Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise!

Click here to download or listen to this episode now.

Spiritual Foundations

“I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that you were enriched in everything by Him in all utterance and all knowledge” (1 Corinthians 1:4-5)

Tip Of The Week

Sentey LS-6141 Aluminum 10 Ports – 7 port Usb Hub 3.0 and 3-charging Ports, Portable Hub for Mac or PC Desktop, Macbook Pro, Mac Mini or Any Notebook, Mini Hub with Free Transport Pouch Included.

Buy it here on Amazon

Feature Segment: Stats and Adjustments

• Log everything.
• Emails sent.
• Opens.
• Ad clicks.
• Optin conversions.
• Webinar show-ups.
• When people leave.
• Track video metrics.
• How many sales?
• Total conversion rate?
• Where are the weak links?
• Split test sales letter tweaks and ad tweaks.
• Make adjustments and see if they work.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

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This all can feel overwhelming – but which phase are you in? Don’t work on Phase 4 if you’re still in Phase 1 or 2.

It's time for Phase 4 – MARKETING!

Let's recap the first 3 phases first, because these must be done before you get to Phase 4…

Phase 1: Problem-Pain-Person, Initial Analysis (The ‘P’ from the Pastor Framework)

• What problem are you solving?
• What is the pain the person is experiencing?
• Who is the person feeling this pain?

Phase 2: Product

• How are you solving this problem?
• This is the stuff.
• Course? Coaching? Physical Product?
• When will it be ready?

Armand Morin

Phase 3: Copy

• Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
• We Review

Click here to download or listen to this episode now.

Spiritual Foundations

“Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us.” (1 John 4:11-12)

Tip Of The Week

My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover:

• The 11 quick essentials that all effective book landing pages must have.
• How to make your landing page a “branded experience” that effectively sells books.
• The secret must-do’s for engaging viewers and converting sales.

Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He’s worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff.

Download your free copy of the book now.

Feature Segment: Phase 4 of Business Development – Marketing

• You need a marketing SYSTEM
• Where are these people hanging out? Better yet, where are they looking for solutions already?
• Overall Ad Strategy – then TACTICS
• Email sequences and segments
• Landing page copy
• Ad copy

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Do you feel you’d be willing to invest in an affordable guided system?

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live!

Click here to download or listen to this episode now.

Spiritual Foundations

“Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2)

Tip Of The Week

Scrivener for iOS

Feature Segment: 7 Lessons Learned at Copywriting Academy Live

1. Live events are expensive, risky, and time-consuming … but worth it.
2. Teamwork makes the dream work.
3. No plan survives contact with reality.
4. Adapting to the needs of your customers and clients is paramount.
5. Don’t pretend you have everything figured out – everybody else knows that’s not true.
6. Trust your team, your audience, your gut… and God.
7. Nothing builds community like bread, love, and laughter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Have you asked and answered all the questions in Phase 1 for your business?

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap.

We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting!

Click here to download or listen to this episode now.

Spiritual Foundations

“But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” (Matthew 6:33). (NKJV)

Tip Of The Week

How to Write Copy That Sells

Feature Segment: How to Sell With Copy

• Copy is salesmanship in print.

• PASTORING and shepherding.

• Marketing something you do FOR people , not TO them

• Long copy vs short

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Do you struggle with writing your copy?

Last week we began to outline the 5 Phases of Business Development

Today we’ll cover Phase 2: How to Know Your Product Will Sell.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Will It Fly Book by Pat Flynn

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 2: How to Know Your Product Will Sell

• How are you solving this problem?

• This is the stuff. Course? Coaching? Physical Product?

• Do you really know what they will buy?

• When will it be ready?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Have you ever launched a product that just flopped? Why do you thnk that happened?