Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients.

There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both. 

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not.

Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website. 

This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales.

[00:20] Grow your list with your existing traffic
[00:42] Rule #1: The purpose of your website is to grow your email list
[01:55] Example 1: My site
[03:02] Example 2: Ben Settle
[03:28] Example 3: Tim Ferris
[04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list
[04:57] Rule #3: The best way to make sales is to email the people on your list...every day
[05:36] What about Spam complaints?
[06:10] What do you say in your emails?
[06:31] The Story Formula (Hook, Story, Lesson)

Links

BenSettle.com - Want to up your email game? Pay attention to this man.

Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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Get The Transcript

https://rayedwards.com/610

Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus. 

Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be?

Listen to find out how to retrain your narrator, overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life.

• [00:00] Intro - Who is Megan Hyatt Miller?
• [00:56] What was the genesis book
• [02:52] The fear that could have ruined everything
• [06:02] The stories we tell ourselves
• [09:21] The science of mindset
• [11:53] Training your narrator
• [13:42] Give me a real example
• [18:32] It's not all business
• [20:46] You can't solve a problem you don't think you have
• [24:09] Maybe you can have it all
• [26:40] The self-coaching tool
• [29:27] What's the goal with this book?
• [30:30] Where to get it

LINKS

Mind Your Mindset - Click to get your copy of Mind Your Mindset: The Science That Shows Success Starts With Your Thinking. This affiliate link includes 3 incredible bonuses for my listeners and viewers:

1. Mind Your Mindset audiobook ($26.99 value)
2. ​Self-Coacher Desk Tool ($9.99 value) — 50% off with promo code.
3. ​Mind Your Mindset Reading Guide ($19 value)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/609

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed. 

And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too).

I felt this information was urgent enough to warrant a special, bonus episode for this week.

• [00:00] Intro (this may be a mistake)
• [01:27] Work
• [01:34] 7 Questions every entrepreneur must answer
• [01:51] Question 1: Are you prepared for ...?
• [03:00] Question 2: Do you have a systematic (repeatable) approach for marketing?
• [03:25] Question 3: Is your business a leach?
• [03:39] Question 4: Are you already using A.I. in your business?
• [03:53] Question 5: Are you creating 50-100 pieces of content each day?
• [04:11] Question 6: Is your Shadow Brand killing your business online?
• [04:37] Question 7: Is your marketing dynamically controlled by A.I.?
• [05:11] What qualifies me to give you this advice?
• [07:15] Here's what I've learned over decades of doing this
• [09:54] I blame Gary V.
• [12:33] The abundance mindset
• [13:33] Over a million views
• [14:39] But...I've tried that
• [16:54] The problem *most* people have
• [18:56] Your competition just got better
• [21:17] This is not a trend...
• [24:47] 20:1
• [27:30] What else we're doing
• [30:20] Elysium Writer
• [35:09] If there's ONE thing to improve in your business, it's this... 
  
  

Watch This Episode on Youtube

https://youtu.be/H-HkZxEv4tU

Links

Click Funnels - This is the system we have used to build multiple, 7-figure sales funnels. (affiliate link which does not affect the price you pay)

ElysiumWriter.ai - Members of our coaching program have early access to this powerful A.I. which has been designed with my own, proprietary framework to deliver incredible copy that converts. 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

"If I only knew then what I know now." Who hasn't had that thought?

Since time travel is not yet an option, this week we'll examine something more practical: 

What would your future self be asking you now?

In this episode, I have 5 questions that can help you become the future self you want to be.

[00:00] Intro
[00:17] If you could go back in time to talk to your younger self, what would you say?
[02:04] Discipline is Destiny (Ryan Holiday)
[02:53] If we know what to do, why don't we change?
[03:57] Change can happen in an instant
[06:02] Read This or Die
[06:53] Question 1: What is your average day like?
[12:17] Question 2: Who do you spend the most time with?
[16:42] Question 3: What is your fuel?
[20:38] Question 4: What do you think about the most?
[23:00] Question 5: What is the story of your life?

Links

Read This or Die - Ray Edwards (Available for Pre-Order now!)

Discipline is Destiny - Ryan Holiday

Mind Your Mindset - Michael Hyatt and Megan Hyatt Miller

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. 

Questions or Comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Transcript and Video

https://rayedwards.com/607

Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan.

Three simple, life-changing steps are waiting for you in this week's episode.

[00:00] - What do I mean by "the resistance" (friction)
[01:52] - Eliminate Self-Created Resistance
[06:37] - Permission Based Resistance
[11:16] - Externally Produced Resistance

Links

TextExpander - If you have to type it more than once, templatize it

The War of Art - by Steven Pressfield. I highly recommend you read this book (at least) once.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/606