems into profit

Transformation 1: Wisdom profit.

You learned a lesson, got smarter, got wiser. That’s valuable.

Transformation 2: Character profit.

You built character - perseverance, patience, faith.

Count it all joy, my brothers, when you meet trials of various kinds, for you know that the testing of your faith produces steadfastness. And let steadfastness have its full effect, that you may be perfect and complete, lacking in nothing. If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him. 

James 1:2-5
Transformation 3: Ask Transformative questions to reframe how you see the problem.

1. What can I learn from this?

2. What’s great about this problem?

3. What is not perfect yet?

4. What am I willing to do to make it the way I want it?

5. What am I willing not to do to make it the way I want it?

6. What does this make possible?

7. How can I enjoy the process?

Links From This Week's Episode

Jennifer AllwoodJennifer Allwood Episode 199: Friend, You Aren't Behind - Jennifer Allwood

30 Day Hope Challenge - Heaven in Business Recalibrate your year with clarity and confidence.

Leave us an honest review on I-Tunes here. Don't forget to email us at support@rayedwards.com and let us know you left your review so we can give you a shoutout on the show!

 
 
Direct download: REP499.mp3
Category:Marketing -- posted at: 3:00am PST

Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today's podcast I talk about what that was really all about…

As always, if you have feedback or suggestions I'd really like to hear from you.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Click for the Podcast Audio:

Click Here

Get Ray Edwards in iTunes Podcast

Direct download: RES-SBM007.mp3
Category:Marketing -- posted at: 4:12am PST

In the Internet Marketing world, a 10% conversion rate is often considered outstanding.

But is it?

Not really.

Online retailers do much better.

Check out Futurenow's posting on “the top 10 converting websites for December 2008“.

Here are the top five:

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%

Hmmm.

What do they know that you don't? Something to think about.

If you're not already getting at least 10% conversions, I suggest reading this site.

Category:Marketing -- posted at: 3:13pm PST

The Question: How do I take online payments?

The Answer: There are lots of options, including a very simple way to take online payments.

Three Ways To Take Online Payments:

1. Use Clickbank (for digital products).

2. Paypal works for physical products.

3. For full-fledged merchant accounts, use iPowerPay.

Click for the Podcast Audio:

How To Take Online Payments

Get Ray Edwards in iTunes Podcast

Direct download: day09.mp3
Category:Marketing -- posted at: 8:54am PST

The Question: How do I test my copy?

The Answer: It's not that difficult – don't over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don't steal – model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)

Click for the Podcast Audio:

Get Started Testing Your Copy

Get Ray Edwards in iTunes Podcast

Direct download: day08.mp3
Category:Marketing -- posted at: 8:28am PST