Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
 

One of the most important keys to writing copy that sells is being able to write copy quickly. Frequently the faster writer will get the jobs slow writers miss out on. And many times opportunities in the market place exist only for a short window - to take advantage of those you must be able to write copy quickly.


Today we will share five copy hacks you can use to boost your speed up to 5000 words per day.

 

Spiritual Foundations

Do not wear yourself out to get rich;

do not trust your own cleverness.

Cast but a glance at riches, and they are gone,

for they will surely sprout wings

and fly off to the sky like an eagle.

Proverbs 23:4-5

Tip Of The Week

Scan old photos, sharpen, enhance, colorize, tag, share, and more with Photomyne.com

Most of us who are old enough to remember the Regan administration have old photos that we've yet to digitize. We say we'll get to it...but we don't. I'm certainly guilty of that, but it's mainly because I haven't liked my choices. Either do it myself...one photo at a time on a flatbed scanner, OR trust a stranger to do it for me.

Photomyne.com has made this process a lot faster and easier. It's definitely worth a look for those of us who still have photo albums full of floral wall paper, huge sideburns and plaid bell-bottoms.

Feature Presentation

Any writer can boost their output to 2X or 3X whatever they’re writing currently. Some will be able to go as high as 5,000 words per day. Here are five hacks that can help you get there…

  • Pre-writing and outlines
  • Dictate don’t type.
  • Use time block scheduling
  • Write first, edit later
  • Set goals and track word count.

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP519.mp3
Category:Podcast -- posted at: 3:04am PST

I'm a big believer in systemizing tasks for repeatable results, BUT…can you systemize creative processes? Absolutely! In fact, I have a method that will help you generate consistent, strategic content that WILL get you noticed AND boost your bottom line. That's what I'm breaking down in this week's episode.

 
 

Spiritual Foundations

Where there are no oxen, the manger is clean, but abundant crops come by the strength of the ox.

Proverbs 14:4

Many entrepreneurs struggle with decisions regarding investing; whether the investment be in employees, equipment, services, etc. You may ask yourself, “Is it worth this extra hassle?” This verse from Proverbs reminds us that in order to have abundance, we need the strength of the ox, which, of course, comes with its share of poop.

Tip Of The Week

Disclaimer: I'm not a doctor. This tip is not intended to be taken as medical, or psychological advice. If you need that sort of help, seek a professional.

Now that I have that out of the way, here's a tip to help you with anxiety and depression:

For one week, try these five steps:

  1. Turn off all notifications (phone, tablet…anything that winks, blinks, buzzes, etc.)
  2. Check e-mail and messages only ONCE per day
  3. Remove social media apps from your phone and other devices
  4. Only use social media for advertising and promotion (Use it for output, not input)
  5. Avoid all newscasts and reporting (If it's a big deal, you'll hear about it)

Odds are you won't try this digital detox, but IF you do, I truly believe it will make a world of difference in your outlook, productivity and overall happiness. If you try it, please share your result.

Feature Presentation

When we look at the way businesses use social media, there are a few noticeable trends:

  1. The Post And Pray Method – A.K.A. Random Acts of Marketing. Unfortunately, a lot of businesses live in this zone. There's no real strategy here. You're basically throwing out posts, tweets, videos, etc. and hoping you get some positive attention (which usually doesn't happen).
  2. The Post And Pay Method – Again, not a real strategy, but simply throwing money at various social media platforms in the hopes something will bloom. Essentially, this is the same as the first method, but you burn cash in the process.
  3. The Post And Profit Method – This is what you should be aiming for AND it's what I'm breaking down in this week's episode.

Tune in to the episode (or check out the transcript below) and I'll share this process AND explain why it works.

The key is delivering consistent, microcontent (entertaining and easily consumed) to your audience. I've laid out everything you need to know right here. Check out that link and you'll also find out how you can get help from me and my team in generating AN ENTIRE YEAR'S worth of content for your business – I'm talking about INTENTIONAL content. The kind of content that grows your business, engages with your audience and gives you Brand Presence (not just Brand Awareness).

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP518.mp3
Category:Podcast -- posted at: 3:00am PST

Am I worried about copywriters being replaced by AI robots? The answer is no...at least not if you don’t want to be replaced. In this episode, we'll get into how any copywriter can benefit from A.I. copy, and avoid being replaced by a robot.


Spiritual Foundations

And God will generously provide all you need. Then you will always have everything you need and plenty left over to share with others.

II Corinthians 9:8 NLT

God always provides what we need (not necessarily what we want). Sometimes he sends a check just in time, and sometimes he sends creativity to find the right solution to our challenges.

Tip Of The Week

This week's tip is about an app I recently discovered. Here's a summary of their app description: Record videos with confidence. Script, shoot, style, and caption like a pro. BigVu gives you a teleprompter on your phone. You can keep your eyes on the camera while reading your script with ease as it scrolls up the screen. Cut videos in a snap by just selecting the words where you want to start and end.


BigVu caption maker automatically transcribes your video into a storyboard with subtitles perfectly in sync with your narration. Spice up your presentation by highlighting keywords on your subtitles with bright colors, or adding image or video overlays. Brand your video with your logo & titling. Style your video with your brand logo, lower 3rd titling, commercial free music backgrounds, and a biz card animated outro with your business contact details. You'll find BigVu right here: https://bigvu.tv/

Feature Presentation

Are copywriters being replaced by AI? Should you be worried about this? Yes, if you are robotically cranking out copy. “If you can be replaced by a robot, you will be.” We have to up-level our game!


Any copywriter can benefit from AI copy, and avoid being replaced by a robot. Here are 5 keys to making that true for you…

KEY 1-  Move beyond templates and “mad-lib copy”. AI is ALREADY doing that - often better than you. You’ve got to bring that spark of creativity and write BREAKTHROUGH copy.

KEY 2 - Practice your CRAFT. Make time to write - not just hack together swipe files. You must enjoy the process. The AI phenomena will wash out those for whom this is “just a job”.

KEY 3 -  Use AI yourself to crank out transactional copy and “vomit drafts” - and use the time saved to try creative approaches your weren’t able to get to before.

KEY 4 - Be a testing fanatic. Use Google’s built-in testing features, or Optimizely, or similar products to get serious about testing: post titles, video and podcasts titles, email subject lines, YouTube video titles, copy, description and thumbnails. Optimize for BOTH SEO  and conversion.

KEY 5 - Renew your passion for copy - or move on. This is, in the best case, art. In the less than best case - it's hacking.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP517.mp3
Category:Podcast -- posted at: 4:00pm PST

My guest this week is best-selling author and all-around superstar, Jon Acuff.

I've been following Jon for a long time now, and his new book, Soundtracks, is one I can recommend without hesitation. In fact, I've read it twice, and as you'll hear in our conversation, it's already had an impact in my life.

He has managed to beautifully pinpoint and simplify the process to change the way you think…or, more accurately, to take control of the recurring thoughts that influence your life, whether you realize it or not...Your soundtrack.

Links From This Episode

Soundtracks - Get your copy of Jon's book

Jon Acuff's official website

Jon's Podcast - If you want to hear a sample of Jon's new book, Soundtracks, check out Episode 12

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP516.mp3
Category:Podcast -- posted at: 4:00pm PST