Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

There is one business that is the very best business for almost anyone to start. And the time to start it is now.

That's what this week's podcast is about.

As you know, I write this blog and do these podcasts with the intention of helping people start, run, and grow an Internet-based business.

I believe people who feel drawn to do such things are drawn by their Creator. That God placed things within you that cause you to want to be in business.  I don't feel this is any less spiritual than people who are “called” to go into ministry.

This Week's Tip

Put good stuff into your head. The best way I can think of to do that is listen to good, instructional, inspirational podcasts. Here is a list of the podcasts that I have on my “must listen to every episode” list:

Spiritual Foundations

There is no division between “sacred and secular” for believers!
Bondservants, obey in all things your masters according to the flesh, not with eyeservice, as men-pleasers, but in sincerity of heart, fearing God. And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ.
Colossians 3:22-24 (NKJV)
Lifestyle Business Correspondent
This week we introduce a new segment, featuring my good friend Stu McLaren
Feature Story: The Very Best Business For Anyone To Start
The best business for anyone to start, in my opinion, is the business of selling information. Here are 10 reasons why that is true:
  1. Low Startup Cost
  2. High Revenue
  3. Low Operating Cost
  4. No Inventory
  5. No Manufacturing Cost
  6. No Employees
  7. No Capital Risk
  8. No Receivables
  9. No Face to Face Selling
  10. Automation

5 Variations on Information Marketing Business Approaches

  1. Digital Products
  2. Digital + Physical Products
  3. Digital + Physical Products + Coaching
  4. Digital + Physical Products + Coaching + Live Events
  5. Digital + Physical Products + Coaching + Live Events  + Licensing

”The very best business for anyone to start right now is the business of selling information.” Click To Tweet This Quote

Listener Questions

  • Marshall Bone asks about “Joint Ventures”.
  • Stacey Fisher asks about “Strategic Partnerships”

Announcements

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

You can find the podcast on Stitcher by clicking the logo:

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Are you in the Information Marketing Business? Why or why not? Comment below, or call in at (509) 713-2679

 

Direct download: REP028.mp3
Category:Podcast -- posted at: 1:51pm PDT

A lot has been written and said about writing  copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post.

This Week's Tip

One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher – it's a keeper!

Spiritual Foundations

If you want God to bless you financially, give Him something to work with!
So he who had received five talents came and brought five other talents, saying, “Lord, you delivered to me five talents; look, I have gained five more talents besides them.” His lord said to him, “Well done, good and faithful servant…”
Matthew 25:20–21
Feature Story: How To Be Predictably Persuasive
Persuasion is important to master if you think you might ever need to:
  • Get a date
  • Get a job
  • Make a sale
  • Win an argument
  • Change someone's mind
  • Land a new client
  • Raise a child
  • Raise money for a cause
  • Buy something
  • Sell something
  • Or influence anyone in any way
The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results.
  1. Calibrate your expectations and clarify your outcome
  2. Know the person you're attempting to persuade.
  3. Demonstrate non-manipulative empathy.
  4. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.)™: Know, Care, Considering, Pain
  5. Appeal to the four learning styles: Why, What, How, What If
  6. Answer any and all questions that stand in the way of transformation.
  7. Create an environment that invites decision.

”The easiest way to persuade someone is using what is already persuading them.” Click To Tweet This Quote

Announcements

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

You can find the podcast on Stitcher by clicking the logo:

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Do you have tips (or opinions) about ethical persuasionComment below, or call in at (509) 713-2679

 

Direct download: REP027.mp3
Category:Podcast -- posted at: 6:33am PDT

The key to having all the joy and fulfillment you want from your business and your life is: being clear on your core values. Paul Evans is clear, and in this episode he shares his philosophy on how to make more, give more, and live more. In that order.

This Week's Tip

  • ProCamera turns your iPhone into the camera you WANT it to be.

Spiritual Foundations

The way to get the free from stress is to work… but work at what?

Let us therefore be zealous and exert ourselves and strive diligently to enter that rest [of God, to know and experience it for ourselves], that no one may fall or perish by the same kind of unbelief and disobedience ..
Hebrews 4:11 (Amplified Bible)

Feature Story: How To Make More, Give More, And Live More

This week I bring you an amazing interview with Paul Evans. In this interview, you'll discover:
  • How to “live your mission”.
  • Paul's unique philosophy of how to make more… so you can give more… and live more.
  • The jaw-dropping story of how Paul's wife died in his arms…and the amazing nature of what happened next.
  • How you can be at least three times as productive using Paul's startlingly simple system.

The audio on Paul's voice is a little…unusual. Just get past that and listen to what he is saying. You'll be glad you did.

Announcements

 

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What philosophy do YOU live by? Comment below, or call in at (509) 713-2679

 

Direct download: REP026.mp3
Category:Podcast -- posted at: 3:56am PDT

You can take your business from idea to recurring income in a very short period of time (sometimes even mere days!) And if you plan it right, you can do the work once and get paid over and over, month after month. This episode outlines a plan for how to do just that – use the internet to create recurring income.

This Week's Tip

  • Wistia offers more control, better quality, and better analytics for your videos.

Spiritual Foundations

Think abundantly – God does!

There is one who scatters, yet increases more; and there is one who withholds more than is right, but it leads to poverty.
Proverbs 11:24

Feature Story: How To Build Recurring Internet Income

The only thing better than creating income from the Internet, is creating income that shows up every month, like clockwork. This doesn't have to happen by chance; it can be engineered consciously. That's what this week's episode is all about.

The key thing to remember is that most people make this more complicated than it needs to be. It's really quite simple, and can be boiled down to seven steps.

  1. Build a tribe.
  2. Find out what they (a) want and (b) need.
  3. Sell a product that sells itself.
  4. Sell a product people need (and want) every month.
  5. Use WordPress, Clickbank, and Wishlist to run your business.
  6. Promote your site.
  7. Repeat as needed.

Listener Questions

Robert Plank asks about how I make this podcast.

Announcements

 

SUBSCRIPTION LINKS

You can find the podcast on Stitcher by clicking the logo:

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: Do you already have recurring income? If not, what holds you back? Comment below, or call in at (509) 713-2679

 

Direct download: REP025.mp3
Category:Podcast -- posted at: 4:08am PDT