You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more.

As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier†for every part of your business and your life.

Click here to download or listen to this episode now.

Spiritual Foundations

What you say has power – huge power. You can wreck your life be repeating things that empower destructive forces in your life.

“Death and life are in the power of the tongue, and those who love it will eat its fruit.†—Proverbs 18:21

Line up your words with the experiences you want to see.

Tip Of The Week

More books I’ve just finished and highly recommend:

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris

Feature Segment: “Seven Weird Ways to Use Copy”

Copy is not just for sales pages. If you think the ability to craft transformational copy is limited only to sales letters and the like…you’re in for a pleasant surprise.

Here are some examples we cover on this episode:

1. About pages
2. Blog posts
3. Podcasts
4. Speeches
5. Converstations
6. Subject lines
7. Social Media

Here are some snippets from our conversation:

• The Secret to Persuasive Copy (10:27)
• Your favorite radio station (11:05)
• The formula for successful blog posts (11:44)
• How you say anything is how you say everything (12:52)
• Why you should Zig when everyone zags (13:10)
• How to write a speech in 5 minutes (14:35)
• Sway, Steer, or Stir-up (15:06)
• Grab ‘em by the eyeballs (15:38)
• Copywriting Kumbaya (16:05)
• Sean’s special bonus use for copywriting (17:34)

Resources Mentioned In This Episode

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris
• The P.A.S.T.O.R. Formula
• Zig Ziglar
• Free Resource: The Two-Billion Dollar Sales Letter You’ve Probably Never Heard Of

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As†to Get the PDF Transcript. 

You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive.

In today’s episode we will explain how to make your business President-Proof. The skill we will share is like a combination of “shields up†and “engage warp drive†for your business…and your life.

So set your phasers to stun, and let’s dive right in…

Click here to download or listen to this episode now.

Spiritual Foundations

Your physical presence has power, case in point…Jesus’ spit healed a blind man. Remember also that Peter’s shadow healed the sick.

Your body bears fruit – and it’s not just your children.

Indeed, God said, “Blessed shall be the fruit of your body…â€, and also “Blessed shall be the fruit of your body…†— Deuteronomy 28:4

If this is true, shouldn’t we expect everything associated with our bodies to be of the highest quality? This would include things like your health, intelligence, and even your relationship with your spouse.

Jesus paid the price—His body was scourged and pierced for you…He got what we deserved, so we could receive what only HE deserves!

Tip Of The Week

Books I’ve just finished and highly recommend:

• The Road Back to You by Ian Morgan Crone
• The Revenge of Analog by David Sax
• The Sleep Revolution by Ariana Huffington
• Deep Work by Cal Newport

Feature Segment: “How to Make Your Business President-Proof”

How to Make Your Business President-Proof

Let me be clear, this episode is not any type of political statement, but I believe there is a skill you can learn that makes your business impervious to the whims of external circumstances. This Master Skill can make you the author of your own destiny.

What is powerful tool?

Copywriting.

But in this episode we’re going to take a different view of copy. You’ll see things like…

• What copywriting isn’t (12:35)
• Four ways to re-frame your business (12:53)
• Do you know who you are? (13:23)
• Embrace your inner Luke Skywalker (14:35)
• Change your view, change your life (15:38)
• Ray’s Law of Conservation of Supply and Demand (16:10)
• Are you selling the right thing? (17:17)
• It’s just a copy problem (17:35)
• The benefits of mastering copywriting (18:31)
• The best type of flood (18:42)
• The difference between profit and cashflow (20:45)
• Ride the meteor (21:05)
• Not everyone likes rollercoasters (21:53)
• How to write a swimming pool (22:35)

Resources Mentioned In This Episode

• The Road Back to You
• The Revenge of Analog
• The Sleep Revolution
• Deep Work
• How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
• Free Resource: “Ray's Short Course on Copywriting: Sell Without Sleazeâ€

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As†to Get the PDF Transcript. 

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later…

Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER!

Click here to download or listen to this episode now.

Spiritual Foundations

I’ve been struggling with REST lately.

• Too many opportunities.
• Too much to do.
• Plus neurological complications.

God says, “Come to Me, all you who labor and are heavy laden, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and lowly in heart, and you will find rest for your souls.”

This week I’ll show you how to use rest as a weapon.

Tip Of The Week

Enhance your daily productivity and effectiveness with your personal Apple Mail assistant.

• Message Templates – NEW- A brilliant way to save time. MailButler allows you to customize the formatting and text of emails, which include information that you frequently share with different recipients.
• Tasks – NEW – Mark your emails as to-do items to never forget about important tasks again.
• Snooze – NEW – By snoozing an email you will temporarily make it disappear out of your Inbox.
• Tracking – Let you know if the recipient has actually opened your email.
• Scheduling – Write now – send later…MailButler allows you to schedule an email to be sent at a specific date and time. Thus, you can fulfill lots of tasks beforehand by writing several emails at once and letting MailButler secure their scheduled delivery later.
• Essential Features – FREE – Cloud Upload, Undo Send, Attachment Reminder, Direct Inbox, Emojis and many more.

Feature Segment: “How to Achieve Instant Success”

How to Achieve Instant Success

How do you achieve Instant Success? Change the way you define success!

But should we change it? Is that just a word game?

How we define success is important, and the way most people define it is flawed at best.

I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving…. when you invoke the Four Keys to Instant Success revealed in this episode.

If you define success as a destination… you’ll never get there. It’s like that sign in the cafe that always reads “Free Coffee Tomorrow”.

As the great Earl Nightingale says, “Success is the progressive realization of a worthy ideal”.

If you define success THAT way, you can celebrate the milestones, not just the destination…you can literally be successful right now.

Special Announcement

Announcing my new VIP Email Insiders Newsletter!

All the details are inside this week’s episode, but here are some highlights:

• IT’S FREE FOREVER!
• You get a sneak peek at my raw thinking as it happens
• Before it’s published on the blog.
• Before it shows up in a product.
• Before it becomes R&D’d (“Ripped Off and Duplicated “- thanks Dan Kennedy and/or Bill Glazier for the terminology)

Sign up now at rayedwards.com/vip

Resources Mentioned In This Episode

• Apple Mail – Mail Butler
• Ray Edwards New VIP Email Insiders Newsletter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

If you want to build an effective online presence, gain influence with an audience, ask people to join your cause or buy into your ideas…it all starts with a blog.

In my opinion, there’s nobody better qualified to teach us than my guest on today’s podcast, Leslie Samuel.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you believe it’s wrong, or at least tacky, to want to get rich? I’m not even talking about getting rich quick…just wanting to get rich in general. Does that bother you at all? Do you feel a little pang of guilt or fear you might be viewed as being a little cheesy?

As Dave Ramsey says, “There’s a dignity to wealth creation through honorable business that is unlike anything else on Earth.

In this episode I’ll share the real Secret of Wealth Creation…and one of the most important questions you can ask yourself.

Tip Of The Week

I have people ask me all the time about how I started my podcast, and how they should go about starting one the right way. I always tell them, “Cliff Ravenscraft is your guy.” If you’re serious about starting a podcast, then you need to check out Cliff’s Podcasting A to Z course.

This week I have a short talk with my friend Cliff and we go through more details of why Podcasting A to Z is so transformational…but here are some facts that should wet your whistle in the meantime:

• The course has been going strong since March 2011, with over 600 students getting Cliff as their personal coach for 4 weeks.
• You’ll know exactly what equipment to get…and why.
• Have technical questions about how to dial-in your gear? No worries, Cliff has you covered.
• You’ll clearly define your message and the perfect target market
• During those four weeks, the students of Podcasting A to Z get Cliff’s full attention…you are the priority.
• And check this out…Over 600 students have gone through this course, not one single person has ever requested a refund.

If you want to start a podcast, or if you have a podcast and you want to improve it and make it an excellent podcast, this is the way to do it.

Feature Segment: “How To Become A Blogger”

Yes, blogs are still alive. I believe they are still the best way to build a platform, and a business online. I am very excited to introduce you to my friend, Leslie Samuel.

Leslie is a former university professor turned full-time blogger. He is also the host of the “Learning with Leslie” podcast where he teaches about blogging, online business, and entrepreneurship.

Here are some snippets from our conversation about how to become a blogger:

• The biology of blogging (12:06)
• Are you experienced? (14:35)
• Teach what you know (15:24)
• It all started when… (17:07)
• Tiny hinges swing big doors (18:41)
• Learning as you go (21:19)
• The Philosophy of Free (22:57)
• Look below the surface (25:35)
• It’s harder than it looks (27:44)
• I thought we talked about this… (29:39)
• If they can do it, so can you (30:47)
• The three biggest mistakes bloggers make (34:49)
• Leaders are readers (36:31)
• The struggle is real (38:29)
• The Piano Man (39:28)
• Words to the Wise (40:30)

Resources Mentioned In This Episode

• Podcasting A to Z
• Cliff Ravenscraft
• Learning with Leslie podcast
• The Greatest Salesman in the World
• Become a Blogger
• 2017 Content Calendar Spreadsheet

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.