In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio:

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”

When it comes to team-building and leadership techniques, Lee has one of the best resumés on the planet.

A few weeks ago, I received a note from Lee saying that he had read my new book, Read This Or Die, and enjoyed it so much that he purchased multiple copies to send to friends and family. To receive a note like that from someone I respect and admire was both humbling, and inspiring. 

Lee also extended me the honor of being a guest on his Creating Disney Magic podcast (linked below), which is where this week's audio comes from.

[00:00] Intro/explanation
[00:14] Welcome back to the show
[00:45] How Read This Or Die impacted Lee
[02:39] The missing chapter
[04:11] It's about the reader's challenges...not Ray's
[05:44] Changing your input/output
[06:55] Your wife's review (The Cranial-Rectral Extraction Method)
[10:04] No need to wait for disaster
[12:42] A lesson in brain science
[13:48] A trip to Galaxy's Edge
[15:25] More about "The letter"

Links

Creating Disney Magic Podcast - Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

LeeCockerell.com - The best place to get in touch with Lee. Learn more about his training, speaking, and mastermind group.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing.

This episode is specifically made for business owners who want to write copy for their own business. Even if your business is a copywriting business – there is plenty of opportunity for all of us. These are the days of limitless opportunity.

But you certainly don't have to be a copywriter-for-hire to use this same workflow. This will work for any online business, including personal brands, authors, speakers, coaches, and course creators.

[00:00] My workflow for creating this podcast (and who this will work for)
[03:13] Step 1 - Research the topic most on the minds of my viewers/listeners
[04:17] Step 2 - Put my research into a working document
[04:35] Step 3 - Write my "Human Generated" outline of the episode
[05:10] Step 4 - Run my text through ClarityScribe
[06:31] Step 5 - Read the A.I. generated text out loud (seriously...do this)
[07:56] Step 6 - Record the video version for YouTube
[10:03] Step 7 - Polish up the video (See link below for TimeBolt)
[11:47] Step 8 - Run the audio through ClarityScribe's Podcast module
[12:18] Step 9 - Put the video through Opus Video AI (link below)
[12:55] Step 10 - Load Podcast post on YouTube, the blog, and socials
[13:27] Step 11 - Launch The Video

Links

ClairtyScribe - The ultimate copywriting A.I. not only generates copy for my podcast, but also parses the finished audio to create show notes, a verbatim transcript, social posts, and emails. 

TimeBolt - This is what I use to "clean up" my videos. Removing any dead spaces, bad takes, and various stumbles. (affiliate link)

VidIQ - I use this software to analyze my channel and get the insights necessary to keep my content focused, and relevant to what my audience expects. (affiliate link)

Opus Clip - This incredible software will analyze your long form videos and create sharable highlights. 

Jeff Walker - The inventor of the "Product Launch Formula" coaching program. You can find many of these principles and techniques in his book, called Launch!

My Content Creation Checklist - A summary of the process described in this episode in pdf format

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript and Video

https://www.rayedwards.com/625