Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio.

Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious.

And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever.

• ​Molly's fascination with human behavior and psychology drives her passion for marketing and helping people with marketing psychology, influence, persuasion, and mental triggers
• ​​The importance of copywriting skills (and where to learn them)
• ​How Molly ​used the PASTOR formula to write a proposal that secured a $120,000 deal
• ​Language is powerful!  Mastering it is important not just in copywriting, but also in ALL communication​
• ​ "It's better not to speak at all unless what you're going to say expresses compassion, inspiration, or mutual benefit."
• ​Mind your mental state: Don't write when you're angry​
• ​AI is a powerful tool to give you a start, but human understanding of how words are perceived and the psychological impact is still crucial.

Links

• ​WhyPeopleDoStuff.com What makes people listen to you?
  To trust you? Buy from you? Contact you?
  What makes YOU stand out more than anyone else? - Check out Molly's site to answer those questions.
• ​Start Your Own Writing Business - Check out some free training, and a special offer from Ray.

Watch the Video and get the Transcript

https://www.rayedwards.com/638

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise."

Key Insights

• ​Thank God for teachers
• ​Understanding the importance of framing and presentation in copywriting is crucial for success
• ​Focus on finding "the whos" (the right people) to help, rather than getting caught up in the details.
• ​Amanda became a certified, high-performance coach after being inspired by receiving coaching in college.
• ​Give us some numbers...Amanda talks about the growth of her company, Homegrown, going from part-time work to achieving six-figure earnings and retiring their husband within five years
• ​Knowing how to write good copy (or partnering with someone who can) is crucial for success​
• ​AI-generated copy still needs human help to be more than mediocre
• ​Coaches help people navigate imposter syndrome, loneliness, and lack of clarity by focusing on time management, productivity, and finding meaning in their work
• ​Creating a community for learning is more effective than just offering a course
• ​AI For Copywriters can help improve your marketing and learn to use AI as a tool to amplifiy your own voice, not replace it

Links

https://www.rayedwards.com/637

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim.

My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to.

Listen and learn from my conversation with Anita Anello.

Key Insights

• Anita's career success and achievements left her feeling unfulfilled, questioning if there was more to life than just titles, money, and accolades, emphasizing the need for a deeper sense of purpose and fulfillment.
• ​​Be impeccable with your word and build a reputation of reliability and trustworthiness.
• ​Everything Is Copy - Anita discovered the importance of copywriting through the idea that "everything that we say and do​ is all copy."
• ​Build your business around the deep desires in your heart and be rewarded with freedom.​
• ​Anita's passion lies in helping other successful women of faith who have reached a pinnacle in their careers and have a God-sized idea inside of them, guiding them towards fulfilling their potential.
• ​Creating a movement of women who champion each other, meet each other where they're at, and have no tolerance for complainers or those who don't take responsibility for their lives.
• ​Anita and her husband were able to pay off over $40,000 of debt in just a four-month period, demonstrating their commitment to financial stability.
• ​Anita's journey of finding work-life balance and being present for her kids while still making money and pursuing her interests is inspiring.
• ​"Being a person of Integrity is one of my core values...whatever you say you're going to do, that's it because all I have are my words."
• ​Anita's list of necessities for her family's survival and thriving included not just financial aspects, but also time, health, and other non-monetary factors.
• ​Overcoming challenges and declaring one's accomplishments can empower individuals to walk confidently in their journey, leaving a ripple effect for generations to come.

Links

• TheRippleAffect.net - The place to connect with Anita Anello, and "Turn Your Corporate Skills into a Consulting Business You Love"

Video and Transcript

rayedwards.com/636

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.