Mon, 31 October 2016
Email marketing can be a scary proposition. In this episode, we’ll be your personal ghostbusters and turn the trick of email marketing into a treat. Who ya gonna call? Click here to download or listen to this episode now.
Spiritual FoundationsI’m sure you’ve heard people talk about speaking the life you want into reality, but are you aware that this is totally scriptural? I’ll prove it to you…better yet, I’ll let Steve Backlund from Bethel Church in Redding, CA prove it you. All this information can be found on Steve’s website IgnitingHope.com. Tip of the WeekMy friend Justin Livingston made an excellent point at a conference I attended recently. Specifically, he was talking about the laziness he sees in how email marketing. The answer? Small efforts that yield big results. Listen in this week as we reveal 3 small changes you can make that can put big profits in your wallet. Feature PresentationThe Trick or Treat Email Marketing Guide We’ve been doing a series on product launches and how they work so you have the ability to make a lot of money in a short amount of time. Here’s a short review of what we’ve talked about so far:
This week I have not one, but two treats for you that will give you preeminence in your email marketing…not just in product launches, but in every email you send from this point forward.
If you aren’t getting the results from your email marketing that you desire, then this episode may be the most important thing you listen to this year. Interview With Michael StelznerMichael Stelzner is the founder of Social Media Examiner and Social Media Marketing World…one of the coolest conferences you will ever attend. For example, their networking event in held abroad an aircraft carrier in San Diego Bay. In this thoughtful interview, you’ll learn:
Click here to register for Social Media Marketing World 2017. |
Mon, 24 October 2016
Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now. Join us on another magic carpet ride as we take your marketing to a whole new world. Click here to download or listen to this episode now.
Spiritual FoundationsShould Christians Seek Money & Prosperity? We want to be blessed and live the abundant life Jesus promised us – and that He died to purchase for us, but this is not an invitation to “get saved to get money”. God’s not an ATM—enter the right PIN code of faith, prayer, praise, worship, good works, and the ATM spits out your blessing. But blessing and prosperity are more than money. In this episode we’ll introduce to a life filled complete, whole peace, and a simple path to unmerited favor…all you have to do is receive it. Tip Of The WeekMy Dad used to tell me that “my mouth was writing checks that my butt can’t cash”. We all have a tendency to say “Yes” to more things than we are actually capable of doing. The end result? A calendar that makes your head explode. You have less time than you think because of an insidious time goblin called “Calendar Creep”. What do you do about it? You implement Ray’s 7-Step Calendar First Aid revealed in this episode. Feature Segment: How to Cut Your Ad Budget and Increase SalesThe best way to cut your ad budget and increase sales do is with a product launch. As we mentioned last week, we’re so keen on launches due to: – NO capital start up So let's assume you are sold on doing your own launch…you’re going to need copy! Launches are important, but COPY is the lifeblood of any launch. In this episode we’re going to give you 7 REASONS WHY YOU MUST MASTER LAUNCH-FOCUSED COPY. Just by changing the words, you change the revenue. Need some social proof? Check this out… Justin Livingston just changed the copy in his launch and did over $1 million more than his previous launch…where there was very little copy. Your sales problem is most likely just a COPY problem. Listen in this week as we show you how to solve that problem. How To HelpSubscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |
Mon, 17 October 2016
Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month? This is a typical occurrence for the people who use the technique I'm revealing in this week's episode. Click here to download or listen to this episode now.
Spiritual FoundationsA work ethic is defined as a system for determining your values and morals around the subject of work. While this may seem like a high-minded concept, what we believe about work matters. Keep in mind that work was not part of the curse, but instead was part of creation…remember, Abraham was both rich and righteous. In addition, the Apostle Paul also said that if you don’t work, you don’t eat. So how do we reconcile these things? Be sure to listen in as we reveal how work is not only ethical, but spiritual as well. Tip Of The WeekI recently attended Jeff Walker’s LaunchCon conference where my friend Phil Sherwood remarked that you really need time to process everything you learn from a conference, seminar, or workshop. He’s right, and inside this edition of the tip of the week I reveal a surefire way to turn information into implementation. Feature Segment: How To Make Your Annual Income In A Single MonthI know an entrepreneur whose sales averaged 50,000 per month, or $600,000 per year. This same entrepreneur, by using the technique discussed in this episode, made just over $600,000 in a single month. Catch that. In March he makes $50,000… in April he makes $600,000. How is this possible? It is legal? Is is sustainable? I have good news for you…it IS legal, and it IS sustainable. So… What IS the “secret”? It is the phenomena known as “The Product Launch.” These launches are wildly successful when done with intelligence, elegance, and work. In this episode I share the Seven Reasons You Must Do A Launch Now, and how to get started on your very own launch. How To HelpSubscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The TranscriptRight-Click and “Save As” to Get the PDF Transcript.
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Mon, 10 October 2016
In this episode we show you how anyone can double their income by Christmas by following this time-tested formula. Click here to download or listen to this episode now.
Spiritual FoundationsEvery day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily Rosetta Stone, the one key that can either unlock your day’s potential, or confine you in a prison of your own making. What is this one choice? Listen to this week's episode to find out. Tip Of The WeekWhat is the ideal subject line length for your emails? Sounds like the ultimate geeky copywriter question, right? But here’s the thing…would you open your front door to a stranger and welcome them into your home if you couldn’t see them? If your subject line is too long, your message gets truncated in your prospect’s email viewer, your intention is lost, and even the best email in the world is left standing of your prospect’s digital front porch…lonely and unwanted. Here’s the good news, it doesn’t have to be that way. In this episode we’ll give you the ideal subject line length, and some ideas on how to turn these few precious characters into a standing invitation into your audience’s home. Feature Segment: 3 Ways To Double Your Income Before ChristmasIt really is possible to double your income before Christmas – because what we reveal in this week’s episode is exponential, not incremental. Legendary marketer Jay Abraham is known for saying there are “only three ways to grow your business”. These three ways are the keys To doubling your business before the festive season is upon us. Here they are, spelled out for you in this week's episode:
Don’t be mislead by the simplicity of these keys. I know you’re tempted to say, “I already know that, Ray”, but be careful – those words are the rocks that have shipwrecked countless businesses. In this episode we're going to be the marketing lighthouse that guides you safely through these treacherous waters to the safe harbor of business success. How To HelpSubscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The TranscriptRight-Click and “Save As” to Get the PDF Transcript.
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Mon, 3 October 2016
This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now.
Tip of the WeekOur tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes! Spiritual FoundationsThis past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world’s leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear. What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, “Listen to advice and accept instruction, that you may gain wisdom in the future.” Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, “You can’t read the label if you’re inside the bottle.” Selah. Feature PresentationBrian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period. Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash. In this interview Brian reveals:
While you’re thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there. How To HelpSubscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |