Are you living under the influence of one of these 3 stupid lies that keep you broke?

Graham Cooke says, “When you believe a lie, you empower the liar.” Stop doin' that! Today we'll talk about the truths that can set you free.

By the way…

I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world!

This Week's Tip

• Let me once again recommend Stitcher for listening to Podcasts!

Feature Story: 3 Stupid Lies That Keep You Broke

1. The economy is the problem.
2. You can't make it these days without credit cards and borrowing money.
3. It costs too much and is too risky to start a business of your own.

Lies, lies, lies! And when you listen to the podcast you'll know why they are lies and how to escape from them.

Resources Mentioned

• Graham Cooke's website
• Kris Vallotton's website
• The Total Money Makeover and Entreleadership by Dave Ramsey
• The $100 Startup by Chris Guillebeau

Announcements

• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: How do you deal with these lies? Did I leave some out? Comment below, or call in at (509) 713-2679

In today's episode…

Ever wish you could get brilliant business ideas on demand? You can, and I'll show you 5 habits that make ideas happen.

By the way…

I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world!

This Week's Tip

• For distraction-free writing I use ByWord.

Feature Story: How To Get Brilliant Ideas

Ever feel like you need a brilliant idea – or ideas –  for your business, and tried to just “squeeze one out”? That's usually not the recipe for having brilliant ideas.

What if there was a way to come up with brilliant ideas on demand? Here are 5 habits you can cultivate that should help you generate more brilliant ideas than you know what to do with. While these habits don't instantly yield brilliant ideas like an “idea slot machine”, they are like cultivating fertile soil in which your brilliant ideas can take root and grow.  If you are simply reading this post, please note that you'll have to listen to the podcast to get the full explanation.

1. Get plenty of sleep.
2. Drink 64 ounces of water everyday.
3. Exercise 30 minutes every day.
4. Read a lot.
5. Write a lot.

Listener Questions

1. Richard Bell has a word of thanks.
2. John Klein wants help promoting a seminar.
3. Robert asks about having one site versus many sites.

Announcements

• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: How do you get your best ideas? Comment below, or call in at (509) 713-2679

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world!

In today's episode…

I learned a lot from a sales pitch I got at a gas station. I'll tell you the story, and the valuable lesson (which will help you!)

This Week's Tip

• Check out Goodreads a social network for book lovers.

Feature Story: Gas Station Sales Lesson

Here we are, in a time when a lot of people are being washed out of all kinds of businesses, online and offline.

The excuse given is usually: “the economy”.

I’ve addressed the use of those two words as excuse elsewhere.

You see, the very qualities exemplified by a couple of gas station pitch-men are the same qualities that could save a lot of businesses from going under.

Listen to the story – and learn!

Listener Questions

1. John Klein asks about how to test multiple landing page designs.
2. Ohad wants examples of B2B copy for technical businesses.
3. Ricky Breslin has comments on, and questions about, the book Secrets of Dynamic Communication by Ken Davis.

Announcements

• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: How do you “hustle” in your business? Comment below, or call in at (509) 713-2679

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world!

In today's episode…

Persuasive prose produces profits. Writing persuasive copy gets your emails opened and read, your ideas shared and promoted, your blog posts ranked in Google, and your products and services sold. Today's episode gives your 3 “tricks” to make your writing more persuasive.

This Week's Tip

• Check out Stitcher for finding, listening to, and sharing your favorite podcasts and online radio shows.

Feature Story: 3 Powerful Tricks For More Persuasive Writing

Writing persuasive copy is simple – but not always easy.

The most persuasive techniques usually are the ones that are simplest. Here are three simple tricks the top copywriters know will help them sell more (of whatever they're selling)…

1. Know your prospects. This means doing your homework, and knowing the audience you're writing to (and selling to) inside out. You must know, at the very least their FFA's (fears, frustrations, and aspirations). If you know those three things, you have some powerful mojo at your disposal.
2. Speak the language of your audience. If you are writing to golfers, for instance, you absolutely must not call the instruments of play anything other than clubs. Referring to “ball striking sticks” will earn your copy a quick trip to the trashcan. I know the example is ridiculous, but I see copywriters making mistakes equally as ridiculous all the time.
3. Know your product. Again, a seemingly obvious point, yet one of the most frequently violated principles of writing persuasive copy. The more you know about your product, the more persuasively you will be able to communicate about it. Newbie copywriters would do well to study the greats, particularly Eugene Schwartz, who often read a book four (or more) times, and had 100 pages of notes written in his own hand, when he finally sat down to write the copy that would sell the book.

As I said, simple. Not necessarily easy.

Listener Questions

1. Avery has a question about why her affiliate site got “slapped” by Google.
2. Dave has nice things to say.
3. Dr Kevin wants to know why his site generates warnings for some users.

Announcements

• I will be speaking at JV Alert in Washington, DC later this week (June 8-10). Register (and save $402!) by clicking here.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Follow Ray on Twitter and friend Ray on Facebook
  

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What “tricks” do you use to increase the persuasion power of your writing? Comment below, or call in at (509) 713-2679