This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been.

Yes, we still have problems that need solving...
No, we're not perfect...but we're better than ever.

This week, I'm giving you 5 reasons why now is the best time to be alive.

[00:22] My premise: Things are better, and can get better still.
[04:35] Why pessimists are fools, and optimists have a better life
[06:40]Reason 1: Things are better than ever
[07:25]Reason 2: The internet
[09:47]Reason 3: Anybody can do anything
[12:40]Reason 4: We can change our peer group
[15:15]Reason 5: You can no longer escape your past
[16:55] So...What do we do now? 
[18:42] The most profitable way to do business
[20:24] Grow in the structure of good mental health
[22:49] The 20:1 ratio (give 20x's more than you ask)
[24:42] Use your modern brain
[27:24] Have an intentional mindset

Links

Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling

Watch One of Hans Rosling's Ted Talks on YouTube

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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https://rayedwards.com/597

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not.

A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet.

These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them.

Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life.

[00:00] Intro - The rich writer's life?
[01:13] Rule #1: Know what you believe, and why
[02:05] Rule #2: Keep promises to yourself, and then to others
[02:36] Rule #3: Respect the value of time
[03:05] Rule #4: Feel your feelings...but don't wallow in them
[04:07] Rule #5: Speak only when your words improve upon silence
[04:18] The Daily Ray email newsletter
[05:08] Rule #6: Don't worry
[05:34] Rule #7: Motion precedes motivation
[06:22] Rule #8: Laugh at yourself...but not all the time
[06:35] Rule #9: Live deep
[07:22] Rule #10: Get your satisfaction from the process
[09:01] Everyone should write
[10:10] Resolutions? Why wait...
[11:00] My personal guide
[13:28] My personal creed
[14:26] Get personal coaching every month

Links

ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business.

Watch This Episode On YouTube

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/596

What do you do when your copy isn't converting the way you think it should?

Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat.

There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.

[00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
[02:01] Reason 2: Not doing enough research
[02:46] Reason 3: Not dealing with competing solutions 
[03:49] Reason 4: Your not getting the offer right
[04:45] Reason 5: Not enough editing, revising and rewriting your copy

RayEdwards.com  - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here.

And, you are one step away from accessing the ONLY personal coaching that gives you the help you need to sharpen your copy skills and your grow your business.

Get Coached EVERY MONTH By Me and My Certified Coaches. We will show you what to do in your market, for your product or services … to make more money and increase your profits.

Here Is What You Get When You Enroll In the Copy Academy Coaching Membership RIGHT NOW!

• Individual Private Copy Coaching Every Month
• ​Monthly Group Mindset Coaching
• ​Monthly Group Copy Critiques
• ​Monthly Group Q&A Calls
• ​Monthly Marketing Templates with Video Tutorials
• ​ My Signature Copywriting Training Courses: Copywriting Academy & Sales Copy System
• ​Full Access to My Digital Vault and Archives (Value over $21,000!)
• ​Access to Our VERY ACTIVE Private Circle Community
• ​ BONUS: Two Free Tickets To Our Next Live Event in 2023 (Dates and Location TBD)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/595

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.

• [00:50] Question 1: How do I deal with "scope creep" when working for local clients?
• [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy?
• [11:20] Question 3: What's your favorite ad campaign of all time?

Links

The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/593