Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Sometimes it seems difficult to keep creating content, doesn't it? And for a lot of people it's difficult to even get started.

Daredevil aviatrix

In today's show, I will show you how to D.A.R.E.  to create great content that sells. Also coming up…

  • The app  for recording great audio on your iPhone.
  • Stu McLaren with the Lifestyle Business Report.
  • Now let's get on with it…

Announcements:

Conferences where I will be attending and/or speaking:

Tip Of The Week 

The Griffin iTalk App makes it easy to capture great audio on your iPhone.

Lifestyle Business Segment 

With Stu McLaren

Spiritual Foundations

To receive the benefits of following Jesus, we must practice His presence.

 “I will never leave you or forsake you.” Hebrews 13:5

Feature Segment:  D.A.R.E. to Create Great Content

  1. Desire–based
  2. Aspirational
  3. Results-focused
  4. Experience

 

What To Do Now

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question:     How do you create great content? Click here to leave your comments.

Direct download: REP106.mp3
Category:Podcast -- posted at: 8:35pm PST

One week from today, Social Media Marketing World opens in San Diego. It's the biggest physical event in the Social Media Marketing space, and I am privileged to be one of the speakers.

smmw14-FacebookAd3

In today's show, I will share what I expect from the event… and what I expect from any conference I attend. Also coming up…

  • The  coach that lives on your iPad.
  • Stu McLaren with the Lifestyle Business Report.
  • A free video training series for you.
  • Now let's get on with it…

Announcements:

Conferences where I will be attending and/or speaking:

Tip Of The Week 

The Unstuck app for iPad makes it easy to get on-demand coaching whenever you need it.

Lifestyle Business Segment 

With Stu McLaren

Free Video Training Series

Screen Shot 2014-03-12 at 11.31.46 AM

This FREE training video has nothing for sale. I just show you how to turn your knowledge and experience into products people buy. This video includes…

  • The 7 Levels of Content. Why most people who create Knowledge Products get stuck at Level 5, and how you can become un-duplicatable by moving to levels 6 and 7.
  • The Ultimate Content Outline. This simple outline helps you create any piece of content (email, blog post, video, book, etc) and know exactly what to say.
  • How to know what your “topic” should be. Decide with clarity what topic you are going to focus on.

Click here to get full access to all three training videos.

Spiritual Foundations

Under the new covenant, God promises to do three things:

  • Lead us—“I will put My laws in their mind and write them on their hearts.” (Hebrews 8:10)
  • Work miracles for us—“I will be their God, and they shall be My people.” (Hebrews 8:10)
  • Help us to know Him—“…all shall know Me, from the least of them to the greatest of them.” (Hebrews 8:11)

How do we experience this? By remembering…

“For I will be merciful to their unrighteousness, and their sins and their lawless deeds I will remember no more.”

Hebrews 8:12

Feature Segment:  What I Expect From Social Media Marketing World

Every conference I attend has the potential to yield multiples of whatever I invested to be there. This is especially true of Social Media Marketing World, which is coming up next week. Here's what I expect from any conference I attend, and what I expect specifically from Social Media Marketing World.

5 Things I Expect from Any Conference

  1. A major disruption in my schedule.
  2. The opportunity to reflect, recharge, and refocus.
  3. To learn something new, or learn something old from a new perspective.
  4. To be challenged in some way.
  5. To meet new people, and to reconnect with friends.

5 Things I Expect from Social Media Marketing World

  1. To discover the best social media marketing techniques from the world's top experts. Some are my friends, like Mari Smith,  Michael Hyatt, Amy Porterfield, Michael Stelzner, Joel Comm,  and Cliff Ravenscraft.  Some are mentors that I have never met, but hope to at this conference, such as Jay Baer, Chris Brogan, John Jantsch, and many others.
  2. To be challenged in my thinking about social media marketing, and online business models.
  3. The best networking experience I've ever had.
  4. The opportunity to reflect, recharge, and refocus.
  5. To contribute to a great panel discussion with my fellow panelists, Erik Fisher, Cliff Ravenscraft and John Lee Dumas.

 

What To Do Now

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question:    What do you expect from SMMW (or any conference)? Click here to leave your comments.

Direct download: REP105.mp3
Category:Podcast -- posted at: 10:10am PST

Two years ago this week, I did the very first episode of this podcast. I didn't realize I was making a commitment to cranking out show every week, but that's what happened. It hasn't always been easy.

Crossing-Haven webI took this photo with my new Nikon D5200.

In this episode, I  am taking some time to review the lessons I've learned after doing 104 episodes, week after week. I will also talk about a very important decision I've made-whether to continue doing the show or not. Also coming up…

  • The best way to get clean audio recordings of your speeches on your iPhone.
  • Stu McLaren with the Lifestyle Business Report.
  • A free video training series for you.
  • Now let's get on with it…

Announcements:

Conferences where I will be attending and/or speaking:

Tip Of The Week 

41O6unTKQyL._SL500_SS75_The Rode Smartlav Lavalier Microphone for iPhone and Smartphones is a professional-grade wearable microphone designed for use in a wide range of film, television and broadcast scenarios, or wherever professional quality audio is required in a discreet, portable format without the complication and expense of additional wireless equipment.

Lifestyle Business Segment 

With Stu McLaren

Free Video Training Series

Screen Shot 2014-03-12 at 11.31.46 AM

This FREE training video has nothing for sale. I just show you how to turn your knowledge and experience into products people buy. This video includes…

  • The 7 Levels of Content. Why most people who create Knowledge Products get stuck at Level 5, and how you can become un-duplicatable by moving to levels 6 and 7.
  • The Ultimate Content Outline. This simple outline helps you create any piece of content (email, blog post, video, book, etc) and know exactly what to say.
  • How to know what your “topic” should be. Decide with clarity what topic you are going to focus on.

Click here to get full access to all three training videos.

Spiritual Foundations

Whether we like it or not, God provides for all the things that we need. How do we know this? And how do we gain access to it?

25 “Therefore I tell you, do not be anxious about your life, what you will eat or what you will drink, nor about your body, what you will put on. Is not life more than food, and the body more than clothing? 26 Look at the birds of the air: they neither sow nor reap nor gather into barns, and yet your heavenly Father feeds them. Are you not of more value than they? 27 And which of you by being anxious can add a single hour to his span of life?[a] 28 And why are you anxious about clothing? Consider the lilies of the field, how they grow: they neither toil nor spin, 29 yet I tell you, even Solomon in all his glory was not arrayed like one of these. 30 But if God so clothes the grass of the field, which today is alive and tomorrow is thrown into the oven, will he not much more clothe you, O you of little faith? 31 Therefore do not be anxious, saying, ‘What shall we eat?’ or ‘What shall we drink?’ or ‘What shall we wear?’ 32 For the Gentiles seek after all these things, and your heavenly Father knows that you need them all. 33 But seek first the kingdom of God and his righteousness, and all these things will be added to you.

34 “Therefore do not be anxious about tomorrow, for tomorrow will be anxious for itself. Sufficient for the day is its own trouble.

Matthew 6:25-34

Feature Segment:  What I Learned From 2 Years of Doing This Podcast

For two years-24 months-I have been doing this show every single week. I have learned a lot of lessons along the way. Here are 24 of the most important lessons I learned, one for each month that I've been doing the show.

  1. Prior preparation prevents poor performance.
  2. Perfectionism is the mask procrastination wears to hide fear.
  3. The harvest never comes before tilling, planting, and cultivating.
  4. It is better to give than to receive, yet giving often results in receiving.
  5. The human voice is the most intimate of all communication media.
  6. The power of the podcast for business has been greatly undersold.
  7. Discipline means doing what needs to be done, even when you don't feel like doing it.
  8. Experience is the best teacher, and often the most expensive one; the highest leverage teaching is other people's experience.
  9. You have not because you ask not.
  10. Every project seems to reach the pinnacle of difficulty right before the point of breakthrough.
  11. Your commitment to excellence is reflected in what you ship.
  12. Mistakes in business can be setbacks, but are seldom fatal.
  13. Every adversity contains within it the seed for an equal or greater benefit.
  14. The warrior trains for battle, but the victory is the Lords.
  15. It's okay to switch horses, especially if the one you are riding is tired.
  16. Successful people see problems as challenges to be overcome; unsuccessful people see problems as an excuse to quit.
  17. One of the most valuable things you can learn is how to gracefully say no.
  18. You will either pour most of your efforts into building your own dream, or inevitably pour them into building someone else's.
  19. If you are not investing in your own education and program of improvement, you have decided to stop growing.
  20. Most people are the average of the five people they spend the most time with.
  21. You can use the power of the peer group to raise your level of performance and manifestation-you simply choose your peer group intentionally.
  22. Your own tongue contains the power of life and death over you, your family, and your business.
  23. The reason showing up is 90% of the battle is that most people simply failed to do it.
  24. The most powerful skill you can master is the practice of presence.

Will I continue the show?

What To Do Now

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question:    What will you get done this week as a result of this podcast? Click here to leave your comments.

Direct download: REP104.mp3
Category:Podcast -- posted at: 2:07pm PST

Ever feel like you just need to get more stuff done? I think we all feel that way at some point.

In this episode, I interview Robert Plank on getting things done. Also coming up…

  • The app that prevents long-windedness.
  • Stu McLaren with the Lifestyle Business Report.
  • The one-word Copywriting shift you can make today
  • Now let's get on with it…

Announcements:

Conferences where I will be attending and/or speaking:

Tip Of The Week 

The pClock app that keeps you from blowing past your time limits when speaking.

Lifestyle Business Segment 

With Stu McLaren

Copywriting Corner

The one word shift that you can make that amps up your persuasion power.

Spiritual Foundations

When you see yourself the way God sees you, you won't be “full of yourself”… you will be your full self.

Feature Segment:  Interview With Robert Plank

In the episode I we hear from Robert Plank on:

  • How to stay out of overwhelm.
  • How to avoid having a lot if half-finished products and projects.
  • The secrets of single-minded focus.
  • A simple philosophy of copywriting… or any process!
  • The magic of the “3 Day Rule” and the power of having just “4 Daily Tasks”.

What To Do Now

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher.

Question:    What will you get done this week as a result of this podcast? Click here to leave your comments.

Direct download: REP103.mp3
Category:Podcast -- posted at: 8:59am PST