Wed, 31 May 2023
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. 00:00 Intro Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Mon, 22 May 2023
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.
Links Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life
Get The Transcript and Video https://www.rayedwards.com/623
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. |
Fri, 19 May 2023
I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Links Read This Or Die: Persuading Yourself To A Better Life - The book releases on May 23, 2023. If you're reading this before that date, you can still claim a valuable free gift for pre-ordering your copy. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Sat, 13 May 2023
This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. Links Train With Cliff Podcast - This is one of the inspirations I mentioned in the episode - definitely worth checking out. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. |
Mon, 24 April 2023
This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? How You Can Help? Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript And Video |
Mon, 17 April 2023
How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? [00:00] How much is too much? Links Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to ray@rayedwards.com with the subject "Epic Business" and let's chat. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Transcript and Video |
Tue, 11 April 2023
A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting," and so on. [00:00] I'm quitting... Links Copywriting As A Million Dollar Business Workshop - There's still a chance to join me for one of these upcoming, life-changing, empire-building workshops. Click the link for details and availability.
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Get The Transcript And Video |
Tue, 4 April 2023
You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?" Links Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last.
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Sun, 2 April 2023
I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die. Links Read This Or Die - Click to preorder your copy of my new book today and get a free 6-part video mini-course to help walk you through the process that saved my life. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Fri, 24 March 2023
My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not.
Links Read This or Die: Persuading Yourself to a Better Life - Preorder your copy today and receive a free, 6 video mini-course.
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Get The Transcript |
Sat, 18 March 2023
Most people are stuck in "The Loop" because somehow they think they’re going to get a different result in their life by doing the same thing they’ve been doing, only doing it harder and faster. Getting out of The Loop requires you to step outside of your comfort zone. This is almost always uncomfortable, and all growth comes outside your comfort zone. The comfort zone is where dreams go to die. Links Read This or Die - Pre-order Ray's new book, "Read This Or Die" and get a free video mini-course, valued at $197
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Sat, 11 March 2023
The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts?
Links DawnApuan.com
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
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Fri, 3 March 2023
For those who have wondered, this post will explain what I work on and how I function as a “million-dollar writer.” It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. Links My Copywriting As A Million Dollar Business April Workshop - Want to work on building your business together, live and in person? There are a few seats remaining for my upcoming workshop this April. These seats will sell out - Click Here For Details and Availability.
Notes From This Episode This subject seems slightly impolite to write about. Like many, I was taught from my earliest years that it is impolite to talk about politics, religion, or money. I routinely violate all three of these directives, however, so this is not new territory for me. Let’s begin…
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Tue, 28 February 2023
Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. |
Wed, 22 February 2023
Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. [00:20] Grow your list with your existing traffic
Links BenSettle.com - Want to up your email game? Pay attention to this man.
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments?
Get The Transcript |
Mon, 13 February 2023
Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus.
LINKS Mind Your Mindset - Click to get your copy of Mind Your Mindset: The Science That Shows Success Starts With Your Thinking. This affiliate link includes 3 incredible bonuses for my listeners and viewers:
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Get The Transcript |
Fri, 10 February 2023
I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed.
Watch This Episode on Youtube
Links Click Funnels - This is the system we have used to build multiple, 7-figure sales funnels. (affiliate link which does not affect the price you pay) How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. |
Tue, 7 February 2023
"If I only knew then what I know now." Who hasn't had that thought? Since time travel is not yet an option, this week we'll examine something more practical: What would your future self be asking you now? In this episode, I have 5 questions that can help you become the future self you want to be. [00:00] Intro
Links Read This or Die - Ray Edwards (Available for Pre-Order now!)
How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or Comments? Connect with Ray on Facebook, Twitter, and Instagram
Transcript and Video |
Sat, 4 February 2023
Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan. [00:00] - What do I mean by "the resistance" (friction)
Links TextExpander - If you have to type it more than once, templatize it
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Wed, 25 January 2023
Is it possible to intentionally become the person you wish to be? The best version of yourself you can imagine? • [00:18] Abandoning resolutions Links - Be Your Future Self Now: The Science of Intentional Transformation Dr. Benjamin Hardy and Hay House
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Fri, 20 January 2023
Have you ever tried to make a significant change in your life? Something that requires effort and commitment? Have you ever failed to achieve that change? • [00:12] We usually know what to do, but don't do what we know Links The Sales Page In A Weekend Challenge - This starts within hours of the release of this podcast, so if you're fortunate enough to be here early, get signed up now! How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |
Fri, 13 January 2023
Some say that YouTube is unfriendly territory for newcomers, but have you really missed the boat? Is it too late to build an income-generating channel? My guest this week, Sean Cannell, says "saturation is a myth". YouTube still rewards great content for those who have the right recipe...and he's got the facts, figures, and cases studies to back it up. [00:00] Who is Sean Cannell? LINKS Think Media on YouTube - Start here for incredible free content to get things going How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |
Fri, 6 January 2023
Every year people make resolutions or set goals for the coming year. Most will abandon all these aspirations before the month of January is over. Why does this happen? [00:00] Intro- The problem with resolutions with goals Links My Exclusive 3-Day Live Event - Are you tired of setting goals that you never seem to achieve? Are you ready to take your business to the next level, but not sure how to get there?
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Fri, 30 December 2022
This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table. [00:17] Intro - Planning my best year ever
Links Your Best Year Ever - Michael Hyatt
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Sat, 24 December 2022
OpenAI's ChatGPT software is producing such impressive, original copy, it has many copywriters concerned for their future. Links ChatGPT - Get your free account and start using this tool. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Mon, 12 December 2022
The entrepreneurial journey is full of highs and lows…and yes, I acknowledge that the same could be said of any job - BUT, it’s somehow different when you’re running the show.
[00:18] Intro - Special episode with Cliff Ravenscraft
Links CliffRavenscraft.com - Cliff's home base
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Mon, 5 December 2022
Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. [00:19] Intro - Where this week's episode comes from Links RayEdwards.com - While you're here, take a moment to check out the resources I've made available to you, and get signed up for my daily newsletter which is filled with "WEIRD COPYWRITING TIPS, TOOLS, And TACTICS That Will Bring You More Traffic, Conversions, And Sales..." How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript
|
Tue, 29 November 2022
This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been. [00:22] My premise: Things are better, and can get better still. Links Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling Watch One of Hans Rosling's Ted Talks on YouTube
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |
Mon, 21 November 2022
This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet. [00:00] Intro - The rich writer's life? Links ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Mon, 14 November 2022
What do you do when your copy isn't converting the way you think it should?
[00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework RayEdwards.com - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here.
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Get The Transcript |
Fri, 11 November 2022
Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode. [00:00] Intro - Turning your knowledge, wisdom, and experience into a business Linkshttps://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking. How You Can HelpSubscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript |
Tue, 1 November 2022
A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.
That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.
If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.
Links
The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript |
Tue, 25 October 2022
It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017.
In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those are universally beneficial to any business owner/leader.
Links
A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript |
Tue, 18 October 2022
Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer).
So what's the hold up? You're about to find out.
This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation.
The good news? It's fixable. Click below to listen.
Links
@mindset.therapy - Check out their instagram
A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript |
Fri, 14 October 2022
This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page.
Links
Get My 100 Best Subject Lines (In the show notes for this episode) Copyscape - Online plagiarism checker
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript
|
Sat, 8 October 2022
The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020.
So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit.
This week, I want to talk about where your life-impacting decisions (like quiet quitting) come from, and which part of your brain is calling the shots. Links
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Get The Transcript |
Fri, 30 September 2022
That is the question that keeps coming up:
“Is Ray retiring?”
It’s my own fault. It’s because I said (in yesterday's email) that “this is your last chance to work with me personally.” For 98% of those reading this email that remains true, but I am absolutely not “retiring“.
And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however.
Listen to this week's episode to get the whole story, where you will discover…
All this (and more) in today's podcast.
Links
Work With Ray Edwards to Build Your Million Dollar Freedom Business
Video
A video version of this week's episode is available by Clicking Here
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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|
Tue, 20 September 2022
This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion.
Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.
I'm not easily impressed these days, and I certainly don't feel the need to learn a new app just because it's popular. This app, however, is worth some effort. I invited Cliff to share with us how he's using Notion to quickly create and manage incredible content that serves his listeners and clients.
Links
https://www.cliffravenscraft.com/ - Visit Cliff's site
https://www.cliffravenscraft.com/podcast - Cliff's podcasts
https://notion.so - Here's where to get started with Notion
https://tinywow.com/ - Convert PDF's to JPG's (and much more)
https://otter.ai - Transcription service
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript |
Tue, 13 September 2022
If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :
I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.
For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.
If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.
Links
Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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|
Tue, 6 September 2022
That is an intentionally provocative title, but I assure you it's not clickbait.
Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!"
A Note About This Episode:
The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here.
Links
Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.
ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript
|
Tue, 30 August 2022
Listen to this week’s podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery.
My neurologist was telling me it was time to give in and have the brain surgery … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery - and to do that, I had to actually get better.
Links
Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.
ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript
|
Tue, 23 August 2022
Let's start this week's encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics:
Did you catch that last one? Ouch!
I've been doing business online for nearly two decades. Is it just luck that I've beaten the nearly insurmountable odds? I don't think so.
This week, I want to share 7 Power Beliefs for business owners that I believe are your ticket to the 3% club of successful, sustainable businesses.
Links
Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript |
Thu, 18 August 2022
If you're a new copywriter, or perhaps find yourself in a slump, your immediate question is likely: How do I get clients, now?
This week, I'm sharing some methods that have consistently worked for me and I'm certain can work for you as well. Bonus - These client-getting methods are not exclusive to copywriting! [smart_track_player url="https://traffic.libsyn.com/secure/rayedwards/REP582.mp3" artist="Ray Edwards", title="Get Clients Now" background="default"]
Links
Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.
How You Can Help
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Tue, 9 August 2022
When I say, "change your words, change your world", it isn't just for the sake of marketing - it's a fact.
This week's episode is about the importance of language. From the way we express ourselves in person and online, to our most private internal dialogue, the words we choose are critical. They truly shape our view of reality.
Quick note: Much of this content was inspired by an interview with Robin Arzón I heard on Rich Roll's podcast (linked below). I highly recommend you add it to your must-listen-to list.
Links
Rich Roll's Podcast - A very inspiring interview with Robin Arzon
The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!
How You Can Help
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Fri, 5 August 2022
No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that. Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so please share.
LinksThe Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can! The Four Agreements by Don Miguel Ruiz How You Can HelpSubscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript |
Tue, 26 July 2022
This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting.
The end result: A lot of great Q&A that I felt would benefit more people if I shared it here.
Links
Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Sat, 16 July 2022
If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read. I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game. Then along came Richie Norton, and his book, Anti-Time Management, did exactly that. It's a brilliant new perspective on a topic that is nearly as old as the sundial.
In this week's episode, I talk with Richie about how to "Reclaim Your Time and Revolutionize Your Results with The Power of Time Tipping".
Links
How You Can Help
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Fri, 8 July 2022
This week, I wanted to tackle a huge question: "Is this the end?"
Spoiler Alert: No. It isn't.
We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like:
It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they sell.
But, how bad are things, really?
Let's take a few minutes to break down where we are, how we got here, and what's next.
Links
Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle
What Dave Ramsey says about the Housing Market (VIDEO) How You Can Help
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Mon, 27 June 2022
This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.
Links
Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th.
capitalism.com - Ryan Moran
Unique Ability - Dan Sullivan
The Big Leap - Gay Hendricks
How You Can Help
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Mon, 20 June 2022
Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment.
In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.
Links
Become a Ray Edwards Certified Direct Response Copywriter - Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it - And that starts with us discussing your goals, expectations and level of commitment.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 13 June 2022
How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?
I've lived through enough periods of recession to know this:
Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…
How You Can Help
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Mon, 6 June 2022
My guest this week is Tim Schurrer, author of The Secret Society of Success.
First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim? Then, I read the book. In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).
Links
Get a copy of Tim's book, The Secret Society of Success
Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 30 May 2022
I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe.
There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded.
This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me.
How You Can Help
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Mon, 23 May 2022
If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book.
This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue.
This week, I'm giving you 5 good reasons why you MUST write a book.
Links
ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 16 May 2022
Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible?
There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company.
Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well.
This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller.
Links
ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done
FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Get The Transcript
Coming soon... |
Wed, 11 May 2022
Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.
Jeff and I discuss the process of going from idea, to proposal, to publishing deal.
NOTE: For a more in-depth discussion, check out our other conversation HERE.
Links
ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done
FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Wed, 4 May 2022
In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it. The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude.
The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael Hyatt, would ask. Sometimes there are business opportunities...finding new ways to serve others. Sometimes, there are opportunities to change the circumstances for the better. Whatever the case, stewing in your own misery is never a solution. Even worse, that attitude tends to spread to those around you (more surplus fuel for negative thinking).
Listen to this week's episode and then do some self-analysis.
It's not always the easiest path to take, but it's always the better one.
How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Tue, 26 April 2022
Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters.
Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it.
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Fri, 22 April 2022
Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right? I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up.
In this week's episode, I'll tell you why copywriting is the best side hustle, ever!
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Fri, 15 April 2022
Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall.
Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing that you simply can't muster the motivation necessary for success.
This week, I want to tell you why you continually fail at that thing...and how to finally fix it.
How You Can Help
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Tue, 5 April 2022
This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath.
My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted physician for many years and has some pretty remarkable observations to share which could be lifechanging for some.
IMPORTANT: Nothing you hear in this podcast, or the content you read on this page should be considered medical advice. Dr. Gus is an M.D., but he's not your M.D. You may have other physiological issues which make these treatments ineffective, or perhaps even harmful. If you're interested in employing some of the treatments he suggests, please consult your physician first.
LinksFor links to the theraputics mentioned in this episode, visit https://rayedwards.com/564 How You Can HelpSubscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 28 March 2022
If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God.
Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore, says yes, you can.
Jody Moore is a Life Coach, the host of the Better Than Happy podcast, and the author of the book of the same name, "Better Than Happy". You can learn more about both her book and podcast at https://jodymoore.com.
Tune in to the conversation and learn how being more intentional with your thoughts can change every aspect of your life for the better.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 21 March 2022
Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers.
Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter. In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen.
Links
How You Can Help
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Thu, 17 March 2022
It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living.
Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change?
I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how.
Links
How You Can Help
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Mon, 7 March 2022
The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war.
I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs.
I have a message for my fellow entrepreneurs: Now is not the time to quit. It's time for us to step up.
This week, I'm sharing some ideas and recommending a few books that support that theory.
Links
How You Can Help
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Tue, 1 March 2022
Before we start discussing the 3 keys, we'd better take a moment to define success.
According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal. That definition deserves some analysis.
"Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm successful; I'm successful if I'm progressing toward it. In other words, it's not only the destination that counts, but the journey as well.
This week, I'm breaking down 3 keys to the progressive realization of your worthy goal.
Your One Big Why
Let's assume you've decided on a worthy goal. Before you start building your roadmap, you need to ask yourself a question: "Why am I doing this?" [03:38]
You Don't Need to Get it Perfect...You Just Need to Get it Started
Not starting until you get it perfect? What an excellent procrastination tool. There are more how-to videos and articles available to you than you could consume in multiple lifetimes. You can even get a feeling of accomplishment for learning something, even if you never implement what you've learned...you just move on to the next how-to. You can stay on this treadmill for life...never moving from where you started. [10:45]
You Need Results
Last week's podcast was devoted entirely to this concept - If you have a belief, there should be evidence of it in your life...some quantifiable results (even if they're not the results you expected). [13:36]
Links
How You Can Help
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Tue, 22 February 2022
Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life.
Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action.
So what happens when you believe you can change your life for the better, but self doubt keeps you from taking action? That's what this week's episode is all about.
Links
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 14 February 2022
Where do your best ideas come from? If you answered, "your brain", you're only sort of correct. Truthfully, our best ideas come from other ideas. We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed.
This week's premise: You can build a system to intentionally create and utilize this convergence of ideas. In other words, you can make it happen...in fact, the idea for this week's content was generated by my own system.
A quick note before you dive in: Last weeks episode generated more questions than any podcast I've done in recent history. Many people had never considered the concept of systematically generating ideas, but it absolutely works.
These questions inspired me to demo my own system in an upcoming free workshop. I want to show you how this system works for me, how I built it, AND how you can build your own. It's spread out over 3 days, so the time commitment is manageable and the results will blow your mind. Again, this is a completely free workshop.
Links
How You Can Help
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Mon, 7 February 2022
See if this sounds like anyone you know…
You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system.
A system is, according to the Oxford dictionary, “a set of principles or procedures according to which something is done; an organized framework or method”. Most entrepreneurs don’t have that. Neither do most copywriters.
A system will bring you less stress, more sales, more profit, and set you up for the next sale. A copywriting and marketing system can be the first step in turning your promotion into a business.
What Should Be In Your Sales Copy System?
Remember, the more you can "templatize" and chunk down, the better. As I have often said, I don’t like to start a project until I’m already 80% done.
System Checklist
How You Can Help
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Tue, 1 February 2022
Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode.
Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing it in reverse, building your life around your job, will likely yield unwanted results.) Once you have a clear vision, select a mentor that can get you there. For the record, yes, I am one such mentor, but there are many. Choose someone whose style resonates with your vision...but choose someone. Could I have made it without a mentor? Maybe...But I know I my revenue would be nowhere near what it is today had I skimped on that part of the equation. Mentors provide speed, accuracy and safety. A good one will lead you down the path that they themselves have already blazed...Avoiding costly pitfalls along the way.
Links
https://app.mediakits.com/rayedwards - This site is a great tool to get an overview of your platform. You can check out mine at the link provided, and then create your own.
How You Can Help
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Fri, 28 January 2022
I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff.
This week, I'm challenging you to look at everything you do for your company, and ask yourself if YOU are the right person for the job.
How do you know you're not the right person? Simple...If someone else can do it, you're not the right person.
Entrepreneurs should be focused on the things that ONLY they can do. More than likely, those are the things that would grow your business the most - the hard things.
Tune in and I'll break down exactly how I'm putting this philosophy to use in my own company.
Links
https://www.yearzero.io/ - August Bradley https://michaelhyatt.com/ - Michael Hyatt https://acuff.me/ - Jon Acuff How You Can Help
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Mon, 17 January 2022
Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first.
This week, I'm giving you 5 reasons why you should NOT hire a copywriter. 5 Reasons Why Every Business Owner Should Write Their Own Sales Copy
Of course, as I previously stated, I am a professional copywriter...Obviously, I feel there are times when hiring a copywriter is exactly the right thing to do.
For instance, when:
How You Can Help
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Mon, 10 January 2022
How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny.
There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will.
And while money is not the answer to every problem, it is the only answer to some problems. Often, solving those few “money only” problems frees up your resources to solve the many others.
Christ taught us, “You cannot serve both God and money". There is no prohibition against serving God, while having money serve you. This episode is a rapid-fire guide on how you can use one of these magical webpages to become more of the master of your money and have it serve you. It all starts with attracting the money you need to solve the problems only money can solve in your life. 8 Questions You Should Answer In Every Sales Page You Create [08:54]
Is that all there is to it? Nope...not even close, BUT that alone can greatly increase your page's effectiveness. If you have a page that isn't converting well, see if the copy clearly answers each of those questions. If not, you might have just found a quick fix.
Want the in-depth, masterclass guide to creating a high performance sales page? I have a 5 Day Sales Page challenge starting in one week (1/17).
Visit 5DaySalesPage.com to get this deal for a one-time payment of only $97Just to be clear, that price isn’t just for the knowhow, it’s for FINISHING a ready-to-deploy sales page, live in our group. See the class schedule (and a few awesome bonuses I’m throwing in) by going to 5DaySalesPage.com.
Links
http://5DaySalesPage.com - Visit this site to join the 5 Day Sales Page Challenge for a one time payment of only $97. By the end of this challenge, you'll not only have the skills to create the ultimate sales page for your product, you'll have your page completed! Click the link for all the information (Hurry! The challenge starts in one week and we cannot accept late entries.)
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Tue, 4 January 2022
Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset.
We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for them. If you seek the negative in everything, that's likely what you'll find.
Adjusting your mindset changes the way you view the world, and it changes the way the world views you. Your overall attitude about life will determine how people interact with you. This week, I want to talk about how you can change your mindset to attract wealth.
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Wed, 29 December 2021
With only a few days left in 2021, I wanted to bring you a powerful message that's short, easy to digest, and could be extremely helpful with whatever problems you face in 2022. Of course, I don't know what those problems will be (for either of us), but I do know the way in which you view them, and ultimately deal with them, will affect your personal growth.
This week, I want to challenge you to think of the problems you encounter as puzzles. Instead of having an anger fueled meltdown, or a tearful self pity party, analyze the problem as though it were a puzzle - then, make a plan and deal with it in an intentional way. Will this make the problem an unexpected joy? No. That will likely not be the case, but it can result in positive growth in all aspects of your life...spiritually, emotionally, and even financially.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Tue, 21 December 2021
"OK Boomer..." - A popular comment on the internet meant to insult someone by implying the entire Boomer generation just "doesn't get it."
I won't spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on the facts and figures...Boomers, and Gen-X'ers are raking in millions by marketing their knowledge online.
This week's episode is meant to be a kick in the pants to you Boomers and Gen-X'ers out there who haven't figured this out yet...People will pay for what you know. But that's not even the best part. Not only do they value your knowledge and experience (perhaps more so than your current employer), but it's never been easier to deliver it to them. The tools have been simplified, the costs have been minimized and the only thing standing between you and your own work-from-anywhere life is your commitment...and perhaps a little guidance.
Before you jump in, here are some more encouraging facts and figures: I don't have a huge youtube audience. I have a little more than 9,000 subscribers as I write this. That's probably more than your local high school gym can handle, but in the Youtube world, it's not an impressive figure. BUT - that audience generated 6 figures in revenue for my company this year. I'll explain how in this week's episode.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Tue, 14 December 2021
For years, I've touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services and ideas, there is something much more powerful... Content.
This week's episode discusses the power of Content Marketing. Tying every piece of your content into a worldview that is always in integrity with your company's vision. When your audience understands and appreciates your vision, your sales copy doesn't need to be nearly as "salesy" because people know what to expect from your brand. They're already sold - you just need to deliver the message.
Take Apple for instance. They have spent decades carefully crafting their brand, but not just through ads. Every decision is carefully made staying consistent with their reputation. From the packaging, to the product colors, their customers know what to expect, so much so that thousands of them don't even need to see a sales page or television commercial...they just need the release date of the latest product and they're in. That's powerful. How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 6 December 2021
This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year.
This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live, interactive format, so I encourage you to attend if you're reading this before the event.
I want you to have a complete understanding of every aspect of how to get started, how to scale and how to have your own writing business and your dream, work-from-anywhere, lifestyle. I'm teaching it all AND answering your questions, LIVE this Thursday.
Get signed up for the class By Clicking Here. Links
COPYWRITER'S STRATEGY CLASS - This is my upcoming Free Masterclass that takes place live on 12/9. I'll teach you how to build your own, profitable writing business - with my help, or on your own...I'll cover all the bases. Don't miss this! Click the link to register
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 6 December 2021
This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year.
This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live, interactive format, so I encourage you to attend if you're reading this before the event.
I want you to have a complete understanding of every aspect of how to get started, how to scale and how to have your own writing business and your dream, work-from-anywhere, lifestyle. I'm teaching it all AND answering your questions, LIVE this Thursday.
Get signed up for the class By Clicking Here. Links
COPYWRITER'S STRATEGY CLASS - This is my upcoming Free Masterclass that takes place live on 12/9. I'll teach you how to build your own, profitable writing business - with my help, or on your own...I'll cover all the bases. Don't miss this! Click the link to register
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Fri, 3 December 2021
This week's episode is about America's next big crisis and how to prepare for it.
I'm not an economist, but I do study many experts and most of them are saying that America is headed for a crisis...a perfect economic storm brought on by lack of retirement savings and an aging population whose ability to work is diminishing.
"But Ray...aren't you usually the positive thinking, 'look on the bright side' kind of guy? What's with this fear talk?"
I AM a positive thinker...But I am not one who ignores reality. I don't think it takes an expert to know that millions of people exhausting their savings, borrowing against their home equity and exiting the market place is going to cause hardship in the not so distant future. BUT - There IS a bright side - One of the brightest I've ever seen! I'll share it with you in this week's episode.
Links
Permission to Prosper - Ray Edwards
COPYWRITER'S STRATEGY CLASS - This is my upcoming Free Masterclass that takes place live on 12/9. I'll teach you how to build your own, profitable writing business - with my help, or on your own...I'll cover all the bases. Don't miss this! Click the link to register
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Tue, 23 November 2021
This week, there is much to discuss. Here in the US, Americans are getting set for Thanksgiving and the retail holiday that follows, Black Friday.
For the first time, my company is participating in Black Friday. Tune in and I'll give you the reasons why we are (and why you should be, too...even if you are exclusively online).
But that's just the tip of the proverbial iceberg. I also want to make a very clear point: You are a writer...Even if you don't think you are. I'll teach ways to improve your persuasive writing by organizing bits of knowledge into blocks of information you can use to create original, compelling content.
Links
How To Take Smart Notes - Sönke Ahrens
Building A Second Brain - Tiago Forte`
Our First Black Friday Deal - Get an incredible course (previously $500) to help you start your own, profitable writing business for only $7, through the end of Cyber Monday
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Tue, 16 November 2021
We're nearing the end of 2021, but we still have almost 7 weeks left. That's 13% of the year still to come. Way too much time to start coasting to the finish line.
The last few weeks of the year, most people will disregard their goals and dismiss the rest of the year as though it's the last day of school. Not me. Yes, I will take time off from work and be with my family, but I’m also going to do things that lead me closer to my goals, not farther away from them.
Look, you can author a new story for yourself starting today. You can start living your best life, today. Or you can do what everybody else is going to do and defer your goals to some future date that will probably never get here. It’s up to you.
This week, I'll tell you the 7 domains of life you should always be working to improve, regardless of the date. 7 Domains of Life You Should Improve
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 8 November 2021
Over the years, I have trained many professional copywriters, but the actual writing is only part of what I teach. In order for a student to be successful as a writer (or any entrepreneurial venture), they need to know how to launch, run and grow their business.
This leads to me getting asked various forms of this question numerous times each week:
"Should I start my business now, or wait until things are a little better?"
Here's the short answer - Do it now!
In this week's episode, I'll back that answer up with 5 great reasons to get started A.S.A.P. - Whether you're talking about launching a business, publishing a book, starting a podcast...whatever it is, NOW is the time.
DISCLAIMER: Before you jump in, let me tell you what has this on my mind in the first place. I've been attending Jeff Walker's latest masterclass. These are free sessions and YES, I do attend! I send notifications to my tribe about them because they're amazingly beneficial, free content. In fact, giving away content that is *actually beneficial* is one of the key principles of Jeff's program. It has been the main roadmap for my own business since I first bought it in 2005.
The reasons I list in this podcast are things that I believe are 100% accurate. They DO NOT require you to purchase anything - I would never release an "infomercial" for my product or someone else's unless I flat out stated that up front.
IF you are interested in following this roadmap that has generated over a BILLION dollars in revenue, then I encourage you to use my affiliate link. Yes, I get a small commission (at no extra cost to you), BUT more importantly, I will be working through the program with you if you purchase with this link.
Each year, I pay the small maintenance fee to get the latest version of PLF. I have done this since 2005. I don't do it because Jeff and I are buddies (he's doing just fine financially and doesn't need donations from friends). I buy it because I use it to make money - Every single year!
So this year, I'm inviting any members of my tribe (if you're reading this, that's you) to go through the program with me. After doing this every year for 16 years now, I'm more than qualified to help guide you across the finish line.
Okay...now that I've fulfilled my Full Transparency Guarantee, let's get on with the show! Five reasons to launch now
Links
Jeff Walker's Product Launch Formula - Ready to launch? This is the latest and greatest version of PLF - The roadmap that I use in my own business. **Remember, purchasing with this link does not increase the price, but it does allow you to go through the program with me and other members of my tribe. I can't wait to help walk you through it. If you're a go-getter who just needs a path...this is THE one. How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 1 November 2021
This week, I'm introducing you to someone who is helping to change lives - in particular, the lives of Christian entrepreneurs around the globe. David Lee Martin is not only a student of mine, but he has become a great friend and respected colleague. In our conversation, David and I discuss his early beginnings as a spiritually hungry adolescent, to his ministry, to his life as an entrepreneur.
Links
https://christiancreative.academy - This Christian based academy teaches its members how to express the message God has given them and deliver it to others.
https://davidleemartin.com - David's blog and podcast
https://faithfulcreativebook.com - "Discover How Christian Authors, Artists, and Entrepreneurs Are Breaking the Mold & Making a Difference"
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 25 October 2021
For this week's episode, I wanted to get back-to-basics and give you the nuts and bolts explanation of who I am and my philosophy of writing persuasive, direct-response copy.
I had done this already for someone else's podcast back in 2018 as a guest host. That someone was the great Jeff Goins, and he gave me permission to use that audio for this week's episode.
I have a ton of respect for Jeff and the work he puts out, so if you're not familiar with him, I recommend you check out his blog, best-selling books and podcast. You'll find the links below.
If you're a regular listener of my podcast, this week's content will seem familiar, but I encourage you to jump in for a succinct review of the copywriting process; specifically, the P.A.S.T.O.R. framework. This universal framework (to sell products, services, or even ideas) gives you a starting point for every piece of copy you'll ever write.
Links
https://trainwithray.com - If you're serious about becoming a stellar, in-demand copywriter, check out this page
https://goinswriter.com/hey - This is Jeff Goins's new podcast called Hey Creator which I highly recommend. While you're there, make sure you check out his blog and his best-selling books. This is the kind of stuff your entrepreneurial brain needs!
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 18 October 2021
We're a couple of weeks into 4th quarter 2010 (October-December), but it's not too late to make more money in this last quarter than you've made so far this year.
No matter what your business, this week's podcast lays out a simple plan for you to CRUSH your goals for the year, rake in the revenue, and pile up profits. How great would it be to start 2022 with that amazing momentum?
Links From This Week's Episode
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 11 October 2021
This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone...Is not enough. Today's sophisticated, high-paying client demands that you have more to offer.
This week, I'll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keeping you) in high-demand.
[1:49] - The dirty little secret of the copywriting world (The title says it all.)
Links From This Week's Episode
Last Week's Episode (538) - If you missed last week's episode, How to Create Products Out Of Thin Air (With a 99% Profit Margin), I suggest you check it out. It's the first of this 3-part series.
You Are The Brand This is the new book from Mike Kim I mentioned in the show. This should required reading for those wishing to create a brand built on their personality, ideas and reputation. I highly recommend it.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 4 October 2021
This week, I want to talk about writing as a business. Not just copywriting, but writing in general. From fiction, to how-to e-books, to blogging (yes, blogging is NOT dead - proof below), etc.
There are so many myths and misconceptions about this topic, that many people don't realize:
Two bold claims...Can I back them up? Can I show you realistic ways this can be done? Tune into this week's exciting episode to find out! (spoiler alert: Yes. I can.) Feature Presentation My title may seem like clickbait (Products out of thin air? 99% profit margin?) - Until you realize that I'm talking about writing...putting words on "paper".
Your writing is a product and that is exactly how you should treat it. From conception to creation, you should have your ideal customer in mind...Who is this for? Who will this help?
In fact, I recommend using the same formula you use when you're writing sales copy - My P.A.S.T.O.R. framework.
Let's say you decide that you're going to write a how-to book on some topic that you're passionate about. I suggest the first thing you do is write the sales page for it. Write it as if your unwritten book were finished and ready to hit the shelves.
Why would you write a sales page for a product that doesn't exist? Because it outlines the reasons that it should exist. As you use the P.A.S.T.O.R framework to craft your copy, you are essentially giving yourself the list of promises that this book must fulfill. You will write a better book because of this.
Links From This Week's Episode
Maria Popova's Brainpickings - Think the days of making good money as a blogger are over? Not so. Maria Popova has incredible content and she is supported by her readers.
rayedwards.com - Head here to download my 6-Step Master Persuasion checklist that I mentioned in the show.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
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Mon, 27 September 2021
Odds are, you don't have Parkinson's Disease, and if you don't, is there a benefit to listening to this week's episode? Absolutely!
For a transcript of this episode, visit https://rayedwards.com/537 How You Can HelpSubscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice. |
Mon, 20 September 2021
A surprising call from an old friend got me thinking …
It seems almost everyone I know is being faced with big decisions.
Maybe you, too, are thinking through one of these "big decisions".
If you are making any kind of decision, it's a good time to make all the decisions.
About every part of your life.
Don't let this freak you out.
It's actually a good thing.
It's a way to unleash lightning bolts of positive energy in your life. |
Mon, 13 September 2021
Look, let's be real.
These last couple of years have been very difficult for most of us.
Think of all the crazy stuff that has happened.
There's a really good chance you did not see all of that coming.
I surely did not.
In today's podcast, I get gut-level real.
Many of my clients and friends in the world of business really did have their “best year ever” in 2020, and things are looking even better for them as we round out 2021.
It seems for many people I know the last couple of years actually bro have been charmed. No wonder they are so happy. Everything went their way.
It was not so for me.
Behind the scenes, my life was turned upside down. And there were some very dark moments moments that are hard to talk about. But I feel it's important that we do talk about them. Otherwise I'm not being honest with you.
This is important, especially if you’re a leader of any kind.
When you stop being honest, you stop being a leader.
We are about to start the fourth quarter of this year. These are 12 precious weeks that you and I can use as an excuse to turn our lives and our business is completely around. Or to turn them up to an all new level of enjoyment contribution and reward.
If you would like to run on the track with me, so we can spread together and make more progress in the next 12 weeks than most people will make in the next 12 years, invite you to join us for our live workshop which is happening Tuesday, September 14, 2021.
In this workshop I'm giving you everything you need to do this 12 week sprint. I'm not holding something back, I don't have any "secrets" you need to pay for, this is 100% free, it's going to be a powerful training, we got a killer workbook created for you but you must sign up to get it so right now go to https://rayedwards.com/million |
Mon, 6 September 2021
If you want to be a leader, you need to develop a reading habit.
“Leaders are readers,” says Jeff Brown, my guest on today’s podcast.
Jeff is the host of The Read To Lead Podcast, and the author of a new book called, not surprisingly, Read To Lead.
In Jeff’s book, you will learn
In our conversation, Jeff and I dig deep into:
Links From This Episode
Jeff's Podcast https://readtoleadpodcast.com/
Jeff's Book https://readtoleadbook.com/ About Jeff https://readtoleadpodcast.com/about/ |
Mon, 30 August 2021
How much of your thinking is by design? I don't mean that in the spiritual sense, but rather, by your design.
How much of your thinking is intentional? How much of it is YOUR thinking?
Is it possible that most of your life is being dictated by random bits and pieces of knowledge, unintentional habits, misconceptions, and various other noise that you no longer even choose to think? And if so…Can you fix it?
This topic isn't new to the podcast. In fact, there are several episodes where I have asserted that most of us are thinking thoughts that don't serve us…Thoughts we never intended to put on "Auto Pilot". I've also claimed that those repetitive thoughts can be removed and replaced with thoughts that do serve you.
But is any of that true? I mean, Dammit Jim…I'm a copywriter, not a neuropsychologist.
Lucky for us, my guest this week is a neuropsychologist.
Dr. Shannon Irvine holds a PH.D. in neuropsychology (the study of the relationship between behavior, emotion, and cognition), and is also a renowned business advisor with a passion for guiding entrepreneurs. When she says she can help you train your brain for success, it's not just a motivational pep talk - She's a bonafide expert in the science behind it. Tune in to learn:
Links from this episode https://drshannonirvine.com/ - Dr. Irvine's official site. Be sure to check out her Epic Success Podcast.
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Mon, 23 August 2021
At some point in life, I think most people find that they are essentially living the same day, over and over. Going to the same job, talking to the same people, thinking mostly the same thoughts, feeling mostly the same emotions...Everything is just mediocre repetition; neither advancing nor improving. They have brief notions of making changes, but ultimately go back to their routine.
This week's episode details my personal journey through that scenario...And the diagnosis that snapped me out of it. Here's what we cover in this episode:
Quote of the Day: “You don’t need easy, You just need worth it” — Jim Rohn |
Mon, 16 August 2021
This week we're showcasing one of our highest reviewed episodes in the history of the show...And for good reason - It breaks down the process of starting a successful copywriting business into 3 simple steps.
Yep...You're (still) only 3 steps away from your work-from-anywhere, get paid to be creative, no-business-attire-required (or even pants for that matter) dream job. Here's what we cover in this episode:
Resources:
Links mentioned on today’s show:
A Few Essential Copywriting Books by the Original Masters:
Sponsor
This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021 |
Tue, 10 August 2021
During today’s episode it is my goal to answer all your questions about starting your own writing business, especially in today’s new economy. Sometimes it seems like it’s a new economy every other day or so, but really there’s nothing to be frightened of. There is nothing new under the sun, after all-this has all happened before, and it will all happen again. Spiritual FoundationsThe Lord is my light and my salvation- so why should I be afraid? The Lord is my fortress, protecting me from danger, so why should I tremble? When evil people come to devour me, when my enemies and foes attack me, they will stumble and fall. Though a mighty army surrounds me, my heart will not be afraid. Even if I am attacked, I will remain confident. Psalm 27:1-3 (NIV) Tip Of The WeekI am a big proponent of dictating instead of typing, mainly because I can’t type very well. But I can speak pretty fast. I was frustrated with my iPad pro’s Magic Keyboard because it would not allow me to dictate. There’s no button for it. Tapping the little globe keyboard icon does not help, because as far as I can tell, you’re not supposed to use software keyboards in conjunction with this actual hardware keyboard. I found the secret. Simply tap the Control key twice in succession and up pops your dictation window. You’re welcome. Feature PresentationLast week, we published a podcast making a strong claim that the very best business to start (especially if you need money now) is a freelance writing business. Chief among those reasons being that almost anyone can do this, and you can start it for basically no money (assuming you have a laptop or some other device that allows you to connect to the Internet). While that episode clearly spelled out why starting a freelance writing business is such a strong choice, I really did not get into how to do it. In an email follow-up, I asked if you had any questions about starting your own writing business. I expected to get a few questions…and did you ever exceed my expectations. Seems there are lots of questions about this idea of “writing as a business”. So in this week’s podcast episode, you get answers. When you listen you will find out:
So grab your success journal and pen (or your iPad if you prefer), and get ready to take some notes. There’s plenty of meat in this one! It is possible to take your love of writing, and turn that into a lucrative full-time income – or even a full-fledged business of your own. SponsorThis episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021 |
Mon, 2 August 2021
As we continue our recording studio makeover at Ray Edwards, International, I've been going through some past episodes, looking for those that stood out…episodes worth a second listen. The one I found for this week seemed oddly prophetic. It was released about a year before the pandemic began and actually seems even more appropriate in 2021. Don't take my word for it…listen, and hear for yourself. Feature Presentation: “The Single Best Business to Start (If You Need Money Now)”While thinking about this idea of the “ideal business”, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/) Forde argued in that article that he has a set of objective criteria for what makes “The Ideal Business” … and these reasons actually go back to an article written in the 1970's by financial guru Richard Russell. Russell was the writer and publisher of “The Dow Theory Letters”, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business. So no, he wasn’t writing about copywriting as we know it. And yet – he was a master of the craft. Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of “the ideal business” for anyone to start. 1. “Sells the World.” I have two more “reasons why” to add to the list… (these are my own additions.) 11. “Easily Profits Whether Markets Are Up or Down”. SponsorThis episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021
How You Can HelpSubscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 26 July 2021
This week, we decided to use some studio down-time to revisit our most downloaded, most commented episode, and strip it down to the meat and potatoes. The original episode, which you can find in its entirety here, focused on the importance of the order in which entrepreneurs should do things to successfully create a personal-brand based business.
Three years later, the out-of-sequentialism problem still exists and the solutions in this episode are still valid. Even if you heard the original, this condensed, straight-to-the-point version can help you stay on track as you start or grow your business. Feature Presentation
The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.
If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.
“The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.” Ray Edwards
5 Phases of a Prosperous Business
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 19 July 2021
You already are a personal brand, and as my friend Mike Kim says, you might as well be a better one. Personal branding isn't just for celebrities, public speakers, or internet gurus…It's for YOU!
This week's episode will help you make big strides in your own personal brand, thanks to Mike's expert advice. Feature Presentation
Throughout my years of consulting and training, I have encountered a common sentiment among many would-be content creators - "How can I succeed when so many others are already doing what I want to do?" I get it...Most likely, you've already been inspired by content creators in your field of expertise. Perhaps you are even a devoted, multi-platform-following fan of some of them. Why would anyone choose your content over theirs? It's a one-word answer: You.
Your personal-brand is where your power lies...It's not simply a battle of Your Content vs. Their Content - It's a Battle of the Brands. The fact is, even though someone else may have more resources than you (more time, more money, more support staff, better equipment), your personality, your style, YOUR BRAND, can serve as an equalizer. It's the unduplicatable part of your content, and Mike Kim has the knowledge to raise your branding game to a new level.
Listen to the episode (or read the transcript linked below) Then, grab Mike Kim's book here.
Links From This Episode
You Are The Brand - The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. No matter where you buy your copy of Mike Kim's book, You Are The Brand, make sure you go to this official site to claim many awesome bonuses.
Norm McDonald's Moth Joke - I mentioned it, so I felt the need to throw this in.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. |
Mon, 12 July 2021
So many of us still have life "on pause" as a result of the last 18 months. Regardless of where you are or what restrictions you're still facing, it's time to press play...It's time to move forward. This week, I'm giving you 5 reasons to show you why Now is your time. Spiritual Foundations
Perhaps you're more familiar with the secular version, "Fortune favors the bold". In this economy, NOW is the time to be bold as a lion.
Feature Presentation
5 reason why now is your time:
Links From This Episode
Be Your Own Copywriter - This live, cohort-based, interactive learning experience is the most effective way to get the power of persuasive copywriting. This isn't a series of pre-recorded lectures - This is a virtual classroom environment where you get results - in class! Every piece of copy you need to launch your product, service, membership, course or offer will be completed by the end of this program. You'll learn how and when to deploy each piece, AND have your copy reviewed by expert copywriters and your cohorts. The doors close soon, so don't wait - click here to reserve your seat.
How You Can Help
Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice. |