Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Live video is a big deal these days, and it seems like everyone is doing it. It’s great for business. If you do it right. But if you’re like many people, you’ve never dipped your toe into the video pool. Maybe it seems too complicated, or you feel like it’s just too late to get started now.

This week we clear out the clutter and introduce you to Luria Petrucci from LiveStreamingPros.com. Together, we’re going to fill you with hope, simplify the process, and set you on the right path to confidently making live video an integral part of your marketing.


Click here to download or listen to this episode now.

Feature Presentation: “Why You Need To Do Live Video”

My guest this week is Luria Petrucci from LiveStreamingPros.com. She has helped some of the biggest names in the business like Michael Hyatt and John Lee Dumas create and refine their live video marketing.

In this interview, Luria offers practical tips and strategies to help you create more professional live streams, and integrate live video into your overall marketing strategy.

Here are some snippets from our conversation:

  • The power of connection: why live video is the single greatest lead generation tool and community builder on the planet (2:20)
  • Are you connect-worthy? The surprising role that vulnerability plays in your live video success (3:25)
  • “I’m good enough, I'm smart enough”: How to use Google to overcome any fear you have about doing live video (4:08)
  • Unleash your evil twin: the little-known secret to getting comfortable on video (7:16)
  • The Alice-in-Wonderland Dilemma: what do to if you feel like you’re too late to the live-video party (8:13)
  • Taming the Adrenaline Monster: use these simple steps to overcome the most common worries about doing live video (9:19)
  • What to do when you don’t know what to do: how to use The Four Levels of Live Streaming to get started the right way (9:51)
  • Put your best face forward: the newbie’s guide to making sure you’re using the right tools (10:28)
  • You are here: the simplest way to get started using live video (13:02)
  • Take the 5-Day Challenge: how get to a customized live video learning experience for FREE (13:52)
  • Practice, practice, practice: how to use the tools available to you to create a “Life Stream” (15:12)
  • Know your why: how to develop a plan to use live video as a means of creating value, establishing expertise, and inviting your audience into the process (15:56)
  • The ageless medium: why it doesn’t matter how old you are in the age of live video (18:05)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Direct download: REP295.mp3
Category:Podcast -- posted at: 3:00am PDT

Does any of the following sound familiar? You set goals but never seem to hit them…you never seem satisfied…you experience up’s and down’s, but always seem to live your life somewhere in the messy middle…you have that “someday I’ll be happy” mentality. If that’s you, here’s what I know about you, you aren’t productive, rich, or happy.

You’re familiar with the adage about keeping the same pattern but expecting different results, right? Starting right now it can all be different for you. This week I’m going to explain why you’re having this problem, and I’m going to give you a roadmap to escape the messy middle.

 


Click here to download or listen to this episode now.

Spiritual Foundations

Here is a truth I was reminded of the other day, “You are the books you read, the movies you watch, the music you listen to, the people you spend time with, and the conversations in which you choose to engage.”

The Bible says something similar in Romans 12:2, “And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God.”

This week we’ll show you how to develop new patterns of thought so that your life becomes “on earth as it is in heaven.”

Tip of the Week

In this episode I encourage you to “zero base” your life. What is that you ask?

Our all-knowing friends at Wikipedia describe zero-based budgeting, as an example. Zero-based budgeting is: “a method of budgeting in which all expenses must be justified for each new period.”

You start from zero, and every expense needs to justify itself. You can do this with your environment as well. Do the people you hang around with lift you up or drag you down? Does your office or home make you feel productive or drive you crazy?

In this episode you’ll get a glimpse behind the scenes as I zero-base my own life. WARNING: This gets a little weird…

Feature Presentation: “Why You'll Never Be Productive, Rich & Happy”

I’ve got seven reasons why you’ll never be productive, rich, or happy. But don’t worry! I’ve also got some suggestions about how to fix them forever if you choose to do so.

Here are the seven reasons you’re shackled to mediocrity…

  1. You’re just as productive, rich, and happy right now as you want to be.
  2. Most people are thermostats, pre-programmed and unaware of it.
  3. Most people suffer from scotoma (partial loss of vision).
  4. Most people have no one who will tell them the truth.
  5. Most people are unwilling to experience discomfort.
  6. Most people have conditioned themselves to “scratch the itch.”
  7. Productive, rich, and happy is a matter of being, not doing.

I promised I would have solutions for you…here they are:

  1. Admit that you’re just as productive, rich, and happy right now as you want to be.
  2. Recognize your thermostatic nature.
  3. Figure out what your scotoma are, and work to eliminate them.
  4. Find people who will tell you the truth.
  5. Embrace discomfort as an indication of growth and progress.
  6. Recondition yourself to only feel the itch being scratched by achievement, not merely by activity.
  7. Figure out who you must become to get where you want to go.

Here are some snippets from our conversation:

  • You steer the ship – If you don’t like where you are, remember that you plotted the course to get there (11:40)
  • Pay attention to the pattern – Why the unexpected is so predictable (12:24)
  • Sean’s Rant of the Week – The biological reason you need to stop making excuses and do something with your life (12:54)
  • What you don’t know can hurt you – How your pre-programmed ideas are sabotaging your success (16:10)
  • Do you need glasses? – Your mental blind spot could lead to you getting blindsided (16:34)
  • You can’t handle the truth – Why being “kind” may be the meanest thing you can do to someone (18:04)
  • Comfort is overrated – How to get off the fast track to becoming broke, unhealthy, and stupid (19:06)
  • Thinking does not make it so – Why confusing activity with accomplishment is a one-way ticket to the poorhouse (19:56)
  • The Used Car Principle – It doesn’t matter what the outside looks like if what’s under the hood is broken (23:10)
  • You can’t have both – You can have your excuses, or you can have results (23:55)
  • Take ownership – How to start making the transition from renting your life to owning it (24:11)
  • Escape The Matrix – The more you deny your programming the tighter its grip becomes (25:08)
  • You have two ears for a reason – Why listening to truth-tellers can be a painful, but necessary process (26:48)
  • Resistance is a compass – Why discomfort is often the most accurate map you own (28:56)
  • Nothing succeeds like success – How to break the habit the failure by doing the one thing you don’t want to do (30:50)

Resources Mentioned in This Episode

 

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.  

Direct download: REP294.mp3
Category:Podcast -- posted at: 3:00am PDT

As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish?

Money is not a “zero sum game” (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors.

So if money is infinite, why don't you have more?

That's part of the fabric of my discussion with Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation.


Click here to download or listen to this episode now.

Spiritual Foundations

The Bible often uses the natural world to teach us lessons about how to live an abundant life. A perfect example of this is found in Proverbs 6: 6-11…

Go to the ant, you sluggard!
Consider her ways and be wise,
Which, having no captain,
Overseer or ruler,
Provides her supplies in the summer,
And gathers her food in the harvest.
How long will you slumber, O sluggard?
When will you rise from your sleep?
A little sleep, a little slumber,
A little folding of the hands to sleep—
So shall your poverty come on you like a prowler,
And your need like an armed man.

As entrepreneurs, we’re like the ant. We have no boss to force us to do what’s necessary. Either we do it, or it doesn’t get done.

Now go forth and prosper!

Tip of the Week

Imagine me mentoring you each and every month. What would that make possible for you?

We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like.

Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business.

We’ll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list.

Feature Presentation: “Optimizing for Picnics”

Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology.

He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices.

Perry wrote the world’s best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he’s turned “80/20” into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools.

Here are some snippets from our conversation:

  • The Universal Law of Cause and Effect – How to work less and make more (19:34)
  • The world is skewed – Why this is the best time ever to become a serial entrepreneur (20:47)
  • Everything is connected – Why 20th century thinking will strand you on the Island of Misfit Toys (23:59)
  • Optimized for picnics – What ants can teach us about business (27:53)
  • Upsetting the corporate apple cart – Why Dilbert thinking is so destructive, and what to do about it (29:15)
  • Arranging the deck chairs on the Titanic – How your business myopia is causing missed opportunities for massive growth (32:20)
  • Extreme Inequality – How 80/20 is running your life whether you know it or not (34:15)
  • The frictionless internet – The speed of your business is entirely dependent on the speed of your platform (36:41)
  • The rise of the business state – Why Instagram is more powerful than 100 countries in the world (37:59)
  • The center is the edge – How mastering principles the key to your leap forward (38:58)
  • Better than Bruce Lee – Why specific focus is the key to competing with the masters (40:11)
  • Look for the levers – The secret of turning a little input into a whole lot of output (41:44)
  • How to create an addict – Why Minecraft is fifty-two times more effective a creating addition than alcohol (44:05)
  • The Swiss Connection – Learn why Perry recommends deleting all your social media apps from your phone (45:47)
  • The Tsunami Effect – Why one person’s catastrophe is another person’s opportunity (49:40)
  • The six-year old marketer – What Perry’s daughter taught him about what we really sell (50:35)
  • Polishing turds – Why the standard eight hour work day is a joke (53:05)
  • The Star Principle – How to spot opportunity and how it can make you rich (1:01:19)
  • Islands of profit in a sea of red ink – How to determine which of your customers are costing you money (1:04:13)

Resources Mentioned in This Episode

 

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.  

“The best way to help the poor is first not to be one of them, and second to become as rich as you possibly can.” – Ray Edwards

Direct download: REP293.mp3
Category:Podcast -- posted at: 3:00am PDT

Hosting a live event is complex, expensive, risky, and stressful. Yet for some of us, live events seem like a necessity due to our business model.

Even if you have decided that hosting a live event, seminar, or workshop is just too big a pain…Even if you have decided you have no interest in pursuing live events as part of your business model… I urge you to reconsider. Why? Because if you pass this up, you could be passing one of the most rewarding, enjoyable, life changing, and profitable business activities available to you.


Click here to download or listen to this episode now.

Spiritual Foundations

We in the entrepreneurial and human potential field are fond of quoting Napoleon Hill and his mastermind alliance principle which states…

“The coordination of knowledge and effort between two or more people who work towards a definite purpose in a spirit of harmony…no two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”

Sounds kinda spooky, right?

There is another book which states something similar, “For where two or three are gathered together in My name, I am there in the midst of them.” – Matthew 18:20 (NKJV)

But wait, there’s more.

“And let us consider one another in order to stir up love and good works, not forsaking the assembling of ourselves together, as is the manner of some, but exhorting one another, and so much the more as you see the Day approaching.” – Hebrews 10:24-25 (NKJV)

In this episode I’ll weave these concepts together and prove to you that there is power in the proximity created by people gathered in agreement.

Tip of the Week

Imagine me mentoring you each and every month. What would that make possible for you?

We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like.

Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business.

We’ll be opening the doors to this new, affordable group coaching/mentoring/training program in the near future. If you would like more information go immediately to rayedwards.com/reic to get on the VIP notification list.

Feature Presentation: “10 Reasons Why You Should Host Your Own Live Events

Despite the fact that live events can be complex, expensive, risky, and stressful…we still came up with ten reasons why you should host your own live events. Here they are:

  1. The Honored Prophet Phenomenon
  2. Credibility
  3. Community
  4. Culture
  5. Networking
  6. Authority
  7. Leverage
  8. Product
  9. Clarity
  10. Money

And, as always, here are some well thought out snippets from our conversation:

  • Putting more pep in your step – An invitation to enjoy our all-new intro music (11:25)
  • Can you hear me now? – What Jesus can teach you about going from tolerated twit to honored prophet (12:42)
  • Set yourself on fire – Why putting yourself on a platform will draw others to you (16:43)
  • Connected but still lonely – The magic power of developing a vibrant community (17:24)
  • The courage to commit – Discovering the real reason why authenticity will always have an audience (18:16)
  • It’s not just about yogurt – How to consciously create a culture (19:18)
  • Give your audience Champagne – Why getting our attendees sideways was one of the best decisions we ever made (21:55)
  • Connect and Conquer – The simple step to go from event idiot to treasured advisor (22:09)
  • The audacity of authority – Why sticking your neck above the crowd is risky, but worth it (25:38)
  • A lever to move the world – Why the right kind of pressure can be the most effective way to bring out the best in people (27:47)
  • From passion to profit – How to translate great content into multiple streams of income (30:03)
  • It’s a bright sunshiny day – How knowing your desired outcome can guide you from failure to freedom (32:11)
  • The Grand Design Game Plan – Ray’s super secret strategy that leads to live event success (35:43)
  • Oh behave! – Why the way you conduct yourself in the marketplace is your best source of branding (36:44)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

Direct download: REP292.mp3
Category:Podcast -- posted at: 3:00am PDT

Everybody knows that to succeed online you need to build your emails list. Email is still the most effective selling tool online. Videos, webinars, and “the socials” don’t work without email. But building an email list is hard.

Unless you know the secrets in today’s podcast episode. We’re going to share exactly how to build and email list fast.


Click here to download or listen to this episode now.

Spiritual Foundations

The first act of business is service to others. Profit is the result of service.

As each has received a gift, use it to serve one another, as good stewards of God's varied grace.  1 Peter 4:10 (ESV)

Tip of the Week

Focus at Will concentration app.

Focus@will is a new music service based on human neuroscience. It helps you focus, reduce distractions, maintain your productivity and retain information when working, studying, writing and reading. The scientifically tested technology behind focus@will has been shown to alter brain activity toward a state that is more conducive to productivity.

Feature Presentation: “How To Build an Email List Fast

How to Build an Email List Fast

  1. Identify your core idea
  2. Create your core content
  3. Publish
  4. Find a problem you can solve
  5. Offer a quick fix
  6. Continue publishing
  7. Go fish where the fish are

Snippets  (0:00)

  • The “Independence Day” Question. Why zombies are better than aliens. (2:13)
  • Why profit is the result of service.(4:54)
  • A powerful tool that helps you increase your focus and productivity. (5:23)
  • How you can have 1-million people on your email list, and why you shouldn’t do this. (9:03)
  • The perfect people you want on your email list, and how to make that happen. (10:28)
  • What lawn darts have to do with email lists (making our point). (11:23)
  • The one thing you must never stop doing if you want your email list to grow. (15:10)
  • How to get to 1,000 subscribers by doing nothing. (15:46)
  • Are you sitting on a gold mine? (20:07)
  • Facebook secrets for list building. (22:05)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

Direct download: REP291.mp3
Category:Podcast -- posted at: 3:00am PDT