Ray Edwards Show (Podcast)
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists.

"Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?"

This week, I have an answer...one that gives me the right to gloat a bit.

Since the beginning of the A.I. craze, I have maintained that A.I. is a tool...An extremely powerful tool that works best when wielded by a skilled artist.

On this episode, you'll hear about an "A.I. Artist" who is making $1,500 an hour using this tool - and he's completely upfront about who (or what) is doing the heavy lifting.

Key Insights

  • ​​A.I. will help us, not hurt us (IF we use it correctly)
  • ​My earlier email from the Daily Ray (details below)
  • ​Use A.I. as your "Unfair Advantage"
  • ​The article about the titular artist (linked below)
  • ​Why didn't the company just use the same tools the artist used?
  • ​"We don't care how he makes it. We only care that the end user enjoys our game." (let that soak in)​
  • ​Sign up for our upcoming free workshop about building your writing business 

Transcript and Video

https://www.rayedwards.com/660

Links

  • Yahoo News Article: On which this episode was based

  • Writing Business Roadmap: This FREE Online Class is hosted by Ray Edwards, who writes and creates marketing campaigns for top leaders like Michael Hyatt, Amy Porterfield, Stu McLaren, Donald Miller, Jeff Walker, Tony Robbins, and many more. Ray will “pull back the curtain” and reveal how to run your own writing business, based on the proven systems and tools that he uses himself.

    Register now and get a free BONUS report: 10 Copywriting Packages You Can Sell to Clients (and pricing strategy & suggestions)

  • The Daily Ray: Every day, my goal is to send you something that you're glad you took the time to read. Subscribe at the bottom of this page (No spam...unsubscribe anytime if you're not a fan)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP660.mp3
Category:Podcast -- posted at: 3:00am PDT

Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me.

This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy.

I make no claims to be a financial expert, and I'm not handing out any investment advice or the like. What I'm sharing today are 7 things that I'm doing to prepare for a tougher economy which seems to be looming ahead.

Some of these are so simple that you may be tempted to skip them...don't. I'm doing everything I can to make sure that my business continues to thrive while weathering any storms that lie ahead, including each and every one of these steps:

  1. Recognize the season - For the world, for you, and for your business
  2. Check the Basics of your business - Know the state of your List, Traffic, Conversion, and Retention
  3. Gather Your Assets - Get an accurate read of what your assets really are
  4. Go Premium - Shift to premium offers for premium clients
  5. Be Essential - Put yourself in your client's shoes...could you live without you, or would you get cut?
  6. See the Opportunity in Adversity - Sounds bad, but it's not. People struggling need help. Provide them the help that you are able to render.
  7. Guard Your Mind - Disconnect from the news, the social sewers, and as much negativity as possible. Be conscious of what you're feeding your brain. Worry solves nothing.

Click Here For The Video and Transcript

Links

The One Person, $1-Millon Virtual Workshop: Registration closes soon for this unique, three-day virtual workshop meticulously designed for coaches and consultants, online educators, membership owners, or budding entrepreneurs like you. We're here to guide you in scaling your business to a One-Person $1-Million per year operation, without the need for additional employees or stress.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP659.mp3
Category:Podcast -- posted at: 3:00am PDT

I want to talk to you about the incredible power of writing.

The power of storytelling.

And how it can help you connect with your divine purpose. Yes, even if the writing you do is marketing or sales copy.

That’s the subject of this week’s podcast episode.

In the podcast, I propose the idea that we writers are, in a sense, prophets. And as prophets, we are tasked with spreading a message of love, hope, and purpose to the world … through our work.

I know it’s a little “out there” - but it’s short.

  • Books that inspired me to become a writer (a storyteller)
  • Writers create Worlds
  • We should transport our readers, viewers, and listeners to somewhere good
  • I literally copied people's work...but not to steal - to learn
  • Regardless of the business you're in, you're telling a story
  • Writing is not a job...it's a noble calling
  • Whatever you're writing, do it as an act of devotion
  • Your words have power

Transcript and Video

https://www.rayedwards.com/658

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP658.mp3
Category:Podcast -- posted at: 3:00am PDT

Let me preface this by acknowledging that most people (myself included) cannot instantly, and completely "disconnect" for two weeks. In my case, I had a full two years of notice, and it still wasn't easy.

​Back in 2022, my wife and I decided to actually take the trip we'd been talking about taking for decades: A trip to the Netherlands. We purchased a non-refundable, non-transferable, two-week package for the two of us. I was committed. No turning back

​Like any driven entrepreneur, I had concerns about how well my business would run without me. 14 days of being off-the-radar...How could I possibly plan for every scenario? How could I deal with all of the "what if's" that were consuming my thoughts? Short answer...I couldn't. I had to trust that my business, my team, and my normal life, would all be waiting for me when I returned. And, guess what...I'm back, everything is intact, and I am much improved.

​I (and probably you, to some degree) have an addiction to staying connected. For the first week of our trip, I had to stifle my little bouts of anxiety until I could completely let go, and be fully present with my wife, her family, the amazing people I met, and my unusual surroundings. My memories of this adventure are clear – unclouded by "doom scrolling", work check-ins, and phone calls. 

This internet-free clarity allowed me to jot down a few observations that I thought were worthy of sharing. That's what I have for you on this week's episode.

5 Things I Learned After Being Unplugged For 14 Days

  • Endless striving does not produce more freedom - It produces more bondage
  • The best, intentional marketing campaign is simply to help people
  • The best way to get a bigger vision of the world is to "get out in it"
  • Recreation re-creates us
  • Writers will save the world

Transcript of this Episode

rayedwards.com/657

Listen to get the complete breakdown of each of these observations. I'll be back next week with another fresh episode.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP657.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should.

There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you.

Listen to learn what they are, and how to fix them.

5 Reasons Your Copy Is Failing

  1. Failure to understand the "P" in the P.A.S.T.O.R. Framework
  2. Not doing enough research
  3. Not dealing with competing solutions
  4. Your not getting the offer right
  5. Not enough editing, revising and rewriting your copy

Transcript of This Episode:

https://www.rayedwards.com/656

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP656.mp3
Category:Podcast -- posted at: 3:00am PDT

This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success of your business, regardless of what that business is.

​This episode was originally released almost a decade ago (the day I celebrated my 50th birthday). I must admit, I was pleased that none of this content is "outdated". All the reasons I gave  to support my claim are no less true today than they were then. 

Five Reasons Why Copywriting is the Most Important Skill For Any Business

  1. ​ It costs nothing, but returns can be huge
  2. It can generate instant cash infusions
  3. Copy builds stabilized income streams
  4. Write once, profit indefinitely
  5. Copy provides strategic positioning

Links

  • The Membership Experience - Part 2 of Stu McLaren's once-a-year training workshop is happening later today (4/8/24). If you're seeing this on that day, count yourself lucky and grab your free seatThis is must-see training for anyone who is interested in creating recurring revenue for their business. It's live at 3 p.m. Eastern, and I highly recommend watching the live stream if possible. Stu typically has  "bonus content" that doesn't make the replay, but if the replay is all you can get, take it!
  • Get the transcript for this episode

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP655.mp3
Category:Podcast -- posted at: 9:29am PDT

This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails). 

If you can write effective sales copy, you can literally write your own paycheck.

There really should be no such thing as a “broke copywriter”.
And there should be no such thing as a business owner or entrepreneur who is NOT a copywriter.

By definition, good copywriters can create money out of thin air. So this leads to a very important question: why does copy so often fail?
Fear not, Grasshopper. I have the answer…

There are universal psychological triggers that help you sell more effectively. Certainly, there are universal principles to writing persuasive sales copy. After all, as John E. Kennedy taught us, copywriting is mere “salesmanship in print”.

You can hardly “swing a cat” these days without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. BUT…

The formula I'm going to share with you today is intentionally based on these universal principles (which many of the cocky young yellow belts in the copywriting dojo are not even aware of).

Thus … back to you “PASTOR-ing” your customers.

​Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd”.

And what does the shepherd do? He or she cares for, feeds, and protects the flock.

Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. That kind of imagery is not what I am invoking here.

The actual role of a shepherd is a loving, caring, and protective one
. In fact, Jesus, who called himself the “Good Shepherd”, actually laid down his life for his flock.

​I am certainly not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers.

​And, as you might've guessed, P.A.S.T.O.R. is also an acronym for pieces of your copy. Here is the explanation:

  • ​​​"P" is for PROBLEM
  • ​"A" is for AMPLIFY
  • ​"S" is for STORY and SOLUTION
  • ​"T" is for TRANSFORMATION and TESTIMONY
  • ​"O" is for OFFER
  • ​"R" is for RESPONSE

I’ll promise you this: If you apply the mindset of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often.

Links

  • Read This Or Die - Click to check out my new book, Read This Or Die, where I show you the sales letter I wrote to myself (that saved my life.)​
  • Complete Transcript - Visit the show notes page for a complete transcript of this episode

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP654.mp3
Category:Podcast -- posted at: 3:00am PDT

Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model.

I know what you might be thinking: “Geez, Uncle Ray… that sounds complicated, and anyways… ain’t everybody sick of all the subscriptions?”

My answers are: it doesn't have to be complicated, and I can prove it to you. And yes, we are all tired of subscriptions… except for the ones we love. The ones you will only cancel when someone pries them from your cold, dead fingers. Like my Chewy.com subscription (my pugs LOVE their Chewy.com treats)... or my Paramount+ (because.. Star Trek: Strange New Worlds).

You and I need to wise up, and start building recurring revenue streams NOW - cause the coming year is gonna get all kinds of crazy.

​My guest this week is the world’s #1 expert in creating recurring revenue for virtually ANY business, Stu McLaren.

​Key Insights

  • Why recurring revenue should be the goal of any business or entrepreneur (duh!)
  • The "death" of TicToc in the US? What would happen to the nearly 7,000,000 businesses that depend on it?
  • Every business has vulnerabilities - a membership with stable, recurring revenue gives you the ultimate insurance policy
  • The 4 types of memberships - Product based (e.g. Dollar Shave Club). Service based (e.g. car washes, massage therapy) Knowledge based (helping people solve an ongoing problem, or master a skill. e.g. guitar training) Community based (uniting people with common interests)
  • Two things that make your members stay: Consumption and Results
  • ​If you think your business doesn't fit this model, it's time to shift your mindset. Ask yourself, "How can I continue to serve my customers?"
  • Stu's live, once-a-year membership training starts April 4th. (Link below)

Video And Transcript

https://www.rayedwards.com/653

Links

  • The Membership Experience: This is Stu McLaren's live, once-a-year training and it's absolutely free to attend. If recurring revenue is what you're after, but have no idea where to start - This is where to start!

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP653.mp3
Category:Podcast -- posted at: 3:00am PDT

On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.

​You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career."

The thing is, the proof I'm offering today has nothing to do with writing jobs. I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would not have gotten otherwise.

Okay, enough of the preamble, let's get to the proof...

Key Insights

  • Where I came from (and why I didn't want to stay there)
  • ​My early marketing lessons - promoting family businesses
  • Writing increased my value in the radio business - it made me less expendable
  • ​Clients loved me because I wrote ads that made them money
  • ​My pitch for a six-figure job was written with the same sales-letter tactics I use today
  • ​My writing made me a sought-after talent in my industry
  • ​My long (50+ pages) pitch for a job with Citadel Broadcasting made me more than a half million dollars in personal income (not bad for a non-writing job)
  • ​My writing has allowed me to meet, learn from, and even teach many of my mentors
  • ​Subscribe to The Daily Ray for valuable tips, interesting observations, and occasional offers

Video And Transcript

https://www.rayedwards.com/652

Links

Subscribe to The Daily Ray

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Direct download: REP652b.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask.

​If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out to support@rayedwards.com.

Key Insights

  • What do I do in this economy? This question doesn't always end with "economy"...It could be any number of this's...this election year, this time of civil unrest, this whatever... Be aware of what's happening in the world around you, and make sure you're playing both the short-term and long-term game. Do the work you're being paid for today, and plant the seeds for the income you will reap in the future. 
  • What if I don't like my business anymore? - Remember this: You should never make long-term, life-altering decisions based on a current "bad season" in your work. In other words, be sure you actually don't enjoy what you're doing, and you're not just reacting to some current, emotion-fueled unpleasantness. At the end of the day, you don't need anyone's permission to do something else (unless you have a spouse...then you probably want to bring them into the loop).
  • ​How do I build my business the right way? - Life is not a flowchart. There is no step-by-step plan I can hand you for this. And yes, I teach people proven business plans, BUT, at the end of the day, the "right way" is "their way". That's why most of the time, I teach those plans in an interactive format (like my upcoming workshop) so I can answer the questions that help attendees translate what they learn into their plan.
  • If you could only give me 1 piece of advice to guide me through building my own business, what would it be? - Writing is the way to get everything you want in life. I'm not exclusively talking about copywriting. Tune in for my complete breakdown of why that's my answer.

 

Video And Transcript

https://www.rayedwards.com/651

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP651.mp3
Category:Podcast -- posted at: 3:00am PDT

You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.

​There are only two ingredients to this recipe:

  1. Do content that you're passionate about.
  2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.

Key Insights

  • You don't need a big audience to launch
  • ​Jody started his podcast for park rangers with an audience of zero
  • Read Kevin Kelly's book: 1,000 True Fans (linked below)
  • Jody built another podcast literally for 1 specific person
  • Do consistent production about content you're passionate about
  • Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript

https://www.rayedwards.com/650

Links

  • 1,000 True Fans: An excellent book by Kevin Kelly
  • JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
  • In The Front Row: Jody's podcast that was literally created for 1 person (his son)
  • Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP650.mp3
Category:Podcast -- posted at: 3:00am PDT

I very often get some form of this question:

"Is 58 too late to ____?"

The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever.

​This week, I'm giving you my best answer to all of those questions.

Key Insights

  • Many people are asking if it's "too late"
  • What is your purpose?
  • Purpose drives persistence​Raving fans beat satisfied customers
  • Build your personal brand based on who you really are
  • ​Not being everybody's cup of tea is the whole point
  • ​Personal branding gives you the power to leave a lasting impact on others
  • Personal branding allows you to be a category of one
  • ​Use the Social Media Amplification Effect
  • Personal branding brings you continuous growth
  • ​Great platform from which you can start a coaching or membership program

 

Video And Transcript

https://www.rayedwards.com/649

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP649.mp3
Category:Podcast -- posted at: 3:00am PDT

Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No!

Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses to prove it).

  • We are engaged in a spiritual battle
  • ​Poverty is spiritual warfare
  • Read I Thessalonian's chapter 4, beginning with verse 9
  • "Brotherly Love" is a core concept of our faith
  • Relationships based on love and unity create an environment where poverty dissipates
  • We can overcome the chains of poverty and help free others as well
  • Live with integrity and win trust
  • These principles apply whether you're a Christian or not

Video And Transcript

https://www.rayedwards.com/648

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP648.mp3
Category:Podcast -- posted at: 3:00am PDT

Uh oh...January 1 has come and gone. Is it too late to make plans for a better New Year? Of course not.

​Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that will make for a more prosperous future.

  1. Prepare - physically, mentally, emotionally for the things you know are coming up in your life and in your business. You know what needs to be prepared, just do it.
  2. Propose - The more offers you make, the more money you make
  3. Promote - Your customer never knows as much about your products as you do - Promote what you're selling more often
  4. Prove - Have your clients be your preponderance of proof
  5. Promise - Promise the results you KNOW you can deliver
  6. Produce - Produce the results you promise
  7. Preeminence - Be so good at what you do that you become a category of one

Video and Transcript

https://www.rayedwards.com/647

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP647.mp3
Category:Podcast -- posted at: 3:00am PDT

This week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy.

The toughest pill for most business owners to swallow is this: You probably need to stop doing 20-50% of what you're doing right now.

In other words, take a look at 2023 and figure out what things gave you the least ROI. What things took the most of your resources and returned anything less than "worth it".

That's the prep work...Listen to get my 5-step plan.

Key Insights

  • ​Stop doing the things that don't produce a good return on your time and efforts
  • ​Plan Your Year
  • ​Plan your time off (commit!)  
  • ​Plan for the things you can't control (holidays, etc.)
  • ​Plan your content schedule
  • ​Plan your promotional schedule
  • ​Setup accountability and guidance for you as the leader (e.g. a coach or mentor)

Links

 
The Copywriting Academy Live 2024 - As a listener of my podcast, you have earned a free invitation to experience my flagship training, live, with no investment other than your time and attention. The Copywriting Academy Live happens January 3-6, 2024. If that date has not yet passed, I strongly advise you check this out.

Video and Transcript

https://www.rayedwards.com/646

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP646.mp3
Category:Podcast -- posted at: 3:00pm PDT

In this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you.

What is this "Magic Word" ?

"No"

People seem to have no issue asking for our time, our attention, our money, etc. But for some reason, we often feel bad about saying no. It makes us feel like we're not doing our part, or being negative, or a bad person. "No" is just a response. It's neither good nor bad, but learning to use it can have a huge impact on your life.

Key Insights

  • ​Saying "no" doesn't mean you're a negative person with a negative attitude...it's just a response
  • ​No need to make up excuses. This is a complete sentence: "No."
  • ​Using the word "because" in your response can lead to less pushback
  • ​Saying No to things you don't want to do gives you more time to say yes to the things you do want to do

Video And Transcript

https://www.rayedwards.com/645

Links

The Copywriting Academy Live Kick off 2024 with radical change and massive progress. Join me for The Copywriting Academy Live virtual event, January 3-5. We'll get your copy finished and ready-for-launch, plus you'll master some incredible tools that will make you more productive than ever before.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP645.mp3
Category:Podcast -- posted at: 3:00pm PDT

It's almost that time of year...

Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. 

I'm not trying to be negative, but the reality is: It's hard to make significant changes in ourselves. Only 3% of people stick to their big resolutions. But why?

That's what we'll take a look at in this week's episode. Change is possible...and it can be much easier than you think.

Key Insights

 

  • ​ Change happens when the pain of not changing is greater than the difficulty of making the change.
  • ​The fear of not changing is often overshadowed by immediate gratification, making it difficult for people to prioritize long-term consequences over short-term pleasure.
  • ​To change, you need to make the future pain of not changing more real than the current pleasure.
  • ​People don't change unless they associate significant pain with not changing and take ownership of their ability to change.
  • ​Some people can learn to love pain through conscious choice and association with pleasure.
  • ​Choose activities that you enjoy to make change easier.
  • ​Enjoy the process of pushing yourself to achieve your goals, not just the end result.

5 Steps For Real Change

  1. Decide what it is you want to do
  2. Get clear on why it's important to you
  3. Figure out how you're going to get to the outcome
  4. Associate massive pleasure to the process of getting there
  5. Associate massive pain to not doing the process

Links

The Copywriting Academy Live - Kick off 2024 with radical change and massive progress. Join me for The Copywriting Academy Live virtual event, January 3-5. We'll get your copy finished and ready-for-launch, plus you'll master some incredible tools that will make you more productive than ever before.

Video And Transcript

https://www.rayedwards.com/644

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP644.mp3
Category:Podcast -- posted at: 3:00am PDT

The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess).

The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass.

Listen carefully, put these concepts to work, and you WILL sell more of your stuff.

Key Insights

  • ​A review of the PASTOR Framework®
  • ​Diving Deeper ... Talk to your "Right-Fit" client
  • ​KNOW Your Person as well as possible, then talk to THEM, not to a group - Describe THEIR problem
  • ​Describe the Pain as they perceive it
  • ​What's going to happen if the problem (the Pain) goes unsolved?
  • ​Show them what's possible when the problem is solved
  • ​Tell them the story of Why they should listen to
  • ​Describe your experience...tell the story of how you discovered the solution
  • ​Show the transformation that happened for you (AND share the stories of others when you have them)
  • ​Paint the picture of possibility - What would their life look like once your product has solved their problem
  • ​Always focus on the benefits - Even if the offer
  • ​Reframe the objections as questions...and answer them
  • ​What are the reasons they should act Right NOW?
  • ​Explain the cost of waiting
  • ​Don't forget to actually ASK for the Sale 

 

Video and Transcript

https://www.rayedwards.com/643

 

Links

AI Marketing Academy Live - “Master the Power of AI to Multiply Your Income, Influence, and Impact … In 3 Short Days.”
 
If you're looking at this prior to 1/3/24, you still have a chance to sign up.
 
 
How You Can Help
 
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Direct download: REP643.mp3
Category:Podcast -- posted at: 4:00pm PDT

I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently.

What happened? How could my seemingly endless well of ideas and words suddenly run dry? 

This week I'm sharing the cause, and the cure.

Key Insights

  • ​Expressing my gratitude for you in this season of thanks
  • ​Suddenly self-conscious
  • ​Age is NOT a handicap in this arena. There is value in your wisdom
  • ​Accept who you are and embrace your imperfections
  • ​Be a source of positivity online and in the world
  • ​Your influence and impact will live longer than you​

Links

How To Write Copy That Sells - Get your FREE copy of my bestselling book (just pay shipping)

YouTube and Transcript

https://www.rayedwards.com/642

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP642.mp3
Category:Podcast -- posted at: 3:00am PDT

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Key Insights

  • ​ What's the best, must-have skill for creating cash flow and building wealth?
  • ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
  • ​The harder you work, the more money you make... Not True - That philosophy can destroy you
  • ​To achieve true wealth, you must create assets that generate income
  • ​You must learn to communicate strategically and influentially
  • ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
  • ​How to take control of your Shadow Brand (make it intentional)
  • ​Build a personal brand based on the Real You
  • ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize
  • ​Copywriting is the number one skill when it comes to building your brand (Everything is copy)
  • ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly

Links

Transcript and Video

rayedwards.com/641

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP641.mp3
Category:Podcast -- posted at: 10:00am PDT

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one.

Your list, your followers, your subscribers...They need to know the real you if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand.

My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Nick and I will discuss his journey, and how being authentic with his audience has helped him build a list of actively engaged, loyal followers. 

Key Insights

  • ​Nick Pollard's recent video on TikTok has over 1.8 million views (and climbing)...but why "that" one?
  • ​Don't worry about the size of your email list, focus on the depth of your relationship with your subscribers.
  • ​Maintaining a high list engagement with a 50% open rate, even without marketing to them, shows the importance of having a targeted and interested audience.
  • ​Nick's engagement with his audience's list is HUGE. That's a result of building a strong connection with his audience which paves the way for successful marketing.
  • ​The key to building engagement with your audience is being honest and authentic from the start.
  • ​Nick had rapid list growth, going from 1,500 to over 11,000 subscribers, thanks to a little bit of luck, and a viral video.
  • ​The content that performs the best is when the creator is being authentic.
  • ​Nick believes that high engagement on social media comes from sharing only what truly matters and resonates with the audience, rather than bombarding them with irrelevant content. (Don't force it!)

Video and Transcript

https://www.rayedwards.com/640

Links

  • NickPollard.com - How to Stop Being a People-Pleaser, Quit Lying to Yourself About How Miserable You Are, And Finally Build a Life of Freedom Where You Don’t Come In Last Place.
  • CopyCrew.net - Unlimited Copywriting for online business. Fast, effective, and 100% Guaranteed. A copywriting subscription to grow your business.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP640b.mp3
Category:Podcast -- posted at: 8:00pm PDT

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio.

Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious.

And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever.

  • ​Molly's fascination with human behavior and psychology drives her passion for marketing and helping people with marketing psychology, influence, persuasion, and mental triggers
  • ​​The importance of copywriting skills (and where to learn them)
  • ​How Molly ​used the PASTOR formula to write a proposal that secured a $120,000 deal
  • ​Language is powerful!  Mastering it is important not just in copywriting, but also in ALL communication​
  • ​ "It's better not to speak at all unless what you're going to say expresses compassion, inspiration, or mutual benefit."
  • ​Mind your mental state: Don't write when you're angry​
  • ​AI is a powerful tool to give you a start, but human understanding of how words are perceived and the psychological impact is still crucial.

 

Links

  • WhyPeopleDoStuff.com What makes people listen to you?
    To trust you? Buy from you? Contact you?
    What makes YOU stand out more than anyone else? - Check out Molly's site to answer those questions.
  • Start Your Own Writing Business - Check out some free training, and a special offer from Ray.

 

Watch the Video and get the Transcript

https://www.rayedwards.com/638

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP638.mp3
Category:Podcast -- posted at: 9:00am PDT

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise."

Key Insights

  • ​Thank God for teachers
  • ​Understanding the importance of framing and presentation in copywriting is crucial for success
  • ​Focus on finding "the whos" (the right people) to help, rather than getting caught up in the details.
  • ​Amanda became a certified, high-performance coach after being inspired by receiving coaching in college.
  • ​Give us some numbers...Amanda talks about the growth of her company, Homegrown, going from part-time work to achieving six-figure earnings and retiring their husband within five years
  • ​Knowing how to write good copy (or partnering with someone who can) is crucial for success​
  • ​AI-generated copy still needs human help to be more than mediocre
  • Coaches help people navigate imposter syndrome, loneliness, and lack of clarity by focusing on time management, productivity, and finding meaning in their work
  • ​Creating a community for learning is more effective than just offering a course
  • ​AI For Copywriters can help improve your marketing and learn to use AI as a tool to amplifiy your own voice, not replace it

Links

 

  • Wake Up To Your Life - Want to learn more about Amanda's coaching and other services? Check out her brand new site

Video and Transcript

https://www.rayedwards.com/637

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP637.mp3
Category:Podcast -- posted at: 9:00am PDT

Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim.

My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to.

Listen and learn from my conversation with Anita Anello.

Key Insights

  • Anita's career success and achievements left her feeling unfulfilled, questioning if there was more to life than just titles, money, and accolades, emphasizing the need for a deeper sense of purpose and fulfillment.
  • ​​Be impeccable with your word and build a reputation of reliability and trustworthiness.
  • ​Everything Is Copy - Anita discovered the importance of copywriting through the idea that "everything that we say and do​ is all copy."
  • ​Build your business around the deep desires in your heart and be rewarded with freedom.​
  • ​Anita's passion lies in helping other successful women of faith who have reached a pinnacle in their careers and have a God-sized idea inside of them, guiding them towards fulfilling their potential.
  • ​Creating a movement of women who champion each other, meet each other where they're at, and have no tolerance for complainers or those who don't take responsibility for their lives.
  • ​Anita and her husband were able to pay off over $40,000 of debt in just a four-month period, demonstrating their commitment to financial stability.
  • ​Anita's journey of finding work-life balance and being present for her kids while still making money and pursuing her interests is inspiring.
  • ​"Being a person of Integrity is one of my core values...whatever you say you're going to do, that's it because all I have are my words."
  • ​Anita's list of necessities for her family's survival and thriving included not just financial aspects, but also time, health, and other non-monetary factors.
  • ​Overcoming challenges and declaring one's accomplishments can empower individuals to walk confidently in their journey, leaving a ripple effect for generations to come.

Links

  • TheRippleAffect.net - The place to connect with Anita Anello, and "Turn Your Corporate Skills into a Consulting Business You Love"

Video and Transcript

rayedwards.com/636

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP636.mp3
Category:Podcast -- posted at: 9:00am PDT

Ever have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe.

In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - What caused it? How have things changed? What opportunities has it made possible?

Matt is a passionate student of A.I. and it shows in his videos. We'll discuss the importance of creating the content you're passionate about, what role A.I. (and humans) play in the future of content creation, and why Matt thinks the human brain is not yet obsolete.

  • [00:00] Matt and I discuss his popularity increase after chat GPT became public, his journey of creating videos, gaining traction, and finding success with AI-related content.
  • ​Overnight success? Hardly. Matt started his YouTube channel in 2009, focusing on WordPress and teaching people how to build websites
  • ​Matt discovered that his videos about AI gained more popularity than his marketing content, leading him to shift his channel's focus. One of his A.I videos has now hit 1.2 million views.
  • [04:36] Matt shares his 14-year journey to success and how he is monetizing his business.
  • ​​Matt created his website, futuretools.io, to organize and access useful tools he discovered. This site now serves as an A.I. resource for thousands of visitors each day.
  • ​Lots of copycat sites have emerged since Matt's launch of futuretools.io, but that doesn't bother him. He originally built this site as a resource for himself and not as a business model.
  • ​Matt sees himself as an enthusiastic user of AI technology rather than pretending to be an expert. He believes (and I agree) that has played an important role in his success.
  • ​Matt's revenue streams include: affiliate links, featured listings, sponsorships, a weekly newsletter, a YouTube channel, and a podcast.
  • [12:35]  Will A.I. take over content creation? Matt believes that real people creating content on YouTube will always win because the audience connects with a genuine creator.
  • [19:46] Creating authentic and passionate content that resonates with you is more valuable than focusing on data-driven strategies, spammy content, or trying to please the algorithm or audience.
  • ​Be real...Let your personality shine through in your content. Focus on creating content that excites and interests you.
  • [22:56]  Use AI as a tool to enhance content creation
  • ​Feedly is an AI-powered RSS feed reader that allows users to find and filter articles and news on specific topics.
  • [27:54]  What about AI's  potential to create fake content and undermine the credibility of video and photographic evidence
  • What does Matt think about AI replacing jobs?
  • [33:19]  Do we still need people? Of course. But not for everything...
    AI will potentially replace manual labor jobs, but humans will adapt and find new ways to add value.
  • [36:47]  Where to find Matt...and when do we get the new podcast?

Links

  • futuretools.io : Matt's site that "Collects & Organizes All The Best AI Tools So YOU Too Can Become Superhuman!"
  • Matt's YouTube Channel : Definitely worth subbing and binging

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript and Video

https://www.rayedwards.com/635

 

Direct download: REP635.mp3
Category:Podcast -- posted at: 9:59am PDT

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

Feel free to try and convince me otherwise...but guess what skill you'll need to do that?

Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after.

This week's episode is about recognizing that EVERYTHING is copy - Not just sales pages and ads. Social media posts, emails, videos, podcasts...even conversations are copy. Use the techniques and triggers that have been used for millennia to improve ALL of your interactions.

You'll also learn how you and I can be "study buddies", working through Jeff Walker's Product Launch Formula together. I've bought PLF every year since 2005 because it works, and it gets better every iteration. 

We'll soon be launching the updated, AI version of Copywriting Academy using PLF blueprints. Listen to find out how you can get a behind-the-scenes look at our launch, step by step.

Key Insights

 

  • ​The one high-value skill to rule them all: Copywriting
  • ​AI does NOT eliminate the need for human copywriters
  • ​​Everything is copy - not just sales pages and ads
  • ​Jeff Walker's Product Launch Formula changed everything in 2005
  • ​Get free access to the PLF Masterclass Here
  • ​Emails require stellar copywriting skills to get opens and responses
  • ​Social Media Posts are copy - Treat them as such. Be intentional!
  • ​Your website builds trust and drives conversions, and...it's copy.
  • ​In-Person interactions can be "Conversational Copy"
  • ​Get PLF using my link, and we'll go through it together
  • Soon, we'll be launching the updated, AI version of Copywriting Academy. Get behind-the-scenes access to my own, PLF-Powered launch, step by step. A "vlogumentary" that shows you how my team and I put PLF to work.

Links

  • Product Launch Formula Masterclass - Your once-a-year shot at getting thousands of dollars in practical, actionable, launch education. Learn the key elements of Product Launch Formula directly from its creator, Jeff Walker. These videos come down this week, so DON'T Wait!

Video Of This Episode (Youtube)

https://youtu.be/UIiLyWApXGE

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP634.mp3
Category:Podcast -- posted at: 8:00am PDT

This week we review the fundamental differences between marketing and selling, and how to properly execute both.

Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage.

I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula), absolutely free of charge.

Key Insights

  • ​Marketing and Selling are NOT the same thing
  • ​Marketing is where you connect with your audience and let them buy in to your worldview, philosophies, and ideas - Marketing is preparing your audience to buy from you.
  • ​The offer is critical. Get it right, or nothing else works. It must be made irresistible to the audience.
  • ​Building a list through lead magnets and email marketing allows for sequential communication and increased chances of making a successful sales offer.
  • ​Building a relationship with customers and being perceived as a helper, rather than someone trying to sell, can amplify your business and foster connections.
  • ​Sacrificing personal relationships for the sake of success can lead to negative consequences and the breakdown of marriages.
  • ​Creating or joining a Mastermind group can provide a supportive and motivating environment for personal and professional growth.
  • ​Being part of a supportive community can be transformational in achieving your goals and overcoming challenges.
  • ​Making the process of improving a marriage fun (even integrating dance in Jason and Melanie's case) can help engage both partners and create a positive experience.

Links

 

  • Free PLF Masterclass - Get the fundamentals of Product Launch Formula, taught by its creator, Jeff Walker. This is my sales system. It's what my company uses every time we launch a new product or service. If you want to sell online, this is the way. These free Masterclass videos are only available for a few days, so get them while you can
  • BAM Prosperity - Visit Jason and Melanie's site to learn more about how to build a business without sacrificing your personal relationships

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP633.mp3
Category:Podcast -- posted at: 10:00am PDT

A lot of people are asking this question when it comes to "Content Marketing":

How much is too much?

At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling?

In this week's episode, I'll give you a solid answer to that question...free of charge.

Key Insights

  • ​Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sales.
  • ​The success of a marketing strategy can be measured not just by immediate revenue, but also by its ability to position your brand in the marketplace and generate long-term results.
  • ​People often don't do what they know because they either don't know how to do it, don't like doing it, or find it too overwhelming. That presents an opportunity for content marketers to provide guidance and support in the form of courses, coaching, and other revenue-generating services.
  • 7 steps do doing this right
  • Step 1 - Know your audience and the problem they want to solve
  • Step 2 - Give the FULL Answer
  • Step 3 - Teach your whole process
  • Step 4 - Illustrate the value - Show what your process is worth when you put it to work
  • Step 5 - Ask your audience, "Why aren't you doing this?"
  • Step 6 - Offer to do it with them.
  • Step 7 - Repeat
  • ​Providing valuable knowledge and illustrating the value of your process can help build trust and demonstrate the worth of your content.
  • ​In my latest book, Read This Or Die, I share how I used my skills as a marketer and copywriter to write a sales campaign that helped me overcome the symptoms of Parkinson's disease and change my life.
  • ​Marketing is about changing mindsets and sharing your beliefs, values, and worldview, not selling products or services.
  • ​Next week, we'll talk about the selling process

Links

Video and Show Notes

https://www.rayedwards.com/632

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP632.mp3
Category:Podcast -- posted at: 7:00am PDT

My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more.

Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me more clients - It gets me better clients...My right-fit clients.

This week, we're talking about the golden opportunity you have that didn't exist when I was getting started: YouTube

I've got 7 compelling reasons why you should start your YouTube channel, NOW.

Key Insights

  • ​Putting your own podcast on YouTube is a great way to build a loyal following and attract high-paying clients, as it allows you to create an emotional bond and forge connections with your audience.
  • ​YouTube is the number one podcasting platform and has invested heavily in video podcasts, making it the ideal platform for connecting with clients and customers.
  • ​New viewers can discover your show organically, so don't miss out on the opportunity to build an audience by consistently creating content.
  • ​Having a YouTube video podcast can provide opportunities for lateral marketing and niche audience targeting.
  • ​A YouTube video podcast allows you to reach new clients in different genres.
  • ​YouTube is now offering a complete ecosystem with ad-free videos, music, and podcasts, giving creators the opportunity to attract new viewers and listeners and potentially earn ad revenue.
  • ​Get a complete Video Podcasting for Copywriters course at https://www.rayedwards.com/vidpod

Links

Video Podcasting for Copywriters - This is the top-of-market course lead by the great Diana Gladney

Video and Transcript

https://www.rayedwards.com/631

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP631.mp3
Category:Podcast -- posted at: 1:00pm PDT

In this economic reality, you must bring your A-Game when it comes to marketing.

No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market.

This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.

 

Key Insights

  • ​​ The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strategies.
  • ​Ugly websites no longer sell, as the competition now includes big players like Disney and AI technology, but this also means more opportunities for those who can create high-quality content.
  • ​Your website is not enough to attract customers, you need to provide a valuable experience and build trust before asking for a purchase.
  • ​Your online reputation, or "Shadow brand," is crucial for attracting customers, so it's important to provide the information they need to make a favorable decision about your business.
  • ​Revel 77 Coffee in Spokane, WA enjoys having control over their coffee product by roasting it themselves, allowing them to tailor it to their customers' preferences.
  • ​Build a sophisticated website and marketing hub to capture traffic and cater to the specific audience of your coffee shop, ensuring customer satisfaction and differentiation from competitors like Starbucks.
  • ​You must think about sales copy, photography, video, writing, and your brand, but the good news is you can watch us do it with our own business.
  • ​Revel 77 Coffee in Spokane, WA roasts their own beans, and if you want to order their delicious Morning Muse roast, click the link in the description.

Links

  • Revel 77 Coffee - Get the meticulously crafted flavor profile of your choice delivered to your door - Roasted in-house by our resident coffee genius, Sean Edwards.

Video And Transcript

https://rayedwards.com/630

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP630.mp3
Category:Podcast -- posted at: 5:00am PDT

This week, I'm laying some groundwork for an upcoming series about building your own 1-person business.

A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING.

Let's talk about what's possible... And why YOU CAN (and SHOULD) do it NOW. 

Key Insights

  • ​Building a one-person business that allows you to work only with people you want to work with, and on your own schedule, is not just a dream, it can be a reality.
  • ​The internet is "The Great Leveler", removing all barriers and providing equal opportunities for success.
  • ​Optimists generally have better lives, with more money, freedom, happiness, and better relationships, while pessimists have a more realistic vision but often end up less happy, wealthy, and with lesser relationships.
  • ​The internet removes gatekeepers and allows anyone, regardless of age, to create a million-dollar business.
  • ​The internet has leveled the playing field, allowing anyone to start a business and connect with potential customers, regardless of their social status or background.
  • ​ Understanding that you are the brand allows you to be your authentic self and stand out in a way that is unduplicable.
  • ​ There is an audience out of the 8 billion people on this planet that can only resonate with your unique perspective and personality, so be authentic and comfortable in being yourself.
  • ​ Don't worry about the market being saturated, there is still room for you to start your 1-person business.

Links

  • Read This Or Die: Persuading Yourself To A Better Life - Click to find out how you can get a free gift when you order my new book: A 6-part mini-course where I personally walk you through the life-changing process outlined in the book.
  • ClarityScribe - The most powerful AI-Powered copywriting tool on the planet. Try it for free (no credit card required)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP629.mp3
Category:Podcast -- posted at: 3:00pm PDT

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand.

While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm.

But which one should prevail? Let’s find out.

Key Points

  • ​Defining your personal brand does not mean you have to stick to one specific niche.
  • ​While services should be hyper-focused on a niche, personalities should be diverse.
  • ​Ambition and products being pushed by vendors often cause the overwhelm and confusion in branding.
  • ​Everybody has their unique thing to sell, but none of them should dictate your brand’s direction.
  • ​To succeed, your business and personality need to resonate with each other authentically.
  • ​Implement a strategy, set goals, and use the necessary tools for effective branding.
  • ​Also, consider having a guide and companions to help you along the way, but remember that it will take time.
  • ​Always keep being true to yourself and share your true passions with your audience.

Links

Video And Transcript

https://www.rayedwards.com/628

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP628.mp3
Category:Podcast -- posted at: 3:00am PDT

This week is another Q&A with Ray episode where I offer my answers to these questions: 

  •  How do I get more people to open my emails?
  • ​Can I use copywriting on social media without seeming sleazy?
  • ​Are old-school sales pages dead?

Those are some great questions, to which I believe I have some helpful answers.

If you would like to win a free, signed copy of my new book, Read This Or Die: Persuading Yourself to a Better Life, check out the link below to get the code I mention in the podcast.

I'll be doing more prizes in future episodes, so make sure you're subscribed to my YouTube channel for an even better chance to win.

[00:00] Intro - More Q&A
[00:22] Question 1: How do I get more people to open my emails?
[03:25] Question 2: Can I use copywriting on social media to make sales (without seeming sleazy)?
[05:37] Question 3:   Are old-school sales pages dead?
[07:51] Win a free, signed copy of Read This Or Die: Persuading Yourself to a Better Life

Links

Read This Or Die - Learn more about my new book, Read This Or Die: Persuading Yourself to a Better Life

Get the Video and Transcript

https://rayedwards.com/627

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP627.mp3
Category:Podcast -- posted at: 12:45pm PDT

In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio:

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”

When it comes to team-building and leadership techniques, Lee has one of the best resumés on the planet.

A few weeks ago, I received a note from Lee saying that he had read my new book, Read This Or Die, and enjoyed it so much that he purchased multiple copies to send to friends and family. To receive a note like that from someone I respect and admire was both humbling, and inspiring. 

Lee also extended me the honor of being a guest on his Creating Disney Magic podcast (linked below), which is where this week's audio comes from.

[00:00] Intro/explanation
[00:14] Welcome back to the show
[00:45] How Read This Or Die impacted Lee
[02:39] The missing chapter
[04:11] It's about the reader's challenges...not Ray's
[05:44] Changing your input/output
[06:55] Your wife's review (The Cranial-Rectral Extraction Method)
[10:04] No need to wait for disaster
[12:42] A lesson in brain science
[13:48] A trip to Galaxy's Edge
[15:25] More about "The letter"

Links

Creating Disney Magic Podcast - Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

LeeCockerell.com - The best place to get in touch with Lee. Learn more about his training, speaking, and mastermind group.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP626.mp3
Category:Podcast -- posted at: 1:00pm PDT

In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing.

This episode is specifically made for business owners who want to write copy for their own business. Even if your business is a copywriting business – there is plenty of opportunity for all of us. These are the days of limitless opportunity.

But you certainly don't have to be a copywriter-for-hire to use this same workflow. This will work for any online business, including personal brands, authors, speakers, coaches, and course creators.

[00:00] My workflow for creating this podcast (and who this will work for)
[03:13] Step 1 - Research the topic most on the minds of my viewers/listeners
[04:17] Step 2 - Put my research into a working document
[04:35] Step 3 - Write my "Human Generated" outline of the episode
[05:10] Step 4 - Run my text through ClarityScribe
[06:31] Step 5 - Read the A.I. generated text out loud (seriously...do this)
[07:56] Step 6 - Record the video version for YouTube
[10:03] Step 7 - Polish up the video (See link below for TimeBolt)
[11:47] Step 8 - Run the audio through ClarityScribe's Podcast module
[12:18] Step 9 - Put the video through Opus Video AI (link below)
[12:55] Step 10 - Load Podcast post on YouTube, the blog, and socials
[13:27] Step 11 - Launch The Video

Links

ClairtyScribe - The ultimate copywriting A.I. not only generates copy for my podcast, but also parses the finished audio to create show notes, a verbatim transcript, social posts, and emails. 

TimeBolt - This is what I use to "clean up" my videos. Removing any dead spaces, bad takes, and various stumbles. (affiliate link)

VidIQ - I use this software to analyze my channel and get the insights necessary to keep my content focused, and relevant to what my audience expects. (affiliate link)

Opus Clip - This incredible software will analyze your long form videos and create sharable highlights. 

Jeff Walker - The inventor of the "Product Launch Formula" coaching program. You can find many of these principles and techniques in his book, called Launch!

My Content Creation Checklist - A summary of the process described in this episode in pdf format

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript and Video

https://www.rayedwards.com/625

Direct download: REP625.mp3
Category:Podcast -- posted at: 3:00pm PDT

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank.

In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die.

00:00 Intro
00:43 Nerves
01:48 Ray's Unique Selling Position
03:15 What's something unique that you've written copy for?
04:58 Where do people fall short in the copywriting process?
07:23 The importance of storytelling
09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease)
12:03 The missing chapter
12:40 DBS
13:51 Any surprises?
16:17 Are you exploiting this?
17:54 Copywriting's role in the life-changing process
20:37 Have I missed anything?
24:00 Where do they go?
24:26 On that quote...


Links

Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book.

Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://www.rayedwards.com/624

Direct download: REP624.mp3
Category:Podcast -- posted at: 9:30am PDT

This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.

[00:00] Intro - A Face For Radio
[03:50] Getting familiar with your own book
[07:15] Where is your Vulnerability-Meter?
[10:59] Describe our working relationship?
[12:08] Am I your first?
[14:56] What do you want the reader to get from this book?
[15:43] Wakeup call from my wife...
[17:00] How real change happens
[19:34] The sales letter of the same name
[24:49] Did you trust the process?
[28:08] The 3 Rays
[31:43] Why the denial?
[37:40] Facing the hard truth
[39:18] The ideal outcome for the reader

 

Links

Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life

 

Get The Transcript and Video

https://www.rayedwards.com/623

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP623.mp3
Category:Podcast -- posted at: 3:30pm PDT

I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die.

Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show.

My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar with Cliff's work, I recommend you take a look at the links below.

Links

Read This Or Die: Persuading Yourself To A Better Life - The book releases on May 23, 2023. If you're reading this before that date, you can still claim a valuable free gift for pre-ordering your copy. 

Cliff Ravenscraft - This is the main site for the Mindset Answer Man, Cliff Ravenscraft. I am a huge fan of Cliff's work, his outlook on life, and his passion for helping others. You'll find Cliff's notes (hah!) on this episode at this link.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://www.rayedwards.com/622

Direct download: RE622b.mp3
Category:Podcast -- posted at: 3:00pm PDT

This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own.

I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results.

Have a comment to share about this idea? See the contact info near the bottom of this post.

Links

Train With Cliff Podcast - This is one of the inspirations I mentioned in the episode - definitely worth checking out.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP621.mp3
Category:Podcast -- posted at: 4:00pm PDT

This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients?

The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want?

[00:00] How do I upgrade my clients?
[00:46] You're not going to like this answer, but...
[01:48] My $5,000 problem
[03:08] What your company avatar should look like
[04:13] It starts at the top (with you and me)

How You Can Help?

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript And Video

https://www.rayedwards.com/620

Direct download: REP620.mp3
Category:Podcast -- posted at: 3:00am PDT

How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers?

The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode.

[00:00] How much is too much?
[00:23] Are you business deals transactional?
[00:50] Or are they relational?
[01:47] A real dilema
[02:48] Here's the difference
[03:40] My advice: Charge more, Work less
[04:14] You set a higher price, AND...
[05:17] I'm rebuilding my business to be E.P.I.C.
[06:21] The truth about scalability
[07:19] How to build an E.P.I.C. business of your own
[08:36] I'm seriously considering this

Links

Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to ray@rayedwards.com with the subject "Epic Business" and let's chat.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Transcript and Video

https://rayedwards.com/619

Direct download: REP619.mp3
Category:Podcast -- posted at: 3:00am PDT

A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting," and so on.

She reminded me that I was complaining about things that many people are praying for.

I am blessed to have a publisher who believes in my new book and has allowed me to record in my own voice.

I am blessed to have people willing to travel to Spokane to learn from me.

I am blessed to be part of a Mastermind group that allows me to learn from people I admire.

Same schedule...Different perspective.

That's what this week's episode is all about.

[00:00] I'm quitting...
[01:02] What's wrong with saying I'm busy?
[01:37] Be impeccable with your word
[02:40] My wakeup call
[03:46] Complaining about blessings
[06:29] My energy, my fault
[07:08] Read This Or Die

Links

Copywriting As A Million Dollar Business Workshop - There's still a chance to join me for one of these upcoming, life-changing, empire-building workshops. Click the link for details and availability.

Read This Or Die
 - Find my new book wherever books are sold, or even better, click the link and get a free video course that goes along with it. 

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript And Video

https://www.rayedwards.com/618

Direct download: REP618.mp3
Category:Podcast -- posted at: 3:00am PDT

You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?"

still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter.

That was true then, but now...it's absolutely critical.

If you're counting on copywriting alone, you're not only eligible for a quick replacement, you're also doing a disservice to your clients (the ones you'll likely be losing soon).

[01:01] “The amount of money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us.” - Earl Nightingale
[01:45] It's already happening...as predicted
[02:10] Our Copywriting A.I. (ClarityScribe)
[02:37] You MUST be more than a copywriter to compete with other copywriters
[04:07] Understanding the context
[05:17] To be competent you must study (the right people)
[05:49] Understanding the history of this business
[06:53] My point: Understand the whole process
[08:21] Find a "working" mentor

Links

Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last.

Lex Fridman Podcast - "Conversations about the nature of intelligence, consciousness, love, and power."

ClarityScribe - The A.I. software my company has developed specifically for copywriting.

Bob Bly - Brilliant copywriter!

Digital Course Academy - If your goal is to create a digital course, here's where to start.

Membership Experience - Want to create a membership experience that makes people stick around month after month? Stu can teach you how.

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Direct download: REP617.mp3
Category:Podcast -- posted at: 1:00pm PDT

I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die.

This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems.

[00:00] What is my new book?
[01:51] Am I cured?
[02:41] What's in it for the reader?
[03:11] Preorder and get the course
[03:44] More than a million views
[04:33] Why I'm asking for help
[05:17] My Podcast A-List

Links

Read This Or Die - Click to preorder your copy of my new book today and get a free 6-part video mini-course to help walk you through the process that saved my life.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/616

Direct download: REP616.mp3
Category:Podcast -- posted at: 6:15pm PDT

My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not.

But my diagnosis was the genesis of other struggles. The kind that can be hidden. Struggles we feel we must endure alone; perhaps because we've convinced ourselves that no one else will care, or understand...or because we're ashamed, or sometimes because we don't really even understand our own problems.

For me, I came to the realization that my symptoms (the ones the world could see) were not the true cause of my fear and uncertainty for my future. My biggest struggles were internal. Once I understood that, I knew I could make real, lasting change. I knew I could improve my life in spite of my doctors telling me that it would only get worse.

My affliction may be incurable, but the way I think is certainly not. That is something I can change...Something that can be cured. But how?

That's what this week's episode is all about.

 

Links

Read This or Die: Persuading Yourself to a Better Life - Preorder your copy today and receive a free, 6 video mini-course.

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/615

Direct download: REP615.mp3
Category:Podcast -- posted at: 9:00am PDT

Most people are stuck in "The Loop" because somehow they think they’re going to get a different result in their life by doing the same thing they’ve been doing, only doing it harder and faster.

The Loop gives no rewards for effort. No matter how hard you work at it, you always end up back at the same place. You only break out of The Loop by making intensely different decisions. By taking a completely different path. That's the message of this week's podcast

Getting out of The Loop requires you to step outside of your comfort zone. This is almost always uncomfortable, and all growth comes outside your comfort zone. The comfort zone is where dreams go to die.

Receiving a diagnosis of Parkinson's Disease initially threw me into a dark, scary loop. Breaking out of that loop required effort and some new tactics (which I documented in my upcoming book, Read This or Die), but in the end, I broke free from it. 

To be able to experience it in the future, you must be able to imagine it now.
This is true anytime you’re trying to create a new reality for your future.
Whether it be a new career or new business, or a new relationship, or living in a new city, or a different home…

If you want something radically different in your future, you have to do something radically different in your present. And that can be scary.
I can promise the first steps will probably not be easy. But you don’t need “easy”. You just need “worth it”.

What big, scary, uncomfortable decision have even thinking about lately? If it keeps coming to mind, it is likely the one decision you need to make in order to change your life. The one decision you need to create that new life you really want.

Most of us are quite skilled at thinking about the scary decisions, and coming up with all the things that might go wrong. I suggest a different experiment this time around… I encourage you ask yourself, “What if this went incredibly right?”
What would that make possible?

Links

Read This or Die - Pre-order Ray's new book, "Read This Or Die" and get a free video mini-course, valued at $197

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/614

Direct download: REP614.mp3
Category:Podcast -- posted at: 10:00pm PDT

The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts?

That's one of the big questions I had for this week's guest, Dawn Apuan. She is a successful entrepreneur who does amazing work, and charges accordingly.

Tune in as we explore the costly practice of undervaluing one's self - and how women are seemingly more susceptible to it. 

 

Links

DawnApuan.com
Dawn on Instagram

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript And Video

https://rayedwards.com/613

Direct download: REP613.mp3
Category:Podcast -- posted at: 3:00am PDT

For those who have wondered, this post will explain what I work on and how I function as a “million-dollar writer.” It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income.

(By the way, even though I am describing the life of a writer, virtually all of what I'm about to share will work for any freelancer or business owner.)

Links

My Copywriting As A Million Dollar Business April Workshop - Want to work on building your business together, live and in person? There are a few seats remaining for my upcoming workshop this April. These seats will sell out - Click Here For Details and Availability

Read This or Die - Click to preorder my soon-to-be-released book, Read This or Die.

 

Notes From This Episode

This subject seems slightly impolite to write about. Like many, I was taught from my earliest years that it is impolite to talk about politics, religion, or money. I routinely violate all three of these directives, however, so this is not new territory for me. Let’s begin…

I am not writing to boost my own ego. I am writing to answer a very frequently-asked question: “How does a writer make a million dollars?

This is a great question, because the industry income average for freelance writers is just under $5,000 per year.

When someone asks me how, as a writer, I make a million dollars, they may not actually express it, but what they really want to know is: “How does a guy who writes ad copy, who has never published a book I've even heard of… how does that guy make a million dollars?

And of course, ultimately, the real question burning in their heart is: “Could I do that? Or even half that?” That’s what people really want to know and that’s what I want to share with you.

Before I get to the tactical stuff like:

• How do you get paid?
• What are your rates?
• How do you get clients?

It’s imperative that I share 3 Prosperity Principles for Writers.

PROSPERITY PRINCIPLE #1: YOU MUST DISCOVER YOURSELF

Many writers and other creatives have a not-so-secret fantasy. They labor intensely for years on a masterpiece, hoping that an influential publisher or literary agent will “discover” them, and they'll be catapulted to fame and fortune.

That's a nice fantasy, but with one problem: it doesn't happen that way. It never does, or at least almost never. Okay, rarely it happens. But you're more likely to be struck by lightning on the same day you win the Powerball, than you are to be “discovered” in this way.

You must discover yourself!

You must identify what makes you different, what “special sauce” you add to this common craft (writing) that makes you a distinctly differently voice on a common subject. In what way are you a player with a unique, unduplicable advantage? We spend 3 full days answering this question definitively in our Dreamstorm Workshops, using our Core Thesis Process; obviously, if you don't already know the answer to this question, you'll need to spend some time on it,

PROSPERITY PRINCIPLE #2: YOU MUST PROMOTE YOURSELF

To succeed, dear Reader, you must realize you are not actually in the “writing business.” You are in the business of You, Incorporated.

It is your unique personality, and the fascinating persona you share with the world, that shapes how that world sees you. Done right, this can make you an irresistible character to whom people are attracted as their chosen and trusted authority. Done wrong, this can break the ties between you and your readers.

Specifically, instead of promoting and advertising your highly-developed craftsmanship as a writer, you must be in the business of promoting you. You cannot rely on word-of-mouth, or critical acclaim, or impersonal ad campaigns. You must conscientiously promote yourself, and intentionally craft the way customers perceive you.

If you have interest in knowing HOW it is I do all this, and want to see the detailed steps I take, let me know your interest in the comment section. Enough interest expressed will generate a new post on this “Implementation” phase. But for now, on to…


PROSPERITY PRINCIPLE #3: YOU MUST GET OVER YOURSELF

You might be disappointed to learn that your dream of being a purely creative being whose hands are never “sullied” by crass commercialism or “manipulative” marketing are mere fantasy. This may be hard to swallow, but you need to get over yourself in this regard.

So, let me get the disappointing stuff out of the way right upfront:

1. This approach may require a readjustment of what you think of as “craft.” The kind of writing I do is very specific: direct response copy. This is copy meant to result in a sale. It’s copy that moves the reader to buy. Personally, I find the craft of writing sales copy to be endlessly fascinating and fun. While you may not choose to write sales copy (arguably the most lucrative kind of writing available to the average writer), you may also have to spend a little less time writing poems about the secret lives of elves.

2. My approach is not an “instant income” strategy. This whole system of “writing as a business” has taken me a few years to figure out and build up. I am able to pass on some hard-won lessons (like those in this post), which I believe may considerably shorten your learning curve. You can go faster than I did. But it’s still not instant. And I'm constantly learning new things. You and I are very much works in progress.

3. There is more than one way to achieve a million-dollar income as a writer. For instance, there is a writer (whose name you would not recognize) who writes 3-4 books a year and gets paid $300,000 – $400,000 for each book. He's a ghostwriter. You’d be shocked to learn how many New York Times best-selling books with famous names on the covers were actually written by this one ghostwriter. Another writer I know raked in a million dollars last year writing content, white papers, and annual reports for big corporations. As I said, my way is not the only way. But it is worth noting that though the kinds of writing differ, the basic ideas I share here apply to every wealthy writer I know.

4. In my experience, a million-dollar writing business means you're selling more than “just” writing. You will probably find it necessary to offer products and services that are not strictly writing (but which you would not be able to sell without your foundational work as a writer). It's the rare writer who can merely write and cash checks (our ghostwriter friend notwithstanding). I'll dive more deeply into this in the next section.

5. This whole endeavor requires me to use a four-letter word that will shock and offend some people. But I feel the use of this word is required to communicate the force of my argument. The four-letter word is: w-o-r-k. Work! Ya gotta put in the effort!

This is a glimpse “behind the curtain,” and you may or may not like what you see. Then again you may find it encouraging to know there is a proven path to prosperity as a writer, and you don't need a fat contract from a big publisher to pull this off. You can simply decide, and then go do it.

“The miracle of the seed and the soil is not available by affirmation; it is only available by labor … the greatest form of maturity is at harvest time. That is when we must learn to reap without complaint if the amounts are small and to reap without apology if the amounts are big … you must either get good at sowing in the spring or begging in the fall. The soil says: don't bring me your need, bring me your seed.” — Jim Rohn


HOW I GET PAID

The first thing to know is I “fudged” a little on my income – it wasn’t really $1 million last year. The actual number is closer to $1.2 million.

The second thing to know is I didn’t get to keep most of it. Where did it go? A lot of places:

• The IRS and the State of Washington got their portions, of course.
• Then there are payroll taxes, Social Security, etc.
• Employee salaries.
• Affiliate commissions.
• Vendors and independent contractors.
• Other business expenses.
• There are the medical expenses related to my little neurological disorder.
• Plus we finished paying off all consumer debt, which at its height topped $400,000.(I’m actually embarrassed by this. I learned a lot through the mistakes which landed me in so much debt – perhaps I’ll share more about that journey in a future post.)

So, you can forget asking me for a loan. I didn’t sock a million into the bank. But I’m not complaining – the Edwards household did, and still does, quite well.

With all that out of the way… here’s where the money actually comes from. How I get paid.

Product Sales

Product sales are far-and-away our biggest source of revenue. These include high-ticket items ($1,000 and up) sold mostly via PLF-style launches, advertising, purchased solo email campaigns, and organic website traffic.

“Day with Ray”

Consulting This is where I meet with a single client (or their team). I require this meeting before Private Client Copy Engagement. The “Day With Ray” costs $15,000 if you come to me in Spokane, WA, or $20,000 plus private air charter if I come to you. What do we do in such a meeting? It depends on the client (everyone is different, so there is no template for this). I grill the client for the first hour or so, and generally this will lead to a discovery of the 1-3 most powerful “levers” we can pull in their business to increase revenue and profits, while providing the business owner with less stress and more peace of mind.

Private Client Copy Engagement

After a long period of protesting that I was no longer writing for clients, I am finally giving in to market demand. I am accepting a very few assignments wherein I personally run the copy project and write the copy. This is prohibitively expensive for the client, and if you have to ask, you can't afford it. Also, I require that all Private Clients pass a rigorous application process, and agree to my admittedly unreasonable demands (100% compliance with my advice, 100% commitment to running my copy as written, 100% commitment to testing and tracking, payment of a percentage of gross sales to be made quarterly, and acceptance of my total lack of availability for “chummy chats,” psychological counseling, and babysitting sessions). I charge a minimum of $150,000 payable up front. Maximum four clients per year, booked well in advance.

Royalties

These are payments on gross sales of Private Client projects. They also include royalties on co-created projects and revenue share deals. This is becoming a more significant percentage of my company revenue. Please do not contact us looking for me to do your marketing for free and offering me a percentage. I only do these deals when I know the person well, know the company and market well, and when it is my idea.

Group Coaching

Group coaching has been lacking in my portfolio of services until recently. Experiments thus far show it to be fun and profitable, as well as extraordinarily valuable to participants. These are online groups of up to 20 people at a time, who receive coaching and feedback from me once per week for a finite period (usually 6-12 weeks).

Workshops

I host a few small group workshops that focus on a single theme or outcome each year. Participants pay a premium fee ($5,000 – $10,000) and must qualify through application. These consist typically of three intense and productive days that can significantly alter the course of the client's business and life for the better.

Private Masterminds

Small group Mastermind Alliances involve a strict application process, membership requirements, and required compliance to meeting attendance and participation.

Affiliate Commissions

We generate commissions through the recommendation of products and services we ourselves use. This accounts for about 7% of our company revenue each year, but nearly 18% of our annual profit. Why is it so profitable? All we do is promote the product. We don’t actually do any work, creation, or customer support.

REIC Membership

This is our newest offering. Members receive a printed newsletter each month with my best (and freshest) thinking, a monthly video training, a live Q&A once per month, and more. We are launching this in September 2017. Those methods fairly well sum up how I earn my income.

HOW I GET CLIENTS

My marketing system is not immediately obvious to most. It is complex, carefully thought out, and rigorously tested. I am constantly experimenting. Every “thing” we do is designed to point to all the other “things” we do.

Client Attraction vs. Client Pursuit

Client attraction is foundational. Long ago I decided I did not wish to “chase” business, but prefer instead to let business chase me. So, I have carefully designed a ubiquitous system for attracting a steady flow of possible clients and customers from many different streams. This adds up to a large flow of potential business at various levels of engagement and investment, all swimming (upstream if necessary) to me. Some of the “pools” from which I attract business include:

• Podcasting. This is one of the most intimate mediums available. Podcast listeners have me literally “in their head” for an hour per week (or more, if they binge-listen… and many do just that from our library of nearly 300 episodes). This is a curiously powerful medium. Numerous customers have listened to 1-3 episodes and proceeded directly to a $5,000 – $10,000 purchase.

• YouTube channel. This is a new, experimental marketing tool for me. I have been enjoying playing around with the possibilities, and have now settled on a strategy going forward. Look for a slight shift in focus on my YouTube channel in the coming weeks. The goal, as with all third-party media, is to move people off third-party properties like YouTube (and Facebook, and Twitter, etc.) and onto my email list.

• Social media. While many claim direct money making power through social media, my approach is to use it to attract and build a bond and relationship with my tribe, and then move them from social media to the media I own, i.e., my email list.

• Printed newsletter. Already mentioned once, this is not only a product but also a marketing tool. Since the largest primary segment of my audience is made up of writers (meaning, presumably, they’re also readers), having a print newsletter is vitally important. Print media carries more impact than electronic media. This is not something I'm guessing at. According to this Millward Brown study, brain scans demonstrated the same message presented to the human subject printed on paper lights up more areas of the brain than the electronic equivalent. More areas of the brain lighting up equals more engagement.

• Speaking. This is a way that I accomplish a number of objectives: for instance, I like to travel. I want to travel to exotic places. So, I have a speaking engagement next month in Hong Kong, primarily because I've never been there. This will also afford me the opportunity, as do all speaking engagements, to establish personal contact with a new group of people, perhaps add them to my mailing list, and maybe generate a few clients along the way. Speaking automatically grants you a certain amount of gravitas and authority. As far as generating clients, this is an indirect benefit of speaking. I do not hock or pitch my services from the stage. I do, however, strategically communicate that I am available to be hired by the right people, and that I have products available for people who are not ready to hire me. Perhaps I'll write more about this at a later time.

• Books. Both physical and Kindle versions of my books are available. I currently have three books that are relevant to my business as a copywriter and marketer, and by the end of next year I plan to have no less than 10. The current books are How to Write Copy That Sells, Moneywords, and Just Get Started. These books generate a certain kind of prospect or client. They are engineered to do so, and also provide valuable content. And, as with speaking, having a book in hand conveys on the author a certain amount of authority and credibility which cannot be gained in any other way.

• Guest posts/appearances. From time to time I guest-post on the blogs of other people. I also appear on other people's podcasts as a guest interview. Once upon a time, I did this indiscriminately and would post or appear anywhere asked. The demands on my time have become so overwhelming I now have to choose more carefully. Each decision whether to appear on a podcast or write a guest post is a tactical decision designed to support my overall business strategy. For more on my thinking about this, see this book with my friend Tom Schwab, Podcast Guest Profits.

That, in a nutshell, is how I get new clients. I admit it is condensed and leaves out a lot of details. The subject deserves a book of its own. The above will get you started and will have to do until I write that book.

HOW I RUN MY WRITING BUSINESS

This is not an exhaustive description of methodologies and practices for running a business, but a brief overview of some key principles that I believe help keep my business lean and growing.

Minimal staff. Once upon a time, I wanted no staff at all. This came after having been responsible for hundreds of people in my corporate position in radio broadcasting. But I finally realized I was limiting my growth by not hiring employees for my personal writing business. So now we have a few full-time employees and a number of independent contractors. We try to keep the staff as minimal as possible, but no smaller than needed. I have seen more than one friend destroy their own business by over-hiring. I'm determined not to make this mistake.

Remote workers. Rather than limit my pool of prospective employees to people who live in my hometown, we simply look for the best people for the job. This means we have hired staff from all over the place. In the US, we have workers on our team in Tennessee, Colorado, California, and elsewhere. For more on how to orchestrate a remote workforce (because there are some unique challenges), I highly recommend the book Remote: Office Not Required, by Jason Fried.

Employees vs. Contractors. I am not offering legal, accounting, or other professional advice. You should seek the services of a qualified professional to answer those questions. I can tell you that in my experience there is a difference between an employee and contractor in terms of mental attitude and dedication to the job. This is not to say that contractors don’t have a place. In my work as a freelance copywriter, I am, after all, an independent contractor. However, the person who is a full-time employee in your company can devote 100% of their working efforts to you. You must see that makes a difference. I'm not saying one is better than the other; I'm saying there's a place for both.

Client Selection. Anytime I'm going to be personally interacting with clients, such as on a copywriting or marketing project, I use a selection process. The prospective client will have to convince me that I want them as a client. This may sound arrogant, but it is not meant to be so. It actually serves all parties concerned. If I do not have good chemistry with the client, if our working styles do not match, or if we have mismatched expectations, that is a recipe for discord and upset. Contentious, negative, or sketchy people do not make the list. And if they do somehow sneak in, once we discover these fatal flaws, they are invited to go elsewhere. Immediately.

PRIORITIZING PRODUCTIVITY

I place priority on stewarding my most valuable non-renewable resource – time – as if it is treasure. Because it is treasure. Thus productivity gets priority.

My Morning Success Ritual. This is vital to my most productive days. While I don't manage to get this all in every day, I'm getting better at it. My goal between is to achieve 95%+ compliance with this ritual every day. The days when I follow this MSR, starting the minute my feet hit the floor out of bed, are invariably my best days (most productive, most joyous, most satisfying). Probably because the most important things were done first – like prayer, reading, meditating, journaling, exercise, etc. And they are done when I'm still in the “NDZ”: No Distraction Zone (meaning no email, no voicemail, no phone calls, etc.)

Writing. The first thing I must do each day after my MSR is complete (and after I have showered, driven to the office, etc.) is WRITING. I am primarily a writer. You can always tell who the writers are – they’re the ones who are writing. This is my #1 Revenue Producing Activity (RPA). At this point my phone is off, I have still not checked email, not checked voicemail, etc. Still in the NDZ. I write for a large block of time at the beginning of the day — often 4 hours. NOTHING gets to interrupt the writing — including (especially) the clients for whom I may be writing.

Fortress of Solitude. This is the most important and perhaps the most controversial piece of advice I can give you. You must construct for yourself a “fortress of solitude”. While I do not pretend to be Superman, I do take inspiration from the Man of Steel's secret hideaway. The Fortress of Solitude is the place Superman goes to be in absolute solitude. A place of silent contemplation. This is the place he goes to think, to learn, to plan, to rejuvenate. Some of the ways in which I've done this are:

I never answer incoming business calls. They’re always screened, dealt with, and if I really need to speak with the person a call is set for Call Day.

I have only one day per month that I make phone appointments (Call Day). I make all phone appointments on that day. If that date cannot work for a person seeking a phone conversation with me, my assistant will schedule them for the next month. I schedule all my interviews on one day per month, grouped together so that I can take care of this task all in a single day.

My daily schedule is relatively free from appointments. This creates large blocks of time for me to do what I do best, and what is most important for generating revenue in my business: writing, creating content, and recording (either audio or video). For more details on why I resort to these extreme measures, please see No B.S. Time Management for Entrepreneurs, by Dan Kennedy.

Rest. In order to deliver the very best work to my clients and partners, and to still leave room in my schedule for rejuvenation (sleep, family time, time with God, and time to just plain relax)… I have to guard my time vigorously. And I have to be on guard against what Dan Kennedy calls “Time Vampires”. They will suck the life out of you.

I Don’t Check Email, and I Only Get One Email Each Day. My auto-check feature in Apple Mail is turned OFF. I only get email when I press the “Check Mail” button. I check it once per day, Monday thru Thursday. Usually around 4 pm Pacific. All my email is screened by my assistant, who compiles the relatively few messages I must read or respond to. She sends those to me in a single email at the end of each day. This is one of my policies that tends to be unpopular with those who are “urgency addicts”, and who want me to have a constant email discussion about all manner of things with them. I refuse to sacrifice my highest valued commodity (time) for the sake of what usually amounts to trivia. I suggest you adopt the same policy.

I Avoid Meetings Like the Plague They Are. Any meeting that lasts longer than 15 minutes is probably too long. Not always, but most of the time. Any project that requires multiple meetings each week is probably in trouble. Long meetings = inefficiency at best, and postponement of the inevitable at worst. (As a sidebar: frequent short meetings are just a disguised way of having long meetings. HEAR ME: if you have “meeting-itis”, either you just want an excuse to talk about work instead of doing it, or something is wrong with the project … something another meeting won't solve).

Phone Meetings / Conversations. Same as in person meetings, only worse. Conversations and phone meetings should be 15 minutes or less and have a predetermined purpose and ending time. These all take place on aforementioned Call Day.

Instant Messenger. Any Flavor. (I’m looking at you, Slack). Just say no. The only time I use it is when I have SCHEDULED events on Skype or Zoom (usually interviews). I am NEVER “just available” to be interrupted. (If I was, that would mean that I was either doing something unimportant or that I was doing NOTHING. If I'm doing something unimportant… WHY? And if I'm doing NOTHING, it's a PLANNED nothing and it's important that this not be interrupted!).

I HATE TEXT MESSAGES. The end.

Office Hours. Yes, I have an office outside my home. I lease currently. I'm considering buying an office building. I keep regular business hours most of the time: Mon – Thurs, 8 am – 5 pm Pacific.

By the way, my office phone is answered by a LIVE HUMAN (not some stupid voicemail torture device) Monday – Saturday, 8 am – 6 pm Pacific time. Why do I have the phone covered even when I am out of the office? Because other members of my team keep different hours… and because emergencies DO happen, and I like to be available if a TRUE emergency arises. My phone team knows how to reach me in those cases.

WHY THE EMPHASIS ON NOT BEING INTERRUPTED?
Interruptions cost you dearly.

As a writer, I know that allowing myself to be interrupted by a client or vendor (“Hey Ray – got a minute to talk about the new logo?”) can seem harmless… but it isn't. That interruption costs me (a) the state of “flow” I was in while working, maybe impossible to recover, (b) the time of the interruption itself, and (c) the time it takes me to get back into the “zone” with what I was working on… minimum 20 minutes, maybe longer.

I can't afford to let that happen.

My clients and customers can't afford for me to let that happen.

I once had a client who loved to call me at 11 pm at night and talk for two hours. I tried to tell him I worked set hours and was available at those times, but he didn't seem to understand. When our first project was finished, I fired him. His dysfunction did not automatically become my problem. Be warned – people will WASTE your time if you let them. Will you let them? Be polite, be loving… but don't be a victim.

In the end, if you guard your time, you are being most respectful of other people. Think about it: if you allow yourself to be interrupted, or your time wasted when you should have been doing something else… who suffers? Your clients. Your customers. Your family (“Sorry honey, I have to stay late because I wasted 2 hours today listening to the web team make excuses…”).

You're not serving anyone by being a poor steward of your time.

WHAT TO DO NEXT

Here’s the 3-step plan I promised you to help increase your own income. It’s quite simple:

1. Choose just one of the practices I listed above – the one that excites you the most.
2. Put that practice to work in your own business, and use it until it begins to produce results.
3. Now pick a new practice, add it to your daily/weekly/monthly routine, and repeat the process. (Don’t stop doing the new “thing” you started in Step 1. Keep doing all the activities, and as you add them one by one, you will likely see a corresponding surge in income. I am not promising you any income results, just sharing what has worked for me. Your mileage may vary.)

If this post has struck a chord with you, please let me know in the comments, and ask any specific questions you have. I’ll endeavor to answer as transparently as possible.

Finally, if you did find this post useful, I pray that you put it into action. So, here's my question for you: What ideas from this post will you implement and what results do you hope to see?

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get the Transcript and Video

https://rayedwards.com/612

Direct download: REP612.mp3
Category:Podcast -- posted at: 3:30pm PDT

Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients.

There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both. 

Direct download: REP611.mp3
Category:Podcast -- posted at: 9:00am PDT

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not.

Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website. 

This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales.

[00:20] Grow your list with your existing traffic
[00:42] Rule #1: The purpose of your website is to grow your email list
[01:55] Example 1: My site
[03:02] Example 2: Ben Settle
[03:28] Example 3: Tim Ferris
[04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list
[04:57] Rule #3: The best way to make sales is to email the people on your list...every day
[05:36] What about Spam complaints?
[06:10] What do you say in your emails?
[06:31] The Story Formula (Hook, Story, Lesson)

 

Links

BenSettle.com - Want to up your email game? Pay attention to this man.

Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/610

Direct download: REP610.mp3
Category:Podcast -- posted at: 12:00pm PDT

Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus. 

Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be?

Listen to find out how to retrain your narrator, overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life.

  • [00:00] Intro - Who is Megan Hyatt Miller?
  • [00:56] What was the genesis book
  • [02:52] The fear that could have ruined everything
  • [06:02] The stories we tell ourselves
  • [09:21] The science of mindset
  • [11:53] Training your narrator
  • [13:42] Give me a real example
  • [18:32] It's not all business
  • [20:46] You can't solve a problem you don't think you have
  • [24:09] Maybe you can have it all
  • [26:40] The self-coaching tool
  • [29:27] What's the goal with this book?
  • [30:30] Where to get it

LINKS

Mind Your Mindset - Click to get your copy of Mind Your Mindset: The Science That Shows Success Starts With Your Thinking. This affiliate link includes 3 incredible bonuses for my listeners and viewers:

  1. Mind Your Mindset audiobook ($26.99 value)
  2. ​Self-Coacher Desk Tool ($9.99 value) — 50% off with promo code.
  3. ​Mind Your Mindset Reading Guide ($19 value)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/609

Direct download: REP609.mp3
Category:Podcast -- posted at: 12:00pm PDT

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed. 

And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too).

I felt this information was urgent enough to warrant a special, bonus episode for this week.

  • [00:00] Intro (this may be a mistake)
  • [01:27] Work
  • [01:34] 7 Questions every entrepreneur must answer
  • [01:51] Question 1: Are you prepared for ...?
  • [03:00] Question 2: Do you have a systematic (repeatable) approach for marketing?
  • [03:25] Question 3: Is your business a leach?
  • [03:39] Question 4: Are you already using A.I. in your business?
  • [03:53] Question 5: Are you creating 50-100 pieces of content each day?
  • [04:11] Question 6: Is your Shadow Brand killing your business online?
  • [04:37] Question 7: Is your marketing dynamically controlled by A.I.?
  • [05:11] What qualifies me to give you this advice?
  • [07:15] Here's what I've learned over decades of doing this
  • [09:54] I blame Gary V.
  • [12:33] The abundance mindset
  • [13:33] Over a million views
  • [14:39] But...I've tried that
  • [16:54] The problem *most* people have
  • [18:56] Your competition just got better
  • [21:17] This is not a trend...
  • [24:47] 20:1
  • [27:30] What else we're doing
  • [30:20] Elysium Writer
  • [35:09] If there's ONE thing to improve in your business, it's this... 

Watch This Episode on Youtube

https://youtu.be/H-HkZxEv4tU

 

Links

Click Funnels - This is the system we have used to build multiple, 7-figure sales funnels. (affiliate link which does not affect the price you pay)

ElysiumWriter.ai - Members of our coaching program have early access to this powerful A.I. which has been designed with my own, proprietary framework to deliver incredible copy that converts. 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP608.mp3
Category:Podcast -- posted at: 12:00pm PDT

"If I only knew then what I know now." Who hasn't had that thought?

Since time travel is not yet an option, this week we'll examine something more practical: 

What would your future self be asking you now?

In this episode, I have 5 questions that can help you become the future self you want to be.

[00:00] Intro
[00:17] If you could go back in time to talk to your younger self, what would you say?
[02:04] Discipline is Destiny (Ryan Holiday)
[02:53] If we know what to do, why don't we change?
[03:57] Change can happen in an instant
[06:02] Read This or Die
[06:53] Question 1: What is your average day like?
[12:17] Question 2: Who do you spend the most time with?
[16:42] Question 3: What is your fuel?
[20:38] Question 4: What do you think about the most?
[23:00] Question 5: What is the story of your life?

 

Links

Read This or Die - Ray Edwards (Available for Pre-Order now!)

Discipline is Destiny
 
- Ryan Holiday

Mind Your Mindset
Michael Hyatt and Megan Hyatt Miller

 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. 

Questions or Comments?

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Transcript and Video

https://rayedwards.com/607

Direct download: REP607.mp3
Category:Podcast -- posted at: 10:00am PDT

Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan.

Three simple, life-changing steps are waiting for you in this week's episode.

[00:00] - What do I mean by "the resistance" (friction)
[01:52] - Eliminate Self-Created Resistance
[06:37] - Permission Based Resistance
[11:16] - Externally Produced Resistance

 

Links

TextExpander - If you have to type it more than once, templatize it

The War of Art - by Steven Pressfield. I highly recommend you read this book (at least) once.

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/606

Direct download: REP606.mp3
Category:Podcast -- posted at: 2:00pm PDT

Is it possible to intentionally become the person you wish to be? The best version of yourself you can imagine?

It's not only possible, it's how it's done...with intention, and commitment.

This week, we'll talk about what it takes to become "the possible you".

• [00:18] Abandoning resolutions
 [00:51] Set impossible goals
• [02:10] But, I don't know how to do that
• [03:01] What you've been doing doesn't work
• [04:25] You have to believe you deserve it
• [05:54] Construct your new identity
• [07:31] What is your identity?
• [11:31] Operating as your future self
• [13:50] Expect (and see) miracles
• [16:40] About my DBS
• [18:30] Mastermind meetings
• [20:11] No amount of money will ...
• [21:15] Some tasks to help you succeed

Links

Be Your Future Self Now: The Science of Intentional Transformation Dr. Benjamin Hardy and Hay House

Mind Your Mindset Michael Hyatt and Megan Hyatt Miller

Dr. Joe Dispenza

The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Dan Sullivan and Dr. Benjamin Hardy

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/605

Direct download: REP605.mp3
Category:Podcast -- posted at: 9:00am PDT

Have you ever tried to make a significant change in your life? Something that requires effort and commitment? Have you ever failed to achieve that change?

Most of us would answer yes to that question (the honest people), but what if I told you there is a real reason why this happens? A universal truth that applies to any major change in your life, be it fitness, finance, productivity, etc.

The fact is, you can't just "Dabble in Discipline", you must Move in Mastery.

I'll explain exactly what I mean by that in this week's episode.

• [00:12] We usually know what to do, but don't do what we know
 [00:43] Dabbling in discipline
• [02:12] How you do anything, is how you...
• [03:25] So, what can you do about it? (Hustle mode)
• [04:52] Productivity Porn
• [05:14] The 80/20 Rule
• [09:06] In summary...
• [09:33] How to Move The Needle this weekend

Links

The Sales Page In A Weekend Challenge - This starts within hours of the release of this podcast, so if you're fortunate enough to be here early, get signed up now!

You'll learn how to use the latest A.I. to generate the foundation of a good sales page, then how to go from good to GREAT - Get a high-performing, professional grade, money-making sales page completed this weekend!

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/604

Direct download: REP604.mp3
Category:Podcast -- posted at: 5:00pm PDT

Some say that YouTube is unfriendly territory for newcomers, but have you really missed the boat? Is it too late to build an income-generating channel? My guest this week, Sean Cannell, says "saturation is a myth". YouTube still rewards great content for those who have the right recipe...and he's got the facts, figures, and cases studies to back it up.

Listen to this inspiring interview with someone who has over 1,000,000 subscribers, 100,000,000 video views, coauthored the book YouTube Secrets, and who has coached numerous clients in building their own, successful YouTube channels.

[00:00] Who is Sean Cannell?
[01:12] The dangers of comparison
[04:30] YouTube Secrets
[05:21] Psychology and Community
[11:15] How did you grow your company?
[20:00] Let's hear the vanity numbers
[22:30] Is YouTube still the place to start?
[31:35] It takes courage! Where do you get that?
[41:45] How do we deal with negative people in our lives?
[51:05] Saturation is a myth - Supply and Demand is real
[57:58] How to find Sean 

LINKS

Think Media on YouTube - Start here for incredible free content to get things going

Video Ranking Academy - Ready to level up? Join Sean Cannell's Video Ranking Academy. Use this private link to get the best price.

YouTube Secrets
- Get the brand new 2nd edition of this Must-Read book for any aspiring YouTuber.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/603

Direct download: REP603a.mp3
Category:Podcast -- posted at: 9:30pm PDT

Every year people make resolutions or set goals for the coming year. Most will abandon all these aspirations before the month of January is over. Why does this happen?

Because their “resolutions” and “goals” were nothing but WISHES. And wishing doesn’t make it so. What makes things happen? DECISIONS and COMMITMENTS.

In this episode, I'll give you 5 Decisions That Can MULTIPLY your RESULTS 10X This Year.

[00:00] Intro- The problem with resolutions with goals

[00:50] 1. DECIDE to learn from and value the past. Past especially the “FAILURES”. If you don’t have any failures from last year, you probably didn’t try anything very ambitious. And if you do have failures, don’t let that get you down. Because having failures means you have data from which you can learn.

[01:17] 2. DECIDE to change your Emotional “Thermostat”. Raise your emotional standards. This ONE SINGLE DECISION can change your life. When you raise the vibration of energy you carry, you increase The amount of charisma and influence you possess, the respect you command, and the results you produce.

[01:58] 3. DECIDE WHO you want to be in the future, and measure progress ruthlessly. To go where you’ve never been, you have to so things you’ve never done. To break the habit of being “just me” and seeking to be extraordinary.

[02:30] 4. DECIDE to get Focused, Remove BLOCKS, and experience BOTH kinds of FLOW: ”Deep Flow” and “Recovery Flow”

[05:39] 5. DECIDE to CLARIFY your values, your purpose, mission, vision, and goals so that all is in alignment , all can be Systemized, and all can be optimized. The Molders of Meaning and Life are the WORDS we use, and the STORIES we tell with these words - CHANGE YOUR WORDS, CHANGE YOUR WORLD.

Links

My Exclusive 3-Day Live Event - Are you tired of setting goals that you never seem to achieve? Are you ready to take your business to the next level, but not sure how to get there?

Then join us for our exclusive three-day workshop in Spokane, Washington, where you'll learn how to design your destiny using our proven and tested method for clarifying, committing to, and constructing a plan for getting 10 times the results this year.

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/602

Direct download: REP602.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table.

My premise is this: We can't be happy all the time, that's a delusion and an unrealistic expectation...BUT, we can have much less time being unhappy than we currently do - by a long shot.

There are ways you can manage your emotions and get some control over what makes you joyful. As we head into 2023, I have an excellent journaling exercise that will help you do just that.

[00:17] Intro - Planning my best year ever
[00:58] Brain surgery update
[01:18] Perception of problems
[02:27] Being a rational optimist
[03:14] Happiness from within
[04:07] Realistic expectations
[04:50] Be mindful of your thoughts
[05:15] Your emotional "home base"
[07:04] Get free of emotional addiction
[07:32] The power of gratitude
[08:37] Emotions are signals
[10:32] Writing exercise
[11:26] My Crisis of Confidence

 

Links

Your Best Year Ever - Michael Hyatt

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/601

Direct download: REP601.mp3
Category:Podcast -- posted at: 11:00am PDT

OpenAI's ChatGPT software is producing such impressive, original copy, it has many copywriters concerned for their future. 

I understand the concern, but that doesn't change the fact that it's here, and it's getting better every day.

Earlier this week I taught a class on how copywriters can use this new technology to increase their productivity to levels never before possible...To easily add 10k a month to their bottom line by serving more clients. 

This class was seen by some as promoting the very tool that is out to get them. They were not happy with me. 

I hope they eventually (quickly) realize that this tech is here to stay, and it can be an incredible tool for writers. Either use it to better your business, or let it roll over you.

This week's audio was taken directly from that class. It's a live demonstration of the power of ChatGTP. In it, I give copywriters 10 ways to use this tech to generate more revenue (easily 10k a month) for their business. Enjoy.

[00:00] Intro - The Controversial Class
[01:07] The Death of Copywriting, or The Start of the Gold Rush
[02:58] Realtime demonstration
[07:44] A.I. can be your ally
[18:21] 10 ways to make 10k
[18:28] #1 Write Faster
[19:18] #2 Start an Agency
[19:40] #3 Write Sales Pages
[19:54] #4 Ghostwrite Books
[20:39] #5 Write Email Copy
[21:03] #6 Write and Publish on Medium or Substack
[21:15] #7 Improve Websites
[21:52] #8 Create Youtube and Podcast scripts
[22:05] #9 Write SEO Copy
[22:27] #10 Write a Newsletter

Links

ChatGPT - Get your free account and start using this tool.

Ray's Holiday Bundle -
Get access to my Copy Academy Coaching Program for a record low price. This price includes access to my new A.I. training course for copywriters, as well as beta access to my upcoming A.I. copywriting app, and VIP tickets to our live event in Nashville next year (Summer 2023)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://www.rayedwards.com/600

Direct download: REP600.mp3
Category:Podcast -- posted at: 1:00pm PDT

The entrepreneurial journey is full of highs and lows…and yes, I acknowledge that the same could be said of any job - BUT, it’s somehow different when you’re running the show.

There is potential for higher highs, lower lows, and you're ultimately responsible for all of them.

In this episode (taken from The Cliff Ravenscraft Show) Cliff and I discuss how to deal with this reality from the perspective of a business owner...How to achieve equanimity and maintain a positive attitude at least 99% of the time (nobody is perfect).

 

[00:18] Intro - Special episode with Cliff Ravenscraft
[01:40] The messiness of the entrepreneurial journey - Avoiding burnout
[05:59] A conversation with Cliff and Ray
[09:22] Focusing on the right things
[11:44] Entrepreneurial Isolation
[12:42] Read this, or die
[19:45] Have you ever felt your business wasn’t giving you the freedom you were looking for?
[22:22] Where does joy come from
[24:26] Cliff’s word of the day: Equanimity
[33:08] Man’s search for meaning
[36:00] Your mental “home base”
[45:38] Handling the highs and lows
[52:13] The cat comes out of the bag, live, online
[55:52] The value of a coach
[57:24] Cliff wraps it up

 

Links

CliffRavenscraft.com - Cliff's home base

Free The Dream Course - Cliff's flagship course that gives you the techniques, tools and strategies that will allow you to Live the Life of Your Dreams…

TrainWithCliff.com
 - 
Find Cliff's commentary on Viktor Frankl's book, Man's Search for Meaning, here.

Man's Search For Meaning
 - Viktor Frankl's must-read masterpiece

Order My New Book On Amazon - Read This or Die!: Persuading Yourself to a Better Life

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/599

Direct download: REP599.mp3
Category:Podcast -- posted at: 9:00am PDT

Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing.

Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it? 

There are several ways to make this happen without a huge (or even a small) advertising budget. 

This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one.

Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics.

[00:19] Intro - Where this week's episode comes from
[01:23] Your desperation stinks
[03:16] Here's "the secret"
[03:54] Step 1 - Create massive value
[06:36] Step 2 - Positioning and Authority
[09:50] Step 3 - The Hub and Spoke system
[11:06] Step 4 - Traffic, lead, and conversion system
[12:38] Step 5 - Create a Path
[13:57] Recap and implementation ideas

Links

RayEdwards.com - While you're here, take a moment to check out the resources I've made available to you, and get signed up for my daily newsletter which is filled with "WEIRD COPYWRITING TIPS, TOOLS, And TACTICS That Will Bring You More Traffic, Conversions, And Sales..."

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/598

 

Direct download: REP598.mp3
Category:Podcast -- posted at: 11:00am PDT

This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been.

Yes, we still have problems that need solving...
No, we're not perfect...but we're better than ever.

This week, I'm giving you 5 reasons why now is the best time to be alive.

[00:22] My premise: Things are better, and can get better still.
[04:35] Why pessimists are fools, and optimists have a better life
[06:40]Reason 1: Things are better than ever
[07:25]Reason 2: The internet
[09:47]Reason 3: Anybody can do anything
[12:40]Reason 4: We can change our peer group
[15:15]Reason 5: You can no longer escape your past
[16:55] So...What do we do now? 
[18:42] The most profitable way to do business
[20:24] Grow in the structure of good mental health
[22:49] The 20:1 ratio (give 20x's more than you ask)
[24:42] Use your modern brain
[27:24] Have an intentional mindset

Links

Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling

Watch One of Hans Rosling's Ted Talks on YouTube

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/597

Direct download: REP597.mp3
Category:Podcast -- posted at: 4:00pm PDT

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not.

A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet.

These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them.

Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life.

[00:00] Intro - The rich writer's life?
[01:13] Rule #1: Know what you believe, and why
[02:05] Rule #2: Keep promises to yourself, and then to others
[02:36] Rule #3: Respect the value of time
[03:05] Rule #4: Feel your feelings...but don't wallow in them
[04:07] Rule #5: Speak only when your words improve upon silence
[04:18] The Daily Ray email newsletter
[05:08] Rule #6: Don't worry
[05:34] Rule #7: Motion precedes motivation
[06:22] Rule #8: Laugh at yourself...but not all the time
[06:35] Rule #9: Live deep
[07:22] Rule #10: Get your satisfaction from the process
[09:01] Everyone should write
[10:10] Resolutions? Why wait...
[11:00] My personal guide
[13:28] My personal creed
[14:26] Get personal coaching every month

Links

ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business.

Watch This Episode On YouTube

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/596

Direct download: REP596.mp3
Category:Podcast -- posted at: 4:02pm PDT

What do you do when your copy isn't converting the way you think it should?

Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat.

There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.

 

[00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
[02:01] Reason 2: Not doing enough research
[02:46] Reason 3: Not dealing with competing solutions 
[03:49] Reason 4: Your not getting the offer right
[04:45] Reason 5: Not enough editing, revising and rewriting your copy

RayEdwards.com  - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here.

And, you are one step away from accessing the ONLY personal coaching that gives you the help you need to sharpen your copy skills and your grow your business.

Get Coached EVERY MONTH By Me and My Certified Coaches. We will show you what to do in your market, for your product or services … to make more money and increase your profits.

Here Is What You Get When You Enroll In the Copy Academy Coaching Membership RIGHT NOW!

  • Individual Private Copy Coaching Every Month
  • ​Monthly Group Mindset Coaching
  • Monthly Group Copy Critiques
  • ​Monthly Group Q&A Calls
  • Monthly Marketing Templates with Video Tutorials
  • ​ My Signature Copywriting Training Courses: Copywriting Academy & Sales Copy System
  • Full Access to My Digital Vault and Archives (Value over $21,000!)
  • ​Access to Our VERY ACTIVE Private Circle Community
  • ​ BONUS: Two Free Tickets To Our Next Live Event in 2023 (Dates and Location TBD)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

https://rayedwards.com/595

Direct download: REP595.mp3
Category:Podcast -- posted at: 9:00am PDT

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day.

What you should be doing is turning your knowledge and skills into a business built around your own personal brand.

That's what we're talking about in this week's episode. 

[00:00] Intro - Turning your knowledge, wisdom, and experience into a business
[01:27] There's a storm coming...Batten down the hatches?
[02:29] Being a personal brand
[03:55] How we're transitioning at Ray Edwards International, Inc.
[07:55] 
But if I build a personal brand, I can't scale, right?
[08:46] 3 Reasons to build a personal brand
[08:57] Reason 1: It's the fastest way to create income
[10:31] Reason 2: You can build a citadel to protect your clients
[11:20] Reason 3: Customer-funded acquisition of market share
[14:09] Whats a brand?
[15:50] Closing with a quote

 

Links

https://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking.

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 

Get The Transcript

Direct download: REP594.mp3
Category:Podcast -- posted at: 3:00am PDT

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.

  • [00:50] Question 1: How do I deal with "scope creep" when working for local clients?
  • [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy?
  • [11:20] Question 3: What's your favorite ad campaign of all time?

Links

https://youtu.be/ua5VfCVsDYo
Tony Robbins Vintage Infomercial

https://youtu.be/L8nt94LCyqY
The Most Interesting Man In The World

The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/593

Direct download: REP593.mp3
Category:Podcast -- posted at: 7:00pm PDT

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017.

In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those are universally beneficial to any business owner/leader.

  • [00:00] Who is this Sean guy?
  • [03:44] When the ship hit the sand
  • [06:38] Restricted operations
  • [07:51] A completely different point of view
  • [09:02] What's the motivation?
  • [12:07] Dealing with the politics and human nature
  • [15:25] Differences for online vs. bricks and mortar businesses
  • [20:47] What's changed at Revel?
  • [27:45] As marketers, we ignore our customers...
  • [29:05] These tactics work in the "real world", too
  • [31:49] Spiritual transformation
  • [32:41] The success bottleneck is here
  • [34:01] Who's in control
  • [38:46] Lessons from Desmond
  • [43:46] If it doesn't work here...
  • [45:21] Back to business

Links

A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/592

Direct download: REP592.mp3
Category:Podcast -- posted at: 3:00am PDT

Are you making progress toward being the person you wish you were?

Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer).

So what's the hold up? You're about to find out.

This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation.

The good news? It's fixable. Click below to listen.

  • [00:00] Here's what's going on
  • [01:00] The quote that spawned this episode (@mindset.therapy)
  • [02:01] Just hear me out (Even if you think you've already heard this)
  • [03:14] Yeah, but are you DOING it?
  • [04:33] Okay, Okay... I'll listen... But what is "It"?
  • [04:45] Our greatest addiction
  • [06:43] How does this relate to your business?
  • [07:01] The truth about dopamine
  • [13:00] Why are we addicted?
  • [14:51] What is an emotion?
  • [19:04] It's a breakable habit
  • [20:57] Depression and Anxiety
  • [23:18] Think about it until you can feel it
  • [23:39] Have a plan
  • [24:51] Ready?

Links

@mindset.therapy - Check out their instagram

A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/591

Direct download: REP591.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page.

  • [00:00] Intro
  • [00:56] Question 1 - Should I be worried about A.I. taking my clients?
  • [05:01] Question 2 - Do I need to use contracts?
  • [07:30] Question 3 - Did I write this, or did I steal this?
  • [10:40] Question 4 - What's the best formula for a subject line?

Links

Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business

Get My 100 Best Subject Lines (In the show notes for this episode)

Copyscape - Online plagiarism checker

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/590

Direct download: REP590.mp3
Category:Podcast -- posted at: 6:00pm PDT

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020.

So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say.

When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit.

This week, I want to talk about where your life-impacting decisions (like quiet quitting) come from, and which part of your brain is calling the shots.

Links

Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/589

Direct download: REP589.mp3
Category:Podcast -- posted at: 12:00pm PDT

That is the question that keeps coming up:

“Is Ray retiring?”

It’s my own fault. It’s because I said (in yesterday's email) that “this is your last chance to work with me personally.” For 98% of those reading this email that remains true, but I am absolutely not “retiring“.

And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however.

Listen to this week's episode to get the whole story, where you will discover…

  • Why my team and I attended FunnelHacking Live (hint - it was only partly to receive our “2 Comma Club” Award - and even that not for the reasons you might suspect.)
  • How you can get a copy of the exact Funnel through which we processed nearly $1.8 million in sales to earn that award. We will even help you customize it for your own business, if you qualify.
  • Why today's economy makes it possible for you to achieve business growth in 12 months which took me 12 years.

  • The two surprising “universal truths“ about all businesses (no matter what business you are in, or think you’re in). These two truths should change the way you approach everything about marketing your business.

  • And the 5 Areas of Strategic Focus you must master … if you want to not only survive, but actually thrive in the coming economic meltdown.

All this (and more) in today's podcast.

 

Links

Work With Ray Edwards to Build Your Million Dollar Freedom Business

Video

A video version of this week's episode is available by Clicking Here

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/588

Direct download: REP588.mp3
Category:Podcast -- posted at: 11:45am PDT

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion.

Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.

I'm not easily impressed these days, and I certainly don't feel the need to learn a new app just because it's popular. This app, however, is worth some effort. I invited Cliff to share with us how he's using Notion to quickly create and manage incredible content that serves his listeners and clients.


  • [00:00] Intro
  • [01:17] A thousand hours so far
  • [01:52] Not bad for an amateur
  • [04:03] The value of journaling (they're not for posterity)
  • [05:11] Don't trust your biological brain
  • [06:41] How do you use Notion?
  • [10:14] This sounds like a lot of work
  • [11:33] Where do I tap?
  • [12:11] How did you go from a Google Doc to Notion?
  • [17:31] Let's see it work
  • [22:32] Notion as a CRM
  • [24:50] Ultimate email follow up
  • [29:11] Copywriters: Pay attention
  • [30:10] Client homework
  • [33:35] Imagine the level of service you can provide
  • [34:16] The learning curve...
  • [36:40] Notion for speakers
  • [39:46] Applying knowledge (not just collecting it)
  • [41:03] A final demo (keeping things private)
  • [42:37] You are a media empire
  • [43:25] Okay, one final show off

Links

https://www.cliffravenscraft.com/ - Visit Cliff's site

https://www.cliffravenscraft.com/podcast - Cliff's podcasts

https://notion.so - Here's where to get started with Notion

https://tinywow.com/ - Convert PDF's to JPG's (and much more)

https://otter.ai - Transcription service

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/587

Direct download: REP587.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority

https://jenniferallwood.com

I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

 

  • [00:12] Intro
  • [01:01] What is copywriting?
  • [02:05] How did you get into this business?
  • [04:00] Everything is copy
  • [05:30] The P.A.S.T.O.R. Framework
  • [17:19] Are women more prone to...
  • [18:55] A heart-lead seller
  • [20:20] Teach them long division...then sell them a calculator
  • [23:04] How is it working for you?
  • [23:23] The power of One-to-One selling
  • [26:04] How does PASTOR work with social media?
  • [30:04] Copy for Facebook...vs Copy for Instagram
  • [30:30] Can I be an exceptional communicator...but a bad seller?
  • [32:10] What should marketers not do
  • [33:50] This is what you meant to say
  • [35:35] Bio Copy
  • [38:10] Writer's Bl*ck (we don't use that term)
  • [41:25] Accidental copy
  • [42:11] It's perfect enough!
  • [43:09] Any trends?
  • [46:51] When and how do I hire a copywriter?
  • [49:34] Tell me about certification
  • [52:48] Offering Risk Free Guarantees

Links

Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/586

Direct download: REP586.mp3
Category:Podcast -- posted at: 3:00am PDT

That is an intentionally provocative title, but I assure you it's not clickbait.

Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!"

A Note About This Episode:

The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here.


  • [00:12] Intro ... Are you serious?
  • [00:53] Do you own a business...or a job?
  • [01:49] What's a true marketing system?
  • [02:21] The simple fix
  • [03:19] Discipline = Freedom
  • [03:45] We all have challenges
  • [04:31] One of these can change everything
  • [05:24] Doctor's advice
  • [05:35] The priorities have shifted...the goals have changed
  • [06:27] A great next move

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/585

Direct download: REP585.mp3
Category:Podcast -- posted at: 3:00am PDT

Listen to this week’s podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery.

My neurologist was telling me it was time to give in and have the brain surgery  … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery - and to do that, I had to actually get better.

 

  • [00:00] Intro - Is it true?
  • [08:34] How does this relate to you?
  • [10:14] Are you stuck in the loop?
  • [12:11] Here's an example
  • [12:41] You must be able to imagine it now
  • [14:15] You probably have the answer already
  • [14:42] Murphy's Law is a crock of $#!*
  • [15:14] Ray's Law - think about it this way
  • [15:28] A note about CDRC and FHL

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/584

Direct download: REP584.mp3
Category:Podcast -- posted at: 3:00am PDT

Let's start this week's encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics:

  • 22% of business startups fail in the first year
  • 50% of new businesses fail within the first five years
  • 97% of online businesses fail within the first five years

Did you catch that last one? Ouch!

I've been doing business online for nearly two decades. Is it just luck that I've beaten the nearly insurmountable odds? I don't think so.

This week, I want to share 7 Power Beliefs for business owners that I believe are your ticket to the 3% club of successful, sustainable businesses.

  • [00:00] Intro
  • [03:57] There is a payback for doubling down on small habits that change your future
  • [05:23] Scale your business by doing the unscalable (while you can)
  • [06:56] It is important to invest in assets, attention, and people
  • [09:58] There is less competition and more opportunity than ever before
  • [12:41] There is free land right now and you should grab as much of it as you can
  • [15:15] If you're creating and building during a recession, you're 2-5 years ahead of everybody else
  • [15:42] Start now, with whatever you have

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/583

Direct download: REP583.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're a new copywriter, or perhaps find yourself in a slump, your immediate question is likely: How do I get clients, now?

This week, I'm sharing some methods that have consistently worked for me and I'm certain can work for you as well. Bonus - These client-getting methods are not exclusive to copywriting!

[smart_track_player url="https://traffic.libsyn.com/secure/rayedwards/REP582.mp3" artist="Ray Edwards", title="Get Clients Now" background="default"]

  • [00:00] Intro
  • [00:48] Method Number 1 : The Open Agenda Method
  • [04:40] Method Number 2: The Life Light Method
  • [07:37] Method Number 3: The Zero Resistance, Client Creation Process
    • [09:06] Contact
    • [09:30] Converse
    • [10:27] Connection
    • [11:10] Contribute
    • [12:35] Confront & Coach
    • [17:38] Collaborate
    • [18:12] Commitment
  • [19:38] The secret weapon of getting clients now
  • [22:00] Funnel Hacking Live

Links

Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Click here for this week's transcript

Direct download: REP582.mp3
Category:Podcast -- posted at: 3:00pm PDT

When I say, "change your words, change your world", it isn't just for the sake of marketing - it's a fact.

This week's episode is about the importance of language. From the way we express ourselves in person and online, to our most private internal dialogue, the words we choose are critical. They truly shape our view of reality.

Quick note: Much of this content was inspired by an interview with Robin Arzón I heard on Rich Roll's podcast (linked below). I highly recommend you add it to your must-listen-to list.

  • [00:00] Intro - Linguistic Alchemy / Dirt into wealth
  • [02:48] See the world through a different set of eyes
  • [03:11] Letting the world see my reality
  • [05:02] If we can't trust each other...
  • [05:28] What stops us from telling the truth?
  • [06:13] Success is not hard - Here's the formula
  • [07:25] My policy: Radical Honesty
  • [07:54] Plateaus are launchpads (things I learned from Robin Arzon)
  • [09:48] Turn your doubts into defiance
  • [10:36] Turn your fear into fury
  • [12:11] Own your voice - be fully you

Links

Rich Roll's Podcast - A very inspiring interview with Robin Arzon

The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/581

Direct download: REP581.mp3
Category:Podcast -- posted at: 3:00am PDT

No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that.

Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so please share.

 

  • [00:00] Intro - Let's define success
  • [02:19] 14 Rules for Success in Tough Times
    • [02:26] Commit to mastery of the most important skill: clear persuasive Communication (with self, then others)
    • [04:25] Let your word be your bond
    • [05:29] Don’t take anything personally
    • [07:25] Don’t assume anything
    • [10:27] Always do your best
    • [11:14] Be skeptical, but listen and stay curious. Ask specific questions
    • [14:13] Ask yourself daily “Is this who I really want to be?”
    • [15:25] Eliminate small discomforts before they become too large to eliminate
    • [16:10] Spend the most possible time with people who hold you to a higher standard
    • [21:36] Ruthlessly avoid Time Vampires (and Emotional Vampires)
    • [24:54] Remember you have EXACTLY what you’re willing to TOLERATE
    • [26:55] Be certain that profound change CAN happen in an instant
    • [28:12] Keep in mind the obstacle is not IN the way, the obstacle IS the way
    • [29:39] Remember you are one decision away from changing your entire life
  • [31:16] How to master rule number 1

Links

The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!

The Four Agreements by Don Miguel Ruiz

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/580

Direct download: REP580.mp3
Category:Podcast -- posted at: 7:00pm PDT

This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting.

The end result: A lot of great Q&A that I felt would benefit more people if I shared it here.

  • [00:00] Intro / What is the purpose of this meeting?
  • [02:58] Why the world NEEDS you right now
  • [03:42] Lesson 1: Communicate Value
  • [04:28] but...what about the recession
  • [04:59] How I had one of my best times during one of the worst times
  • [07:47] What to do right now
  • [09:22] Yes, buying luxury items does help others
  • [09:52] Want to give more? Earn more.
  • [10:33] Prosperity with purpose
  • [10:54] The ideal business
  • [12:58] What is a CDRC and why should you be one?
  • [17:26] Joe's CDRC experience
  • [18:14] Why go to Funnel Hacking Live?
  • [20:44] Q&A - How do you get affiliates to promote your stuff?
  • [28:23] Q&A - P.A.S.T.O.R. formula for blogging
  • [30:21] Q&A - What you SHOULD be asking me
  • [37:23] Q&A - How do you amplify pain when you're selling a luxury item?
  • [41:00] Q&A - Do pastors make good copywriters?
  • [43:30] Q&A - How much is it?

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/579

Direct download: REP579.mp3
Category:Podcast -- posted at: 3:00am PDT

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read.

I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game.

Then along came Richie Norton, and his book, Anti-Time Management, did exactly that. It's a brilliant new perspective on a topic that is nearly as old as the sundial.

In this week's episode, I talk with Richie about how to "Reclaim Your Time and Revolutionize Your Results with The Power of Time Tipping".

 

Links

https://richienorton.com/

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/578

Direct download: REP578.mp3
Category:Podcast -- posted at: 3:00am PDT

This week, I wanted to tackle a huge question: "Is this the end?"

Spoiler Alert: No. It isn't.

We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like:

  • Recession
  • Inflation
  • High Interest Rates
  • the Labor Market
  • the Great Resignation
  • Bear Market
  • Supply Chain Shortages
  • War in Europe

It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they sell.

But, how bad are things, really?

Let's take a few minutes to break down where we are, how we got here, and what's next. 


  • [00:00] Intro / Declaring your independence
  • [02:05] It's not that bad
  • [02:54] The news sells fear (As they say, "If it bleeds, it leads.")
  • [03:50] What really happened
  • [05:50] The housing market (according to Dave Ramsey)
  • [07:09] For those under 35...
  • [08:20] Tips on beating inflation
    • [08:47] Get a side-hustle - Tax advantages for owning a business (legal, moral, ethical ones)
    • [09:21] Copywriting - the BEST side-hustle
    • [10:30] Can I train others to do what I've done? (case study: Dawn Apuan)
  • [18:30] You can do this on your own (it just takes longer)
  • [19:23] We're taking applications now - visit https://rayedwards.com/sidehustle

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

What Dave Ramsey says about the Housing Market (VIDEO)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/577

Direct download: REP577.mp3
Category:Podcast -- posted at: 2:16pm PDT

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.

 

  • [00:00] Intro / Why now?
  • [01:00] Let's define "entrepreneur" (Ryan Moran)
  • [02:05] No retreat!
  • [02:19] Seven reasons why...
    1. [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ... but don’t live in SURVIVAL MODE! “Act to survive, form habits to thrive.”
    2. [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more “Scalable” than you think!)
    3. [05:52] Invest in assets, attention and people - all are on sale. “Invest in acquisition of attention today, be wealthy tomorrow.”
    4. [08:27] There is less competition, because people behave like sheep; when they fear, they huddle. “When the tide goes out, we instantly see who was skinny-dipping.”
    5. [10:44] There is a land-grab available, and it won’t last. “Those who make the widest and deepest deposits of their best ideas and value will win the long game.”
    6. [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. “Rational optimism is the ultimate advantage, and it is both attractive and contagious.”
    7. [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage.

Links

Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th.

capitalism.com - Ryan Moran

Unique Ability - Dan Sullivan

The Big Leap - Gay Hendricks

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP576.mp3
Category:Podcast -- posted at: 3:00am PDT

Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment.

In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.

 

  • [00:00] Show open - What is it?
  • [01:49] Here's 3 reasons why a copywritng business is perfect for a recession
    • [02:18] Businesses are your customers (They NEED you!)
    • [03:46] Operating cost is virtually nothing
    • [04:33] "Geo-arbitrage"
  • [06:49] Linguistic Alchemy
  • [07:50] How I started in this biz
  • [08:09] I can write, but...now what?
  • [10:02] Getting steady work
  • [11:12] The "foolproof plan"...that doesn't work.
  • [12:25] Seminars, and why you need them
  • [13:34] Certified by yours truly
  • [15:23] The first brick wall most new copywriters hit
  • [16:00] Why new copywriters feel they have no credibility in the marketplace

Links

Become a Ray Edwards Certified Direct Response Copywriter - Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it - And that starts with us discussing your goals, expectations and level of commitment.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP575.mp3
Category:Podcast -- posted at: 3:00am PDT

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…

 

  • [00:19] What's happening?
  • [02:23] Always be making offers
  • [02:47] Always give a reason why for immediate action
  • [03:07] Always be clear and directive in what you write
  • [03:40] Always track and measure with ruthless accuracy
  • [04:10] Always use zero cost brand building via social media
  • [04:45] Always use strong sales copy
  • [05:24] The fortune is in the follow up
  • [06:14] Always make your ads look like mail order
  • [06:50] Results decide
  • [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP574.mp3
Category:Podcast -- posted at: 3:00am PDT

My guest this week is Tim Schurrer, author of The Secret Society of Success.

First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim?

Then, I read the book.

In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).

 

  • [00:00] Intro - Who is Tim Schurrer
  • [03:41] What's the book about?
  • [06:05] Defining success
  • [07:39] "...nobody there has your back. "
  • [09:02] Success is in the assist
  • [09:55] How do we find the balance?
  • [11:22] The Tim Cook example
  • [13:12] We get to choose how to show up
  • [14:23] One life at a time
  • [17:24] Missed the goal...now what?
  • [19:08] Reader feedback
  • [20:35] Writing a bestseller...
  • [22:46] Are you content doing the work?
  • [24:08] A great model for moving forward
  • [24:53] Perfect timing

Links

Get a copy of Tim's book, The Secret Society of Success

Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP573.mp3
Category:Podcast -- posted at: 3:00am PDT

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe.

There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded.

This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me.


  • [00:00] Intro - The fear
  • [00:54] Past recessions
  • [02:34] What now?
  • [03:46] Your most valuable asset is...
  • [04:26] Being me...
  • [06:52] Culture and clarity
  • [07:55] Your community
  • [08:52] Courage

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP572.mp3
Category:Podcast -- posted at: 3:00am PDT

If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book.

This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue.

This week, I'm giving you 5 good reasons why you MUST write a book.


  • [00:00] Intro - Who is Ray Edwards?
  • [01:30] Five good reasons to write a book
    • [01:44] Reason 1 - To be an Authority
    • [02:07] Reason 2 - A useful, bestselling book is the Ultimate sales letter for your company
    • [02:30] Reason 3 - Your bestselling book should become the hub of your digital business
    • [02:51] Reason 4 - Free publicity (and a whole lot more)
    • [03:01] Reason 5 - Your bestselling book is the key to getting speaking gigs (on podcasts, stages, etc.)
  • [03:23] The fast track to building your personal brand
  • [03:44] You don't get rich selling your book...
  • [04:09] What kind of book?
  • [05:43] How do you write a useful, bestselling book?
  • [07:20] The best of both worlds
  • [08:00] What does it take to have a bestseller?
  • [08:40] What a book proposal really is, and how I got one
  • [09:33] Who is Jeff Goins?
  • [09:57] How I got my book deal (with a $150k advance) / Bestseller Bootcamp

Links

ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP571.mp3
Category:Podcast -- posted at: 2:00pm PDT

Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible?

There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company.

Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well.

This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller.


  • [00:00] Intro and...why Fresh Complaint?
  • [02:03] How do you come up with an interesting idea?
  • [03:21] Start with your argument
  • [03:57] Writing a book is a democracy
  • [06:04] The Big Idea Formula
  • [06:28] The subtle art of...
  • [07:20] The title follows the idea
  • [10:29] The headline is the LAST thing you write
  • [12:00] Opening the kimono
  • [13:15] Writing is a democracy...Not a committee
  • [14:33] How does an idea succeed?
  • [15:29] The War of Art
  • [17:04] Be provocative
  • [18:51] Books generate more than just sales
  • [20:52] Books are still relevant
  • [22:09] A timeline of our upcoming book (so far)
  • [23:38] About the process
  • [26:34] Don't just start writing...have a plan
  • [27:11] Bestseller Bootcamp (https://prosperouswriter.com)

Links

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Coming soon...

Direct download: REP570.mp3
Category:Podcast -- posted at: 11:00am PDT

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins.

Jeff and I discuss the process of going from idea, to proposal, to publishing deal.

NOTE: For a more in-depth discussion, check out our other conversation HERE.


  • [00:00] Intro: How it all started
  • [01:09] Coming up...
  • [01:53] How to get 150k for a proposal
  • [03:54] Jeff's "reinvention"
  • [05:55] "Every good marketer struggles with honesty."
  • [11:00] Removing the masks
  • [15:49] The characters we play
  • [18:30] What is a bestseller?
  • [20:10] Does "bestseller" still matter?
  • [25:46] After the splash...
  • [30:07] What the current system rewards
  • [33:27] How to you get Both? The big splash and longevity...
  • [38:38] What it takes to sell
  • [39:55] A note to the listener
  • [40:27] What's next for Jeff?

Links

ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done

FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP569.mp3
Category:Podcast -- posted at: 10:55am PDT

In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it.

The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude.

The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael Hyatt, would ask.

Sometimes there are business opportunities...finding new ways to serve others. Sometimes, there are opportunities to change the circumstances for the better.

Whatever the case, stewing in your own misery is never a solution. Even worse, that attitude tends to spread to those around you (more surplus fuel for negative thinking).

Listen to this week's episode and then do some self-analysis.

  • What are the things that fuel your negativity?
  • What do they make possible?
  • What are some positive ways you can affect them?

It's not always the easiest path to take, but it's always the better one.

  • [00:00] Be a positive thinker...not a fantasy optimist
  • [01:25] Noticing the negative
  • [03:55] Be unreasonable
  • [05:43] Your beliefs dictate your actions
  • [08:04] Rational Optimism
  • [11:20] Your excuses are valid
  • [12:49] Your attitude is 100% your fault

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP568.mp3
Category:Podcast -- posted at: 3:10pm PDT

Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters.

Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it.

  • [00:00] Why do you need this?
  • [01:38] Income Stream 1 - Books
  • [03:31] Income Stream 2 - Workshops
  • [05:21] Income Stream 3 - Product Sales
  • [07:13] Income Stream 4 - Private Masterminds
  • [08:35] Income Stream 5 - Affiliate Commissions
  • [09:56] Income Stream 6 - Private Client Copy Engagements
  • [11:09] Income Stream 7 - A "Day With You" Consulting
  • [12:48] Income Stream 8 - Recurring Membership
  • [13:43] Income Stream 9 - Group Coaching
  • [15:24] Income Stream 10 - Newsletters (printed)
  • [16:50] Income Stream 11 - Royalties

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP567.mp3
Category:Podcast -- posted at: 3:00am PDT

Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right?

I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up.

In this week's episode, I'll tell you why copywriting is the best side hustle, ever!

  • [00:00] Lots of great ideas
  • [01:19] Copywriting is the core
  • [02:27] 3 examples of companies that "get it"
  • [05:08] 7 Reasons Why
    • [05:18] Reason 1: Freelance your way to freedom
    • [06:10] Reason 2: Build a 6-figure income with no capital
    • [06:44] Reason 3: You deserve the freedom
    • [07:14] Reason 4: Work whenever/wherever
    • [08:05] Reason 5: Never work for a jerk again
    • [08:36] Reason 6: Stop worrying about money
    • [09:16] Reason 7: All you need is copywriting skill and the internet

Direct download: REP566.mp3
Category:Podcast -- posted at: 2:00pm PDT

Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall.

Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing that you simply can't muster the motivation necessary for success.

This week, I want to tell you why you continually fail at that thing...and how to finally fix it.


  • [00:21] Problem areas
  • [00:52] My own issues
  • [02:08] The reason we fail
  • [05:20] What's the common thread?
  • [06:03] Here's the answer
  • [07:52] You CAN take control (try this exercise)
  • [11:31] Your mental state

 

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP565.mp3
Category:Podcast -- posted at: 3:00am PDT

This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath.

My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted physician for many years and has some pretty remarkable observations to share which could be lifechanging for some.

IMPORTANT: Nothing you hear in this podcast, or the content you read on this page should be considered medical advice. Dr. Gus is an M.D., but he's not your M.D. You may have other physiological issues which make these treatments ineffective, or perhaps even harmful. If you're interested in employing some of the treatments he suggests, please consult your physician first.

 

Links

Dr. Gus Vickery's website

For links to the theraputics mentioned in this episode, visit https://rayedwards.com/564

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP564.mp3
Category:Podcast -- posted at: 3:00am PDT

If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God.

Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore, says yes, you can.

Jody Moore is a Life Coach, the host of the Better Than Happy podcast, and the author of the book of the same name, "Better Than Happy". You can learn more about both her book and podcast at https://jodymoore.com.

Tune in to the conversation and learn how being more intentional with your thoughts can change every aspect of your life for the better.


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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP563.mp3
Category:Podcast -- posted at: 3:00am PDT

Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers.

Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter.

In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen.

 

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP562.mp3
Category:Podcast -- posted at: 10:00am PDT

It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living.

Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change?

I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how.

 

  • [00:00] Intro - The Great Reset
  • [01:23] We are officially The Creator Economy
  • [01:43] Brandon Sanderson
  • [03:23] Seclusion and reflection - How they changed lives
    • [04:43] Mike Kim
    • [05:21] Joel Comm
    • [06:07] Mike Stelzner
  • [06:35] Three gates
    • [07:15] The Gate of Dreams
    • [09:21] The Gate of Decisions
    • [11:46] The Gate of Disciplines
  • [14:37] Life cycles
  • [19:02] Working together

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP561.mp3
Category:Podcast -- posted at: 12:30pm PDT

The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war.

I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs.

I have a message for my fellow entrepreneurs: Now is not the time to quit. It's time for us to step up.

This week, I'm sharing some ideas and recommending a few books that support that theory.

  • [00:00] Intro - What's going on and what should we do?
  • [01:47] Don't quit now
  • [02:36] Book recommendation 1: Entrepreneurs Will Save The World by Michael Hyatt
  • [03:48] Book recommendation 2: Permission to Prosper by Ray Edwards
  • [07:06] Book recommendation 3: The Vision Driven Leader by Michael Hyatt
  • [08:03] Book recommendation 4: How Do You Kill 11 Million People by Andy Andrews
  • [08:41] A harmless man is not a good man
  • [09:33] Book recommendation 5: How to Write Copy That Sells by Ray Edwards

Links

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP560.mp3
Category:Podcast -- posted at: 3:00am PDT