This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients?

The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want?

[00:00] How do I upgrade my clients?
[00:46] You're not going to like this answer, but...
[01:48] My $5,000 problem
[03:08] What your company avatar should look like
[04:13] It starts at the top (with you and me)

How You Can Help?

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript And Video

https://www.rayedwards.com/620

How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers?

The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode.

[00:00] How much is too much?
[00:23] Are you business deals transactional?
[00:50] Or are they relational?
[01:47] A real dilema
[02:48] Here's the difference
[03:40] My advice: Charge more, Work less
[04:14] You set a higher price, AND...
[05:17] I'm rebuilding my business to be E.P.I.C.
[06:21] The truth about scalability
[07:19] How to build an E.P.I.C. business of your own
[08:36] I'm seriously considering this

Links

Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to ray@rayedwards.com with the subject "Epic Business" and let's chat.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Transcript and Video

https://rayedwards.com/619

A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting," and so on.

She reminded me that I was complaining about things that many people are praying for.

I am blessed to have a publisher who believes in my new book and has allowed me to record in my own voice.

I am blessed to have people willing to travel to Spokane to learn from me.

I am blessed to be part of a Mastermind group that allows me to learn from people I admire.

Same schedule...Different perspective.

That's what this week's episode is all about.

[00:00] I'm quitting...
[01:02] What's wrong with saying I'm busy?
[01:37] Be impeccable with your word
[02:40] My wakeup call
[03:46] Complaining about blessings
[06:29] My energy, my fault
[07:08] Read This Or Die

Links

Copywriting As A Million Dollar Business Workshop - There's still a chance to join me for one of these upcoming, life-changing, empire-building workshops. Click the link for details and availability.

Read This Or Die - Find my new book wherever books are sold, or even better, click the link and get a free video course that goes along with it. 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript And Video

https://www.rayedwards.com/618

You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?"

I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter.

That was true then, but now...it's absolutely critical.

If you're counting on copywriting alone, you're not only eligible for a quick replacement, you're also doing a disservice to your clients (the ones you'll likely be losing soon).

[01:01] “The amount of money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us.” - Earl Nightingale
[01:45] It's already happening...as predicted
[02:10] Our Copywriting A.I. (ClarityScribe)
[02:37] You MUST be more than a copywriter to compete with other copywriters
[04:07] Understanding the context
[05:17] To be competent you must study (the right people)
[05:49] Understanding the history of this business
[06:53] My point: Understand the whole process
[08:21] Find a "working" mentor

Links

Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last.

Lex Fridman Podcast - "Conversations about the nature of intelligence, consciousness, love, and power."

ClarityScribe - The A.I. software my company has developed specifically for copywriting.

Bob Bly - Brilliant copywriter!

Digital Course Academy - If your goal is to create a digital course, here's where to start.

Membership Experience - Want to create a membership experience that makes people stick around month after month? Stu can teach you how.

How You Can Help

I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die.

This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems.

[00:00] What is my new book?
[01:51] Am I cured?
[02:41] What's in it for the reader?
[03:11] Preorder and get the course
[03:44] More than a million views
[04:33] Why I'm asking for help
[05:17] My Podcast A-List

Links

Read This Or Die - Click to preorder your copy of my new book today and get a free 6-part video mini-course to help walk you through the process that saved my life.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/616