Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion.

Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.

I'm not easily impressed these days, and I certainly don't feel the need to learn a new app just because it's popular. This app, however, is worth some effort. I invited Cliff to share with us how he's using Notion to quickly create and manage incredible content that serves his listeners and clients.


  • [00:00] Intro
  • [01:17] A thousand hours so far
  • [01:52] Not bad for an amateur
  • [04:03] The value of journaling (they're not for posterity)
  • [05:11] Don't trust your biological brain
  • [06:41] How do you use Notion?
  • [10:14] This sounds like a lot of work
  • [11:33] Where do I tap?
  • [12:11] How did you go from a Google Doc to Notion?
  • [17:31] Let's see it work
  • [22:32] Notion as a CRM
  • [24:50] Ultimate email follow up
  • [29:11] Copywriters: Pay attention
  • [30:10] Client homework
  • [33:35] Imagine the level of service you can provide
  • [34:16] The learning curve...
  • [36:40] Notion for speakers
  • [39:46] Applying knowledge (not just collecting it)
  • [41:03] A final demo (keeping things private)
  • [42:37] You are a media empire
  • [43:25] Okay, one final show off

Links

https://www.cliffravenscraft.com/ - Visit Cliff's site

https://www.cliffravenscraft.com/podcast - Cliff's podcasts

https://notion.so - Here's where to get started with Notion

https://tinywow.com/ - Convert PDF's to JPG's (and much more)

https://otter.ai - Transcription service

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/587

Direct download: REP587.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority

https://jenniferallwood.com

I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

 

  • [00:12] Intro
  • [01:01] What is copywriting?
  • [02:05] How did you get into this business?
  • [04:00] Everything is copy
  • [05:30] The P.A.S.T.O.R. Framework
  • [17:19] Are women more prone to...
  • [18:55] A heart-lead seller
  • [20:20] Teach them long division...then sell them a calculator
  • [23:04] How is it working for you?
  • [23:23] The power of One-to-One selling
  • [26:04] How does PASTOR work with social media?
  • [30:04] Copy for Facebook...vs Copy for Instagram
  • [30:30] Can I be an exceptional communicator...but a bad seller?
  • [32:10] What should marketers not do
  • [33:50] This is what you meant to say
  • [35:35] Bio Copy
  • [38:10] Writer's Bl*ck (we don't use that term)
  • [41:25] Accidental copy
  • [42:11] It's perfect enough!
  • [43:09] Any trends?
  • [46:51] When and how do I hire a copywriter?
  • [49:34] Tell me about certification
  • [52:48] Offering Risk Free Guarantees

Links

Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/586

Direct download: REP586.mp3
Category:Podcast -- posted at: 3:00am PDT

That is an intentionally provocative title, but I assure you it's not clickbait.

Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!"

A Note About This Episode:

The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here.


  • [00:12] Intro ... Are you serious?
  • [00:53] Do you own a business...or a job?
  • [01:49] What's a true marketing system?
  • [02:21] The simple fix
  • [03:19] Discipline = Freedom
  • [03:45] We all have challenges
  • [04:31] One of these can change everything
  • [05:24] Doctor's advice
  • [05:35] The priorities have shifted...the goals have changed
  • [06:27] A great next move

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/585

Direct download: REP585.mp3
Category:Podcast -- posted at: 3:00am PDT

Listen to this week’s podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery.

My neurologist was telling me it was time to give in and have the brain surgery  … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery - and to do that, I had to actually get better.

 

  • [00:00] Intro - Is it true?
  • [08:34] How does this relate to you?
  • [10:14] Are you stuck in the loop?
  • [12:11] Here's an example
  • [12:41] You must be able to imagine it now
  • [14:15] You probably have the answer already
  • [14:42] Murphy's Law is a crock of $#!*
  • [15:14] Ray's Law - think about it this way
  • [15:28] A note about CDRC and FHL

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/584

Direct download: REP584.mp3
Category:Podcast -- posted at: 3:00am PDT

Let's start this week's encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics:

  • 22% of business startups fail in the first year
  • 50% of new businesses fail within the first five years
  • 97% of online businesses fail within the first five years

Did you catch that last one? Ouch!

I've been doing business online for nearly two decades. Is it just luck that I've beaten the nearly insurmountable odds? I don't think so.

This week, I want to share 7 Power Beliefs for business owners that I believe are your ticket to the 3% club of successful, sustainable businesses.

  • [00:00] Intro
  • [03:57] There is a payback for doubling down on small habits that change your future
  • [05:23] Scale your business by doing the unscalable (while you can)
  • [06:56] It is important to invest in assets, attention, and people
  • [09:58] There is less competition and more opportunity than ever before
  • [12:41] There is free land right now and you should grab as much of it as you can
  • [15:15] If you're creating and building during a recession, you're 2-5 years ahead of everybody else
  • [15:42] Start now, with whatever you have

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/583

Direct download: REP583.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're a new copywriter, or perhaps find yourself in a slump, your immediate question is likely: How do I get clients, now?

This week, I'm sharing some methods that have consistently worked for me and I'm certain can work for you as well. Bonus - These client-getting methods are not exclusive to copywriting!

[smart_track_player url="https://traffic.libsyn.com/secure/rayedwards/REP582.mp3" artist="Ray Edwards", title="Get Clients Now" background="default"]

  • [00:00] Intro
  • [00:48] Method Number 1 : The Open Agenda Method
  • [04:40] Method Number 2: The Life Light Method
  • [07:37] Method Number 3: The Zero Resistance, Client Creation Process
    • [09:06] Contact
    • [09:30] Converse
    • [10:27] Connection
    • [11:10] Contribute
    • [12:35] Confront & Coach
    • [17:38] Collaborate
    • [18:12] Commitment
  • [19:38] The secret weapon of getting clients now
  • [22:00] Funnel Hacking Live

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Click here for this week's transcript

Direct download: REP582.mp3
Category:Podcast -- posted at: 3:00pm PDT

When I say, "change your words, change your world", it isn't just for the sake of marketing - it's a fact.

This week's episode is about the importance of language. From the way we express ourselves in person and online, to our most private internal dialogue, the words we choose are critical. They truly shape our view of reality.

Quick note: Much of this content was inspired by an interview with Robin Arzón I heard on Rich Roll's podcast (linked below). I highly recommend you add it to your must-listen-to list.

  • [00:00] Intro - Linguistic Alchemy / Dirt into wealth
  • [02:48] See the world through a different set of eyes
  • [03:11] Letting the world see my reality
  • [05:02] If we can't trust each other...
  • [05:28] What stops us from telling the truth?
  • [06:13] Success is not hard - Here's the formula
  • [07:25] My policy: Radical Honesty
  • [07:54] Plateaus are launchpads (things I learned from Robin Arzon)
  • [09:48] Turn your doubts into defiance
  • [10:36] Turn your fear into fury
  • [12:11] Own your voice - be fully you

Links

Rich Roll's Podcast - A very inspiring interview with Robin Arzon

The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/581

Direct download: REP581.mp3
Category:Podcast -- posted at: 3:00am PDT

No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that.

Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so please share.

 

  • [00:00] Intro - Let's define success
  • [02:19] 14 Rules for Success in Tough Times
    • [02:26] Commit to mastery of the most important skill: clear persuasive Communication (with self, then others)
    • [04:25] Let your word be your bond
    • [05:29] Don’t take anything personally
    • [07:25] Don’t assume anything
    • [10:27] Always do your best
    • [11:14] Be skeptical, but listen and stay curious. Ask specific questions
    • [14:13] Ask yourself daily “Is this who I really want to be?”
    • [15:25] Eliminate small discomforts before they become too large to eliminate
    • [16:10] Spend the most possible time with people who hold you to a higher standard
    • [21:36] Ruthlessly avoid Time Vampires (and Emotional Vampires)
    • [24:54] Remember you have EXACTLY what you’re willing to TOLERATE
    • [26:55] Be certain that profound change CAN happen in an instant
    • [28:12] Keep in mind the obstacle is not IN the way, the obstacle IS the way
    • [29:39] Remember you are one decision away from changing your entire life
  • [31:16] How to master rule number 1

Links

The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!

The Four Agreements by Don Miguel Ruiz

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/580

Direct download: REP580.mp3
Category:Podcast -- posted at: 7:00pm PDT

This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting.

The end result: A lot of great Q&A that I felt would benefit more people if I shared it here.

  • [00:00] Intro / What is the purpose of this meeting?
  • [02:58] Why the world NEEDS you right now
  • [03:42] Lesson 1: Communicate Value
  • [04:28] but...what about the recession
  • [04:59] How I had one of my best times during one of the worst times
  • [07:47] What to do right now
  • [09:22] Yes, buying luxury items does help others
  • [09:52] Want to give more? Earn more.
  • [10:33] Prosperity with purpose
  • [10:54] The ideal business
  • [12:58] What is a CDRC and why should you be one?
  • [17:26] Joe's CDRC experience
  • [18:14] Why go to Funnel Hacking Live?
  • [20:44] Q&A - How do you get affiliates to promote your stuff?
  • [28:23] Q&A - P.A.S.T.O.R. formula for blogging
  • [30:21] Q&A - What you SHOULD be asking me
  • [37:23] Q&A - How do you amplify pain when you're selling a luxury item?
  • [41:00] Q&A - Do pastors make good copywriters?
  • [43:30] Q&A - How much is it?

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/579

Direct download: REP579.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read.

I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game.

Then along came Richie Norton, and his book, Anti-Time Management, did exactly that. It's a brilliant new perspective on a topic that is nearly as old as the sundial.

In this week's episode, I talk with Richie about how to "Reclaim Your Time and Revolutionize Your Results with The Power of Time Tipping".

 

Links

https://richienorton.com/

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/578

Direct download: REP578.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I wanted to tackle a huge question: "Is this the end?"

Spoiler Alert: No. It isn't.

We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like:

  • Recession
  • Inflation
  • High Interest Rates
  • the Labor Market
  • the Great Resignation
  • Bear Market
  • Supply Chain Shortages
  • War in Europe

It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they sell.

But, how bad are things, really?

Let's take a few minutes to break down where we are, how we got here, and what's next. 


  • [00:00] Intro / Declaring your independence
  • [02:05] It's not that bad
  • [02:54] The news sells fear (As they say, "If it bleeds, it leads.")
  • [03:50] What really happened
  • [05:50] The housing market (according to Dave Ramsey)
  • [07:09] For those under 35...
  • [08:20] Tips on beating inflation
    • [08:47] Get a side-hustle - Tax advantages for owning a business (legal, moral, ethical ones)
    • [09:21] Copywriting - the BEST side-hustle
    • [10:30] Can I train others to do what I've done? (case study: Dawn Apuan)
  • [18:30] You can do this on your own (it just takes longer)
  • [19:23] We're taking applications now - visit https://rayedwards.com/sidehustle

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

What Dave Ramsey says about the Housing Market (VIDEO)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/577

Direct download: REP577.mp3
Category:Podcast -- posted at: 2:16pm PDT

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.

 

  • [00:00] Intro / Why now?
  • [01:00] Let's define "entrepreneur" (Ryan Moran)
  • [02:05] No retreat!
  • [02:19] Seven reasons why...
    1. [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ... but don’t live in SURVIVAL MODE! “Act to survive, form habits to thrive.”
    2. [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more “Scalable” than you think!)
    3. [05:52] Invest in assets, attention and people - all are on sale. “Invest in acquisition of attention today, be wealthy tomorrow.”
    4. [08:27] There is less competition, because people behave like sheep; when they fear, they huddle. “When the tide goes out, we instantly see who was skinny-dipping.”
    5. [10:44] There is a land-grab available, and it won’t last. “Those who make the widest and deepest deposits of their best ideas and value will win the long game.”
    6. [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. “Rational optimism is the ultimate advantage, and it is both attractive and contagious.”
    7. [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage.

Links

Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th.

capitalism.com - Ryan Moran

Unique Ability - Dan Sullivan

The Big Leap - Gay Hendricks

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP576.mp3
Category:Podcast -- posted at: 3:00am PDT

Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment.

In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.

 

  • [00:00] Show open - What is it?
  • [01:49] Here's 3 reasons why a copywritng business is perfect for a recession
    • [02:18] Businesses are your customers (They NEED you!)
    • [03:46] Operating cost is virtually nothing
    • [04:33] "Geo-arbitrage"
  • [06:49] Linguistic Alchemy
  • [07:50] How I started in this biz
  • [08:09] I can write, but...now what?
  • [10:02] Getting steady work
  • [11:12] The "foolproof plan"...that doesn't work.
  • [12:25] Seminars, and why you need them
  • [13:34] Certified by yours truly
  • [15:23] The first brick wall most new copywriters hit
  • [16:00] Why new copywriters feel they have no credibility in the marketplace

Links

Become a Ray Edwards Certified Direct Response Copywriter - Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it - And that starts with us discussing your goals, expectations and level of commitment.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP575.mp3
Category:Podcast -- posted at: 3:00am PDT

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…

 

  • [00:19] What's happening?
  • [02:23] Always be making offers
  • [02:47] Always give a reason why for immediate action
  • [03:07] Always be clear and directive in what you write
  • [03:40] Always track and measure with ruthless accuracy
  • [04:10] Always use zero cost brand building via social media
  • [04:45] Always use strong sales copy
  • [05:24] The fortune is in the follow up
  • [06:14] Always make your ads look like mail order
  • [06:50] Results decide
  • [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP574.mp3
Category:Podcast -- posted at: 3:00am PDT

My guest this week is Tim Schurrer, author of The Secret Society of Success.

First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim?

Then, I read the book.

In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).

 

  • [00:00] Intro - Who is Tim Schurrer
  • [03:41] What's the book about?
  • [06:05] Defining success
  • [07:39] "...nobody there has your back. "
  • [09:02] Success is in the assist
  • [09:55] How do we find the balance?
  • [11:22] The Tim Cook example
  • [13:12] We get to choose how to show up
  • [14:23] One life at a time
  • [17:24] Missed the goal...now what?
  • [19:08] Reader feedback
  • [20:35] Writing a bestseller...
  • [22:46] Are you content doing the work?
  • [24:08] A great model for moving forward
  • [24:53] Perfect timing

Links

Get a copy of Tim's book, The Secret Society of Success

Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP573.mp3
Category:Podcast -- posted at: 3:00am PDT

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe.

There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded.

This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me.


  • [00:00] Intro - The fear
  • [00:54] Past recessions
  • [02:34] What now?
  • [03:46] Your most valuable asset is...
  • [04:26] Being me...
  • [06:52] Culture and clarity
  • [07:55] Your community
  • [08:52] Courage

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP572.mp3
Category:Podcast -- posted at: 3:00am PDT

If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book.

This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue.

This week, I'm giving you 5 good reasons why you MUST write a book.


  • [00:00] Intro - Who is Ray Edwards?
  • [01:30] Five good reasons to write a book
    • [01:44] Reason 1 - To be an Authority
    • [02:07] Reason 2 - A useful, bestselling book is the Ultimate sales letter for your company
    • [02:30] Reason 3 - Your bestselling book should become the hub of your digital business
    • [02:51] Reason 4 - Free publicity (and a whole lot more)
    • [03:01] Reason 5 - Your bestselling book is the key to getting speaking gigs (on podcasts, stages, etc.)
  • [03:23] The fast track to building your personal brand
  • [03:44] You don't get rich selling your book...
  • [04:09] What kind of book?
  • [05:43] How do you write a useful, bestselling book?
  • [07:20] The best of both worlds
  • [08:00] What does it take to have a bestseller?
  • [08:40] What a book proposal really is, and how I got one
  • [09:33] Who is Jeff Goins?
  • [09:57] How I got my book deal (with a $150k advance) / Bestseller Bootcamp

Links

ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP571.mp3
Category:Podcast -- posted at: 2:00pm PDT

Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible?

There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company.

Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well.

This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller.


  • [00:00] Intro and...why Fresh Complaint?
  • [02:03] How do you come up with an interesting idea?
  • [03:21] Start with your argument
  • [03:57] Writing a book is a democracy
  • [06:04] The Big Idea Formula
  • [06:28] The subtle art of...
  • [07:20] The title follows the idea
  • [10:29] The headline is the LAST thing you write
  • [12:00] Opening the kimono
  • [13:15] Writing is a democracy...Not a committee
  • [14:33] How does an idea succeed?
  • [15:29] The War of Art
  • [17:04] Be provocative
  • [18:51] Books generate more than just sales
  • [20:52] Books are still relevant
  • [22:09] A timeline of our upcoming book (so far)
  • [23:38] About the process
  • [26:34] Don't just start writing...have a plan
  • [27:11] Bestseller Bootcamp (https://prosperouswriter.com)

Links

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Coming soon...

Direct download: REP570.mp3
Category:Podcast -- posted at: 11:00am PDT

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea, to proposal, to publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.


  • [00:00] Intro: How it all started
  • [01:09] Coming up...
  • [01:53] How to get 150k for a proposal
  • [03:54] Jeff's "reinvention"
  • [05:55] "Every good marketer struggles with honesty."
  • [11:00] Removing the masks
  • [15:49] The characters we play
  • [18:30] What is a bestseller?
  • [20:10] Does "bestseller" still matter?
  • [25:46] After the splash...
  • [30:07] What the current system rewards
  • [33:27] How to you get Both? The big splash and longevity...
  • [38:38] What it takes to sell
  • [39:55] A note to the listener
  • [40:27] What's next for Jeff?

Links

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP569.mp3
Category:Podcast -- posted at: 10:55am PDT

In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it.

The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude.

The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael Hyatt, would ask.

Sometimes there are business opportunities...finding new ways to serve others. Sometimes, there are opportunities to change the circumstances for the better.

Whatever the case, stewing in your own misery is never a solution. Even worse, that attitude tends to spread to those around you (more surplus fuel for negative thinking).

Listen to this week's episode and then do some self-analysis.

  • What are the things that fuel your negativity?
  • What do they make possible?
  • What are some positive ways you can affect them?

It's not always the easiest path to take, but it's always the better one.

  • [00:00] Be a positive thinker...not a fantasy optimist
  • [01:25] Noticing the negative
  • [03:55] Be unreasonable
  • [05:43] Your beliefs dictate your actions
  • [08:04] Rational Optimism
  • [11:20] Your excuses are valid
  • [12:49] Your attitude is 100% your fault

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP568.mp3
Category:Podcast -- posted at: 3:10pm PDT

Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters.

Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it.

  • [00:00] Why do you need this?
  • [01:38] Income Stream 1 - Books
  • [03:31] Income Stream 2 - Workshops
  • [05:21] Income Stream 3 - Product Sales
  • [07:13] Income Stream 4 - Private Masterminds
  • [08:35] Income Stream 5 - Affiliate Commissions
  • [09:56] Income Stream 6 - Private Client Copy Engagements
  • [11:09] Income Stream 7 - A "Day With You" Consulting
  • [12:48] Income Stream 8 - Recurring Membership
  • [13:43] Income Stream 9 - Group Coaching
  • [15:24] Income Stream 10 - Newsletters (printed)
  • [16:50] Income Stream 11 - Royalties

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP567.mp3
Category:Podcast -- posted at: 3:00am PDT

Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right?

I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up.

In this week's episode, I'll tell you why copywriting is the best side hustle, ever!

  • [00:00] Lots of great ideas
  • [01:19] Copywriting is the core
  • [02:27] 3 examples of companies that "get it"
  • [05:08] 7 Reasons Why
    • [05:18] Reason 1: Freelance your way to freedom
    • [06:10] Reason 2: Build a 6-figure income with no capital
    • [06:44] Reason 3: You deserve the freedom
    • [07:14] Reason 4: Work whenever/wherever
    • [08:05] Reason 5: Never work for a jerk again
    • [08:36] Reason 6: Stop worrying about money
    • [09:16] Reason 7: All you need is copywriting skill and the internet

Direct download: REP566.mp3
Category:Podcast -- posted at: 2:00pm PDT

Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall.

Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing that you simply can't muster the motivation necessary for success.

This week, I want to tell you why you continually fail at that thing...and how to finally fix it.


  • [00:21] Problem areas
  • [00:52] My own issues
  • [02:08] The reason we fail
  • [05:20] What's the common thread?
  • [06:03] Here's the answer
  • [07:52] You CAN take control (try this exercise)
  • [11:31] Your mental state

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP565.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath.

My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted physician for many years and has some pretty remarkable observations to share which could be lifechanging for some.

IMPORTANT: Nothing you hear in this podcast, or the content you read on this page should be considered medical advice. Dr. Gus is an M.D., but he's not your M.D. You may have other physiological issues which make these treatments ineffective, or perhaps even harmful. If you're interested in employing some of the treatments he suggests, please consult your physician first.

 

Links

Dr. Gus Vickery's website

For links to the theraputics mentioned in this episode, visit https://rayedwards.com/564

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP564.mp3
Category:Podcast -- posted at: 3:00am PDT

If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God.

Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore, says yes, you can.

Jody Moore is a Life Coach, the host of the Better Than Happy podcast, and the author of the book of the same name, "Better Than Happy". You can learn more about both her book and podcast at https://jodymoore.com.

Tune in to the conversation and learn how being more intentional with your thoughts can change every aspect of your life for the better.


How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP563.mp3
Category:Podcast -- posted at: 3:00am PDT

Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers.

Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter.

In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen.

 

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP562.mp3
Category:Podcast -- posted at: 10:00am PDT

It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living.

Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change?

I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how.

 

  • [00:00] Intro - The Great Reset
  • [01:23] We are officially The Creator Economy
  • [01:43] Brandon Sanderson
  • [03:23] Seclusion and reflection - How they changed lives
    • [04:43] Mike Kim
    • [05:21] Joel Comm
    • [06:07] Mike Stelzner
  • [06:35] Three gates
    • [07:15] The Gate of Dreams
    • [09:21] The Gate of Decisions
    • [11:46] The Gate of Disciplines
  • [14:37] Life cycles
  • [19:02] Working together

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP561.mp3
Category:Podcast -- posted at: 12:30pm PDT

The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war.

I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs.

I have a message for my fellow entrepreneurs: Now is not the time to quit. It's time for us to step up.

This week, I'm sharing some ideas and recommending a few books that support that theory.

  • [00:00] Intro - What's going on and what should we do?
  • [01:47] Don't quit now
  • [02:36] Book recommendation 1: Entrepreneurs Will Save The World by Michael Hyatt
  • [03:48] Book recommendation 2: Permission to Prosper by Ray Edwards
  • [07:06] Book recommendation 3: The Vision Driven Leader by Michael Hyatt
  • [08:03] Book recommendation 4: How Do You Kill 11 Million People by Andy Andrews
  • [08:41] A harmless man is not a good man
  • [09:33] Book recommendation 5: How to Write Copy That Sells by Ray Edwards

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP560.mp3
Category:Podcast -- posted at: 3:00am PDT

Before we start discussing the 3 keys, we'd better take a moment to define success.

According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal. That definition deserves some analysis.

"Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm successful; I'm successful if I'm progressing toward it. In other words, it's not only the destination that counts, but the journey as well.

This week, I'm breaking down 3 keys to the progressive realization of your worthy goal.

Your One Big Why

Let's assume you've decided on a worthy goal. Before you start building your roadmap, you need to ask yourself a question: "Why am I doing this?" [03:38]

You Don't Need to Get it Perfect...You Just Need to Get it Started

Not starting until you get it perfect? What an excellent procrastination tool. There are more how-to videos and articles available to you than you could consume in multiple lifetimes. You can even get a feeling of accomplishment for learning something, even if you never implement what you've learned...you just move on to the next how-to. You can stay on this treadmill for life...never moving from where you started. [10:45]

You Need Results

Last week's podcast was devoted entirely to this concept - If you have a belief, there should be evidence of it in your life...some quantifiable results (even if they're not the results you expected). [13:36]

 

Links

  • 5daysalespage.com -Learn my sales page framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.
  • Brooke Castillo - Brooke Castillo's Life Coach School
  • Think Media - Want to improve your video content? Subscribe to this channel
  • Diana Gladney - Highly recommended resource for video production and instruction.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP559.mp3
Category:Podcast -- posted at: 3:00am PDT

Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life.

Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action.

So what happens when you believe you can change your life for the better, but self doubt keeps you from taking action? That's what this week's episode is all about.

  • [01:21] Here's why I don't believe you
  • [02:49] The product of beliefs
  • [04:45] The point of this episode...
  • [05:09] How do I believe?
  • [08:29] There are two kinds of students...
  • [11:02] You must understand this

Links

  • 5daysalespage.com - Learn my salespage framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP558.mp3
Category:Podcast -- posted at: 12:00pm PDT

Where do your best ideas come from? If you answered, "your brain", you're only sort of correct.

Truthfully, our best ideas come from other ideas.

We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed.

This week's premise: You can build a system to intentionally create and utilize this convergence of ideas. In other words, you can make it happen...in fact, the idea for this week's content was generated by my own system.

A quick note before you dive in: Last weeks episode generated more questions than any podcast I've done in recent history. Many people had never considered the concept of systematically generating ideas, but it absolutely works.

These questions inspired me to demo my own system in an upcoming free workshop. I want to show you how this system works for me, how I built it, AND how you can build your own. It's spread out over 3 days, so the time commitment is manageable and the results will blow your mind. Again, this is a completely free workshop.

Click here to sign up

  • [00:47] Systems thinking
  • [03:09] Don't just be an information consumer
  • [04:07] My content generation system
  • [05:05] The software I use (Notion)
  • [06:12] The way we get creative ideas
  • [07:05] Start by deciding to do it
  • [08:16] I'll show you how I built my system

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP557.mp3
Category:Podcast -- posted at: 3:00am PDT

See if this sounds like anyone you know…

You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system.

A system is, according to the Oxford dictionary, “a set of principles or procedures according to which something is done; an organized framework or method”. Most entrepreneurs don’t have that. Neither do most copywriters.

A system will bring you less stress, more sales, more profit, and set you up for the next sale. A copywriting and marketing system can be the first step in turning your promotion into a business.


What Should Be In Your Sales Copy System?

  • Right-fit client profiles
  • Copy “chunks” proven to work
  • A complete PASTOR filter brief
  • Pre-promo content (blog, podcast, YouTube, social)
  • "Inception” copy
  • Interview scripts (for interviews on other media)
  • Swiss Army knife Emotional Trigger checklist
  • Sublist recruitment copy (opt-ins)
  • Sublist indoctrination copy (opt-in emails)
  • Email sequence framework
  • Pre-launch alert copy
  • Pre-launch content & copy
  • Sales page copy
  • Follow unto sales page for open cart copy
  • Cart close copy
  • Post sales followup
  • Refund prevention copy
  • Nurturing copy

Remember, the more you can "templatize" and chunk down, the better. As I have often said, I don’t like to start a project until I’m already 80% done.

System Checklist

  • Review
  • Proof
  • Set up an A/B test on headlines and leads
  • Test all breakage points
  • After action review

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP556.mp3
Category:Podcast -- posted at: 3:00am PDT

Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode.

Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing it in reverse, building your life around your job, will likely yield unwanted results.) Once you have a clear vision, select a mentor that can get you there. For the record, yes, I am one such mentor, but there are many. Choose someone whose style resonates with your vision...but choose someone. Could I have made it without a mentor? Maybe...But I know I my revenue would be nowhere near what it is today had I skimped on that part of the equation. Mentors provide speed, accuracy and safety. A good one will lead you down the path that they themselves have already blazed...Avoiding costly pitfalls along the way.

  • [02:07] There are great opportunities right now...what do you do about it?
  • [04:02] Who do you listen to?
  • [05:15] The Great Reawakening
  • [09:05] What makes a copywriter stand out
  • [13:00] Your first client
  • [14:08] I know it's possible
  • [15:40] Where to start
  • [16:07] Who are you, and why are you here?
  • [16:43] Who do you serve best?
  • [18:05] Building your platform
  • [19:26] Measuring your platform
  • [21:17] The invisible list
  • [23:03] Making contact
  • [24:11] Deepening the relationship
  • [26:29] Starting price
  • [31:46] About the Academy
  • [36:23] The customers your want
  • [37:35] Number one homework assignment
  • [38:39] What does your business do?
  • [38:51] Choose a model
  • [39:42] Get a mentor

Links

https://app.mediakits.com/rayedwards - This site is a great tool to get an overview of your platform. You can check out mine at the link provided, and then create your own.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP555.mp3
Category:Podcast -- posted at: 9:00am PDT

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff.

This week, I'm challenging you to look at everything you do for your company, and ask yourself if YOU are the right person for the job.

How do you know you're not the right person? Simple...If someone else can do it, you're not the right person.

Entrepreneurs should be focused on the things that ONLY they can do. More than likely, those are the things that would grow your business the most - the hard things.

Tune in and I'll break down exactly how I'm putting this philosophy to use in my own company.

 

  • [00:24] Choose the hard path
  • [02:06] How we should be thinking
  • [02:57] Optimistic lies
  • [04:06] My commitment
  • [04:57] A big question for entrepreneurs
  • [06:01] Identify the weak points
  • [06:46] Get it off of your plate
  • [07:10] Tools of procrastination
  • [07:58] Why do I do this?
  • [08:48] What should you not be doing?
  • [10:01] You're NOT to-do list
  • [10:55] Your "Do-Dates"
  • [11:55] One last thing...
  • [15:02] Give me your feedback

Links

https://www.yearzero.io/ - August Bradley

https://michaelhyatt.com/ - Michael Hyatt

https://acuff.me/ - Jon Acuff

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP554.mp3
Category:Podcast -- posted at: 11:00am PDT

Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first.

This week, I'm giving you 5 reasons why you should NOT hire a copywriter.

5 Reasons Why Every Business Owner Should Write Their Own Sales Copy

  1. [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywriter. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to write copy to begin with, every time you hire a copywriter, you'll be gambling large sums of money, hoping you get a good result, and never knowing why you did or did not.
  2. [01:18] Writing good sales copy requires you to know your buyers. You MUST develop deep, empathic knowledge about your customers, their problems, their desires, and their pain. There's no better way to do this than studying the people who buy from you. That is required to write good sales copy.
  3. [02:02] Writing good sales copy also requires you to develop deep, accurate knowledge about your product. You must know its strengths and shortcomings with your customers, and how to articulate your product's features and benefits in a way that causes people to want to buy. If you do a good job of writing the copy, you will end up improving the product in the process.
  4. [02:56] Nobody will care as much about the copy as you do. Because you are the risk-taking entrepreneur who's putting your neck out for this product, and for these people (your customers). There is no bigger stakeholder in the success of this enterprise than you. Therefore, no one will bring more sense of responsibility to deliver the best copy possible than you yourself.
  5. [04:03] Nobody else will spend as much time, write as many revisions, tweak the copy as often , or as carefully, as yourself. You need to get in there and write the copy. And then rewrite the copy. And then test the copy. And then work to beat your control. Once you've gone through this process with one big product and project, you may be ready to turn this over to a copywriter. Do not be in a hurry to do so.

Of course, as I previously stated, I am a professional copywriter...Obviously, I feel there are times when hiring a copywriter is exactly the right thing to do.

For instance, when:

  • You cannot get satisfactory conversion rates yourself.
  • You can no longer improve your conversion rates.
  • You are objectively just not good enough to write it yourself anymore.
  • You simply don't have time to do it yourself anymore because you're too successful.
  • They can beat your control. In other words, they can write copy that converts better than your own winning copy.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP553.mp3
Category:Podcast -- posted at: 3:00am PDT

How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny.

There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will.

And while money is not the answer to every problem, it is the only answer to some problems. Often, solving those few “money only” problems frees up your resources to solve the many others.

Christ taught us, “You cannot serve both God and money". There is no prohibition against serving God, while having money serve you. This episode is a rapid-fire guide on how you can use one of these magical webpages to become more of the master of your money and have it serve you. It all starts with attracting the money you need to solve the problems only money can solve in your life.

8 Questions You Should Answer In Every Sales Page You Create [08:54]

  1. Who are you, and why should I trust you?
  2. What do you have that can help me with my problem,?
  3. Do you understand my problem in the pain it causes me?
  4. How does your problem solution help me?
  5. What makes your solution different than everyone else’s, and why should I buy it?
  6. How can you assure me this will work? What happens if it doesn’t?
  7. How much is your product, and is the speed and effectiveness of your solution with enough to justify my paying your price?
  8. How do I get started, how do I pay you, and what happens then?

Is that all there is to it? Nope...not even close, BUT that alone can greatly increase your page's effectiveness. If you have a page that isn't converting well, see if the copy clearly answers each of those questions. If not, you might have just found a quick fix.

Want the in-depth, masterclass guide to creating a high performance sales page? I have a 5 Day Sales Page challenge starting in one week (1/17).

Visit 5DaySalesPage.com to get this deal for a one-time payment of only $97Just to be clear, that price isn’t just for the knowhow, it’s for FINISHING a ready-to-deploy sales page, live in our group. See the class schedule (and a few awesome bonuses I’m throwing in) by going to 5DaySalesPage.com.

Links

http://5DaySalesPage.com - Visit this site to join the 5 Day Sales Page Challenge for a one time payment of only $97. By the end of this challenge, you'll not only have the skills to create the ultimate sales page for your product, you'll have your page completed! Click the link for all the information (Hurry! The challenge starts in one week and we cannot accept late entries.)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP552.mp3
Category:Podcast -- posted at: 3:00am PDT

Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset.

We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for them. If you seek the negative in everything, that's likely what you'll find.

Adjusting your mindset changes the way you view the world, and it changes the way the world views you. Your overall attitude about life will determine how people interact with you. This week, I want to talk about how you can change your mindset to attract wealth.

  • [00:35] The law of wealth attraction
  • [02:21] It's not about making money
  • [03:19] Here's why...(The Protestant Work Ethic)
  • [04:15] Who works a billion times harder than you?
  • [04:47] The best economic system....ever
  • [06:10] The Effort-Income Link
  • [08:36] If you're new...
  • [09:07] Attracting wealth and money
  • [10:22] Impartation and Activation for 2022
  • [14:33] It is a new economy
  • [17:23] The money magnet
  • [24:00] Two quick stories to wrap up
  • How You Can Help

    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on FacebookTwitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP551.mp3
Category:Podcast -- posted at: 3:00am PDT