Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life.

Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action.

So what happens when you believe you can change your life for the better, but self doubt keeps you from taking action? That's what this week's episode is all about.

  • [01:21] Here's why I don't believe you
  • [02:49] The product of beliefs
  • [04:45] The point of this episode...
  • [05:09] How do I believe?
  • [08:29] There are two kinds of students...
  • [11:02] You must understand this

Links

  • 5daysalespage.com - Learn my salespage framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP558.mp3
Category:Podcast -- posted at: 12:00pm PST

Where do your best ideas come from? If you answered, "your brain", you're only sort of correct.

Truthfully, our best ideas come from other ideas.

We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed.

This week's premise: You can build a system to intentionally create and utilize this convergence of ideas. In other words, you can make it happen...in fact, the idea for this week's content was generated by my own system.

A quick note before you dive in: Last weeks episode generated more questions than any podcast I've done in recent history. Many people had never considered the concept of systematically generating ideas, but it absolutely works.

These questions inspired me to demo my own system in an upcoming free workshop. I want to show you how this system works for me, how I built it, AND how you can build your own. It's spread out over 3 days, so the time commitment is manageable and the results will blow your mind. Again, this is a completely free workshop.

Click here to sign up

  • [00:47] Systems thinking
  • [03:09] Don't just be an information consumer
  • [04:07] My content generation system
  • [05:05] The software I use (Notion)
  • [06:12] The way we get creative ideas
  • [07:05] Start by deciding to do it
  • [08:16] I'll show you how I built my system

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP557.mp3
Category:Podcast -- posted at: 3:00am PST

See if this sounds like anyone you know…

You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system.

A system is, according to the Oxford dictionary, “a set of principles or procedures according to which something is done; an organized framework or method”. Most entrepreneurs don’t have that. Neither do most copywriters.

A system will bring you less stress, more sales, more profit, and set you up for the next sale. A copywriting and marketing system can be the first step in turning your promotion into a business.


What Should Be In Your Sales Copy System?

  • Right-fit client profiles
  • Copy “chunks” proven to work
  • A complete PASTOR filter brief
  • Pre-promo content (blog, podcast, YouTube, social)
  • "Inception” copy
  • Interview scripts (for interviews on other media)
  • Swiss Army knife Emotional Trigger checklist
  • Sublist recruitment copy (opt-ins)
  • Sublist indoctrination copy (opt-in emails)
  • Email sequence framework
  • Pre-launch alert copy
  • Pre-launch content & copy
  • Sales page copy
  • Follow unto sales page for open cart copy
  • Cart close copy
  • Post sales followup
  • Refund prevention copy
  • Nurturing copy

Remember, the more you can "templatize" and chunk down, the better. As I have often said, I don’t like to start a project until I’m already 80% done.

System Checklist

  • Review
  • Proof
  • Set up an A/B test on headlines and leads
  • Test all breakage points
  • After action review

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP556.mp3
Category:Podcast -- posted at: 3:00am PST

Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode.

Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing it in reverse, building your life around your job, will likely yield unwanted results.) Once you have a clear vision, select a mentor that can get you there. For the record, yes, I am one such mentor, but there are many. Choose someone whose style resonates with your vision...but choose someone. Could I have made it without a mentor? Maybe...But I know I my revenue would be nowhere near what it is today had I skimped on that part of the equation. Mentors provide speed, accuracy and safety. A good one will lead you down the path that they themselves have already blazed...Avoiding costly pitfalls along the way.

  • [02:07] There are great opportunities right now...what do you do about it?
  • [04:02] Who do you listen to?
  • [05:15] The Great Reawakening
  • [09:05] What makes a copywriter stand out
  • [13:00] Your first client
  • [14:08] I know it's possible
  • [15:40] Where to start
  • [16:07] Who are you, and why are you here?
  • [16:43] Who do you serve best?
  • [18:05] Building your platform
  • [19:26] Measuring your platform
  • [21:17] The invisible list
  • [23:03] Making contact
  • [24:11] Deepening the relationship
  • [26:29] Starting price
  • [31:46] About the Academy
  • [36:23] The customers your want
  • [37:35] Number one homework assignment
  • [38:39] What does your business do?
  • [38:51] Choose a model
  • [39:42] Get a mentor

Links

https://app.mediakits.com/rayedwards - This site is a great tool to get an overview of your platform. You can check out mine at the link provided, and then create your own.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP555.mp3
Category:Podcast -- posted at: 9:00am PST