I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently.

What happened? How could my seemingly endless well of ideas and words suddenly run dry? 

This week I'm sharing the cause, and the cure.

Key Insights

• ​Expressing my gratitude for you in this season of thanks
• ​Suddenly self-conscious
• ​Age is NOT a handicap in this arena. There is value in your wisdom
• ​Accept who you are and embrace your imperfections
• ​Be a source of positivity online and in the world
• ​Your influence and impact will live longer than you​

Links

How To Write Copy That Sells - Get your FREE copy of my bestselling book (just pay shipping)

YouTube and Transcript

https://www.rayedwards.com/642

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Key Insights

• ​ What's the best, must-have skill for creating cash flow and building wealth?
• ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
• ​The harder you work, the more money you make... Not True - That philosophy can destroy you
• ​To achieve true wealth, you must create assets that generate income
• ​You must learn to communicate strategically and influentially
• ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
• ​How to take control of your Shadow Brand (make it intentional)
• ​Build a personal brand based on the Real You
• ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize
• ​Copywriting is the number one skill when it comes to building your brand (Everything is copy)
• ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly

Links

Transcript and Video

rayedwards.com/641

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one.

Your list, your followers, your subscribers...They need to know the real you if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand.

My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Nick and I will discuss his journey, and how being authentic with his audience has helped him build a list of actively engaged, loyal followers. 

Key Insights

• ​Nick Pollard's recent video on TikTok has over 1.8 million views (and climbing)...but why "that" one?
• ​Don't worry about the size of your email list, focus on the depth of your relationship with your subscribers.
• ​Maintaining a high list engagement with a 50% open rate, even without marketing to them, shows the importance of having a targeted and interested audience.
• ​Nick's engagement with his audience's list is HUGE. That's a result of building a strong connection with his audience which paves the way for successful marketing.
• ​The key to building engagement with your audience is being honest and authentic from the start.
• ​Nick had rapid list growth, going from 1,500 to over 11,000 subscribers, thanks to a little bit of luck, and a viral video.
• ​The content that performs the best is when the creator is being authentic.
• ​Nick believes that high engagement on social media comes from sharing only what truly matters and resonates with the audience, rather than bombarding them with irrelevant content. (Don't force it!)

Video and Transcript

https://www.rayedwards.com/640

Links

• NickPollard.com - How to Stop Being a People-Pleaser, Quit Lying to Yourself About How Miserable You Are, And Finally Build a Life of Freedom Where You Don’t Come In Last Place.
• ​CopyCrew.net - Unlimited Copywriting for online business. Fast, effective, and 100% Guaranteed. A copywriting subscription to grow your business.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.