That is the question that keeps coming up:

“Is Ray retiring?”

It’s my own fault. It’s because I said (in yesterday's email) that “this is your last chance to work with me personally.” For 98% of those reading this email that remains true, but I am absolutely not “retiring“.

And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however.

Listen to this week's episode to get the whole story, where you will discover…

• Why my team and I attended FunnelHacking Live (hint - it was only partly to receive our “2 Comma Club” Award - and even that not for the reasons you might suspect.)
• How you can get a copy of the exact Funnel through which we processed nearly $1.8 million in sales to earn that award. We will even help you customize it for your own business, if you qualify.
• Why today's economy makes it possible for you to achieve business growth in 12 months which took me 12 years.

• The two surprising “universal truths“ about all businesses (no matter what business you are in, or think you’re in). These two truths should change the way you approach everything about marketing your business.

• And the 5 Areas of Strategic Focus you must master … if you want to not only survive, but actually thrive in the coming economic meltdown.

All this (and more) in today's podcast.

Links

Work With Ray Edwards to Build Your Million Dollar Freedom Business

Video

A video version of this week's episode is available by Clicking Here

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/588

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion.

Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.

I'm not easily impressed these days, and I certainly don't feel the need to learn a new app just because it's popular. This app, however, is worth some effort. I invited Cliff to share with us how he's using Notion to quickly create and manage incredible content that serves his listeners and clients.

• [00:00] Intro
• [01:17] A thousand hours so far
• [01:52] Not bad for an amateur
• [04:03] The value of journaling (they're not for posterity)
• [05:11] Don't trust your biological brain
• [06:41] How do you use Notion?
• [10:14] This sounds like a lot of work
• [11:33] Where do I tap?
• [12:11] How did you go from a Google Doc to Notion?
• [17:31] Let's see it work
• [22:32] Notion as a CRM
• [24:50] Ultimate email follow up
• [29:11] Copywriters: Pay attention
• [30:10] Client homework
• [33:35] Imagine the level of service you can provide
• [34:16] The learning curve...
• [36:40] Notion for speakers
• [39:46] Applying knowledge (not just collecting it)
• [41:03] A final demo (keeping things private)
• [42:37] You are a media empire
• [43:25] Okay, one final show off

Links

https://www.cliffravenscraft.com/ - Visit Cliff's site

https://www.cliffravenscraft.com/podcast - Cliff's podcasts

https://notion.so - Here's where to get started with Notion

https://tinywow.com/ - Convert PDF's to JPG's (and much more)

https://otter.ai - Transcription service

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/587

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority

https://jenniferallwood.com

I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

• [00:12] Intro
• [01:01] What is copywriting?
• [02:05] How did you get into this business?
• [04:00] Everything is copy
• [05:30] The P.A.S.T.O.R. Framework
• [17:19] Are women more prone to...
• [18:55] A heart-lead seller
• [20:20] Teach them long division...then sell them a calculator
• [23:04] How is it working for you?
• [23:23] The power of One-to-One selling
• [26:04] How does PASTOR work with social media?
• [30:04] Copy for Facebook...vs Copy for Instagram
• [30:30] Can I be an exceptional communicator...but a bad seller?
• [32:10] What should marketers not do
• [33:50] This is what you meant to say
• [35:35] Bio Copy
• [38:10] Writer's Bl*ck (we don't use that term)
• [41:25] Accidental copy
• [42:11] It's perfect enough!
• [43:09] Any trends?
• [46:51] When and how do I hire a copywriter?
• [49:34] Tell me about certification
• [52:48] Offering Risk Free Guarantees

Links

Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/586

That is an intentionally provocative title, but I assure you it's not clickbait.

Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!"

A Note About This Episode:

The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here.

• [00:12] Intro ... Are you serious?
• [00:53] Do you own a business...or a job?
• [01:49] What's a true marketing system?
• [02:21] The simple fix
• [03:19] Discipline = Freedom
• [03:45] We all have challenges
• [04:31] One of these can change everything
• [05:24] Doctor's advice
• [05:35] The priorities have shifted...the goals have changed
• [06:27] A great next move

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/585