Ray Edwards Show (Podcast)
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone...Is not enough. Today's sophisticated, high-paying client demands that you have more to offer.

This week, I'll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keeping you) in high-demand.

[1:49] - The dirty little secret of the copywriting world (The title says it all.)
[5:40] - The Race to the Bottom - If you win, you lose...big time.
[8:17] - Becoming the brand of You (Mike Kim's book will make this abundantly clear - Link below)
[9:54] - Two fears you must overcome - Here's what happens when you finally get in the spotlight
[13:28] - Why you need an exit plan - Keep the end game in mind.
[16:32] - Coaching programs - In my humble (but accurate) opinion, these are the best ways to learn
[17:45] - Action guide checklist - A few questions to get you started.

Links From This Week's Episode

Last Week's Episode (538) - If you missed last week's episode, How to Create Products Out Of Thin Air (With a 99% Profit Margin), I suggest you check it out. It's the first of this 3-part series.

You Are The Brand This is the new book from Mike Kim I mentioned in the show. This should required reading for those wishing to create a brand built on their personality, ideas and reputation. I highly recommend it.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP539.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I want to talk about writing as a business. Not just copywriting, but writing in general. From fiction, to how-to e-books, to blogging (yes, blogging is NOT dead - proof below), etc.

There are so many myths and misconceptions about this topic, that many people don't realize:

  1. Yes, they can make a living as a writer.
  2. It's not even that difficult to do.

Two bold claims...Can I back them up? Can I show you realistic ways this can be done? Tune into this week's exciting episode to find out! (spoiler alert: Yes. I can.)

Feature Presentation

My title may seem like clickbait (Products out of thin air? 99% profit margin?) - Until you realize that I'm talking about writing...putting words on "paper".

Your writing is a product and that is exactly how you should treat it. From conception to creation, you should have your ideal customer in mind...Who is this for? Who will this help?

In fact, I recommend using the same formula you use when you're writing sales copy - My P.A.S.T.O.R. framework.

Let's say you decide that you're going to write a how-to book on some topic that you're passionate about. I suggest the first thing you do is write the sales page for it. Write it as if your unwritten book were finished and ready to hit the shelves.

Why would you write a sales page for a product that doesn't exist? Because it outlines the reasons that it should exist. As you use the P.A.S.T.O.R framework to craft your copy, you are essentially giving yourself the list of promises that this book must fulfill. You will write a better book because of this.

 

Links From This Week's Episode

Maria Popova's Brainpickings - Think the days of making good money as a blogger are over? Not so. Maria Popova has incredible content and she is supported by her readers.

rayedwards.com - Head here to download my 6-Step Master Persuasion checklist that I mentioned in the show.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Direct download: REP538.mp3
Category:Podcast -- posted at: 3:00am PDT

Odds are, you don't have Parkinson's Disease, and if you don't, is there a benefit to listening to this week's episode? Absolutely!


The truth is, we're all dealing with something - Either something big, bold and in-your face (chronic pain, degenerative diseases, injuries, etc.), or the subtle, waiting patiently in the background, definitively terminal condition that we all have in common - Life.


Whatever your situation is, I believe these ten directives will help you live a better life. Click below to listen and I'll break down all ten.

  1. [4:31] Be a Rational Optimist - I don't believe the best will always happen, but I do work to make the best of whatever does.
  2. [6:24] Consciously choose a philosophy of life and live in a state of non-contradiction
  3. [8:17] Take 100% Responsibility for everything in your life. You're not in control of everything that happens in your life, but you are in control of how you respond to everything that happens in your life…100%.
  4. [9:46] Be well, even when you're not.
  5. [13:26] Pursue growth and contribution. If we don't feel that we're growing as a person, we begin to feel that we're dying.
  6. [15:34] Trade your expectations for appreciation.
  7. [19:54] Build daily rituals to control your focus, your physiology and your neurobiology.
  8. [24:11] Do your best to stay awake - Stay out of the hypnotic trance that society puts us in.
  9. [25:11] Live from your future to your present. Many people are living from their past which severely limits the possibilities of their future.
  10. [27:20] Ask better questions.

For a transcript of this episode, visit https://rayedwards.com/537

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP537.mp3
Category:Podcast -- posted at: 3:00am PDT

A surprising call from an old friend got me thinking …

It seems almost everyone I know is being faced with big decisions.

Maybe you, too, are thinking through one of these "big decisions".

  • Decisions about whether to keep the job you have …

  • Or decision about whether to accept the new job you've been offered…

  • Maybe you're thinking about starting your own business

  • Or you might even be considering whether to move to a different city (or country)

If you are making any kind of decision, it's a good time to make all the decisions.

About every part of your life.

Don't let this freak you out.

It's actually a good thing.

It's a way to unleash lightning bolts of positive energy in your life.

Direct download: REP536.mp3
Category:Podcast -- posted at: 3:00am PDT

Look, let's be real. 

 

These last couple of years have been very difficult for most of us. 

 

Think of all the crazy stuff that has happened.

 

There's a really good chance you did not see all of that coming.

 

I surely did not.

 

In today's podcast, I get gut-level real.

 

Many of my clients and friends in the world of business really did have their “best year ever” in 2020, and things are looking even better for them as we round out 2021.

 

It seems for many people I know the last couple of years actually bro have been charmed. No wonder they are so happy. Everything went their way. 

 

It was not so for me.

 

Behind the scenes, my life was turned upside down. And there were some very dark moments moments that are hard to talk about. But I feel it's important that we do talk about them. Otherwise I'm not being honest with you.

 

This is important, especially if you’re a leader of any kind. 

 

When you stop being honest, you stop being a leader.

 

We are about to start the fourth quarter of this year. These are 12 precious weeks that you and I can use as an excuse to turn our lives and our business is completely around. Or to turn them up to an all new level of enjoyment contribution and reward.

 

If you would like to run on the track with me, so we can spread together and make more progress in the next 12 weeks than most people will make in the next 12 years, invite you to join us for our live workshop which is happening Tuesday, September 14, 2021.

 

In this workshop I'm giving you everything you need to do this 12 week sprint. I'm not holding something back, I don't have any "secrets" you need to pay for, this is 100% free, it's going to be a powerful training, we got a killer workbook created for you but you must sign up to get it so right now go to https://rayedwards.com/million 

Direct download: REP535.mp3
Category:Podcast -- posted at: 3:00am PDT

If you want to be a leader, you need to develop a reading habit. 

“Leaders are readers,” says Jeff Brown, my guest on today’s podcast.

Jeff is the host of The Read To Lead Podcast, and the author of a new book called, not surprisingly, Read To Lead.

In Jeff’s book, you will learn

  • Why you need to read like your career depends on it.
  • The eight research-backed reasons reading will help you build your career.
  • How to absorb a book into your bloodstream.
  • Tips on creating a lifetime reading habit.

In our conversation, Jeff and I dig deep into:

  • Why books still matter, and why you should develop an intentional reading habit.
  • Why you should read physical books and not only audio or summaries.
  • Why you should read books with views that oppose your own.
  • Why reading contributes to higher income and more success.
  • How to remember what you read.
  • The startling simple math formula that will help you decide what to read next.
  • How reading makes life more fulfilling,
  • How you can find time to read - even if your life is “crazy busy”.
  • How to read faster - almost instantly. (You can read a 200-page book in 2 hours).
  • Do audiobooks “count” as reading?
  • The “secret” service both Jeff and I use to organize and export our notes from Kindle.
  • What we’re both reading now, and why.

Links From This Episode

Jeff's Podcast https://readtoleadpodcast.com/

Jeff's Book https://readtoleadbook.com/

About Jeff https://readtoleadpodcast.com/about/

Direct download: REP534.mp3
Category:Podcast -- posted at: 3:00am PDT

How much of your thinking is by design? I don't mean that in the spiritual sense, but rather, by your design.

How much of your thinking is intentional? How much of it is YOUR thinking?

Is it possible that most of your life is being dictated by random bits and pieces of knowledge, unintentional habits, misconceptions, and various other noise that you no longer even choose to think? And if so…Can you fix it?

This topic isn't new to the podcast. In fact, there are several episodes where I have asserted that most of us are thinking thoughts that don't serve us…Thoughts we never intended to put on "Auto Pilot". I've also claimed that those repetitive thoughts can be removed and replaced with thoughts that do serve you.

But is any of that true? I mean, Dammit Jim…I'm a copywriter, not a neuropsychologist.

Lucky for us, my guest this week is a neuropsychologist.

Dr. Shannon Irvine holds a PH.D. in neuropsychology (the study of the relationship between behavior, emotion, and cognition), and is also a renowned business advisor with a passion for guiding entrepreneurs. When she says she can help you train your brain for success, it's not just a motivational pep talk - She's a bonafide expert in the science behind it.

Tune in to learn:

  • How to Recognize "destructive programming" - The unintentional, negative thoughts are running a portion of your life.
  • Why to Record those thoughts - As in, physically write them down. This isn't a meaningless exercise. Dr. Irvine explains the science behind this critical step.
  • A great way to Refute those thoughts
  • How to Replace them with positive truths

Links from this episode

https://drshannonirvine.com/ - Dr. Irvine's official site. Be sure to check out her Epic Success Podcast.

 

Direct download: REP533.mp3
Category:Podcast -- posted at: 3:00am PDT

At some point in life, I think most people find that they are essentially living the same day, over and over. Going to the same job, talking to the same people, thinking mostly the same thoughts, feeling mostly the same emotions...Everything is just mediocre repetition; neither advancing nor improving. They have brief notions of making changes, but ultimately go back to their routine.

This week's episode details my personal journey through that scenario...And the diagnosis that snapped me out of it.

Here's what we cover in this episode:

  • Is the way you are setting your goals keeping you from reaching them?
  • Is your attitude standing in the way of you being able to overcome your problems? 
  • Be intentional about your goals. It is worth the effort to get the result. 
  • Are you in the Matrix? Will you choose the blue pill or the red pill. Wake up to reality or stay in the illusion?
  • Are you doing the same thing every day over and over again. Do you need to break this cycle?
  • I signed up for Michael Hyatt’s Best Year Ever Program and this program was different, and it helped me make some decisions to change my life. 
  • After starting it, I made 1 million dollars in my business, lost 67 pounds, paid off our debt. It woke me up and forced me to complete the past.
  • Looking back at your past gives you the ability to learn, be aware and analyze what has happened and what I will do differently in the future.

Quote of the Day: “You don’t need easy, You just need worth it” — Jim Rohn

Direct download: REP532.mp3
Category:Podcast -- posted at: 3:00am PDT

This week we're showcasing one of our highest reviewed episodes in the history of the show...And for good reason - It breaks down the process of starting a successful copywriting business into 3 simple steps.

Yep...You're (still) only 3 steps away from your work-from-anywhere, get paid to be creative, no-business-attire-required (or even pants for that matter) dream job.

Here's what we cover in this episode:

  • The definition of a “direct response copywriter” and who their best kind of clients are. Yes, every business needs good copy to sell their products. But that doesn’t mean you should try to work for just any random company… unless they use this specific style of marketing. That is, if you want to have good clients who don’t stiff you or undercut your every move.
  • Why the kind of writing business I’m discussing today is the most profitable kind of writing business you can get into. Unless you’re the next J. K. Rowling or Stephen King, this is by far the most lucrative type of writing business on the planet  if you know how to leverage your copywriting skills.
  • How to apply the required F.O.C.U.S. you’ll need to learn the craft of copywriting from a master teacher. If you follow this “one, and only one” method of learning, you’ll get to your goal much faster than the average rookie copywriter.  
  • Why you need to become intimately familiar with the great original masters of copywriting. Without this knowledge, you’ll build your copywriting house on a foundation of sand, and you know what happened to the foolish man when the rains came tumbling down.
  • How to get into the minds of the most winning copywriters of all time and internalize their methods for success. This practice is tedious and time-consuming. So much so that most copywriters never make it a habit, to their cost. If you make this a part of your routine, especially early on, you will have a massive advantage over the competition.
  • What you should focus on before doing all the “normal” business setup practices. Focusing on these other business setup practices is an excuse that feeds your procrastination bug. If you want to sharpen up your skill, gain a positive reputation, and get to the money faster than most copywriters, you need to do this first.
  • Why you need a copywriting mentor. How your mentor can open doors for you and get you on the fast track to notoriety, profitability, and a pipeline filled with the best kinds of clients.
  • The only way to distinguish yourself in the marketplace and stand out from all the other so-called direct response copywriters. There are so many people who call themselves copywriters, but they don’t have the experience to back up their claims. When you follow this path to distinguishing yourself, you’ll truly stand out in a noisy world.
  • How to build the single most powerful type of brand possible. Hint: you already have all the tools you need. You don’t have to take any courses or read any books. The answers are inside of you right now waiting to come out and build you a brand so powerful, you can use it to sell very expensive programs.
  • The website platform I would use today if I was starting out. There are many options, but this one, which is not the industry standard, is the quickest, easiest, and most beneficial for beginners.
  • How to use the 3 pillars of personal branding to grow your audience using social media and your website. This is how the game is played. This is marketing. Whether you’re against social media or not, this is what you have to do if you want to succeed.
  • The best way to gain authority and establish expertise. It removes resistance and provides your customers with results in advance.
  • How to get inside your customer’s mind on a regular basis and help them get to know you intimately. Starting this kind of marketing channel doesn’t have to be complicated. You can start today by pulling out your iPhone and hitting a couple buttons. But the potential for reach and influence is huge!

Resources:

Links mentioned on today’s show:

  • Join my Copywriting Certification program to be mentored and certified by me by going to RayEdwards.com/cdrc.
  • Check out Michael Hyatt’s amazing book, Platform: Get Noticed in a Noisy World by clicking here.
  • Get your podcast started with the amazing RodeCaster Pro by clicking here.
  • Get your Audio Technica ATR 2100 microphone by clicking here.

A Few Essential Copywriting Books by the Original Masters:

  • Breakthrough Advertising, Eugene Schwartz (BreakthroughAdvertisingBook.com)
  • How to Write a Good Advertisement, Victor Schwab
  • Scientific Advertising & My Life in Advertising, Claude Hopkins
  • Robert Collier Letter Book, Robert Collier
  • Tested Advertising Methods, John Caples
  • Confessions of an Advertising Man, David Ogilvy

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021

Direct download: REP531.mp3
Category:Podcast -- posted at: 3:00am PDT

During today’s episode it is my goal to answer all your questions about starting your own writing business, especially in today’s new economy. Sometimes it seems like it’s a new economy every other day or so, but really there’s nothing to be frightened of. There is nothing new under the sun, after all-this has all happened before, and it will all happen again. 

Spiritual Foundations

 The Lord is my light and my salvation- so why should I be afraid? The Lord is my fortress, protecting me from danger, so why should I tremble? When evil people come to devour me, when my enemies and foes attack me, they will stumble and fall. Though a mighty army surrounds me, my heart will not be afraid. Even if I am attacked, I will remain confident.  Psalm 27:1-3 (NIV)  

Tip Of The Week

I am a big proponent of dictating instead of typing, mainly because I can’t type very well. But I can speak pretty fast. I was frustrated with my iPad pro’s Magic Keyboard because it would not allow me to dictate. There’s no button for it. Tapping the little globe keyboard icon does not help, because as far as I can tell, you’re not supposed to use software keyboards in conjunction with this actual hardware keyboard. I found the secret. Simply tap the Control key twice in succession and up pops your dictation window. You’re welcome.

Feature Presentation

Last week, we published a podcast making a strong claim that the very best business to start (especially if you need money now) is a freelance writing business. Chief among those reasons being that almost anyone can do this, and you can start it for basically no money (assuming you have a laptop or some other device that allows you to connect to the Internet). While that episode clearly spelled out why starting a freelance writing business is such a strong choice, I really did not get into how to do it. In an email follow-up, I asked if you had any questions about starting your own writing business. I expected to get a few questions…and did you ever exceed my expectations. Seems there are lots of questions about this idea of “writing as a business”. So in this week’s podcast episode, you get answers. When you listen you will find out:

  • What if I don’t like the idea of writing sales copy?
  • Does writing direct response copy mean I have to write spammy Internet junk mail?
  • How long does it take to become good enough at direct response Copywriting to be able to charge for it?
  • How much you can really expect to get paid as a competent beginner in this kind of business?
  • Is it really possible to start this kind of business for free?
  • How do you start charging for Copywriting if you’ve never been paid to do it in the past?
  • How do I find clients as a Copywriter, when it seems the market is already saturated with Copywriters everywhere I look?
  • What if you have a chronic illness which might make it difficult to commit to deadlines?
  • If I am willing to invest in books or training, what do you recommend?

So grab your success journal and pen (or your iPad if you prefer), and get ready to take some notes. There’s plenty of meat in this one! It is possible to take your love of writing, and turn that into a lucrative full-time income – or even a full-fledged business of your own.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021

Direct download: REP530.mp3
Category:Podcast -- posted at: 3:00am PDT

As we continue our recording studio makeover at Ray Edwards, International, I've been going through some past episodes, looking for those that stood out…episodes worth a second listen.

The one I found for this week seemed oddly prophetic. It was released about a year before the pandemic began and actually seems even more appropriate in 2021.

Don't take my word for it…listen, and hear for yourself.

Feature Presentation: “The Single Best Business to Start (If You Need Money Now)”

While thinking about this idea of the “ideal business”, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/)

Forde argued in that article that he has a set of objective criteria for what makes “The Ideal Business” … and these reasons actually go back to an article written in the 1970's by financial guru Richard Russell.

Russell was the writer and publisher of “The Dow Theory Letters”, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business.

So no, he wasn’t writing about copywriting as we know it. And yet – he was a master of the craft.

Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of “the ideal business” for anyone to start.

1. “Sells the World.”
2. Enjoys Inelastic Demand”
3. “Cannot Be Easily Copied”
4. “Has Low Labor and Overhead Costs”
5. “Takes in Cash Billings”
6. “Is Free of All Kinds of Regulation”
7. “Is Portable”
8. “Satisfies Intellectual Needs”
9. “Leaves You With Free Time”
10. “Is Not Limited By Personal Output”

I have two more “reasons why” to add to the list… (these are my own additions.)

11. “Easily Profits Whether Markets Are Up or Down”.
12. “Is a Minimalist Business”.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP529.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, we decided to use some studio down-time to revisit our most downloaded, most commented episode, and strip it down to the meat and potatoes. The original episode, which you can find in its entirety here, focused on the importance of the order in which entrepreneurs should do things to successfully create a personal-brand based business.

Three years later, the out-of-sequentialism problem still exists and the solutions in this episode are still valid. Even if you heard the original, this condensed, straight-to-the-point version can help you stay on track as you start or grow your business.

Feature Presentation

The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.  

If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.  

  • If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your gifts and you can share them with people (the world) via the power of the Internet.
  • You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media).
  • Many businesses have done just that.
    • Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year.
    • Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.  
    • It’s not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche.

The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.”  Ray Edwards

5 Phases of a Prosperous Business

  1. Determine the meaning of life and the meaning of your business.
  2. Define your mission, your vision, your goals, and your tasks.
  3. Clarify your message. (Who you help, why they need you, what you do that helps)
  4. Create marketing materials. (Marketing that is clear, repeatable, and sticky.)
  5. Collect money.  (Give value first.)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP528.mp3
Category:Podcast -- posted at: 3:00am PDT

You already are a personal brand, and as my friend Mike Kim says, you might as well be a better one. Personal branding isn't just for celebrities, public speakers, or internet gurus…It's for YOU! 

This week's episode will help you make big strides in your own personal brand, thanks to Mike's expert advice.

Feature Presentation

Throughout my years of consulting and training, I have encountered a common sentiment among many would-be content creators - "How can I succeed when so many others are already doing what I want to do?"

I get it...Most likely, you've already been inspired by content creators in your field of expertise. Perhaps you are even a devoted, multi-platform-following fan of some of them. Why would anyone choose your content over theirs? It's a one-word answer: You.

Your personal-brand is where your power lies...It's not simply a battle of Your Content vs. Their Content - It's a Battle of the Brands. The fact is, even though someone else may have more resources than you (more time, more money, more support staff, better equipment), your personality, your style, YOUR BRAND, can serve as an equalizer. It's the unduplicatable part of your content, and Mike Kim has the knowledge to raise your branding game to a new level.

Listen to the episode (or read the transcript linked below) Then, grab Mike Kim's book here.

Links From This Episode

You Are The Brand - The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. No matter where you buy your copy of Mike Kim's book, You Are The Brand, make sure you go to this official site to claim many awesome bonuses.

Norm McDonald's Moth Joke - I mentioned it, so I felt the need to throw this in.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP527.mp3
Category:Podcast -- posted at: 3:00am PDT

So many of us still have life "on pause" as a result of the last 18 months. Regardless of where you are or what restrictions you're still facing, it's time to press play...It's time to move forward. This week, I'm giving you 5 reasons to show you why Now is your time.

Spiritual Foundations

"The wicked flee though no one pursues,

    but the righteous are as bold as a lion.

- Proverbs 28:1, NIV

Perhaps you're more familiar with the secular version, "Fortune favors the bold". In this economy, NOW is the time to be bold as a lion.

Feature Presentation

5 reason why now is your time:

  1. This is the Digital Revolution - The one we've been talking about for a few decades now is essentially just starting for millions of people who were rocketed into an online lifestyle due to the effects of the pandemic. We don't know the official numbers, but the amount of people buying, meeting and learning online has increased by at least TEN TIMES.
  2. This is the Wild West Economy, all over again (Fortunes will be made NOW)
  3. Chaos Rewards Optimism - Things are chaotic right now, but chaos rewards optimism and reflects whatever you expect of it.
  4. It's a new Inflection Point. Worldwide - More millionaires are being made now than ever in the history of the world economy.
  5. Exponential Growth is Just Around The Corner - Incredible advances in internet infrastructure and other technologies are priming the economy for giant leaps.

Links From This Episode

Be Your Own Copywriter - This live, cohort-based, interactive learning experience is the most effective way to get the power of persuasive copywriting. This isn't a series of pre-recorded lectures - This is a virtual classroom environment where you get results - in class! Every piece of copy you need to launch your product, service, membership, course or offer will be completed by the end of this program. You'll learn how and when to deploy each piece, AND have your copy reviewed by expert copywriters and your cohorts. The doors close soon, so don't wait - click here to reserve your seat.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP526.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I'm asking you to do some self-reflection (check yourself, before you wreck yourself.) I'm offering you 5 "Failure Factors" that can paralyze entrepreneurs if left unchecked.

The good news is this: Even if you see some, or all of these factors in yourself, there is a simple solution. That's what I'm giving you in this week's episode.

Spiritual Foundations

"In the morning, Lord, you hear my voice;

    in the morning I lay my requests before you

    and wait expectantly."

- Psalm 5:3, NIV

How is it possible to stay spiritually centered in a world prone to chaos? This verse from Psalm gives us a pretty good recipe: Start your morning by speaking God - Then LISTEN for His voice throughout the rest of the day.

Tip Of The Week

Here's an app that fixes a recurring, expensive problem for many of us: Forgetting to cancel things we're not using. You may even see the charge pop up and think, "Oh yeah, I need to cancel that.", but the subscription rolls on for a few months until you actually do it.

Truebill takes care of this in a simple, almost magical way. It keeps track of all your subscriptions and allows you to cancel unwanted ones with a single click. Amazing!

Feature Presentation

This week, I'm breaking down 5 factors that can be dream-killing kryptonite for entrepreneurs:

  1. Drifting (You MUST NOT drift. You need an intentional destination)
  2. Complaining (If you're complaining about things that are not in your control, stop it. If you're complaining about things you can control, stop it...and fix the thing that you're complaining about.)
  3. "Victiming" (It might give you some quick pain relief, but this fixes nothing)
  4. Comparison vs. Creation (Don't worry about who's doing it better, keep creating! The more you create, the better you will get)
  5. Procrastinate vs. Publish (You're not perfect. You're content will not be perfect. Don't let striving for perfection lead you to producing nothing.)

Links From This Episode

Write an Email Series That Sells - My free workshop that happens on July 8, 2021. This is a live, cohort-based workshop that will teach you how to create must-open subject lines and how to sell using stories. If you want a sample of how effective this style of learning is, just sign up and show up...no investment required.

Truebill - No more forgotten free-trials or hidden subscriptions. Track them all and cancel with a click.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP525.mp3
Category:Podcast -- posted at: 3:00am PDT

In this week's episode I want to talk about what I believe to be the future of online education - Cohort Based Learning. This isn't a new concept, but it IS revolutionary. After all, a revolution is simply a return to the beginning. Cohort-Based learning fills in the missing pieces that we sacrifice when we're not in a physical classroom: The interaction, the community, the time constraints, the accountability...those are all invaluable educational tools that are stripped away with traditional digital courses.

This Cohort-Based format is why, after over a decade of teaching, I had my first 100% successful completion rate. Not completion as in "people showed up and listened to me lecture them"...Completion as in, they showed up and DID THE WORK they came to learn how to do.

Whether you're the teacher or the student, this is the format that will get you the results you're looking for. I'll break down all the why's in this week's episode.

Spiritual Foundations

"A slack hand causes poverty, but the hand of the diligent makes rich."

- Proverbs 10:4, EIV

Is this God's warning to us that unless we toil our life away we will have nothing? No. This is God's reminder to work diligently - Do the right work, at the right time, in the right way.

Tip Of The Week

My tip this week is to get your Inbox organized with the help of Sanebox.

Sanebox uses advanced AI to organize your email, keeping only the right stuff in your inbox. I know the email client or website you use probably has filters and rules to organize your email, but you likely don't use them and even if you do...Sanebox does it better. Click here to learn how.

Feature Presentation

This episode was inspired by two things: A course I recently taught, and an amazing article by Wes Kao.

Before I get started, let me say that I don't think traditional, prerecorded digital courses are going away. This is still an on-demand world and there will be those who prefer the self-paced, self-study route...especially if it's a subject that they're kind of interested in. However, for most serious students who have made the commitment to learn AND implement the material, I believe the cohort model is supreme.

Okay, enough disclaiming...back to my two reasons for choosing this topic.

The 100% Success Rate in the title isn't click-bait. It is a fact, and it was a first for me...literally. This was the first time that EVERY student not only learned the material, but also put it to use and produced a quality product that they were satisfied with. Don't get me wrong, I'm accustomed to seeing some success, but not this level...not everyone. Imagine if you owned a gym and on January 2nd, you got that huge wave of new customers who were determined to get in shape. Only, instead of quitting in a matter of weeks (or days), they all put in the work and actually achieved their goals. Buying a digital course is like joining a gym...it's the easy part. Doing the work is a different story.

The results achieved in that class made me rethink my entire system of educating. People don't want a gym membership...they want the transformation. The cohort environment forced them to interact, to write, to revise, to be engaged - To do the work.

If you're a course creator, you need to become intimately familiar with this format. This is what most of your students will be looking for. If you deliver can deliver what they want, your course completion rate, customer satisfaction rate, reviews, testimonials and revenue will be dramatically amplified.

I want to acknowledge the author of the article I quoted extensively in this week's podcast, Wes Kao. I highly recommend you take a few minutes and read it in its entirety.

Links From This Episode

Write an Email Series That Sells - My free workshop that happens on July 8, 2021. This is a live, cohort-based workshop that will teach you how to create must-open subject lines and how to sell using stories. If you want a sample of how effective this style of learning is, just sign up and show up...no investment required.

Sanebox - The most advanced Inbox organizer I've ever used.

In Online Ed, Content Is No Longer King—Cohorts Are - Future - Brilliant article by Wes Kao - a MUST READ for anyone who creates digital courses.

Be Your Own Copywriter - This is my new Cohort-Based course that will not only teach you how to write engaging copy that transforms your readers, viewers, members and followers into customers - BUT also helps you get the work done, in class - with support from me, my team of coaches, and your fellow cohorts. When you finish this live course, you will have every piece of copy you need to launch or re-launch your product, written, reviewed and ready for launch.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP524.mp3
Category:Podcast -- posted at: 9:48am PDT

Tik Tok may have started as a platform built for teens and tweens to post dancing videos and the like, but that is NOT what it is today.

These days, it's a viable platform for marketing yourself and your business. But wait...there are plenty of those, why would you need another?

Because, unlike most of the other big players, Tik Tok does not require you have a huge following before giving you exposure to their users. It's a viral-video machine and if you know how to put the right ingredients in, you can see growth at a speed that no other platform offers.

My guest this week is a Tik Tok pro named Bryan Switalski. Bryan knows the viral-video recipe and he's got some great tips on how you can get started, TODAY.

Spiritual Foundations

Looking for some free business advice? Why not check in with the number-one business consultant I'm aware of...God! I know that some feel the need to keep those world's separate and that God has bigger fish to fry than helping you with business problems (or your football team's victory), but...I have evidence to the contrary.

"If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you."

- James 1:5, NIV

There is a great example of God's desire to partner with human beings to accomplish his purposes, and we'll dive into that in this week's episode.

Tip Of The Week

My tip this week is for an app called Boosted.

This app is for those who want to create slick-looking videos for social media, without being a pro (or without paying a pro). You can quickly crank out impressive video that is formatted appropriately for whatever platform you choose. They also have a huge stock library of free videos. If you find one that fits your brand, you can actually have a video that uses pro-grade footage and impressive graphics in a matter of minutes. Definitely worth a look!

Feature Presentation

Tik Tok is huge with its millions of users. It's also hugely misunderstood by many entrepreneurs who have dismissed it as a place for kids to hang out. The platform was definitely focused on and built by the young, but much has changed. Millions of adults (your customers) are spending an incredible amount of time on Tik Tok, AND (this is where it gets really good for you) - YOU can have a video that gets thousands, even MILLIONS, of views, WITHOUT being a celebrity, or having a huge following.

Bryan Switalksi is a StoryBrand Certified Guide & Business Coach who will share a (very recent) story of how one of his clients "blew up" overnight by posting the right kind of video. This is a highly motivating, take-action episode that will eliminate some of the myths associated with Tik Tok. If you've ever thought "I wish I would've gotten on _________ earlier.", then here's a chance at redemption.

Links From This Episode

Boosted - Generate professional looking videos, sized appropriately for all the major platforms, with just a few clicks.

Bryan Switalski - Learn more about Bryan and his services at https://www.leverageclarity.com

Bryan's Free Tik Tok Guide - This is a GREAT RESOURCE to get started with Tik Tok and Bryan is providing it for free.

Be Your Own Copywriter - This is my new Cohort-Based course that will not only teach you how to write engaging copy that transforms your readers, viewers, members and followers into customers - BUT also helps you get the work done, in class - with support from me, my team of coaches, and your fellow cohorts. When you finish this live course, you will have every piece of copy you need to launch or re-launch your product, written, reviewed and ready for launch.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP523.mp3
Category:Podcast -- posted at: 3:00am PDT

I’ve got a couple of big, epiphany inducing, points to share in this week’s episode, and I can’t wait for you to jump in.

The first is a personal revelation that I’ve had that will be impactful for anyone who makes or takes a digital course: Cohort-Based Learning.

If you sell (or plan to sell) a course, there’s something you need to know: It won’t work for everyone...because not everyone works.

It can be frustrating to share your best content (content that was life-changing for you) with someone who does nothing with it. You’re giving them the power to achieve their goals, but they choose not to use it.

While there is no universal cure for that scenario, I will say that the recent cohort-based courses I have taught have been my most productive...ever. In fact, in the course we just finished, EVERY STUDENT completed the course with their work finished, reviewed and ready to roll. They were ALL satisfied because they had something valuable to show for their efforts (and their investment).

It seems counter to the on-demand world that we live in, but Live Content and Collaboration are HUGE learning tools that I intend to put to use as much as possible in my business. 

We’ll dive into that a little in this podcast, but I intend to do an entire episode devoted to this system (and HOW to do it), coming soon.

The second big takeaway this week comes from my friend, Jonathan Milligan, and has the honor of being this week’s Feature Presentation.

Spiritual Foundations

This week, I want to discuss the perils of prosperity. I do not subscribe to the Prosperity Gospel, which roughly means that if you’re a good Christian, Jesus will reward you with a Rolex watch or other such material things. Hogwash. 

However, this does not mean that I find the pursuit of wealth to be evil or immoral. If your aim of building wealth is so that you can lord it over other people, I believe there is something spiritually unhealthy about that, but money itself is not evil.

“...the distortions of something good must not cause us to think that the thing itself is evil.”

- Wayne Grudem

Money itself is a good thing and gives us many opportunities to glorify God. 

My challenge to you is this: Over the next week or two, find ways to use your money to glorify God...without just giving it away (at least not yet). Think about that and then put it into practice. I'd love to hear what you came up with, so feel free to comment below.

Tip Of The Week

My tip this week is for an app, and… sorry, Android users, this one is IOS only. 

If you’ve ever needed to remove the background from a photo for use in online content and had minimal success with complicated apps, like Photoshop, you must try Pixel Cut. This app can magically accomplish the task I just described and rather than me telling you how impressed I am, I think it’s best you just see it in action. Check it out at https://pixelcut.app.

Feature Presentation

Jonathan Milligan's latest book, Your Message Matters, is an important read for anyone who has the Why would anyone want to learn from me? mentality that’s keeping them from getting started. 

This is the biggest sticking point I’ve witnessed in wannabe entrepreneurs. Before they even get to the other popular show stopping excuses - The “but I don’t have” list… (But I don’t have a website… But I don’t have an email list… But I don’t have any followers… etc.) They first struggle with, “Why me? Why would anyone want to learn what I know, and why would they choose to learn from me?"

If you’re in that position, please understand that I’m not trying to minimize your feelings. I had the same doubts initially, but guess what… I was wrong. And, so are you.

In this week’s feature presentation, Jonathan and I discuss some of the big points from the book, like, “How to rise above the noise and get paid for what you know.”

Links From This Episode

Get Jonathan Milligan's book, Your Message Matters, here (U.S. residents can get a free copy at that link)

Be Your Own Copywriter - This is my new Cohort-Based course that will not only teach you how to write engaging copy that transforms your readers, viewers, members and followers into customers - BUT also helps you get the work done, in class - with support from me, my team of coaches, and your fellow cohorts. When you finish this live course, you will have every piece of copy you need to launch or re-launch your product, written, reviewed and ready for launch.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP522.mp3
Category:Podcast -- posted at: 3:00pm PDT

Successful entrepreneurs are typically go-getters, but too much go-getting can cost you everything you're supposed to be working for.

This week, I'm giving you 5 reasons why taking time off can not only help you realize your dreams, but also give you the time to enjoy them.

Spiritual Foundations

The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.

Proverbs 21:5 (ESV)

In this week's Spiritual Foundations, I'll be breaking down this verse from Proverbs. Specifically, what it means to be hasty.

Tip Of The Week

This week's tip: Go shopping for Apps (that you've already paid for). Think about the apps that you've purchased that haven't made it through your various phone migrations. There's a good chance some of those apps have evolved over the years and may be even more useful than when you originally purchased them. Android or IOS, it doesn't matter. Check your purchased history wherever you get your apps and do some "shopping".

Feature Presentation

Here are 5 reasons you need to take more off. If you want to dive deeper into each one, click above to listen to this week's episode, or check out the transcript below.

1. Being diligent is not necessarily about hustle.
2. Busy does not equal productive.
3. Productivity is single measure - not a recipe.
4. Sprints are unsustainable.
5. Music only works because of the space between the notes - called RESTS.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP521.mp3
Category:Podcast -- posted at: 3:00am PDT

My guest this week has a solution to a problem that most of us are probably guilty of: We read a book and acquire some great knowledge, but never put it to use.

I can't give you an exact total of self-improvement and business related books I've read, but I'm certain it's a three digit number. Yet, there is so much I've learned that never made it to common practice in my life.

Bryan Kelly's system aims to help you unpack, digest and implement the knowledge from books using what he calls the WIT framework:

  • Writing
  • Imagery
  • Talking

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Links

https://getstrokeofgenius.com/ - Join the waiting list here.

https://www.linkedin.com/in/bryankellynow - Bryan Kelly's LinkedIn profile.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP520.mp3
Category:Podcast -- posted at: 3:00am PDT

 

One of the most important keys to writing copy that sells is being able to write copy quickly. Frequently the faster writer will get the jobs slow writers miss out on. And many times opportunities in the market place exist only for a short window - to take advantage of those you must be able to write copy quickly.


Today we will share five copy hacks you can use to boost your speed up to 5000 words per day.

 

Spiritual Foundations

Do not wear yourself out to get rich;

do not trust your own cleverness.

Cast but a glance at riches, and they are gone,

for they will surely sprout wings

and fly off to the sky like an eagle.

Proverbs 23:4-5

Tip Of The Week

Scan old photos, sharpen, enhance, colorize, tag, share, and more with Photomyne.com

Most of us who are old enough to remember the Regan administration have old photos that we've yet to digitize. We say we'll get to it...but we don't. I'm certainly guilty of that, but it's mainly because I haven't liked my choices. Either do it myself...one photo at a time on a flatbed scanner, OR trust a stranger to do it for me.

Photomyne.com has made this process a lot faster and easier. It's definitely worth a look for those of us who still have photo albums full of floral wall paper, huge sideburns and plaid bell-bottoms.

Feature Presentation

Any writer can boost their output to 2X or 3X whatever they’re writing currently. Some will be able to go as high as 5,000 words per day. Here are five hacks that can help you get there…

  • Pre-writing and outlines
  • Dictate don’t type.
  • Use time block scheduling
  • Write first, edit later
  • Set goals and track word count.

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP519.mp3
Category:Podcast -- posted at: 3:04am PDT

I'm a big believer in systemizing tasks for repeatable results, BUT…can you systemize creative processes? Absolutely! In fact, I have a method that will help you generate consistent, strategic content that WILL get you noticed AND boost your bottom line. That's what I'm breaking down in this week's episode.

 
 

Spiritual Foundations

Where there are no oxen, the manger is clean, but abundant crops come by the strength of the ox.

Proverbs 14:4

Many entrepreneurs struggle with decisions regarding investing; whether the investment be in employees, equipment, services, etc. You may ask yourself, “Is it worth this extra hassle?” This verse from Proverbs reminds us that in order to have abundance, we need the strength of the ox, which, of course, comes with its share of poop.

Tip Of The Week

Disclaimer: I'm not a doctor. This tip is not intended to be taken as medical, or psychological advice. If you need that sort of help, seek a professional.

Now that I have that out of the way, here's a tip to help you with anxiety and depression:

For one week, try these five steps:

  1. Turn off all notifications (phone, tablet…anything that winks, blinks, buzzes, etc.)
  2. Check e-mail and messages only ONCE per day
  3. Remove social media apps from your phone and other devices
  4. Only use social media for advertising and promotion (Use it for output, not input)
  5. Avoid all newscasts and reporting (If it's a big deal, you'll hear about it)

Odds are you won't try this digital detox, but IF you do, I truly believe it will make a world of difference in your outlook, productivity and overall happiness. If you try it, please share your result.

Feature Presentation

When we look at the way businesses use social media, there are a few noticeable trends:

  1. The Post And Pray Method – A.K.A. Random Acts of Marketing. Unfortunately, a lot of businesses live in this zone. There's no real strategy here. You're basically throwing out posts, tweets, videos, etc. and hoping you get some positive attention (which usually doesn't happen).
  2. The Post And Pay Method – Again, not a real strategy, but simply throwing money at various social media platforms in the hopes something will bloom. Essentially, this is the same as the first method, but you burn cash in the process.
  3. The Post And Profit Method – This is what you should be aiming for AND it's what I'm breaking down in this week's episode.

Tune in to the episode (or check out the transcript below) and I'll share this process AND explain why it works.

The key is delivering consistent, microcontent (entertaining and easily consumed) to your audience. I've laid out everything you need to know right here. Check out that link and you'll also find out how you can get help from me and my team in generating AN ENTIRE YEAR'S worth of content for your business – I'm talking about INTENTIONAL content. The kind of content that grows your business, engages with your audience and gives you Brand Presence (not just Brand Awareness).

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP518.mp3
Category:Podcast -- posted at: 3:00am PDT

Am I worried about copywriters being replaced by AI robots? The answer is no...at least not if you don’t want to be replaced. In this episode, we'll get into how any copywriter can benefit from A.I. copy, and avoid being replaced by a robot.


Spiritual Foundations

And God will generously provide all you need. Then you will always have everything you need and plenty left over to share with others.

II Corinthians 9:8 NLT

God always provides what we need (not necessarily what we want). Sometimes he sends a check just in time, and sometimes he sends creativity to find the right solution to our challenges.

Tip Of The Week

This week's tip is about an app I recently discovered. Here's a summary of their app description: Record videos with confidence. Script, shoot, style, and caption like a pro. BigVu gives you a teleprompter on your phone. You can keep your eyes on the camera while reading your script with ease as it scrolls up the screen. Cut videos in a snap by just selecting the words where you want to start and end.


BigVu caption maker automatically transcribes your video into a storyboard with subtitles perfectly in sync with your narration. Spice up your presentation by highlighting keywords on your subtitles with bright colors, or adding image or video overlays. Brand your video with your logo & titling. Style your video with your brand logo, lower 3rd titling, commercial free music backgrounds, and a biz card animated outro with your business contact details. You'll find BigVu right here: https://bigvu.tv/

Feature Presentation

Are copywriters being replaced by AI? Should you be worried about this? Yes, if you are robotically cranking out copy. “If you can be replaced by a robot, you will be.” We have to up-level our game!


Any copywriter can benefit from AI copy, and avoid being replaced by a robot. Here are 5 keys to making that true for you…

KEY 1-  Move beyond templates and “mad-lib copy”. AI is ALREADY doing that - often better than you. You’ve got to bring that spark of creativity and write BREAKTHROUGH copy.

KEY 2 - Practice your CRAFT. Make time to write - not just hack together swipe files. You must enjoy the process. The AI phenomena will wash out those for whom this is “just a job”.

KEY 3 -  Use AI yourself to crank out transactional copy and “vomit drafts” - and use the time saved to try creative approaches your weren’t able to get to before.

KEY 4 - Be a testing fanatic. Use Google’s built-in testing features, or Optimizely, or similar products to get serious about testing: post titles, video and podcasts titles, email subject lines, YouTube video titles, copy, description and thumbnails. Optimize for BOTH SEO  and conversion.

KEY 5 - Renew your passion for copy - or move on. This is, in the best case, art. In the less than best case - it's hacking.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP517.mp3
Category:Podcast -- posted at: 4:00pm PDT

My guest this week is best-selling author and all-around superstar, Jon Acuff.

I've been following Jon for a long time now, and his new book, Soundtracks, is one I can recommend without hesitation. In fact, I've read it twice, and as you'll hear in our conversation, it's already had an impact in my life.

He has managed to beautifully pinpoint and simplify the process to change the way you think…or, more accurately, to take control of the recurring thoughts that influence your life, whether you realize it or not...Your soundtrack.

Links From This Episode

Soundtracks - Get your copy of Jon's book

Jon Acuff's official website

Jon's Podcast - If you want to hear a sample of Jon's new book, Soundtracks, check out Episode 12

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP516.mp3
Category:Podcast -- posted at: 4:00pm PDT

If you run a service based business, a troublesome client is almost inevitable. For instance, a client may demand a refund even when you have delivered exactly what you promised. And if they paid with a credit card, they don't necessarily need your permission to take that money back.

On this week's podcast, you'll meet entrepreneur, Allie Bjerk, and there is a lot to be learned from her story.

Allie explains why and how she made the transition from a service-based business to a knowledge-based business. And, how she was able to quickly generate enough revenue to cover a $6,000 chargeback from a problem client.

Links From This Episode

Allie Bjerk - As the creator of one of the fastest-growing marketing programs available today, Allie has taught hundreds of entrepreneurs how to scale their businesses quickly and limitlessly in the most streamlined and wildly successful marketing strategies to date in her program Tiny Offer™? Lab.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP515.mp3
Category:Podcast -- posted at: 3:00am PDT

Not so long ago, I found my To-Do list had exceeded 100 items. None of the items were unimportant; they all needed to be completed and the sheer number of tasks was intimidating. 

This week, I'm giving you precise instructions on how to work your way through an Overwhelming number of tasks.

Links From This Episode

Getting Things Done - This book by David Allen is an incredible resource for learning task management and, well...getting things done. Highly recommended reading.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP514.mp3
Category:Podcast -- posted at: 3:00am PDT

There are would-be entrepreneurs all over the world struggling with this question...I mean, would it be smart to sit this out for a while?

This episode gives you a quick and direct answer to that question.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP513.mp3
Category:Podcast -- posted at: 3:00am PDT

"If anybody is going to change this, it has to be me. No one is coming to save me."

That's a quote from my guest this week, Dawn Apuan, and it turned out to be a powerful (and profitable) epiphany for her.

Dawn never saw herself as the entrepreneurial type until her family had the rug yanked from beneath their feet.

Not so long ago, she and her husband both lost their jobs...they had a new baby to take care of AND were forced to move to a new city for LESS money.

Somewhere amidst all the chaos, Dawn decided to take control. She didn't want to put her baby in a childcare facility while she spent her days working for low pay.

You'll get the full story of her rapid climb to a six figure copywriting business in the podcast, but here's a spoiler: She made the right choice.

Links From This Week's Episode

Dawn Apuan: https://dawnapuan.com

TCA Live: https://trainwithray.com - Get your ticket for The Copywriting Academy Live 2021 (April 7-9)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP512.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode contains a bit of a rant, but I think it's a rant most of us should hear.

There's a sea of negativity in this world, and at the center of that sea is a giant vortex with an ever-expanding mouth, trying to pull you under…to suck you down the drain.

I know that sounds like a negative outlook, but here's the thing…You shouldn't be part of that sea in the first place!

Every human I know (and I know me better than the rest of them) is guilty of falling into these traps…stressing about the parts of the world they don't have the power to change while real opportunities for growth and prosperity are right in front of them.

Let's have a serious talks about how to eliminate this; how to acknowledge the fact that we can't solve every problem (for me, Parkinson's Disease comes to mind.)

Life is about solving the problems you can and not getting paralyzed by the ones you can't.

This pandemic has taken much from many, BUT it has created new opportunities that have never existed before…it's created needs to be filled. Why not focus on those needs and HELP people? You will prosper greatly and improve the world.

Links From This Week's Episode

https://trainwithray.com – Get your ticket for The Copywriting Academy Live 2021

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP511.mp3
Category:Podcast -- posted at: 3:00am PDT

The title of this week's episode is the title of John Lee Dumas's new book which I strongly suggest you add to your library.

John is the host of the award-winning podcast, Entrepreneurs On Fire, and has interviewed more than 3,000 successful entrepreneurs. This book is the result of JLD sorting through all of that wisdom and boiling it down to 17 common steps that each of these entrepreneurs have taken on their path to success.

It is rare that I read a business book that I feel will still be relevant and valuable for decades, but that's exactly what I believe about John Lee Dumas's book, The Common Path to Uncommon Success.

Links From This Week's Episode

https://uncommonsuccessbook.com – Get your copy of JLD's new book here. https://www.eofire.com/ – John's podcast, Entrepreneurs on Fire

https://trainwithray.com – Get your ticket for The Copywriting Academy Live 2021

How You Can Help

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP510.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode content was actually borrowed from my YouTube video of the same name. Even if you've already seen the video, these are some great, money-making ideas that deserve a review.

Feature Presentation

So you want to be a writer for hire, but those high-paying gigs you hear about seem a bit out of your reach. Keep in mind that, just like any worthwhile career, you gotta start somewhere. Here are seven ways you can get started making money as a copywriter that ARE within your reach:

  • Creating Content for Others
  • Affiliate Marketing
  • Social Media Marketing Copy
  • Copy Editing and Proofreading
  • Ghostwriting
  • Podcast Show Notes
  • YouTube Descriptions

Tune in to the episode to get the full explanation of these often overlooked rapid-revenue generators.

Links From This Week's Episode

https://trainwithray.com - Here's your invitation to join me for The Copywriting Academy Live, April 7th-9th. This intense, 3-Day workshop will teach you how to write the words that sell WITHOUT the sleaze. You can get the world's premiere Copywriting training for 1/10th the cost of the in-person event - AND you'll get the same knowledge. Click the link for details.

https://youtube.com/rayedwards – If you're not subscribed to my YouTube Channel, click the link and fix that. Be sure to enable notifications so you never miss a video!

Direct download: REP509.mp3
Category:Podcast -- posted at: 11:06am PDT

If you're considering writing a book, you need to check out this week's podcast.

Chandler Bolt, CEO of Self-Publishing School, is THE Authority when it comes to self-publishing and he's my special guest this week.

By the way, “self-publishing” doesn't have the same minor league connotation it did a few years ago. There are many situations when it's simply the smarter choice. 

Chandler and I discuss how to be an authority by being an author and how your new book can have a major impact on your business.

Bio:

Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.“.

Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

He’s currently spending his time scaling Self Publishing School, a company he’s built from 0 to $20M+ in 5.5 years. In 2020, Self Publishing School hit #1,944 on the INC 5000 as one of the 5,000 fastest growing private companies in America.

Direct download: REP508.mp3
Category:Podcast -- posted at: 3:00am PDT

There are so many ways to make your marketing complex.
Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells…


Sometimes the best way to sell a horse is with an ad that says “Horse for sale”.


But that kind of clarity only comes when you know your perfect client. Your “right fit client”.

And you must know their language.
The POSITIVE and NEGATIVE “triggers”.
It’s like your RFC has a codebook …. And you need to know that codebook inside-out.

 
 
 
 

Spiritual Foundations

How To Be Blessed
 Blessed is the man Who walks not in the counsel of the ungodly, Nor stands in the path of sinners, Nor sits in the seat of the scornful; But his delight is in the law of the Lord, And in His law he meditates day and night. He shall be like a tree Planted by the rivers of water, That brings forth its fruit in its season, Whose leaf also shall not wither; And whatever he does shall prosper. Psalm 1:1-3 (NKJV) 

Tip of the Week

This week's tip is simple: Get on Clubhouse!

I know there have been a few come-and-go platforms in the social media world, but this one looks like it's here to stay – already over 100 million users!

What's different about Clubhouse? It's “Social Audio”. This is a place where you can host, or participate in, discussions on a particular topic. Live, audio only discussions – A great place to teach, learn and network with your people.

Visit JoinClubhouse.com for more information on how to get started.

Feature Presentation

This week's episode is a good one to listen to multiple times because there is a lot to unpack: Who is your “Right Fit Client” – AND – Have you learned their language?

That second point is the one that seems to get screwed up the most. Your RFC has certain triggers that they respond to – both positive and negative. It's like they have their own codebook…a language that they recognize and respond to. Once you decipher that code, writing copy that makes them react becomes almost trivial.

In next month's Copywriting Academy Live, we'll focus on how to build this Messaging Codebook for your Right Fit Client – AND – how to keep building it, block by block. When we're done, you'll have your first, high-performance Sales Page, and you'll have the ability to easily generate subsequent offers using your Messaging Codebook. You'll know what to say and how to say it.

TCA Live is only a few weeks away. Get signed up now so I can get your materials in the mail (Yeah…materials – This is a workshop, not a seminar. Be ready to be productive and profitable!)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP507.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic.

Lee is one of our favorite people to learn from. I say "our", because my company invested in The Cockerell Academy which has benefitted our entire team.

Lee teaches entrepreneurs and business leaders that you don't have to be Disney-Sized to make magic. Excellence, like so many other things, is a state of mind and learning that it is within reach will motivate you to be better.

Learn more about The Cockerell Academy by clicking here.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP506.mp3
Category:Podcast -- posted at: 3:00am PDT

My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢

Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own writing.

Instead, I got permission to borrow some audio from my friend Dan Miller's podcast.

Dan recently interviewed me about the book and definitely did not softball me any sales copy disguised as questions. He really dug into the "why" behind this book and that's what made me want to share it here.

Direct download: REP505.mp3
Category:Podcast -- posted at: 1:51pm PDT

ATTENTION: We interrupt these show notes to bring you this important announcement:

You have a chance to train with me for free starting this Friday!

This Friday, February 12th, we're starting the Get Clients Fast 5 Day Challenge. Five days of free, live training to get clients, fast!

This IS 100% FREE OF CHARGE.

Live training will be about one hour per day. This will be fun, interactive and ultimately profitable if you follow the steps. Click here to join the challenge and I'll see you live starting this Friday!

And now...back to the show

How can you reframe an overwhelming list of "have to's" into an exciting list of "get to's"? That's what we're talking about in this week's episode.

Spiritual Foundations 

Don’t worry about anything; instead, pray about everything. Tell God what you need, and thank him for all he has done. Then you will experience God’s peace, which exceeds anything we can understand. His peace will guard your hearts and minds as you live in Christ Jesus.

Philippians 4:6-7 (NLT)

In the past I would often wonder what to pray about. Well, it's clearly stated in the verses above: everything. I think these are the things we worry about and stress over even though they are beyond our control. If you can reach the point of release where you can let go of the things which you can do nothing about, I think you will find yourself much less stressed. Let God do the things that only God can do.

Tip of the Week

My tip this week is for my new book Permission to Prosper. It doesn't get officially released until February 16th, 2021, but you can preorder it by clicking here. Also, if you'd be kind enough to preorder, I'll make sure you get a free copy of the audiobook as soon as it's released!

Feature Presentation

So how does one transform stress and anxiety into peace and increase? This is another example of "change your words, change your world". It's about looking at "have to's" as "get to's".

I recommend starting out by writing down your list of have-to's. The example from the podcast was, "I have to increase revenue for my company." That sounds stressful...it sounds heavy. Perhaps overwhelming. It's a have-to that I and probably every other business owner has had on their list at some point.

Truthfully, I've had to deal with that one quite a few times in my career and one day it hit me: We have incredible resources now that we didn't have when I first addressed this "have to". Not so long ago, I didn't have social media platforms to potentially reach millions of new customers for free.

This revelation changed my outlook on things. You and I have ever-increasing opportunities to grow our revenue...we don't just "have to", we "get to". Now, it's important to notice the "revelation" part of this story. I didn't simply pick a new word and *poof* everything changed. I had an epiphany that made "get to" a more accurate way of describing the process. You need to ask yourself what you need to do to make that true for you. I promise you this is a better, more rewarding, exciting and less stressful way of tackling your list.

 

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP504.mp3
Category:Podcast -- posted at: 9:00am PDT

You want to write copy that converts, but how can you do that?
Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week's episode, I'm giving you three ways to do exactly that.

Spiritual Foundations 

Do Not Boast About Tomorrow.

“… we know that all things work together for good to those who love God, to those who are the called according to His purpose.”

Romans 8:28 (NKJV)

Many verses of the Bible seem a little vague (hence all the various denominations of Christianity), but this one is crystal clear.

As a believer, I find comfort in this verse during the bad times. If I don't see the good in what is happening in my life, I simply need to remember that the story isn't over. In other words, in the end, I will see the good.

Tip of the Week

My tip this week is for a free app called Threads that is available for both IOS and Android.

This is the tool to use when you want to add close captioning to your Instagram stories (which, for the record, I do on a daily basis right here).

Why closed captioning? Because not everyone scrolls through Instagram Stories with the volume up and having the text on the screen entices them to either turn it up or read it. How do I know this to be true? Because my engagement has increased since I began using it.

If you're posting videos on IG, I highly recommend you get this app.

Feature Presentation

3 Ways To Write Copy That Connects

I don't just write copy, I teach others to write copy and often my students and I review some of their material that flopped. In almost every case, the basic problem is the same: They failed to connect with the reader on a personal level. Their words were...just words.

First connect. Then convert.

Here are three ways to get it right:

1. Pay attention to what your market is talking about.

Whomever your intended audience is, do your homework and get to know them. Try to learn not only the relevant joys, pains and everything in between, but also learn their specific language well enough to echo it back to them in your copy.

2. Help them feel understood, appreciated, justified , safe and vindicated.

Okay, there is a lot going on in that sentence, but it isn't complicated. It goes back to remembering whom you're talking to.

For instance, I've never been in combat, but I've written some powerful copy for our combat veteran heroes. How could I do that if I've never experienced the battlefield? I took the time to listen to their stories...to make an emotional connection, to empathize as much as possible.


3. Be interesting especially when you’re talking about boring things (be different by not being the same)

It would be great if every story we had to tell were filled with action heroes, narrow escapes and surprise endings, but that ain't so.

You have to find a way to make the story interesting even if the subject isn't. There was a time when no one would have considered making a funny car insurance commercial. What's funny about car wrecks? Nothing. But, put a caveman in a suit and tie and now you've got my attention.

 

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP503.mp3
Category:Podcast -- posted at: 3:00am PDT

Can you imagine opening the lid to your toilet, only to discover a snake? What would you do? Here’s what my wife did…OK relax. My wife did not find a snake in the toilet. But this little exercise reveals the subject of today’s podcast…Using story-based emails and subject lines to capture your reader's attention.

There is more noise than ever before in the marketplace, and therefore there’s more competition to get emails opened and read. You’ve got to have something really powerful to hook people's attention. Nothing beats a great story. We’ll  explain how to use story-based subject lines and email copy in this episode.

Spiritual Foundations 

Do Not Boast About Tomorrow.

“Come now, you who say, “Today or tomorrow we will go to such and such a city, spend a year there, buy and sell, and make a profit”; whereas you do not know what will happen tomorrow. For what is your life? It is even a vapor that appears for a little time and then vanishes away. Instead you ought to say, “If the Lord wills, we shall live and do this or that.”   

James 4:13-15

I don't think this means that we shouldn't set goals, but I think it does mean we need to have the humility to admit we cannot predict the future...that sometimes, God simply has a different plan.

Feature Presentation

Story Based Email Copy That Gets the Click

One of the cardinal rules of writing is the importance of learning to “show and not tell”. So instead of saying “he had searched the room from top to bottom”, you might say instead, “He systematically begin taking things out of the top of the closet and throwing them on the floor. Boxes, shoes, sweaters...then he moved to pulling clothes from the hangers and throwing them on the floor. He proceeded to empty the drawers of the dresser, his face growing more and more puzzled the longer he searched."

Notice how the second version conveys a lot more drama and emotion. That’s what stories can do for any copy, and especially for email. Don’t say “this is very interesting” – you make it very interesting by telling a story about it.

Three subject line examples:

  1. sent the email TEMPLATE by mistake – and our open rates went crazy…
  2. when she opened the email, she screamed…
  3. She found a snake in the toilet! (and THEN…)

Each of these subject lines paints a very different scenario. Each of them begged you to fill in the blanks in your imagination about what happens next. And that’s exactly what you want to occur whenever you send an email. You want the subject line to induce so much curiosity, the recipient has to read the email to find out what happens next.

But keep in mind, then you have to deliver. You have to give them something that satisfies the set up in the subject line.

It’s the best of all possible worlds when you tell me a true story that beautifully illustrates the point you’re trying to make in the email copy. Because the next thing you’re going to do is ask the reader to click through to get… “The rest of the story”…And to maintain your credibility you have to be telling the truth.

Take that headline about sending the email template, for example. True story. One of our best testing email open rates for a case when we sent an email with the subject line: “insert subject line here”.We even got tons of replies to that email. Not something you should do on purpose, and probably would not have worked as well the second time because it was an honest mistake. But that’s just a point. It was true, and it contained an element of story.

Start telling the story in the subject line, continue it in the body of the email, and have the reader click through to get the rest of the story on your landing page (or in your podcast, for instance)…

Are there “new rules” for copywriting? Undoubtedly. We are living in a different time now. We’re going to be spending some time going into these new rules during our Copywriting Academy Live event which takes place April 8th and 9th. This is a totally live, but virtual workshop. We’re going to spend these two days writing your copy together. You should register now, while the price is still just $197 per ticket – because at the end of this week (January 31) the price goes up. Get all the details by going to https://rayedwards.com/tcalive.

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

Direct download: REP502.mp3
Category:Podcast -- posted at: 3:00am PDT

I think of Entrepreneurs as Kingdom Builders - and I don’t think of kingdoms in some domineering, benevolent tyranny sense - but in the sense of the “King’s Domain”. Who is the King? For me the King is our Creator. The Kingdom of God that I know is one of peace and mutual benefit. That describes a good way to live, and it describes a good way to do business.

But hang on - This episode isn't about the spiritual Kingdom. It's about the earthly Kingdom I would choose for my business to emulate - The Magic Kingdom in Walt Disney World. I have some incredible, almost surreal memories from there (surreal because there is no other place like it on Earth). So how does such a mega-company provide such an inimitable, fanciful atmosphere full of employees (cast members) who seem genuinely enthused to be part of the experience? Lets find out, shall we?


Today we talk with the former vice president of Disney's Magic Kingdom, 26-year Disney veteran, Dan Cockerel. He has some fascinating insights about the culture of YOUR kingdom.


Feature Presentation


10 X growth is what we discussed last week... and it cannot be additive, it must be multiplicative. Instead of going into specific tactics and techniques, I think it's important to first focus on the primary driver of everything we do in our company, which boils down to our culture. And I know no one more qualified to talk about “kingdom cultures” in the realm of business than Dan Cockerel.

Dan was, for a very long time, in charge of the Magic Kingdom at Disney. His book is called "How's the Culture in Your Kingdom?”. Dan took some time off the ski slopes in Breckenridge to chat with me about company culture - how important it is, and how to create “magic” at any size company. I stress "any size" because most of us don't have the resources that Disney has at their four-fingered white gloved fingertips. Dan's brilliant advice - Don't spend time getting your people motivated - hire motivated people and treat them like gold.

Links From This Episode

Dan's Book - "How's the Culture in Your Kingdom"

Event that can drastically change your life for the better: The Copywriting Academy Live

Direct download: REP501.mp3
Category:Podcast -- posted at: 3:00am PDT

This really could've been entitled, “what I have learned after doing 500 episodes of this podcast.” But that seemed like a boring title.

Then I realized that around episode one marked the year my business made just over $100,000. After 500 episodes – a little over 9 years or so – our company revenue is somewhere between 1 million to 1.5 million per year.

That's roughly 10X. And now we're looking at how to 10X again. We can't do it by working harder – we have to do something completely different.

 
I will share a few thoughts on that as we go, but there is definitely one Master Skill that is key to every step of your business growth. That Master Skill: Copywriting.

Unless you're totally new to this podcast, you probably know that writing great copy is my passion. In fact, I wrote this book which is an excellent place to start if you intend to master this skill.

Most of the copy I write is aimed at business growth…pretty much all of it in fact. But how do words make your business grow? If copywriting is the weapon, what is target?

Back in the 90's, I discovered a book that taught me many valuable (literally life changing) concepts. It taught me there are 3 ways (and only 3 ways) to grow your business:

1. Get more customers.
2. Get each customer to spend more with each purchase.
3. Get customers to buy more often.

You can learn more about this book and the brilliance of Jay Abraham in this video.

Succeeding at any of those three goals will grow your business, but if you succeed at all of them, even just a little (think 10% each), you're talking exponential business growth.

The key to doing all this is being able to write the appropriate copy for each stage. That’s why we’re having the Copywriting Academy Virtual LIVE Video Workshop, April 8-9. (Tickets are just $197 for a very limited time – price increase January 31.)

If you attend this workshop, you will not only gain some powerful, proven, business growing skills, BUT you will also get your copy finished, polished and ready for deployment. All the details on this are right here.

 

Direct download: REP500.mp3
Category:Podcast -- posted at: 3:31am PDT

What a great guest to help ring in the new year- Mark Timm!

This guy has created more than a dozen successful businesses and I'm sure there's more to come. Just reading his story is a great motivator for those planning to enter the entrepreneurial ranks in 2021.

Of course, Mark credits much of his success to the mentors who shaped him, one of whom is Kevin Harrington of Shark Tank fame and coauthor of Mark's book, Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond

Direct download: REP498.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode is a little different from the usual format. It was recorded with a live audience on Facebook. I've missed the instant interaction I get from a live broadcast, so I intend to do these live broadcasts every Friday morning at 7 a.m. Pacific.

To be clear, these live broadcasts will not be replacing the podcast; they will be separate shows. I chose to showcase the Facebook broadcast this week for two reasons:

  1. First and foremost, it's useful content that I think will benefit you.
  2. To officially invite you to join me live Friday mornings at 7 a.m. Pacific

The podcast content is a streamlined version of the live broadcast, but if you want to watch it as it happened, check out the comments and add your own - you can do so by clicking here.


Feature Presentation

Here's what we're diving into in this episode: 3 Unpopular Rules for Optimizing Your Life:

  1. Don't take on other people's problems
  2. There is no simple answer to complex questions
  3. Don't trade short term pleasure for long term pain

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP497.mp3
Category:Podcast -- posted at: 3:00am PDT

2020? My best year ever? Yes! And I've got the proof in this week's episode.

 
 
 

Spiritual Foundations

I have learned how to be content with whatever I have. I know how to live on almost nothing or with everything. I have learned the secret of living in every situation, whether it is with a full stomach or empty, with plenty or little. For I can do everything through Christ, who gives me strength.

Philippians [4:11]-13

Most people, whether they are followers of Jesus or not, have heard at least a portion of these verses typically in a triumph over adversity context.

It was of course written by the apostle Paul (kind of the Rambo of the apostles) and is an excellent verse to keep in mind as you process the events of this year.

Tip of the Week

My tip this week is that you do a Psycho-Spiritual  Inventory and analyze what you want going in your brain.

It's human nature to want to ingest information and there is certainly no shortage of that these days. I'm challenging you to actually inventory what you are ingesting and draw some sort of conclusion as to whether it is helping or hindering your development as a person.

We've all heard the saying, “You are what you eat”, but I'm suggesting “You are what you think.” is much more accurate.

Feature Presentation

Do I really have 12 reasons why 2020 is my best year ever? No…I actually have more, but I picked my top 12 to share with you in this week's episode.

  1. I've developed the deepest connection I have ever had with God.
  2. I have experienced the deepest connection and growth I have ever had in my marriage.
  3. I am convinced that I am already as prosperous as I could have ever dreamed, and there’s no way for me to become more or less prosperous.
  4. I grew in my ability to adapt to unexpected events outside my control.
  5. I honed the power of unshakeable faith & extraordinary effort.
  6. I discovered the power of growing through constraints.
  7. As a team, we removed every system, practice, habit, and person that was causing friction and slowing our manifestation of our purpose and vision.
  8. I became a true student/beginner/learner again and began a “long-game” learning practice.
  9. We created a true marketing SYSTEM that works even when I don’t.
  10. We found our team’s core strengths, their “Zone of Genius” and aligned those with each person’s work, so everyone is working on what ONLY that person can do best.
  11. We created a vision and a plan to DOUBLE our growth in 2021.
  12. I learned that I am capable of enduring much higher levels of discomfort than I ever thought possible – and to actually ENJOY THE PROCESS!

Those are all true statements. Could I come up with some reasons as to why 2020 is the worst year of my life? Probably…but why would I do that? How would it serve me?

I choose to feel gratitude rather than despair – AND I can do so while still remaining true to myself. Doing so makes me better in literally every aspect of my life.

Links From this weeks Episode

6 Figure Small Group Intensive (December 17th-19th)

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP496.mp3
Category:Podcast -- posted at: 3:00am PDT

Do you still think LinkedIn In is just a job posting site?

These days, it's much, much more - and John Nemo explains how to put it to good use for your business in this week's episode.


Spiritual Foundations

Jesus never promised that life would be easy. On the contrary, Jesus said that we would have trials.

Sometimes, we may wonder if God is truly concerned about our situation. It may feel as though he’s not listening, or even that He is not going to help us. Not matter how bad it gets, whether we go through health scares, or huge losses, or business problems… God is with us.

Joshua 5:13-14 says,

“Now when Joshua was near Jericho, he looked up and saw a man standing in front of him with a drawn sword in his hand. Joshua went up to him and asked, “Are you for us or for our enemies?” “Neither,” he replied, “but as commander of the army of the Lord I have now come."(NIV)

Joshua was about to take the city of Jericho. The manna had stopped. Being very human, Joshua asked the angel of the Lord whose side he was on. “Are you for us?” The answer: neither.  The angel was there to do the will of the Lord.

Think...He is not on “sides” of human arguments, industries, businesses, nations or even sport teams. God is working to accomplish His will in the lives of everyone.

In your situation, pray about what is God’s will for your life and understand that God does not have anything against you. The enemy would love for you to believe that God is angry with you and therefore has abandoned you; especially when you see others prosper or the wicked blessed.

No, whether you see it or not, the Bible says that the “Father is always at His work” (John 5:17, NIV). God is working for your good. His will for you IS your highest good. Even when you can’t necessarily see it - yet.

“And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”

Romans 8:28

Tip of the Week

This week's tip is a concept that I use to make sure that I complete the important stuff every day: The power of 3.

Each Sunday, decide your Big 3 for the week, the 3 things that MUST get done this week. Then, at the end of each day, give yourself the Big 3 for TOMORROW. In Donald Miller’s words, “pass yourself a baton”.

Feature Presentation

So many people have yet to shake off LinkedIn's reputation of a resume` website. These days, it can be a powerful tool from getting clients.

My friend John Nemo literally wrote the book on using LinkedIn to generate revenue. It's called LinkedIn Riches and you can get it for free right here.

John gave me a live demonstration of The Nemo Method and, as many genius things are, it's dead simple!

You can get the in-depth version in John's book, but the nutshell version is this: You find someone that you feel could benefit from your services and introduce yourself - Not bulk email...not a link to a lead page... Just a simple formula for an introduction and a pitch straight to their inbox.

LinkedIn has not only made it easy to get in someone's inbox, but they've also provided powerful tools to really make a personal connection - like dropping a quick video introduction in their inbox.

As I said, the book will take you on the deep dive, so be sure and grab it - AND John's other resources for online marketing can be found right here.

Links From this weeks Episode

John Nemo's LinkedIn Riches! (Get your free copy there)

6 Figure Small Group Intensive (December 17th-19th)

Questions about the show? You can text me anytime at 509-245-2670

 

Direct download: REP495.mp3
Category:Podcast -- posted at: 3:00am PDT

Emotions are habits and that's great news, because habits can be changed.

Before I go any further let me clarify...Obviously, not all emotions are habits. Some emotions are genuine responses to your present, personal situation, but those are not what I'm talking about today.

I'm talking about the emotional defaults - the mood you naturally gravitate to.

For instance, we all know someone who seems to be grumpy most of the time. It might fluctuate a little, but "grumpy" seems to be their default state regardless of the circumstances.

On the other end of the spectrum, we all know someone who seems to be perpetually happy...sometimes annoyingly so.

So is that just how it is? Some people are generally angry and there's nothing they can do about it? I'm proposing that people can in fact change their general disposition by acknowledging the underlying emotions and dealing with them.

People who are generally angry will look for reasons to be angry. And with the endless supply of 2020 news, they don't have to look very hard.

If you tend to live in this zone of frustration and anger, you should make an effort to focus on different things. Try to avoid the things that irritate you the most and focus on things that inspire you or bring you joy. I'm not suggesting you bury your head in the sand and ignore the world around you, but rather to recognize the things that are negatively influencing your mood and try not to dwell on them.

This is not meant to be an easy, quick-fix. Longterm, deeply engrained habits are never a quick fix. They take work to change, but they are changeable.

The main point is this: Don't just decide that you "identify as angry" and that's your fate. Treat this like any other lifestyle change. Stop fueling your mind with things that aren't healthy for you. Make a conscious decision to change your mental habits in the same way you would for physical habits. (Less cupcakes, more carrots... Less news, more music)

Once you succeed, you might find that those perpetually happy people aren't so annoying after all.

Links From this weeks Episode

6 Figure Small Group Intensive (December 17th-19th)

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP494.mp3
Category:Podcast -- posted at: 3:00am PDT

What's worse than having a job you hate?

Having a job you don't like.

In other words, having a job that is in no way fulfilling, but you tolerate it because you need the paycheck.

Is there a better option? Oh yes!

My friend and best-selling author, Dan Miller, has the solution in this week's episode.

Spiritual Foundations

Whatever work we're doing, there is a perspective that will make it better, richer and more meaningful (even if it's not what we want to be doing). The scripture that taught me this comes from the Apostle Paul in the book of Colossians:

 Whatever you do, do it from the heart, as something done for the Lord and not for people, knowing that you will receive the reward of an inheritance from the Lord.

Colossians 3:23-24 CSB

Tip of the Week

My tip this week is for what could be our final 6 Figure Small Group Intensive, December 17th - 19th.

It's not too late to lay the groundwork for your 6 Figure Business before the end of the year. These groups are limited to 8 entrepreneurs because of the intense focus and personalized attention required to build your highly customized action plan.

The goal: 6 Figure Business, in six months or less!

If you're ready to work with me to build your new business, or adapt your existing business to make it more profitable, click here to get started.

Our Feature Presentation

My guest this week is my friend and New York Times best selling author, Dan Miller. His book 48 Days to the Work You Love is celebrating its 20th anniversary and should be required reading for anyone who feels like they have missed their calling in life.

As Dave Ramsey put it, “Few categories of our lives define us and grow us spiritually, emotionally, relationally, and as people. Our work is one of those defining areas. Sadly, a ‘j-o-b’ is what most people settle for. But as Dan Miller so powerfully points out in 48 Days to the Work You Love, a calling lights up your life.”

The wisdom Dan shares in the interview goes beyond occupation. We discuss Dan's perspective on life during the pandemic, the challenges and opportunities it has brought and how he still plans ahead to navigates these uncharted waters (or as every third commercial I hear says, "uncertain times").

Links From this weeks Episode

Dan's Book - 48 Days to the Work You Love: Preparing for the New Normal

6 Figure Small Group Intensive (December 17th-19th)

Direct download: REP493.mp3
Category:Podcast -- posted at: 3:00am PDT

I don't typically release my podcast on Sunday, but this is no typical podcast. This week my special guest is Chris Ducker, author of Rise of the Youpreneur and Virtual Freedom.

When I first started my entrepreneurial journey, I was a bit leery of personal branding...Would I be better off with the Acme Copywriting Academy, or is it better to stick my name on everything?

I believe in almost every case it's best to be your brand and I credit Chris Ducker with teaching me many of the tactics I've used to build mine.

So...Why the Sunday Release?

Like so many others, Chris's annual live event, The Youpreneur Summit, was cancelled due to the pandemic. As Chris puts it in the podcast, he wanted to do something to bring people together and teach his "Build, Market, Monetize" process - which he'll be doing online, for free, starting tomorrow (Monday, 11/16/20).

I take no joy in Chris's (or anyone else's) event being canceled, but this does make things a bit more accessible for those of us in the US as the live event takes place in London.

Adding some of Chris's wisdom to your arsenal is a smart move and since he's offering this 3 day bootcamp for free, I suggest you jump on it.

Links From This Week's Episode

Profitable Personal Brand Bootcamp - Build Your Audience. Monetize Your Expertise. Become Future-Proof. Click the link to save your seat.

November 16-18, 2020
7pm GMT (London) | 11am PST (Los Angeles) | 2pm EST (New York)

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP492.mp3
Category:Podcast -- posted at: 3:00am PDT

If you’re staring down the holidays, have a stack of bills, and the balance in your savings and investments accounts keeps getting lower...And if you’re wondering how long the COVID lockdowns will last, and there’s way too much month at the end of the money...This episode is for you!

If you’re able to write decent copy -  even if you’re not a professional copywriter for hire... I have 7 income streams you can tap into right away...

Spiritual Foundations

The Whole Armor of God

I got a timely reminder about one of our great rest resources - my friend Ben Greenfield posted this today...

“One of my favorite incredibly powerful Bible passages, Ephesians 6:10–18, lists seven distinct pieces of spiritual armor. Armor that can equip you to be strong in the Lord and His mighty power. When I’m spiritually struggling, know that I’m entering into a situation in which I will encounter significant temptations, or am about to embark on travel away from my family and Christian support network, I often imagine adorning myself with each of these seven pieces of armor.”

A final word: Be strong in the Lord and in his mighty power. Put on all of God’s armor so that you will be able to stand firm against all strategies of the devil. For we are not fighting against flesh-and-blood enemies, but against evil rulers and authorities of the unseen world, against mighty powers in this dark world, and against evil spirits in the heavenly places. Therefore, put on every piece of God’s armor so you will be able to resist the enemy in the time of evil. Then after the battle you will still be standing firm. Stand your ground, putting on the belt of truth and the body armor of God’s righteousness. For shoes, put on the peace that comes from the Good News so that you will be fully prepared.  In addition to all of these, hold up the shield of faith to stop the fiery arrows of the devil. Put on salvation as your helmet, and take the sword of the Spirit, which is the word of God. Pray in the Spirit at all times and on every occasion. Stay alert and be persistent in your prayers for all believers everywhere.

Ephesians 6:10-18

Tip of the Week

Register for our upcoming massive free training (12/1/2020, 12 p.m. EST):

  • How to Apprentice With Me to Become a Six Figure Writer
  • How to Quickly Cut Your Teeth in the MOST Lucrative form of Writing So You Can Start Making Money Almost Immediately! With a few basics, many of our students have started bringing in money within 1 week, some did it in just a few HOURS!
  • How to Attract the Perfect Clients Who Send You Regular Work You Can Complete In Less Than One Hour a Day
  • The one thing you need to pick and stick with to get a hoard of the best clients chasing you down, practically begging you to take their projects (and their money).
  • How to Multiply Your Income Dramatically In a Simple Way Almost EVERY "Guru" Overlooks or Ignores
  • You'll have so much work you'll either have to put people on a months-long waiting list or start saying "NO" to even the most interested clients because you'll be TOO busy.
  • PLUS - One Person WILL WIN $1,000 CASH During This Workshop!

Click here to save your seat at the live workshop, December 1st at Noon EST

 

7 Income Streams For Copywriters

Can you write copy? Then check out these 7 income streams most copywriters overlook...

1. Content writing: It's not all sales copy…people need blog posts, articles, scripts for their videos, etc.


2. Affiliate marketing: This one seems a little obvious, but it's often overlooked. If you have products you use and enjoy, why not share those with your list and your social media followers? They won't pay any extra and you could end up with a nice stream of revenue.


3. Social media marketing: There are many marketers out there who need help with their social media content. (not just their ad campaigns…their content)


4. Copy editing and proofreading: Even the best writers can be blind to their own mistakes. Many pay good money for an extra pair of eyes.


5. Ghost wiring: I have students who make their living almost exclusively ghost writing for others.


6. Podcast show notes: You may find some of your favorite podcasts don't have posts to support their episodes. Apparently you find value in show notes (because…here you are) so why not write up some samples and send them to the creator offering to do them for past and future episodes?


7. YouTube video descriptions: Similar to number 6, only this is for video. There are tens of thousands of videos (conservative estimate) that could benefit from a well written description. A channel that is producing high quality videos may gladly pay for some help with the text.

Links From This Week's Episode

Ben Greenfield Fitness

The Big Money Writer Workshop

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP491.mp3
Category:Podcast -- posted at: 3:00am PDT

You didn’t see it coming. And 2020 maybe put you on your nose. This is the part where you turn the tragedy into triumph, the trials into treasure, and move from victim to victorious!

Spiritual Foundations

Your Misery Is Not Meaningless

So we do not lose heart. Though our outer self is wasting away, our inner self is being renewed day by day. For this light momentary affliction is preparing for us an eternal weight of glory beyond all comparison, as we look not to the things that are seen but to the things that are unseen. For the things that are seen are transient, but the things that are unseen are eternal.

2 Corinthians 4:16-18
English Standard Version

Normally this is where I would pontificate on the verses above, but this week I will give that honor to John Piper. This is an excerpt from his sermon on this subject with a link to the entire sermon following.

 

Not only is all your affliction momentary, not only is all your affliction light in comparison to eternity and the glory there. But all of it is totally meaningful. Every millisecond of your pain, from the fallen nature or fallen man, every millisecond of your misery in the path of obedience is producing a peculiar glory you will get because of that.I don’t care if it was cancer or criticism. I don’t care if it was slander or sickness. It wasn’t meaningless. It’s doing something! It’s not meaningless. Of course you can’t see what it’s doing. Don’t look to what is seen.When your mom dies, when your kid dies, when you’ve got cancer at 40, when a car careens into the sidewalk and takes her out, don’t say, “That’s meaningless!” It’s not. It’s working for you an eternal weight of glory.Therefore, therefore, do not lose heart. But take these truths and day by day focus on them. Preach them to yourself every morning. Get alone with God and preach his word into your mind until your heart sings with confidence that you are new and cared for.

John Piper - Full sermon text here

Tip of the Week

My tip this week is for an app I recently started using called Thinkup.me. This is the number one app for affirmations and motivations and it's available for both iPhone and Android.

What stops you from achieving goals or becoming who you want to be?Build your self-improvement program to develop the motivation and the positive mindset you need to succeed, using positive affirmations in the most effective way.

7 Steps to Transform a Tragic 2020 Into a Terrific 2021

1. Process 2020: Wins, Losses, Learning
2. Release and Redeem the Emotions
3. Prioritize
4. Energize
5. What do you want to Eliminate, Delegate, Automate
6. Set Goals, Actions
7. Schedule habits, routines, reviews, assessments

Links From This Week's Episode

The Six Figure Small Group Intensive - Ready to join Ray and 7 other entrepreneurs on a mission to build a 6 figure business in 6 months or less? Click the link to schedule a one-on-one chat with Ray. Seating is extremely limited for these events!

  • November 12-14: 3 seats remaining
  • December 17-19: 4 seats remaining

A Song for the Suffering (with John Piper)

Thinkup.me - An app for iPhone and Android that allows you to create your own affirmations and motivational messages.

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP490.mp3
Category:Podcast -- posted at: 3:00am PDT

Something a little different for this week's podcast…

It's been months since I've done a live stream and the timing felt right for this one. For those who want the raw, visual live stream, you can watch it here

Whichever medium you choose, I would love to hear your feedback. You can leave a comment here. If this message was helpful to you and you feel it may be helpful to others, I encourage you to share it.

Spiritual Foundations

“Now the LORD had said to Abram: “Get out of your country, From your family And from your father’s house, To a land that I will show you.

Genesis 12:1

Truthfully, this week's podcast could fall completely under the Spiritual Foundations heading, but even if you and I believe in differently, perhaps you will still receive the hope within the message.

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP489.mp3
Category:Podcast -- posted at: 3:00am PDT

"Revenue is vanity, profit is sanity, but cash is life."

As a business owner, nothing could be more true...According to the US Department of Labor and Statistics, the number one reason 95% of businesses close their doors is quite simply running out of money.

In this week's podcast, I'll give you seven ways to create steady cash flow.

Spiritual Foundations

“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it? For if he lays the foundation and is not able to finish it, everyone who sees it will ridicule him, saying, ‘This fellow began to build and was not able to finish.’

Luke 14:28-30

 If a business leader wants to get new clients, or sees a possibility of financial “boom times”, there’s the temptation to promise more, offer more, deliver more,  overcommit,  over SPEND, etc. Then if things don’t go exactly as planned, paying the price becomes a bigger drain on resources, staff time and more. Maybe more than you can handle.

Many a business has gone under because of this very phenomena. Jesus’s wisdom works for every part of life, so the question is - The next time you have a big business decision to make, or even a small one… will you hope that you escape paying the price, or will you follow Jesus and count the cost?

Entrepreneurial Spotlight

This week, we're inviting you to cast the spotlight on an entrepreneur with an innovative idea or inspiring story (and yes...it can be you).

We see and hear daily reminders of businesses that have failed in this economy. All of us need to remember that millions of entrepreneurs around the globe are thriving in spite of the challenges brought by this pandemic.

Help us spread the good word! Send your Entrepreneurial Spotlight suggestion to support@rayedwards.com and we may feature them in a future episode.

Tip of the Week

My tip of the week is a very timely and powerful book by my friend, Michael Hyatt.

Michael is a New York Times and Wall Street Journal bestselling author and his latest book, Entrepreneurs Will Save the World, definitely deserves a spot in your library.

Not only is this a small investment ($17.99), but it comes with $164 in bonuses:

  • Audio book version of Entrepreneurs Will Save the World ($24.99 value)
  • The complete "Mindset Advantage" video series ($99 value)
  • Employee to Entrepreneur Handbook: How to Have an Entrepreneurial Mindset in Your 9-5 ($29.99 value)
  • 8 Traits Printables - Keep the 8 traits of the entrepreneurial mindset visible on your office wall or desktop ($9.99 value)

The book is officially shipping as of today (10/19/20) and you can order it here: https://entrepreneurswillsavetheworld.com/

7 Ways Copywriting Creates Consistent Cashflow

Copywriting is more than sales letters. These are 7 ways that your copy can keep the cash flowing:

1. Increase New Customer Count

2. Increase Dollars Per Transaction

3. Increase Frequency of Transaction

4. Increase Lifetime of Client

5. Increase Referrals

6. Increase Leverage (ability to innovate and scale)

7. Increase Resiliency

We covered some specific examples in the podcast, but if you really want to delve deeper into these, I suggest you pick up a free copy of my book, How To Write Copy That Sells, by clicking here.

Links From This Week's Episode

Michael Hyatt's new book can be found here: https://entrepreneurswillsavetheworld.com/

Ray's book, How to Write Copy That Sells is available for free by visiting https://rayedwards.com/FreeBook

How You Can Help

Subscribe to the show in Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you in this show.

We are also on Stitcher and Google, so if you're Team Android, feel free to find us there.

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP488.mp3
Category:Podcast -- posted at: 12:00pm PDT

How do you get what you want? The simple, two-word answer: Expect it.

That is, of course, the boiled-down version...we'll get into the specifics in this week's episode.

 

Spiritual Foundations

“If you think about it, people wake up in the morning, they begin to think about their problems, those problems are circuits, memories in the brain. Each one of those memories are connected to people

and things at certain times and places and if the brain is a record of the past, the moment they start their day they’re already thinking in the past."

Dr. Joe Dispenza

How did you end up being who you are?

In my opinion, you, me and the rest of us are the sum of our habits. Dr. Joe Dispenza gave a great talk about this back in 2018 and you'll find the video linked below. It's a great reminder that our habits control us...so we'd better control them.

Tip of the Week

My tip of the week is an I-Phone app (sorry Android folks...if there is a good equivalent, leave us a comment) called Scan Plus.

Yep, I know...you have a scanning app or two already. This one is great because it not only converts your scan to a pdf, but also uses OCR to digitize the text and make it searchable.

Great for submitting official documents and general archiving, check out Scan Plus in the App Store.

How To Get What You Want

As I previously stated, to get what you want, expect it...now here comes the fine print: That may literally require changing who you are - changing the habits that dictate so much of what you do.

It may not always be easy, but it's my belief that any pattern can be changed if you know the 7 mastery steps:

Understand and Appreciate Their World
You must figure out the driving force behind your habits.

Create a Base and Get Leverage
The P.A.S.T.O.R. framework doesn't just apply to advertising copy...The same process that motivates a consumer to buy can motivate yourself to change.

Destroy Any Negative Patterns
Whatever the problem you're trying to correct in your life is, you'll need to find the associated negative patterns that contribute to it, and interrupt them.

This one can be tough. It may require a change of environment, or often...changing the people you associate with.

Define the Problem in Solvable Terms
Acknowledging a negative habit is a great start, but it's just the beginning. You must define the problem in such a way that you can formulate a plan to alter or eradicate it.

Create an Empowering Alternative
Okay, you've audited your habits and marked a few counterproductive ones for deletion...You've applied the P.A.S.T.O.R. framework to motivate change...You've intentionally disrupted your negative patterns and devised a solution...NOW WHAT? Now you do the work! You replace your old, detrimental habits with intentional, productive new ones.

Condition The New Alternative
No matter how good the plan, it likely will not come naturally (if it did...you wouldn't be doing this exercise). You repeat this until it becomes the new norm...the new habit.

Connect to a Higher Purpose

Regardless of whatever spiritual beliefs you hold (or don't hold), connecting to a purpose that is bigger than yourself will be hugely beneficial. Maybe that higher purpose is being a better Christian, or maybe it's serving your community, feeding the homeless or volunteering for an organization that helps clothe underprivileged children.

I suggest creating a new environment and peer group that will support your plans for change. Having people counting on you AND appreciating your efforts is an incredible motivator.

 

Links From This Week's Episode

All links referenced in this episode are available at https://rayedwards.com/487

 

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP487.mp3
Category:Podcast -- posted at: 6:00am PDT

Ready to start your online business? On this week's episode we'll talk about the 3 things you need to get dialed in first. I'll also be introducing my brand new cohost.

Spiritual Foundations

“Sometimes we need a geography to usher our soul into spaciousness."

John Eldridge

 

John Eldridge is the author of a successful Christian book entitled Wild At Heart. The book speaks to the importance of getting out of the artificial world we've created and into the spaciousness of nature...camping, adventuring, journeying, etc.

I think many of us these days feel a bit cramped, especially with our current circumstances so I recommend you note only read the book, but also take the advice.

Tip of the Week

This week's tip is to read John Eldridge's latest book, Get Your Life Back: Everyday Practices for a World Gone Mad

In Get Your Life Back, New York Times bestselling author John Eldredge provides a practical, simple, and refreshing guide to taking your life back. By practicing a few wonder­fully simple practices—or what John calls “graces”—you can begin to recover your soul, disentangle from the tragedies of this broken world, and discover the restorative power of beauty.

Ask yourself:                

Are you happy most of the time?
Do you feel deeply loved?                                           
Are you excited about your future?
How often do you feel lighthearted?

After reading this book you will…

Learn how to insert the One Minute Pause into your day. Begin practicing “benevolent detachment” and truly let it all go.
Offer kindness toward yourself in the choices you make.
Drink in the simple beauty available to you every day.
Take realistic steps to unplug from technology overload.

These simple practices and others are ready for the taking. You don’t need to abandon your life to get it back. Begin restoring your life here and now. Your soul will thank you for it.

Starting an Online Business Today

Online businesses are just as diverse as their brick and mortar counterparts, but regardless of whatever the business idea is that you're contemplating, there are three things that you must get in order to succeed while avoiding stress and overwhelm.

Intention

Know what you want, why do you want it, and have a plan for getting it.

Focus

Identify the key essential activities that will get you there. Schedule those - and obsessively ignore everything else. Turning out the noise in this season particularly is very important.

Margin

Give yourself extra time for rest, recreation, reflection, and if possible to be in nature. This is key to avoiding stress, overwhelm and eventual burnout.

Links From This Week's Episode

6 Figure Small Group Intensive - This is an extremely exclusive event (only 8 people) for those who are serious about creating a 6 Figure Business in 6 Months or Less. If that sounds like you, click here to see if seating is available. This three day, travel-free event happens 11/5-11/7.

Entrepreneur Spotlight - I'm shining a light on Pat Flynn this week because of the consistent, valuable content he has been sharing on his Youtube channel during the pandemic.

Kris has been taking advantage of shelter-in-place time by practicing guitar and if you share that interest, he recommends you check out Active Melody's Youtube channel. This channel is a great example of Value First Marketing. Brian provides useful lessons every week for free with the option to expand on those with a premium membership.

John Eldredge's latest book, Get Your Life Back: Everyday Practices for a World Gone Mad.

Eric Pickersgill photography - This is the photographer whose name escaped me during the podcast. Eric has done some great photos depicting the loneliness we can experience even when we're surrounded by other people. He does this by removing the smartphones, tablets and various technology leaving his subjects staring with empty expressions at empty hands.

The "Water Bird Whistle" - Just for the sake of completeness and for those who were curious, here is the bird whistle (actually called a Warbler) Kris was referring to.

How You Can Help

Subscribe to the show in Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you in this show.

We are also on Stitcher and Google, so if you're Team Android, feel free to find us there.

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP486.mp3
Category:Podcast -- posted at: 1:00pm PDT

How do we move forward in the “next normal” as 2020 is about to be the past? What does thriving look like in ANY economy? That’s what we’re talking about with John Meese in today’s episode.

Spiritual Foundations

"Our people must learn to devote themselves to doing what is good, in order to provide for urgent needs and not live unproductive lives."

(Titus 3:14 NIV)

I think this verse applies to us especially in these times. As entrepreneurs and business owners, what we're doing is not just about making money. Don't get me wrong, it definitely is about making money and that's fine, but it is also about providing for urgent needs.

Be encouraged! You are needed because you provide for the urgent needs of others...You are not living an unproductive life.

 

Tip of the Week

My tip this week is very simple, but the effect on your life will be profound!

Batch your tasks. Put like tasks together.

A great example of this is email. I used to check my email several times throughout the day which was most definitely a distraction. I now do this one time per day. It may take 30 or 45 minutes, but I respond to what is necessary and move on.

This also works with content creation. For instance, I often record multiple podcasts in succession. I'm already setup to record...already "in the zone", so it makes sense to knock out more than one. Once I get a few weeks out of the way, it leaves some days on my calendar wide open, giving me the chance to create, or to recreate.

Remember recreation is re-creation. You're recreating yourself - your inner-child, your inner-joy, your spark that makes life feel good. You can't be running sprint all the time. Batch your tasks and leave some space for this recreation...enjoy the margin in your life.

 

An Interview with John Meese

John Meese is on a journey that would inspire any entrepreneur. I met him several years ago when he was still working his first job out of college, making about 30k a year.

At the time, John had a new wife, new baby and was looking for a way to be an even better provider for his family.

He became a student of Michael Hyatt's Platform University as well as my Copywriting Academy...two things that helped him make his first 10,000 dollars online in one week selling his first digital course.

Apparently John made quite an impression on Michael Hyatt and was ultimately given the position of Brand Director and Dean of Platform University.

Even while playing such a huge role in Michael Hyatt's organization, John still found time to continue building his own brand and launched a successful software company, Notable Themes, which produces some high quality themes for Wordpress (such the one I use on RayEdwards.com)

Of course the path of an entrepreneur is not without obstacles. One of John's most recent ventures, a shared workspace for his fellow entrepreneurs in Columbia, Tennessee was shut down just 58 days after a successful grand opening due to Covid 19. The story of how John dealt with that situation is worth the listen to this week's episode.

John didn't just lay down and let the pandemic dictate his business's fate. He actually managed to take advantage of the situation.

He started contacting other well known entrepreneurs asking them if they would share their experience dealing with the pandemic.

Of course, with all the lockdown free time, he got lots of yeses. Check out the fruits of those efforts (some great podcasts) available right here. You'll find info on John's upcoming book, Survive and Thrive - How to Build a Profitable Business in Any Economy (Including This One), at the same spot.

How You Can Help

Subscribe to the show in Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you in this show.

We are also on Stitcher and Google, so if you're Team Android, feel free to find us there.

Questions about the show? You can text me anytime at 509-245-2670

Direct download: REP485.mp3
Category:Podcast -- posted at: 3:00am PDT


Eric Upton is one of my students with a success story that makes me smile.

In this conversation, Eric talks about how we crossed paths, about where his career has gone since that time, and what he feels is in store for the future. A true example of how it's possible to reinvent your work, your life, and even your world.

Spiritual Foundations

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call on me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.”

(Jeremiah 29:11-13 NIV)

Eric describes the first major step of his journey like this, "Phoenix was not a place that we'd ever thought about going to, or moving to, or living in, but the more we prayed about it and looked into it, the more it became clear to us that [Phoenix] was where God was leading us..."

This exemplifies the verses above and is a good reminder to try to recognize God's plan ("plans to prosper you and not to harm you"). And yes, sometimes it may not be obvious. Sometimes you'll need to put in the work ("Then you will call on me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.")

Tip of the Week

This week's tip is an addendum to last week's tip: Be intentional with Social Media.

Social Media plays two roles in the life of an entrepreneur. At any given time it can be either:

  • The driving force behind building your brand (creation)
  • An endless waste of time (consumption)

Now, I know that consumption can be part of a productive business strategy (e.g. reading what your audience or potential audience is saying about your business or industry. Gauging response to your latest campaign. Keeping an eye on your competition.); however, you know what I'm talking about when I say "endless waste of time" - The infinite scroll to see what catches your eye...not that finding out how your "friend" that you haven't seen since high school is coming along with the shed he's building isn't fun, but it's probably not going to advance your agenda.

This is why you must be intentional with social media.

I recommend you schedule separate times of day for consumption and creation. Decide when you will use social media as one of the most powerful (often free) tools in history and separate that from the time when you're just getting a thumb workout...clicking like on the latest Doug the Pug content.

An Interview with Eric Upton

Ever asked yourself something like, "Isn't it too late for me to start doing this thing since I've spent so many years doing that thing?" I'm sure your internal dialogue is more eloquent, but you get the idea.

Even when transitioning into a career that you know will make you happier, you'll probably spend some time doing some soul searching (praying, talking to family and friends, etc.) before you make the move.

And then, after all of that self-reflection, conversations with those closest to you, prayers and everything else you've done to affirm your decision...it's still scary.

That's not a certainty for everyone, but for most of us, fear and anxiety are simply a normal part of this process. The key is how we respond to that fear.

As Eric put it in our conversation, "Operate in spite of fear...move toward boldness even with the fear that's attached to it."

Direct download: REP484.mp3
Category:Podcast -- posted at: 3:00am PDT

3 Pivots That Provide Prosperity


What does it mean to pivot?

The term “pivot” has become a buzzword referring to a significant business change -- ranging from mild to dramatic. A pivot is usually intended to help a business recover from a tough period, or survive after experiencing new competition or other factors that make the original business model unsustainable.

Today I give you “3 Pivots That Propel Prosperity”
 

Spiritual Foundations

“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”

(1 Peter 4:10 New International Version)

That's a powerful message even if you're not a religious or spiritual person.

Look at the practicality in that statement: "Each of you should use whatever gift you have received to serve others..."

If we don't serve others in business, we will not succeed. Maybe you can find some short term success by exploiting others, but to succeed long term - your business must serve others.

Tip of the Week

My tip this week is simple and you may find it bizarre, but here goes:

Delete social media apps from your phone

I know that may sound crazy to some, but I had a good reason to do this. I've been keeping an eye on my screen time lately and in doing so discovered that I was spending an alarming amount of time scrolling through Instagram, Facebook and a few other platforms.

Don't get me wrong. I'm still active on social media, I just don't want it to be the default way that I spend my time when I could be doing other things (like being with the people I'm with).

For the record, I kept Instagram installed because that service is designed specifically for mobile, but I only allow myself to scroll at specific times.

I'm only a couple of weeks into the experiment, but so far it has been great for me. My mind is quieter, I'm less "worked up" about things that aren't my business and life is much better.

3 Pivots That Provide Prosperity

The pivots I'm talking about today are "Mindset Pivots" which can help bring you prosperity in any business.

You need to pivot:

  • From Dabblery to Mastery
  • From Sprint to Marathon
  • From Resolution to Repetition

From Dabblery to Mastery

Okay, "Dabblery" is a word I'm pretty sure I made up, but I'll bet you can guess what it means. If you've been dabbling in social media promotions, dabbling with Youtube videos, dabbling with Facebook ads...or whatever else you're "dabbling" in - you need to stop dabbling and go for Mastery of a particular thing.

When you dabble in something, you're not putting all of your effort into that thing. You're not giving it concentrated focus - and on some level, you may be doing this to give yourself an out if it doesn't work for you. "Oh, I was just dabbling with that..I didn't expect much." Instead of "dabblery", pursue mastery - it will serve you better.

From Sprint to Marathon

In today's business world, many people are in constant "sprint mode". They're sprinting from one project to the next...from one product to the next...from one platform to the next.

2020's economic oddities have caused a lot of sprinting as we try to figure out how to keep the wheels turning in the midst of all of the changes. I've done my fair share of sprinting this year, but I have committed to move back into the marathon mentality...to run the race with thoughtful preparation.

From Resolution to Repetition

As entrepreneurs, we make resolutions all the time (not just in January). "That didn't work, I'll never make that mistake again", and yet, next month we make the same mistake.

I propose you stop making broad scope, grandiose resolutions and instead, start focusing on a few core habits that you can repeat day after day. Something like making a good, short post on social media every day isn't very exciting, sexy or particularly fun, but if you do it every day, it pays big dividends.

Lose the resolutions and pick a few things to practice in repetition. Remember, putting in the reps gets you the muscles.

Direct download: REP483.mp3
Category:Podcast -- posted at: 3:00am PDT

I get the opportunity to speak with dozens of entrepreneurs and small business owners every week. They share their victories with me ... and also their troubles.
 
They're looking for solutions. Without question, the biggest problem I hear about these days is the virus.
 
No, I'm not talking about COVID. I'm talking about the "mind virus”.
 
The mind virus seems to be spreading like wildfire. It's a virus that can completely take your business - or even your life.
 
The number one symptom of the “mind virus”?  Fear.
 
And fear can be sneaky - it often comes disguised as anger, self-righteousness, and it's most destructive form - paranoia.
 
Conspiracy “theories”.
 
“Us versus them" thinking.
 
At a time when the world needs us to step up and lead, we need to remember to lead with compassion. We need to remember that what the world needs now is love.
 
Fear kills the rational, thinking mind, and puts our thinking brain at the mercy of our so-called "lizard brain”. The lizard brain is not thinking, It is in “fight or flight” mode all the time.
 
The lizard brain is not what we need to be using now. It doesn’t serve us at a time like this. There's a reason satan is depicted in the Bible as reptile.
 
"Fear is the mind killer." - Frank Herbert
 
What is the antidote to fear? Rational thought. In fact, in today's podcast episode I have concocted a five-part immunization against fear.
 
And while this recipe may not make you 100% immune to fear, it will make you highly resistant. And even if you do catch a slight case of “the fears”, this five part recipe what have you back on your feet in no time.
 
Want the recipe? Just listen to “The 5 Attitudes of Extraordinary Entrepreneurs” right now.
 
Spiritual Foundations
 
“Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.” - Matthew 11:28-30,The Message
 
Tip Of The Week
 
And here’s a tip...
 
 
 
The 5 Attitudes of Extraordinary Entrepreneurs
 
1. The Attitude of Growth vs Static
2. The Attitude of Positive vs Negative
3. The Attitude of Progress vs Perfection
4. The Attitude of Grace vs Grind
5. The Attitude of FOR vs TO
 
QUESTION:
What do you think? Which of the 5 Attitudes challenges you most? Give
me your feedback at rayedwards.com/482
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