Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

The Question: Do I really need a guarantee on my website?

The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.

Three Things To Consider When Creating Your Guarantee:

1. The length of the guarantee (the longer you can make it, the more credible your offer).

2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective.

3. Check with your merchant provider about the length of guarantee you're allowed to offer!

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Should You Have A Guarantee

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Direct download: day10.mp3
Category:Podcast -- posted at: 9:04am PST

nosignal.jpgThe Story: It's a shame that so many copywriters struggle to get business, when it's so easy to do. (Not to mention the fact that it's not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)

The Point: Don't make getting clients harder than it is. Physician, heal thyself!

The Resource:

5 Ways To Get More Clients Now:

1. Send an email.
2. Call people on the phone.
3. Go fishing in the forums.
4. Release a white paper.
5. Do a teleseminar.

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Click Here

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Category:Internet Business -- posted at: 2:23am PST

The Question: How do I take online payments?

The Answer: There are lots of options, including a very simple way to take online payments.

Three Ways To Take Online Payments:

1. Use Clickbank (for digital products).

2. Paypal works for physical products.

3. For full-fledged merchant accounts, use iPowerPay.

Click for the Podcast Audio:

How To Take Online Payments

Get Ray Edwards in iTunes Podcast

Direct download: day09.mp3
Category:Marketing -- posted at: 8:54am PST

The Question: How do I test my copy?

The Answer: It's not that difficult – don't over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don't steal – model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)

Click for the Podcast Audio:

Get Started Testing Your Copy

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Direct download: day08.mp3
Category:Marketing -- posted at: 8:28am PST