Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day.

What you should be doing is turning your knowledge and skills into a business built around your own personal brand.

That's what we're talking about in this week's episode. 

[00:00] Intro - Turning your knowledge, wisdom, and experience into a business
[01:27] There's a storm coming...Batten down the hatches?
[02:29] Being a personal brand
[03:55] How we're transitioning at Ray Edwards International, Inc.
But if I build a personal brand, I can't scale, right?
[08:46] 3 Reasons to build a personal brand
[08:57] Reason 1: It's the fastest way to create income
[10:31] Reason 2: You can build a citadel to protect your clients
[11:20] Reason 3: Customer-funded acquisition of market share
[14:09] Whats a brand?
[15:50] Closing with a quote



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Get The Transcript

Direct download: REP594.mp3
Category:Podcast -- posted at: 3:00am PST